Alicescheerer

A story aboutSLOW in media

Graduate in information engineering & management

Product Chronologies,

Trend Analytics and Corporate Blogging

AliceScheerer.de

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Different meanings of

SLOW► Originally: slog-going► Transport: non-hazardous, calm► Behavior: carefully, cautiously► Slow Food: enjoyable, sustainable► Blogs & other media: sound, well researched,

with background information► Movie: Long settings, little or no narration

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1983/1987 - The Discovery of

Slowness► Sten Nadolny added a

fictitious slowness to the biography of Sir John Franklin,

► At the beginning it was considered as handicap

► Ultimately insistence and thoroughness led to success ► In Germany title of

manager seminars about deceleration

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1986 – Slow Food instead of Fast Food

Source: Wikimedia Commons

► Origin of today's understanding of 'slow' is the 'Slow Food® Organization'

► It grew in 1986 out of the protest against the opening of the first McDonald's subsidiary in Italy, at the Spanish Steps in Rome

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Slow Food®-Protest: A partial success

Source: Wikimedia Commons

► The restaurant was opened on 20.03.1986. ► However, at an unattractive place.

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1996 - Slow Food® and its

media► Between 1996 and 2006,

'Slow Food ®' issued a magazine called Slow

► Since 2004, slow food is issued, at first only in Italian

► The number of national expenditure varied over the years

► Reports about winemakers, farmers, traditional working fishermen, farmers and shepherds

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1990 – Association for the

Delay of Time ► Founded in 1990 by

Professor Peter Heintel (Klagenfurt)

► Calls on the reflective use of time

► wants to give daily living aids by lectures and in media

Memebers should "commit themselfes to stop and invite to think where blind activism and andparticular interest produce false solutions."

Source: zeitverein.com

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1999: Cittaslow / Slow City► Founded in Orvieto by

the mayors of some of Slow Food® cities

► Germany: Vereinigung der lebenswerten Städte (cittaslow.info)

► 2001: Hersbruck is the first german Cittaslow

►

► Representatives of 'Slow Food®' are members of the coordination committee

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2000: Slow Travel► 2000: First website

with the title 'Slow Travel 'published

(slowtrav.com)► To travel delightful

instead of 'hopping'► 2009:

Slow Travel Manifesto► ► Slow travel guides by

Bradt

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2001: ‚Ganbaranai!‘ 'Don‘t go for it!'

► Slogan by the prefecture of Iwate as reaction on ‚Ganbare! Got for it!‘

► Slow Life Manifesto► Slow Education: less

attention to academic achievement“ [..] enjoy arts, hobbies, and sports

► 2002: Foundation of Japan for Sustainability

(japanfs.org)

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2002: First ‚Slow Life City‘ in Japan

► After a month of testing 'slow life', Kakegawa declares itself a ‚Slow Life City‘

► 2003: After Kakegawa as a pioneer, the ‚Coalition of Slow Life Cities‘ formed in Japan

► The Slow Life Cities don't belong to Cittaslow

Kakegawa Slow Life BusBildquelle: Wikimedia Commons

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Slow Life in Japan und and its media

► Ku:nel: Eat and Sleep► Slowliving► Arne (selfpublished)► Natural Lifestyle

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2002 / 2004: Slow Design► Slow Design is a kind of

Design Thinking► Caroly Strauss establishes

Slow Design Lab► 2003: Alastair Fuad-Luke

uses the term in his EcoDesign Handbook

► 2006: Slow+Design conference and manifest by the Slow Food Organisation

►

► 2008: Fuad-Luke and Strauss announce the Slow Design Principles.

Faultier als Maskottchen, Symbolbild

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2004: In praise of slow –

Carl Honoré► Book: ‚In praise of

slow: How A Worldwide Movement Is Challenging the Cult of Speed‘

► The german title does not reflect the worldwide movement but sounds like a guidebook.

► Honorés Spark: his own child

► Fan: Arianna Huffington

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2005: Slow Life and

its Media► 2005: LandLust

(Landwirtschaftsverlag GmbH )

► Intended as an agricultural magazine, used as a city escape

► Sands for an original, but contemporary lifestyle

► 2012: LandLust still a top-seller

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2013: LandLust and its clones

► In 2012 the LandLust (CountryPleasure) magazine sold more than a million issues, more than the popular political magazine ‚Der Spiegel‘.

► The steadily increasing sales since 2005 called numerous imitators into action.

► According to meedia.de, an end to this trend is not in sight.

► 2013: LandLust organizes travel for readers ans issues the regional travel magazine HimmelBlau.

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2009: Slow Life and

its media► 2009: ‚Slow Magazine‘

in Australia► Lifestyle without

fashion ► Tips for sustainable

construction, excursions, home stories

► ‚For those who think life is too fast‘

► 2013: Circulation is steadily increasing.

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2007: Slow Retail► Management

consultancy by Alexander von Keyserlingk (Duesseldorf)

► Bloggs at blog.slowretail.de

► Aims to slow down the process of retail

► 2013: First SlowRetail-Seminar

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2006 / 2013: Slow Blogging Manifesto► 2006: Todd Sieling, Software Product

Designer, publishes the Slow Blogging Manifesto in his ‚slow blog‘

► The New York Times reported on the manifesto at 23.11.2008.

► To date, this manifesto is mentioned again and again and manifestos with the same name aris, z.B. in TOTS100, a parenting blog in the UK.

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2009: Slow Media► 2009 the term 'slow media'

emerged for the first time on the web

► One of the first mentions was at the ‚Driftless Center for Slow Media‘ in Wisconsin, a second-hand bookshop.

► 02.01.2010: The 'Slow Media Manifesto' gets written in Bonn and Stockdorf.

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2009: Slow-TV in Norwegen

► Sometimes on TV after midnight in Germana, but a hit in Norway: Trips by train and boat in real-time

► Meanwhile, there are also theme-based all-day programs, eg about wool

► „Through courageous transmitters, spectators come to rest and relax.“

► Thomas Hellum 2014 at the Media Convention in Berlin

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2011: Slow CinemaSlow cinema is a genre of art cinema film-making that emphasizes long takes, and is often minimalist, observational, and with little or no narrative. It is sometimes called "contemplative cinema".

► Since 2011, the term 'slow cinema' for movies with long takes and little to no narration is used.

Quelle: Wikipedia

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2013: Slow the Film ► Slow Cinema► Long takes► No Narration► Pieces of wisdom by

Thich Nhat Hanh► Shot in Stuttgart City

Forest► Only animals as

performers•

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2013: Slow the Film ► Premiere am 23. Mai

2013 in Stuttgart► Regisseur: Sascha Seifert ► Produzentin: Nicole

Ackermann / Mouna► Sustainability

Marketing / Social Media: Johannes Brehme

► Im Web unter:slowthefilm.com

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About Alice Scheerer

► Product Chronologies

► Trend analytics and corporate blogging

► Read more about tradition and downshifting at SlowLifelab.de

► Professional & Blogger topics: AliceScheerer.de

► Contact: alice.scheerer@ alicescheerer.de

► Twitter:@dasBogenfenster

22. Okt 2014

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Table of figures•Page 3: © Alice Scheerer

•Page 4: by Adrian Pingstone in June 2007 (Selbst fotografiert) [Public domain], via Wikimedia Commons vom Wikimedia Commons http://commons.wikimedia.org/wiki/File%3ASpanish.steps.arp.jpg

•Page 5: by User:Mattes (own picture) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons from Wikimedia Commons http://commons.wikimedia.org/wiki/File%3AMcDonald's_restaurant_-_Piazza_di_Spagna%2C_ground_floor.jpgThis was the first McDonald's restaurant in Italy (opened 1986-03-20)

•Page 6: © Alice Scheerer

•Page 7: Photo courtesy of the Verein zur Verzögerung der Zeit.

•Page 8: Source: http://commons.wikimedia.org/wiki/File:20010705-85_Hersbrucker_Altstadt_vom_Michelsberg.jpg

•Page 9: Photo courtesy of n Bradt Travel Guides http://www.bradtguides.com/

•Page 10: Photo courtesy of Kyodo Photo

•Page 11: By Tawashi2006 [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-SA-2.1-jp (http://creativecommons.org/licenses/by-sa/2.1/jp/deed.en)], via Wikimedia Commons from Wikimedia Commons http://commons.wikimedia.org/wiki/File%3AKakegawa_Slow-Life_Bus.jpg

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Table of figures

•Page 12: Source http://imomus.livejournal.com/344314.html

•Page 13: by Fannywackle (Eigenes Werk) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons vom Wikimedia Commons http://commons.wikimedia.org/wiki/File%3ASloths.jpg

•Page 14: © Alice Scheerer

•Page 15: © Alice Scheerer

•Page 18: by Wolfgang Sauber (Eigenes Werk) [GFDL (http://www.gnu.org/copyleft/fdl.html) oder CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

•Seite 20: Photo courtesy of „Forgotten Works Warehouse - Driftless Centre for Slow Media“.

•Page 21: © Alice Scheerer

•Page 24: Press fotos © „Slow the film“

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