2014 10 08 Agency Meeting Webinar in English

Certified Freelancers and Agencies Webinar

2014

Report and outlook

October 16, 2014

Some morning news

• The Future at PrestaShop - Benjamin Teszner, Chief Executive Officer

• Agency Certification – Grégoire Véron, Head of Partnerships

• PrestaShop Addons – Fabien Alet, Marketplace Director

• Product Update – Damien Metzger, CTO

• Q&A

As well as a presentation from our industry partners:

PrestaShop continues to grow

Benjamin Teszner, Chief Executive Officer

A world-renowned company…

• Growing

• Hiring

• Developing

2014 Growth

35% growth in 2014

+ 100 employees

Paris, Miami + 5 offices in Europe

Top 100 web company

66% growth amongcontent management systems

35% 40%

SOME MARKET SHARE RATES

50%

In 7 years, PrestaShop has become:

• a global leader in e-commerce

• the most popular open source e-commerce program

Product Growth

Powering

200,000stores

Translated into

65 languages

Downloaded in

211countries

Downloads and counting…

• A growing community

• A network of quality agencies

• More and more partners

More and more Collaboration

80PARTNERS

140 CERTIFIED AGENCIES

700,000 MEMBERS

• Freemium

• Open source

• Accessibility

• Simplicity and Power

• International

Always proud of our Values

Our Objectives

Increase profitability and revenue

Grow internationally

Reduce time to market

Increase product simplicity

► Turn our merchants' great ideas into success.► Participate in the growth of our partners and certified agencies!

“ Being customer-focused allows you to be more pioneering ”

Jeff Bezos, Founder of Amazon

E-commerce for everyone!

PrestaShop islaunching the beta version of its cloud platform

A powerful cloud platform

Cloud

Host your store in just a few minutes

PrestaShop Technology

=Simple and

powerful

Access your store from

anywhere

It's in our DNA -

An unchanged business model

The Cloud will drive more opportunities

• Faster and easier access by removing technical and financial barriers

• A new target: small businesses

• An example of our mission to makee-commerce accessible to everyone

Ready for takeoff!

Agency Certification Summary and Projects

Arnaud Bourboulon

Grégoire Véron, Head of Partnerships

I. The Partnership team

11 enthusiastic employees at your service

• Arnaud - Chief Revenue Officer

• Grégoire – Head of Partnerships

• Alexandra – Agency Manager (International)

• Monika – Agency Manager (France and Poland)

• Marie – Training Manager

• Camille – Partnership Project Manager

• Frédéric – Business Development Manager

• Romain – Business Development Manager

• Mathieu – Partner Manager

• Julienne – Partner Manager

• Maryame – Partner Manager

… Along with a team of 5 based in the United States!

I. Around the world

17 26 37 55 5

140Certified agencies and freelancers

II. Agency scoring

Benefits:

• PrestaShop.com ranking

• Priority at PrestaShop events

• Leads

• Partner module development

II. Agency scoring: Main criterias

1. Level of training

2. Contributions to software development

3. Affiliates

4. Agency history and experience

Estimate your score with our online calculator!

II. Scoring: Report after one year

Objectives reached:

• Rewards for involvement and expertise

• Focus on major agencies

• PrestaShop experts ready to help merchants

Areas for improvement:

• Underexploited criteria: Forge, GitHub, translation, traffic and affiliates

• Specific ratings for SEO, SEM and Marketing agencies

“ 80% of visits coming from PrestaShop.com are followed with a request for an estimate on the agency's site, compared to 20% of 'traditional' visits.”

- Platinum Agency

II. Agency scoring: what's new

Changes to the Certification Levels(Effective January 1, 2015)

• Growing number of criteria assessed

• Increasing seniority

Reasons behind the change

Number of points* Certification Level

2,000 Bronze

10,000 Silver

17,000 Gold

25,000 Platinum

*observed at the beginning of the quarter


Improvements to ratings(Effective January 1, 2015)

• January 1, 2015:

• Increase of GitHub and Forge pointsthanks to Functional tests

• Later in 2015:

• Module purchasing process on Addons

• Quality of Addons After-Sales Service

A new way to earn more points!

Agency page accessible from our new homepage!

Merchant ratingon your summary

Increased visibility on our website


• Newsletter dedicated to certified agencies (per your request!)

• Custom training for our agencies

A look at the past

III. Projects completed

• Regular "technical morning webinars"

• Q4 2014: "Partner module" training

• Q4 2014 / Q1 2015: Dedicated agency resources (technicaldocumentation, marketing materials, custom monitoring tools)

• 2015: New third party to qualify leads

• Q1 2015: Incentives for partner modules

New tools available – Strengthen links between certified agencies and solution partners

III. Upcoming projects

Ingenico Payment Services*

Tips to improve your merchant’s conversion ratesDavid Chaouat, Channel Manager France

* Formerly Ogone

Some figures about conversion rate

Source: Kantar Media Compete/Google

Increase of the average conversion rate in 2013 versus 2012

Average abandonment rate (order process started but not finalized)

Average conversion rate per visit (visit that led to a purchase)3%

60%

13%

Why do online shoppers leave without buying?

Some figures about conversion rates

Source: Kantar Media Compete/Google

33%

8%

1%11%

18%

29%

Other

Need to register before buying

24% of websites don’t have guest checkout option

�

Concerns about payment security

Didn’t state clearly shipping conditions

Excessive payment security check

No phone number or contact on website

Increase merchant’s conversion rate

#1 : TRUST IS KEY

1. Secure URL2. Graphic Identity3. Orders reference4. Trusted logo

Don’t forget best practices


#2 : ADAPT PAYMENT PAGES TO YOUR DEVICE

Give customers the best user experience

Traditional website


#2 : ADAPT PAYMENT PAGES TO YOUR DEVICE

Give customers the best user experience

Mobile website


#3 : OFFER THE PREFERRED PAYMENT METHODS FOR BUYERS ACROSS EUROPE

People prefer to pay with their usual payment method

Don’t miss local preferences

27% 28% 55%

#4 : MAKE USE OF DYNAMIC AUTHENTICATION TOOLS


Place item in the cart

Proceed to checkout

Redirection on Ogone

payment page

Fraud Dectection

Module Analysis

Authorization+

back to merchant website

3DS Authentication

3-DS deactivated

Trigger 3-DS

About us : We offer 3 services in 1

Multi-channel payment gateway

Manage multi-channel payments on one

gateway

Collection services

Offer more payment methods and sell more,

locally and abroad

Fraud Prevention Solutions

Protect your merchant’s business. Minimize fraud

and accept more genuine orders

About us : Key Figures

160,000Customers

3.5 BnAnnual Transactions

1,000Employees

150+International, local and alternative paymentmethods

200+Acquiring partners and banks

99.99%Uptime

200+Certified industry partners and shopping carts software connections

20+White-labels

Join our Partner Program and take advantage of our many benefits

Partner Program

FREESUPPORT

FREETRAINING

INCENTIVES

BRANDING ASSETS

More information, visit:

http://payment-services.ingenico.com/gb/en/partners/become-a-partner

Contact us for Partner Applications:

David CHAOUATChannel Manager France

(T) +33 1 55 31 97 62 [email protected]

http://payment-services.ingenico.com

PrestaShop AddonsSummary and Projects

Fabien Alet, Marketplace Director

Our Addons Team

• Fabien Alet - Director

• Cécile Dubouis – Marketing Manager

• 3 project managers

• Denis Sévère – Platform Technical Director

• 4 developers

• Jean-Marie Collin – Technical Director of Modules

• 5 developers

• Yousri Benghorbal (FR) – Merchant Success Manager

• 4 sales team members

• Kenneth Cruz (US) – Merchant Success Manager

• 4 sales team members

An enthusiastic team at your service

Module validator

An effective tool – for YOU

• Automatically verify coding standards for modules

• Shorten module validation times

• Improve customer satisfaction and quality

Help our contributors sell even more

• Fully reworked module developer account

• Complete analytics for each product: number of visits, conversion rate, revenue

• Simplified and enriched messaging

• Updated module submissioninterface, with a simplifiedand optimized theme

Main achievements in 2014

Optimize the user experience

New merchant account (in progress)

And much more...

One-clickPayment

PrestaShop favorites

to help you decide

2-year reassuranceoption available for

contributors

• Visual redesign of the marketplace

• Contributor gamification

• Dedicated page for each contributor

• Product page standardization

• New search algorithm

• New category structure

• "Favorites" for the best modules

Upcoming new features

Sophia Boukersi, Business Development Manager

Powa Technologieswww.powa.com

What is POWATAG?

Shop, engage anytime, anywhere

1 2 3

More than 800 Customers

More profitable implementation from innovation

• Launching PowaTag Native solution into Prestashop Back Office Mid-November

• Free webinar to learn more & testOctober 23, 3 pm Paris time45 minutes

• Register:[email protected]

Technical and Product Evolution

Damien Metzger, PrestaShop CTO

6 months Since the release of v1.6

525,000 downloads

15,000 upgrades to 1.6

“Many of the new and unique features implemented by PrestaShop will soon become indispensable for store owners.

Many will forget what it was like to run their store without instant profit margin reports or forecasted sales figures - and for those

reasons alone, PrestaShop 1.6 is an impressive piece of software.”

Kaya Ismail, CMScritic.com

“Many of the new and unique features implemented by PrestaShop will soon become indispensable for store owners.

Many will forget what it was like to run their store without instant profit margin reports or forecasted sales figures - and for those

reasons alone, PrestaShop 1.6 is an impressive piece of software. “

Kaya Ismail, CMScritic.com

180Open source repositories

on Github

30,000commits

90% of Forge tickets have

been resolved

25,000module tests

1,000users

1,000translators on Crowdin

1,000translations per day

83automated

functional tests

Community-driven and collaborative

Thanks for your

feedback!

Vote on Uservoice

Take part in online technicalwebinars

Sign up for the user

club

Submit tickets to

Forge

Contribute on Github

ObjectivesQ4 2014 and 2015 projects

UI/UX and performance

• Using Cloud metrics

Regular publications in 2014

• 2 technical releases then an enhanced version 1.6.1

Continuous improvements

• Native modules and Addons, Web Service and libraries

Build the e-commerce ecosystem together

• iPhone and Android apps, Marketplace, ERP, CRM, POS, Blogs…

Performance

+200 features

Focus on performance Tools for load times under 300ms

Documentation & performance package in preparation

Average response time by version

+ 200 features

Into the Cloud

• With our partners (OVH, SendinBlue)

• Scale out: servers, clusters, data centers

• Multitenancy

Scalability and quality

A few words to conclude...Benjamin Teszner, Chief Executive Officer

Thank you!

2014 10 08 Agency Meeting Webinar in English

Technology

Transcript of 2014 10 08 Agency Meeting Webinar in English