2013 Pennsylvania Donate Life Hospital ChallengePlan Activities, Register Donors, and Win Gold!!!

Kelly Hoover Thompson – HAPJohn Green – Gift of Life Donor ProgramMisty Enos – Center for Organ Recovery and Education

Objectives of Campaign

• Hospital Association desire to support AHA initiative

• Support launch of new statewide public awareness campaign to increase organ donor designations

• Provide hospitals with a standard campaign

• Engage hospitals and their staff with less effort

• Support OPO efforts to target low performing hospitals

Campaign Timeline

• April 15 Letter sent from HAP announcing hospital challenge

• April 24 Informational conference call to discuss challenge• April 30 Hospitals register to participate in challenge• May 9 Challenge launch in Harrisburg• May – Aug. Challenge runs• June 15 - Learning call• July 23 - Learning call • August 31 Challenge ends• Sept. 10 Scorecards due to HAP• Fall 2013 Winners announced at fall HAP event

DLPA and HAP Kick-Off

The reason to participate

By the Numbers

117,000: Approximate number of people on the national organ transplant waiting list8,366: Number of people in Pennsylvania who are on the national organ transplant waiting list18: Average number of people on the waiting list who will die today78: Average number of people on the waiting list who will receive a life-saving organ transplant today8: Number of lives one organ donor could save50: Number of lives one organ donor could improve

Recruitment and Execution

• Collaborative effort between HAP and OPOs

• Collaborative effort between OPO Hospital Development and Community Relations Departments

• 40 hospitals and health systems participating in challenge

• Established hospital-based committees• Committee composition• Pitching the challenge• Distributing materials• Develop strategy to ensure success

Materials provided in your toolkit

• HAP Donate Life Hospital Campaign Guide• Score card • Sample letter from Hospital CEO to staff• Letter from Hospital CEO to another hospital lead• Sample Social Media guide• Public Service Announcements• Sample newsletter article• Statistics fact sheet

This is how you earn points!

# of each Activity

Completed

PointsPer

ActivityHospital Employee Communications

New Registratons

  40 Add a campaign goal marker/barometer to your internal website.  

  25 Add a link to your OPO/DLA or state registry on your internal website. Post it with a campaign web banner.  

  25 Distribute registration forms and donation materials to staff.  

  25 Send email from hospital CEO or other leader(s) to staff, announcing the hospital’s campaign participation.  

  25 Provide donation stickers, pins, and/or green bracelets to anyone who registers.  

 15 per department

emailSend emails from department heads to staff, encouraging campaign participation.  

  15 per email Email campaign updates to all hospital staff.  

  15 per month Add pro-donation messages to employee pay stubs.  

Marketing material available

http://www.organdonor.gov/howhelp/hospitalcampaign.html

More marketing materials

Unique Landing Pages

Hospitals in action!

Questions?