2013 TMUG Membership Survey

Summary of Results & Action Plan

Survey Overview

conducted online via SurveyMonkey from July 31 to August 19, 2013

88 completed surveys

72% response rate (typical rate for membership organization is 5%-40%)

margin of error = +/- 5% at 95% confidence level

Who Are Our Members?

54% men, 45% women

90% live in WNC all year

36% travel 10 min or less, 33% travel >20 min

82% age 65 or over; 16% under age 65

Who Are Our Members?

grad degree9%

col-lege de-

gree15%

<col-lege grad76%

US adults

grad degree45%

some grad15%

college degree26%

<col-lege grad12%

na2%

TMUG

Membership in TMUG

5%7%

28%

26%

11%

23% <6 mo6-12 mo1-2 yr3-4 yr5-6 yr7 yr+

Apple vs. Others Apple Devices Owned

TMUGgers’ Tech Profile

74% are exclusive Apple users

72% have used Apple products for 5+ years (incl. 52% for >10 years)

84% own BOTH Mac & iDevice

73% iPad 68% desktop 55% laptop 51% iPhone 28% Apple TV 28% iPod touch 11% other iPod 9% iPad mini

Are Members Satisfied with TMUG?

Meetings Newsletter Website0%

10%20%30%40%50%60%70%80%90%

100%

36% 28% 27%

43% 49% 46%

16% 16% 25%5% 7% 3%

rarelysometimesusuallyalways

We Heard You!

Action Items:

Can everyone see & hear? Not always.

Is the meeting room comfortably heated & cooled? Not always.

Does the content meet your needs & interests? Not always.

What We’ve Done So Far

Changed layout to include classroom seating up front

Asked all presenters to use microphones

Assigned someone to monitor room temp & comfort & ask for feedback

What Remains To Be Done

Improve presentation content

Add greater variety of topics

Use additional presenters (not the same 1 or 2)

Biggest New Change!

Establish a CONTENT Committee

Quarterly meetings to brainstorm ideas

Plan 3 months’ worth of topics in advance

Take pulse of membership for useful/interesting content

Will YOU Help Us Make TMUG Better?