2014 09-02 matter solutions quick seo wins workshop
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Transcript of 2014 09-02 matter solutions quick seo wins workshop
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10 Quick SEO Wins
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How to do SEO in 2014?
How to rank in Google?
Does it take ages?
Are there shortcuts (safe)?
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CONTENT MARKETING!(aka anything you produce to earn awareness, likability & trust)
Tweets Blogs
Infographics
Comics
Video
Products
Services
Physical Space
Print Material
Press
PluginsData
APIs
Tools Platforms
Photos
UI Elements
Comments
Slide Decks
Animations
Food
Events UGC
PDFs
Ads
Rand Fishkin, SEOmoz
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Thinking Content Marketing?
Think long-term (18+ months)
Everywhereist.com, screenshot: Moz.com
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… what can I do in the meantime?
That’s long…
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10 Quick SEO Wins
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Tip #1
Prioritize Keywords
By Opportunity
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Find Keywords:
1. With good search volume
2. You already are having success with
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1. Check Traffic inGoogle Keyword Planner
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2. Target KeywordsYou Already Rank #2 - #6
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Where do you click?
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Traffic improvements on page 1
10th to 5th 60% improvement
5th to 1st 8 times more2nd to 1st 3.5 times more10th to 1st 12-14 times more
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Which is better?
A. Improve: ∞ #6
B. Improve #6 #3
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Focus On KeywordsYou Already Rank For Well
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Tip #2
Use Internal Links Wisely
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Add Incoming Links to Target Pages
Pet Food
Grooming
Training
Health
Product A
Product B
Product C
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Remove Unnecessary Outbound Links
From Target Pages
Pet Food
Grooming
Training
Health
Product A
Product B
Product C
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Tip #3
Use Existing Web Assets
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Other sites you own
AU Site
NZ Site
Partner Brand
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Social Media Accounts
Your Site
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Tip #4
Find Unlinked Brand Mentions
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Search For Link Opportunities
“company name” “product names”
“brands” “founder names”
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Automate This With Alerts
TalkWalker.com
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Search For Your Logo
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Tip #5
Fix Broken Pages(Reclaim Link Equity)
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When Websites Get Redesigned…
When Websites Are Redesigned…
Pages Get Lost
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Websites link to non-existing pages
A
Old Page
New Page
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Find these links with tools like:
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Look into the “Pages” Report
http://moz.com/researchtools/ose
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Redirect Old Page to New
A
Old Page
New Page
301 Permanent Redirect
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Tip #6
Write Unique Product
Descriptions
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Keywords, synonyms, related phrases
Moz.com
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Two On-Page SEO Sins
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Sin I: No Product Descriptions
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Sin II: Cloning product descriptions
from other websites
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Tip #7
Improve High Traffic
Pages
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In Google Analytics “All Pages” Report
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Find High Bounce Rate Pages
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Rethink the Page
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Tip #8
Improve Your About Us Page
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Do visitors really read About Us pages?
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Yes, some do…
… potential clients, employees, business partners
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Increase ConversionsBy Making Your About Us Page
Shine
Nerdery.com
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Stumbling Blocks
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Tip #9
Don’t Block Search Engines
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Check Your Site’s Robots.txt File
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Check Google Webmaster Tools
google.com/webmaster/tools
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Tip #10
Check For Penalties
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Google Has Been Busy Policing the Web
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Check If You’ve Been Affected By a Google Update
PanguinTool.com
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Check Google Webmaster Toolsfor Manual Penalties
google.com/webmaster/tools
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If you’re affected by Penguin, Panda or manual action…
Fix it first.
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Extra Tip(for local businesses)
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Tip #11
Boost YourGoogle Places
Listing
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1. Claim Your Listing
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Google.com/Business
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Claim Your Google+ Page
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2. Add Categories, Descriptions, Images
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3. Get a Review (or Two)
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4. Get Your Business Details Listed
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The Secret Sauce
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Consistency
Business Name
Address
Phone Number
Website
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Tip: Keep Track of Your Listings
Directories
Listing Pages
Login Details
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Thank You
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Questions?
Have a chat with Matter Solutions staff
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Download this slide deck
mttr.io/quick-seo-wins