Catalyst for 21st Century Prosperity Let’s Move: Fitness FeriaTM

2012 Mobilization Training

2012 Let’s Move: Fitness Feria

o Why do we need Let’s Move: Fitness Feria?o The Fitness Feria Approach: Changing Behavior o The Para Una Buena VidaTM Messageo The Feria Connect in 5™o Everyone Benefits: Developing a healthier, more fit and

better educated California

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o 1 in every 5 preschool children is overweight.

o 1 out of every 3 Latino teens is overweight or at risk of being overweight

o 1 in 4 children are getting the recommended 40 minutes of exercise each day

o 83% of children under 6 years old watch 2 hours of TV each day

o $403 Billion in cardiovascular (heart) costs every year

Sources: Pediatric Nutrition Surveillance System ~ www.aboutourkids.org ~ www.cdc.gov/obesity/defining.html ~ www.health.harvard.edu ~ www.letsmove.gov ~ www.truthaboutheartdisease.org

Why Do We NeedLet’s Move: Fitness Feria?

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All parents want the best for their children but ...

How can you teach what you don’t know?

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o Parents are the the child’s first teacher.provide opportunities for children to learn skills

o Parents are empowered.guide their children through the systemand introduce to extracurricular activities

o Success is achieved by hard work and training... and some good fortune, too

o Health and well being are achieved through an active life.

General Market Expectations of Parents in the U.S.A.

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1. Teach parents and their children basic movement skills to instill the value of practicing healthy lifestyles from cradle to adult.

2. Inspire life changing healthy behavior by introducing the families to fitness and sports programs and activities.

3. Mobilize health/fitness/sport programs to scale to serve the health needs of the rising generation in Los Angeles .

Goals of Fitness Feria

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o Research in Spring of 2010 by CommuniCard LLC with 42 families and the White House Project research findings: Play sports, do better in life. (Feb 18, 2010.)

o Understanding of social mobility through competitive sport

o Children and parents were inspired by Olympics; wanted activities they could do together as a family

o Lack of knowledge of American competitive sports and fitness systems

o Learn physical movement life skills so they are always ready to play

o Lack of understanding of “practice is what makes you good” mentality

Why Sports & Physical Activities?

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1. 2x sports and fitness outreach event in Austin specifically for the Spanish language community

2. 150+ Volunteers and Exhibitors trained for the event.

3. 50% of sports/fitness organizations had never outreached to the Hispanic community before Fitness Feria.

4. 60% of Fitness Feria Exhibitors responded that parents did not understand that fitness can mean a better future for their children.

Fitness Feria Milestones

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1. More than 5000 parents and children attended from 2010 – 2011

2. 50+ different sports, fitness and health organizations participated

3. 4000+ sporting balls given away

4. 225 volunteers – majority bilingual

Fitness Feria AUSTIN Results

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A fitness educational pathway that teaches parents the “ABC’s of Movement” from cradle to adult

Let’s Move Fitness Feria Advantage

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1. Fitness helps a family to be healthy and grow strong. To have a healthy family, a family needs to be physically active, especially infants and children.

2. Education (academics), sports and extracurricular (after- school) programs are ways to earn scholarships to go to college and learn a profession (career) that provides well for your family.

3. Keep your Spanish/Korean (native language) and learn English fluently to have more opportunities and better pay.

Para Una Buena Vida: For a Better LifeFitness Version

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CONNECT IN 5: FITNESS VERSION

1. Greet and praise the parent for caring about their family’s well-being.

2. Reinforce importance of a healthy and active lifestyle at every age, emphasizing Para Una Buena Vida

3. Describe your role at Let’s Move Fitness Feria.

4. Tell your story and mention your Let’s Move Campaign.

5. Tell the parents what to do next.

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Each family will leave the Fitness Feria understanding the basic motor development skills every child should learn as they grow up.

Infancy: tummy time | rolling over | sitting up | crawling

Tumbling: forward roll | rolling on side | cartwheel

Throwing | Catching | Kicking

Movement ABC’s

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Early Childhood groups will host activities for children ages 0-5.

Parents will learn:o importance of removing babies from

strollers & providing room to roam

o ways to play with their infants like tummy time

o natural developmental stages from crawling to walking

Movement ABC: INFANCY

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Staff & volunteers will help children learn different tumbling techniques.

Movement ABC: TUMBLING

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Parents will learn:o how to help children build balance

and flexibility

o safe ways for children to play

o importance of creating a space for children to play and learn through movement

PlayWorks: Tossing is a key motor development skills that allows children to build new movement techniques and hand-eye coordination.

Movement ABC: THROWING

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Children will learn the correct way to throw:o placing the foot opposite the

throwing arm in front

o rotating the torso forward

o following through towards the target

PlayWorks: Catching continues to build hand-eye coordination and helps children develop strong depth perception. It is one of the easiest ways to demonstrate if a

child has developed their Movement ABC’s.

Movement ABC: CATCHING

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Children will learn:o how to catch by self-tossing a ball in

the air

o how to catch a ball in front of them, away from their body

o how to move to a ball and get underneath it to catch

Galaxy Soccer: Correct kicking technique is a fundamental motor skill that builds a foundation for participation in sports and games.

Movement ABC: KICKING

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Children will learn the correct way to kick:o skipping or running approach

o planting the non-kicking foot

o following through towards the target

o Color Coded Olympic Pathway – Birth to College

o Better Life Message at Every Interaction

o Conversations directly with parents in their own language – Spanish, English or Korean

o Hands-on Movement Areas

o Bilingual Mentors

o Visualization Photos

o Commitment Zone™

Let’s Move: Fitness Feria Mobilization MethodTM

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Parents and children demonstrate movement.

The Commitment ZoneTM

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“...because of Fitness Feria my family is going to do a sportingactivity instead of watching a movie.”

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Families will use the Passport to navigate through Let’s Move Fitness Feria.

Passport

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Exhibitors & Volunteers will:o talk with families about booth

information or complete activity

o mark the Passport in the corresponding colored circle

o tell families what to do next

Families will turn in Passport to receive their balls.

2012 Let’s Move CA: Fitness FeriaSaturday, June 16th10:00am – 2:00pm

Robert F. Kennedy Community Schools

www.fitnessferia.com

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ADDRESS701 S. Catalina Street – Los Angeles CA 90005o Located off of Wilshire Blvd.o Cocoanut Grove on site

PARKINGo Exhibitor parking will be available on-site in the STAFF PARKING garage.o Limited space will be available for Exhibitors who arrive in the afternoon.o Additional parking is available in garages located at each corner of the venue.

VENUEo The majority of the event will take place outside except for the Movement ABC’s

[Tumbling, Catching & Throwing with PlayWorks] which will be inside the gym.

Location Robert F. Kennedy Community Schools

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The following slides include a DRAFT of current registered Exhibitor Assignments and a site layout.A final layout with booth/activity assignments will be distributed to the Primary Contact

of each REGISTERED organization during the week of June 4 – 8.

REGISTRATION – Outside Entrance to Schoolo Parents sign liability waiver for children to participate in all activities.o Parents received one passport per family.o Port-a-potties will also be available in this area.

COURTYARDo A main stage will be set up to incorporate speakers, fitness demonstrations and the launch of Let’s Move

California during the event. Families will turn in their Passports at this area.

GYMNASIUMo PlayWorks will be hosting the throwing and catching activities in the gym.o All families – no matter the age of the children – are encouraged to attend the gym through the Passport.

Overview of Activities

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26DRAFT AS OF 05.29.12

RED: Group Activitieso Beyond the Bell – obstacle courseo Fit for a Kid – obstacle course

YELLOW: Health & Nutrition Organizationso American Cancer Societyo American Heart Associationo California Dietetic Associationo Exceptional Children’s Foundationo LA Care Health Plano LA County Dept. of Public Healtho Network for a Healthy Californiao PACE Early Childhood Educationo St. John’s Well Child & Family Center

ORANGE: ARMYThe Army will be providing extensive activities around health and wellness throughout this area.

Overview of Activities: SIDE 1

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Below is a DRAFT of current registered Exhibitor Assignments. Updated assignments will be sent to organizations on June 7.

BLUE: Team Sportso Play Ruby USA

PURPLE: Individual Sportso Running with Ms. Edwardso Young Champions Inc. – Cheerleading

GREEN: Early Childhoodo First 5 LAo PHFE WIC Program

GYM: Movement ABCso PlayWorks

Additional organizations may be added through Friday June 1 which may cause some draft assignments to be adjusted to accommodate the best space for everyone.

Overview of Activities: SIDE 2

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TABLESo Each Exhibitor who requested tables will be given 6-8 foot tables with chairs and a color-coded tablecloth.

Due to venue regulations, Exhibitors are not allowed to bring their own tables.

o Exhibitors are asked to not cover the color-coded tablecloth that is provided for them in order to maintain continuity of the event.

o Exhibitors may use any available floor space around their booth for additional displays and signage. Please be considerate of your fellow Exhibitors’ displays.

o Each Exhibitor who requested access to electricity will be strategically placed near an outlet. However, we can’t guarantee close proximity to outlets or more than one outlet. We recommend each Exhibitor bring their own extension cords and power strips.

FIELDSo No unauthorized tables or chairs are allowed on the fields or surrounding track. Exhibitors who requested

tables on the field will be given access to special tables for field use only.

o No tents, tables and signage can be staked into the ground on any of the fields. Any unauthorized set up will be removed before the event begins.

Booth & Activity Placements

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6am Set Up BeginsStaff and volunteers will be on-site to set up tables, chairs & signage.

7am – 9am Exhibitor Set UpOne representative from each Exhibitor must Check IN to confirm location and receive lunch tickets. All Exhibitors must be completely set up by 9am.

9:45am Opening CeremoniesExhibitors will not be allowed to set up after this time.

10:00am Doors Open to Public

12:00pm GROUP 1: LunchLunch is only provided to Exhibitor representatives who are staying for the full 4 hours.

12:30pm GROUP 2: Lunch

2pm Doors Close to Public

2:30pm Exhibitor Check OutRepresentatives are responsible for clearing their own space and removing all trash.

Schedule: Saturday, June 16

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SET UP

o There is no access to the RFK Community Schools on Friday, June 15.o All set up must be completed Saturday morning before families arrive.o Exhibitors can pull up as close as possible from 7am – 8am.o All cars must be in an authorized parking spot by 8am.

TEAR DOWN

o Exhibitors should not close their booths or activities before 2pm. o All families should have the opportunity to complete the full experience by 2pm.o Please wait until you are released by event staff.o Exhibitors are responsible for taking all of their equipment and materials with them at the end of the day,

and removing their own trash from their area.

o Fitness Feria organizers are not responsible for any equipment left behind at the end of the event.

Set Up & Tear Down

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PREPARATION

o Exhibitors should plan to have at least 2 Spanish-speaking representatives at their booth at all times.o Volunteer translators can be assigned if requested in advance.o College Wear Attire: Representatives should wear a t-shirt with a college or university name or mascot.o Printed Materials: Any printed materials should be distributed in 2nd grade level Spanish and include a

phone number for your organization.o Exhibitors are responsible for bringing all of their own materials – pens, papers, extension cords, power

strips, batteries, tape, etc.

INTERACTION

o Candy and food cannot be given away at the booths.o Exhibitors are not allowed to sell items or collect money from booths.o Exhibitors should not conduct their own raffles or surveys.o Representatives should interact directly with the parents and should not rely on the children to translate

or simply pass out printed materials.

Exhibitor Guidelines

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Fitness Feria will be a new introduction to many activities that families may have never tried before. With an extensive layout and the potential for thousands of children, we need everyone to have safety on their mind.

ACTIVITIESPlease consider children of all ages when planning your activities. Your space should be safe for very young

children as well older students.

LOOK OUT FOR:o unsafe or reckless behavior – Many activities will use equipment so be aware of children who may have

wandering into a space without supervision.

o suspicious behavior – Media photographers should have clear credentials or wear Fitness Feria badges; report any suspicious behavior to a Fitness Feria staff member or security guard immediately.

o unsupervised children – All of the activities are intended for parents to do with their children.

LOST CHILDRENAny child who has separated from their parents should be brought to the Stage. Parents can be directed to

this area as well to find their children.

Safety

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Christin Alvaradochristin@fitnessferia.com | Day of Event: 512.705.4215

Carissa Ara carissa.fitnessferia@gmail.com | Day of Event: 281.813.4213

Questions?