2013 Media Placements - The Abbi Agency

TorchmateTable Of Contents

Date Publication Title3/25/2013 RDC Open Pit Coming To Moab, Utah

2/15/2013 Side x Side Industry NewsBrad Lovell Named Dirt Sports Racer Of The

Year

2/14/2013 Off-RoadBrad Lovell Named Dirt Sports Racer Of The

Year

2/13/2013 ChromjuwelenBrad Lovell Named Dirt Sports Racer Of The

Year

2/13/2013 RDCBrad Lovell Named Dirt Sports Racer Of The

Year

2/1/2013 Off-RoadLovell Brothers In The Fight Fight For King Of

The Hammers

1/23/2013 RDC

Torchmate Racing Announces Unique

Campaign At The 2012 Griffin King Of The

Hammers To Benefit OHV Access Issues

1/13/2013 Reno Gazette Journal Christmas On The Corridor Brings Happiness

1/10/2013 Off-RoadRuffStuff Official Repair Station Of 2013 King

Of The Hammers

1/9/2013 ChromjuwelenRuffStuff Official Repair Station Of 2013 King

Of The Hammers

1/8/2013 UTV WeeklyRuffStuff Oficial Repair Station Of 2013 King

Of The Hammers

Torchmate team racer Brad Lovell was named Dirt Sports Racer of the Year at an awards presentation at the Oakley world headquarters in Foothill Ranch, Calif. on Feb. 13, capping off a remarkably successful year of off-road competition for one of the most versatile drivers in off-road racing.

Lovell is coming off of the racing season of his life. He won the TORC Pro-Light series championship, the Ultra-4 Pro series championship and the Baja 1,000. He said the Dirt Sports award was the pinnacle of his racing career.

“I really do feel it is the highest award that our team could get,” said Lovell. “It’s a benchmark in my career.”

Lovell, who cut his teeth tackling the rocky, off-road terrain of the Colorado high country, has raced and won everything from short-course tracks and desert races to rock crawling events and hill climbs. He attributes his record season and the Racer of the Year honors to “flat-out determination and teamwork.”

Lovell said there were many highlights to his season. He locked up the TORC Pro-Light championship on pure racing skill after losing his rear brakes. He remembers his body aching as he exited his Baja 1,000 rig after the pounding desert epic, and delivering BFG brand ambassadors their first Baja win.

“It is not a hobby for us, it is a passion and a business,” said Lovell. “You can’t buy passion and you can’t buy the relationship that family has and how they work together.”

Lovell has raced with his older brother Roger for 10 years. And he credits the close connections only found among family members for much of Lovell Racing’s success.

“Our leg up on the competition is the way we communicated and worked together,” said Lovell.

After six rock crawling championships, Dirt Sports Rock Racer of the Year honors in 2009, wins in some of the world’s most demanding off-road races, dual championships in TORC and Ultra-4 Pro and a Baja 1000 win under his belt, Lovell has solidified his status as one of the most versatile and accomplished drivers in off-road racing.

But as he was awarded an honor that recognized his individual talents as a driver, Lovell credited his team and his sponsors for helping him reach the pinnacle of the sport he knew he would compete in ever since he saw the Baja 1000 on television as a kid.

“I want to thank the team and thank the people who helped me get here,” said Lovell.

Torchmate team racer Brad Lovell was named Dirt Sports Racer of the Year at an awards presentation at the Oakley world headquarters in Foothill Ranch, Calif. on Feb. 13, capping off a remarkably successful year of off-road competition for one of the most versatile drivers in off-road racing.

Lovell is coming off of the racing season of his life. He won the TORC Pro-Light series championship, the Ultra-4 Pro series championship and the Baja 1,000. He said the Dirt Sports award was the pinnacle of his racing career.

“I really do feel it is the highest award that our team could get,” said Lovell. “It’s a benchmark in my career.”

Lovell, who cut his teeth tackling the rocky, off-road terrain of the Colorado high country, has raced and won everything from short-course tracks and desert races to rock crawling events and hill climbs. He attributes his record season and the Racer of the Year honors to “flat-out determination and teamwork.”

Lovell said there were many highlights to his season. He locked up the TORC Pro-Light championship on pure racing skill after losing his rear brakes. He remembers his body aching as he exited his Baja 1,000 rig after the pounding desert epic, and delivering BF Goodrich their first Baja win.

“It is not a hobby for us, it is a passion and a business,” said Lovell. “You can’t buy passion and you can’t buy the relationship that family has and how they work together.”

Lovell has raced with his older brother Roger for 10 years. And he credits the close connections only found among family members for much of Lovell Racing’s success.

“Our leg up on the competition is the way we communicated and worked together,” said Lovell.

After six rock crawling championships, Dirt Sports Rock Racer of the Year honors in 2009, wins in some of the world’s most demanding off-road races, dual championships in TORC and Ultra-4 Pro and a Baja 1000 win under his belt, Lovell has solidified his status as one of the most versatile and accomplished drivers in off-road racing.

But as he was awarded an honor that recognized his individual talents as a driver, Lovell credited his team and his sponsors for helping him reach the pinnacle of the sport he knew he would compete in ever since he saw the Baja 1000 on television as a kid.

“I want to thank the team and thank the people who helped me get here,” said Lovell.

Torchmate team racer Brad Lovell was named Dirt Sports Racer of the Year at an awards presentation at the Oakley world headquarters in Foothill Ranch, Calif. on Feb. 13, capping off a remarkably successful year of off-road competition for one of the most versatile drivers in off-road racing.

Lovell is coming off of the racing season of his life. He won the TORC Pro-Light series championship, the Ultra-4 Pro series championship and the Baja 1,000. He said the Dirt Sports award was the pinnacle of his racing career.

“I really do feel it is the highest award that our team could get,” said Lovell. “It’s a benchmark in my career.”

Lovell, who cut his teeth tackling the rocky, off-road terrain of the Colorado high country, has raced and won everything from short-course tracks and desert races to rock crawling events and hill climbs. He attributes his record season and the Racer of the Year honors to “flat-out determination and teamwork.”

Lovell said there were many highlights to his season. He locked up the TORC Pro-Light championship on pure racing skill after losing his rear brakes. He remembers his body aching as he exited his Baja 1,000 rig after the pounding desert epic, and delivering BF Goodrich their first Baja win.

“It is not a hobby for us, it is a passion and a business,” said Lovell. “You can’t buy passion and you can’t buy the relationship that family has and how they work together.”

Lovell has raced with his older brother Roger for 10 years. And he credits the close connections only found among family members for much of Lovell Racing’s success.

“Our leg up on the competition is the way we communicated and worked together,” said Lovell.

After six rock crawling championships, Dirt Sports Rock Racer of the Year honors in 2009, wins in some of the world’s most demanding off-road races, dual championships in TORC and Ultra-4 Pro and a Baja 1000 win under his belt, Lovell has solidified his status as one of the most versatile and accomplished drivers in off-road racing.

But as he was awarded an honor that recognized his individual talents as a driver, Lovell credited his team and his sponsors for helping him reach the pinnacle of the sport he knew he would compete in ever since he saw the Baja 1000 on television as a kid.

“I want to thank the team and thank the people who helped me get here,” said Lovell.

Torchmate team racer Brad Lovell was named Dirt Sports Racer of the Year at an awards presentation at the Oakley world headquarters in Foothill Ranch, Calif. on Feb. 13, capping off a remarkably successful year of off-road competition for one of the most versatile drivers in off-road racing.

Lovell is coming off of the racing season of his life. He won the TORC Pro-Light series championship, the Ultra-4 Pro series championship and the Baja 1,000. He said the Dirt Sports award was the pinnacle of his racing career.

“I really do feel it is the highest award that our team could get,” said Lovell. “It’s a benchmark in my career.”

Lovell, who cut his teeth tackling the rocky, off-road terrain of the Colorado high country, has raced and won everything from short-course tracks and desert races to rock crawling events and hill climbs. He attributes his record season and the Racer of the Year honors to “flat-out determination and teamwork.”

Lovell said there were many highlights to his season. He locked up the TORC Pro-Light championship on pure racing skill after losing his rear brakes. He remembers his body aching as he exited his Baja 1,000 rig after the pounding desert epic, and delivering BF Goodrich their first Baja win.

“It is not a hobby for us, it is a passion and a business,” said Lovell. “You can’t buy passion and you can’t buy the relationship that family has and how they work together.”

Lovell has raced with his older brother Roger for 10 years. And he credits the close connections only found among family members for much of Lovell Racing’s success.

“Our leg up on the competition is the way we communicated and worked together,” said Lovell.

After six rock crawling championships, Dirt Sports Rock Racer of the Year honors in 2009, wins in some of the world’s most demanding off-road races, dual championships in TORC and Ultra-4 Pro and a Baja 1000 win under his belt, Lovell has solidified his status as one of the most versatile and accomplished drivers in off-road racing.

But as he was awarded an honor that recognized his individual talents as a driver, Lovell credited his team and his sponsors for helping him reach the pinnacle of the sport he knew he would compete in ever since he saw the Baja 1000 on television as a kid.

“I want to thank the team and thank the people who helped me get here,” said Lovell.

Torchmate CNC Cutting systems, and its parent company Lincoln Electric will continue Torchmate’s

history of involvement in the King of the Hammers with the introduction of “The Lincoln Experience”.

The partnership of Lincoln electric welders and the Torchmate CNC cutting system presents a

opportunity to explore the equipment’s full potential by offering attendees of the event a chance to

participate in building a hands on interactive art project tailored to The King of the Hammers event.

Demonstrations of the Torchmate machines will take place the entire week of the event with Torchmate

CNC machines and technicians available to assist race teams who need specialized parts replicated. The

weeklong event will build up to Thursday’s contingency show with Lincoln/Torchmate branded athletes

and celebrities appearances in the V20 vendor booth location.

The Lincoln Experience at the King of the Hammers will focus on production of a three dimensional steel hammer and crown that will stand approximately 6 feet in height. The project will go from concept to reality with the assistance of the general public. Attendees are encouraged to participate by welding individual pieces of the puzzle like structure together. The entire structure is composed of 250 of individual plate steel pieces that will be cut on site with the use of a 4×4 Torchmate CNC cutting system and a Lincoln Tomahawk ® 1000 Plasma cutter. “This project gives off-roaders the opportunity to experience Lincoln Electric in a practical setting rather than welding and cutting scrap metal parts. I think its going to be pretty cool to see this project come together over the course of a couple hour’s” said JT Taylor who will be racing the Torchmate Ultra4 car in the main event at King of the Hammers. After completed the first Lincoln Experience art project will be auctioned off at the event on Friday during the 6th running of the King of the Hammers main event with proceeds to benefit the Off-Road Business Association (ORBA). “There is no better way to showcase the experience Lincoln Electric brings to the off-road industry then a demonstration like this, and ORBA is thankful to have Torchmate include us in a project that can bring attention to the important issues associated with OHV access opportunities throughout the country.” Commented Fred Wiley ORBA President.

Hammerking Productions and its Griffin King of the Hammers event attract nearly 20,000 people from around the world for a weeklong off-road gathering like no other. Attendees are encouraged to explore the racecourse on off days, mingle with the drivers, and participate in seminars and projects like the Lincoln Experience. “In the 6 years of the event I have raced, I have never seen an art project built during KOH, this event has really grown beyond expectations.” said long time racer Bart Dixon. Dixon went on to say, “Its like the Burning Man of Off-Road!”

Torchmate, a Lincoln Electric company, is headquartered in Reno, NV and manufactures custom CNC

plasma cutting tables and other automation solutions for manufacturers worldwide. For more than 30

years, whether with a plasma cutter, router, water jet, engraver, glue gun or other tools, Torchmate has

provided more options, accessories and innovations than any other CNC cutting table manufacturer. For

more information, call toll free at (866) 571-1066 or internationally at (775) 673-2200, or visit the

Company’s website, www.torchmate.com.

The Lincoln Electric Company, headquartered in Cleveland, Ohio, is the world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, fume control systems, plasma and oxyfuel cutting equipment and has a leading global position in the brazing and soldering alloys market.

LOOMIS, CA JANUARY 7, 2012 The Free Ruffstuff Specialties Open Pit will be set up for the third consecutive year at the 2013 Griffin King of the Hammers. The 8 bay capabilities will include 9 Lincoln Electric Welders and a 4×4 Torchmate Table in addition to 3 full service mobile welding trucks that can come to you anywhere. Racers have priority, but nobody will be ignored, including those without broken vehicles who would just like a Free RuffStuff or Lincoln Electric T-shirt or koozie! “Last year we repaired 198 different vehicles and this year we have doubled our size and added additional capabilities,” said Dan Fredrickson, owner of Ruffstuff Specialties. “We go above and beyond for anyone, and one of the cool things that we offer is allowing you to try all the latest and greatest equipment from Lincoln Electric. We know that most off-road guys are welders, sometimes amazingly good and sometimes not, but all can benefit from the hands on experience. If you are looking at plasma machines, there is no better time to check out the Torchmate 4×4 Table in use, and while the pressure is on to get it done right now!”

Ruffstuff Specialties and Lincoln Electric has made a big commitment to the Off Road Community in 2013 bringing these resources to four Ultra4 events and 5 other major events including Tierra Del Sol in Southern California and Moab Easter Jeep Safari.

FOA was the co-founding company of the Open Pit with RuffStuff. FOA Shock Tuning will be in full effect again this year. “FOA participated last year, but it was so soon after their factory burned down and they were pretty challenged but this year they are ready to go,” said Dan. “All of our co-sponsors from last year will be with us again too, great companies like: Rugged Radios, Harris Welding, Team Tube, and Powertank. These are some of the companies that have seen this from a good idea and have never held back when they could help and we couldn’t do it without them. They are all worthy of your support!”

The main pit will be in two 4 bay tents and will be equipped with two Lincoln 250amp TIG’s, two Lincoln 250amp MIG’s, two Lincoln Tomahawk Plasma cutters, a Torchmate 4×4 Plasma table, chop saws, tubing benders, 6 steel work tables, vices, jacks, jack stands, tubing, sheet stock…You get the idea, the complete shop. The 3 full service welding trucks will each be outfitted with a Lincoln 300amp 10.5KW MIG welder and Lincoln LN25 wire feeder. The trucks will also have canned air, a torch, jacks, and hand tools. Each truck will be equipped with at least 1 skilled welder/fabricator at all times and will be available to come to your location when there is no racing on course.

If you would like to get more information, support RuffStuff Specialties or follow them during the week of the 2013 King of the Hammers, LIKE their Facebook page: http://www.facebook.com/pages/RuffStuff-Specialties/319699124736028?fref=ts or visit their Website to see what Strength, Value and Quality they offer in their products: http://www.ruffstuffspecialties.com/catalog.

LOOMIS, CA JANUARY 7, 2012 The Free Ruffstuff Specialties Open Pit will be set up for the third consecutive year at the 2013 Griffin King of the Hammers. The 8 bay capabilities will include 9 Lincoln Electric Welders and a 4×4 Torchmate Table in addition to 3 full service mobile welding trucks that can come to you anywhere. Racers have priority, but nobody will be ignored, including those without broken vehicles who would just like a Free RuffStuff or Lincoln Electric T-shirt or koozie! “Last year we repaired 198 different vehicles and this year we have doubled our size and added additional capabilities,” said Dan Fredrickson, owner of Ruffstuff Specialties. “We go above and beyond for

anyone, and one of the cool things that we offer is allowing you to try all the latest and greatest equipment from Lincoln Electric. We know that most off-road guys are welders, sometimes amazingly good and sometimes not, but all can benefit from the hands on experience. If you are looking at plasma machines, there is no better time to check out the Torchmate 4×4 Table in use, and while the pressure is on to get it done right now!”

Ruffstuff Specialties and Lincoln Electric has made a big commitment to the Off Road Community in 2013 bringing these resources to four Ultra4 events and 5

other major events including Tierra Del Sol in Southern California and Moab Easter Jeep Safari.

FOA was the co-founding company of the Open Pit with RuffStuff. FOA Shock Tuning will be in full effect again this year. “FOA participated last year, but it was so soon after their factory burned down and they were pretty challenged but this year they are ready to go,” said Dan. “All of our co-sponsors from last year will be with us again too, great companies like: Rugged Radios, Harris Welding, Team Tube, and Powertank. These are some of the companies that have seen this from a good idea and have never held back when they could help and we couldn’t do it without them. They are all worthy of your support!”

The main pit will be in two 4 bay tents and will be equipped with two Lincoln 250amp TIG’s, two Lincoln 250amp MIG’s, two Lincoln Tomahawk Plasma cutters, a Torchmate 4×4 Plasma table, chop saws, tubing benders, 6 steel work tables, vices, jacks, jack stands, tubing, sheet stock…You get the idea, the complete shop. The 3 full service welding trucks will each be outfitted with a Lincoln 300amp 10.5KW MIG welder and Lincoln LN25 wire feeder. The trucks will also have canned air, a torch, jacks, and hand tools. Each truck will be equipped with at least 1 skilled welder/fabricator at all times and will be available to come to your location when there is no racing on course.

If you would like to get more information, support RuffStuff Specialties or follow them during the week of the 2013 King of the Hammers, LIKE their Facebook page:http://www.facebook.com/pages/RuffStuff-Specialties/319699124736028?fref=ts or visit their Website to see what Strength, Value and Quality they offer in their products: http://www.ruffstuffspecialties.com/catalog.