2013 - Plenum - Martin Steinert - How to tame a Skunk Works
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Transcript of 2013 - Plenum - Martin Steinert - How to tame a Skunk Works
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Radical Innovation - How to tame a Skunk Works?
martin @ trondheim,
Radisson Blu Royal Garden Hotel
PROSJEKT 2013, 17 October 2013
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
LETTING engineering teams be creative
making innovation happen
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
dancing with evolu0on
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
TrollLABS
NTNU´s Living Lab Skunks works and Maker
Space for Radical Engineering Concept Creation at IVT
martin @ NTNU Trondheim, 8 October 2013
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
NOT The Problem
Works well,
1) if the problem is defined (fixed requirements)
2) if the pathway is defined (fixed solution and technology choice)
3) if market prices exist à See Aaron´s presentation earlier today J
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
AND …
Skunk Works Lockheed Martin's
Advanced Development Programs (ADP)
Google X Labs
SpaceX
PARC (Palo Alto Research Center
Incorporated) formerly Xerox PARC
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Luckily we have comparable academic spaces
Stanford d.school and Center for Design Research
MIT Medialab
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
and it never stops evolving a brief history
1960 1970 1980 1990 2000 2010
Learning Lab with Wallenbergs of Sweden Learning Design & Technology with Education
Product Design Program with Fine Arts Department
Micro Electro Mechanical Systems Design (MEMS) with EE
Robotic Systems Design with Computer Science and Aero
Team-Based Systems Design (310) with Corporate Partners
Manufacturing Systems Design with GSB and MS&E
Smart Product Design (218) with EE and CS
d.school with HPI and IDEO BioDesign with Biology & Medicine
Human Computer Interaction Design with CS
310.global!
Center for Design Research (CDR) with Industry Partners
Creative Design with John Arnold and GSB
venture design with India & Nigeria
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
So what are we doing?
ENGINEERING DESIGN
“Solving” complex socio technical problems that create value
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
keeping the user in perspective
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials vision! solution: UX! future!
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Now let me try to create some empathy?
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
extreme example
me310 experiment need-find, conceive, build-test
re-invent the convertible for BMW with TUM in 2005
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
project challenge improve the open air experience
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
modeling what we know @ TUM
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
critical function prototyping
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
finding the source of noise @ Stanford
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
airflow revisited
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
airflow revisited again
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
& again
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
… one more try
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
full scale prototyping
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
dark horse prototyping
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
airflow re-invented
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
now we are getting very real
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
iterate
Prototype and iterate … LEARN FAST
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
…iterate…
FASTER !!!
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
OK … here we go …
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
getting real on the open road
from concept to reality
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
fluid dynamics re-visited
re-circulating bad-air is eliminated by the good-air jet stream
base case OpenRoad
re-circulation creates bad-air
in the cabin
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
validating airspeed measurement
but watch her hair base case airspeed OpenRoad airspeed
Bad Wind Good Wind Bad Wind Good Wind
6.3 m/s
1.9 m/s
7 m/s
1.6 m/s
1.4 m/s
2.3 m/s
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Conclusion
a better convertible, problem eliminated
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
So how are we doing it?
Key are rapid and rough prototyping and continuous learning based on test feedback. Failure is not only an option, it is a must! (in the early phases ;) We break our prototypes and test user experiences in order to find the limits of the problem and solution spaces
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
d.mindsets show don´t tell
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
d.mindsets craft clarity
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
d.mindsets be mindful of your process
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
d.mindsets radical collaboration
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
d.mindsets bias towards action
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
d.mindsets embrace experimentation
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
d.mindsets focus onto human values
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
it is always about people
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
building “T” people and
“T” people teams
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
in the moment, should i be an
“I” shaped
or “T”
shaped person?
(Suzuki’2011)
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
In-d
ep
th kn
ow
led
ge
“I” shaped by knowledge
in depth
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
“T” shaped by
breadth in behavior
In-d
ep
th kn
ow
led
ge
Design Thinking Behavior
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
In-d
ep
th kn
ow
led
ge
Design Thinking Behavior
In-d
ep
th kn
ow
led
ge
Design Thinking Behavior
In-d
ep
th kn
ow
led
ge
Design Thinking Behavior
(Tang J. 1989)
(Lande M. 2010)
We need various knowledge bases … people ideation is based on physical communication … co-location
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
tangible communication
prototype storming
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
accelerated learning
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
defying gravity
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
What about process?
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Well beyond Waterfall model: Agile, Dynamic, Reflective
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Prototype Build
Needfinding and Benchmarking
Understand the users, design space
(re)Define the Problem
Design never ends
Test Learn
Bodystorming Ideate
Stanford-‐IDEO like design process
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Prototype Build
Needfinding and Benchmarking
Understand the users, design space
(re)Define the Problem
Design never ends
Test Learn
Bodystorming Ideate
Stanford-‐IDEO like design process
… IN REALITY
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
crea?ng ambiguity
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Right … what about our problem Scope/Outcome Since we don´t know in the beginning what we will create (we are aiming after all for a radical or transformative innovation) we cannot predefine the Scope.
Costs
Similarly, we don´t know what we will do so we
don´t know what we will spend, budgets are like
battle plans, screwed. AND a running real time
accounting is key. PS we need less money
than you think in the early phases
Time Is key. This variable we can control. Our deadlines and
prototype demonstrations are the framework that hold our projects together. Based on each Prototype learning, we reassess and re aim. Uncertainty decreases over time.
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Engineering Design Processes
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incremental engineering design process – adaptive in style
radical engineering design process – innovative in style
fixed target design, specifications and requirements based
alternative design I, evolving specifications and requirements
alternative design X, evolving specifications and requirements
Steinert 2011
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Engineering Design Processes
divergence phase
convergence phase
design build
test
concept generation concept
screening concept scoring concept testing
Steinert 2011
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Engineering Design Processes
Very rough guidelines
Separate philosophy, perspective tools and approaches between the three phases: 1) Problem focus 2) Solution focus 3) Implementation focus For very radical projects, give each phase roughly a third of the time. If possible divide into subprojects shorter than 1 year, 6 month are good.
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Engineering Design Processes Over time (rough guide three equal long phases) • Uncertainty decreases, thus Costs and Outcome certainty
increases • Gradual shifting from
i) design thinking over ii) SCRUM like agile methods to iii) engineering project management
What is needed:
An Agile Lean Project Management, embedded in the midst of the Trolls ;)
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
LETTING engineering teams be creative
making innovation happen
and keep a close eye on them from within not prescript, budget and control but
accompany and obtain real time awareness
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
So let’s go hunting for the next BIG IDEA
(Leifer, Steinert)
Iteration and learning is key
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
one more analogy, jazz (loft session)
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[email protected], prof Engineering Design and Innovation Department for Engineering Design and Materials
Takk på meg!!!
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