2013 Feria Austin - Exhibitor Orientation

1. 2013 FERIA PARA APRENDEREducational Mobilization Training for Exhibitors

2. 7TH ANNUALFERIA PARA APRENDERSaturday January 26North Austin Event Center10am - 3pmFlyersFeriaParaAprender.comFacebook/FeriaParaAprenderTwitter@Learning Fair 2013CommuniCard LLC | All Rights Reserved

4. 2010: LARGEST GROWTH IN COUNTRYTexas accounted for 50% of the growth in 2 MILLION CHILDRENchildren in the entire United States from 2000 - 2010. FLSource: Annie E. Casey Foundation; Kids Count 2013CommuniCard LLC | All Rights Reserved

5. 2010: CENTRAL TEXAS SHIFTS Texas Students 21% CTX Students 40% CTX Low Income Students 93% CTX ELLs 139% 0% 50% 100% 150%Population Growth Rate: 2000 to 2010 Source: E3 Alliance 2013CommuniCard LLC | All Rights Reserved

6. OVER THE LAST 7 YEARS..1. Largest Spanish-language education event in Central Texas2. 200,000 parents & students nationwide3. Organizations with bilingual staff increased to over 85%4. 200,000+ childrens books5. Increased involvement from Digital Media & STEM6. Growing participation from ACC | UT Austin | Texas State7. 1st Move Learn Excel Summit being held in 2013 to discuss the impact of health & fitness on academic performance. 2013CommuniCard LLC | All Rights Reserved

9. ASSUMPTIONS OF US PARENTS 1. Parents are first teacher. 2. Education is key to economic prosperity. 3. Graduation is an important celebration. 4. A college-going culture starts at home.PARENTS MUST UNDERSTAND THE US SYSTEM TOGUIDE THEIR CHILDREN TO ACADEMIC SUCCESS. 2013CommuniCard LLC | All Rights Reserved

10. CONNECTING @ FERIAFOCUS ON CONVERSATIONSDIRECTLY WITH PARENTS- Dont use children to translate.- Dont rely on handouts.INTERNET RESOURCES- Remember: Parents are young.- Make mobile ready OR provide access to computers for parents CELL PHONES: 90%USETRANSPORTATION: FOCUS ON TEXTINGRecognize challenges & provide 50%ACCESS INTERNETsupport. 2013CommuniCard LLC | All Rights Reserved

11. PARA UNA BUENA VIDAFor a Better Life1. Graduate from high school & earn at least a million dollars in your lifetime.1. Earn at least another million dollars in your lifetime by graduating from college or earning a certificate.1. Keep your Spanish but learn English as fast and fluently as you can and you will have more opportunities for jobs and higher pay.Reinforce during every interaction &connect your programs to the benefit of an education. 2013CommuniCard LLC | All Rights Reserved

12. CONNECT IN 51Greet the Families Stand in front of your table. Praise the parent for caring about their childs education. Example: Youre doing a good thing by being here today! We are glad you came! 2013CommuniCard LLC | All Rights Reserved

14. CONNECT IN 5 3Describe Your Role How does your organization support academic success? CONSIDER: parental understanding cultural context & cycle of engagement 2013CommuniCard LLC | All Rights Reserved

15. CONNECT IN 54Wear a College/University ShirtBuild a positive connection with each family. YOUR EDUCATIONAL JOURNEY Why did you choose that school? What does college mean to you? How did your degree lead to a job? 2013CommuniCard LLC | All Rights Reserved

16. CONNECT IN 55Whats Next?Direct parents to the next area.Know Your Neighbors:What programs compliment your mission?Where do students go after your program?Know the Career/Workforce Demonstrations andEnrichment Activities.Become familiar with the complete layout of the event. 2013CommuniCard LLC | All Rights Reserved

17. BEST PRACTICE FOR INTERACTIONS- Stand in front of your table ready to greet parents.- Share with each family, no matter the age or where they live. What is your core mission? What can everyone learn from your organization?- Use chairs to rest briefly & avoid talking or texting on phones.- Remember that every person who walks by could benefit from your services if you approach them. Feria Para Aprender is an opportunity for 12,000 impressions. 2013CommuniCard LLC | All Rights Reserved

19. LOCATION: North Austin EventCenterLOCATION: North Austin Event Center10601 North Lamar Blvd | 78753- North Lamar between Rundberg&Braker Lane across from Chuys.- Avoid north on Lamar driving from Hwy 183 to Event Center- Consider driving south on Lamar from Braker Lane- Free parking available at the Event Center 2013CommuniCard LLC | All Rights Reserved

20. - Color-coded sections throughout the event- Grand Hall flows directly into Fiesta Room- Families will enter & exit in the Grand Hall- Exit leads to Health Mobile Units- No Passport checkboxes- Check IN on Friday & receive lunch tickets.- No need to check IN or OUT on Saturday. 2013CommuniCard LLC | All Rights Reserved

21. - Financial Literacy & Health Exhibitors- Parent Workshops & Dual Language classroom- Career Photos in Visualization- Ball Distribution *- Lunch for Exhibitors & Volunteers- Healthy snacks will be provided for families & concessions will be open for everyone. 2013CommuniCard LLC | All Rights Reserved

22. SET UP Friday January 25All Exhibitors must set up on Friday from 3pm 7pm.- Completely set up display so youre ready to start Saturday morning.- Test & troubleshoot any electrical equipment including laptops requiring Internet access but do not leave laptops overnight.- Identify organizations that are before and after you, as well as those in other areas that correlate with your mission.Unable to set up on Friday? Need to update set up requests?Requests must by made to Christin Alvarado by Friday, January 18- Loading docks and assistance will not be available on Saturday.- All supplies & equipment must be walked from a parking space. 2013CommuniCard LLC | All Rights Reserved

23. SCHEDULE Saturday January 267am 8am Exhibitor Set Up Prior Approval Only8:30am Volunteer Translators Arrive9am All Exhibitors Checked INempty booths will be removed from layout9:30am Opening Ceremony10am Doors Open to Public12pm Lunch Group 112:30pm Lunch Group 23pm Doors Close to the Publicdo not tear down booths before 3pm 2013CommuniCard LLC | All Rights Reserved

24. EXHIBITOR GUIDELINES1. All requests must be submitted by Friday January 18.2. Wear a college or university shirt.3. Bring your own supplies.4. No candy.5. No raffles.Be On Time: Avoid traffic by arriving early & carpooling.Be Prepared: Bring water & comfortable shoes.Get Excited!You will impact thousands of lives in just 5 hours! 2013CommuniCard LLC | All Rights Reserved

2013 Feria Austin - Exhibitor Orientation

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