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Transcript of 2013 California Member Profile
2013 MEMBER PROFILE- CALIFORNIA REPORT
BUSINESS CHARACTERISTICS OF CA MEMBERS
Key Findings• In 2012, 62 percent of members were licensed as sales agents
and 87 percent of those specialize in residential brokerage.• The typical REALTOR® in California has 15 years of experience, 2
years more than the typical REALTOR nationwide.• REALTORS® continue to incorporate the internet and online media
in their business. Seventy percent reported having a website for at least five years, 15 percent reported having a real estate blog and over half of members reported using social media.
• The most commonly found information on websites, among commercial and residential REALTORS®, is the member’s own listings.
• REALTORS® are more confident in the market and their business, with 82 percent of members stating they are very certain they will remain in the business for 2 more years.
Business Characteristics of CA Members• Years in Business By Function
*Non-sellingALL REALTORS® Broker-Owners* Manager* Sales Agent
0
5
10
15
20
25
30
35
40
15
3335
1113
2529
10
CAUS
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members• REALTORS® BY TYPE OF LICENSE (Percent of Respondents)
Broker Broker Associate Sales Agent Appraiser Other0%
10%
20%
30%
40%
50%
60%
70%
80%
29%
13%
62%
1% 0%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members• Primary Business Specialty of REALTORS®
(Percent of Respondents)
Other
Residential Appraisal
Commercial Appraisal
Land Development
Counseling
Relocation
Commercial Brokerage
Property Management
Residential Brokerage
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
5%
0%
1%
1%
1%
1%
2%
6%
82%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members
• Secondary Business Specialty of REALTORS® (Percent of Respondents)
Commercial Appraisal
Residential Appraisal
Residential Property Management
Counseling
Relocation
Commercial Property Management
Residential Brokerage
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%1%1%2%
3%4%
7%8%
9%11%
16%21%
27%38%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members• Primary Business Specialty of Sales Agents
(Percentage Distribution)
Residential bro-kerage
Commercial bro-kerage
Land/Development RelocationCounseling AppraisingProperty man-agement
International
Other
Residential Brokerage:
87%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members
• Percent of Income from Real Estate Specialty (Percentage Distribution)
ALL REALTORS®0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
15%
41%44%
Less than 50% of Income50% to less than 100% of Income
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members• REALTOR’S® Firm Web Presence (Percentage
Distribution)
Firm has website; 90%
Firm does not have website; 9%
Firm does not have website but plans to
in the future; 1%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members• Active Use of Social or Professional Networking Websites (Percentage Distribution)
2013 20120%
10%20%30%40%50%60%70%80%90%
100%
55%46%
37% 41%
7%13%
Yes NoNo, but plan to in the future
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members• Active Use of Social or Professional Networking Websites (Percentage Distribution)
ALL RE-ALTORS®
29 or younger
30 to 39
40 to 49
50 to 59
60 or older
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%55%
83%
57%
69%
56%
46%
37%
17%
25%
22%
34%
51%
740%
0%
1790%
820%
1000%
370%No, but plan to in the future NoYes
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members• Real Estate Blogs (Percentage Distribution)
Have a blog 15%
Do not have a blog 73%
Do not have a blog, but plan to in the fu-
ture11%
Have a blog 13%
Do not have a blog 75%
Do not have a blog, but plan to in the fu-
ture12%
20122013
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members• Real Estate Blogs (Percent Distribution)
ALL REALTORS
®29 or
younger30 to
3940 to
4950 to
5960 or older
Have a blog 15% 17% 32% 20% 17% 6%
Do not have a blog 73% 67% 46% 65% 63% 90%
Do not have a blog, but plan to in the future 11% 17% 18% 14% 20% 4%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members•Will Remain Active As A Real Estate Professional For Next Two Years (Percent Distribution)
Very certain Somewhat certain Not certain0%
10%20%30%40%50%60%70%80%90%
100%
82%
12%6%
80%
14%6%
CA US
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members•Will Remain Active As A Real Estate Professional For Next Two Years (Percent Distribution)
Very Certain Somewhat Certain Not Certain0%
10%20%30%40%50%60%70%80%90%
77%
16%
7%
82%
15%
4%
85%
9%6%
82%
12%7%
2 yrs. or less 3 to 5 yrs.6 to 15 yrs. 16 years or more
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics of CA Members
Will Remain Active As A Real Estate Professional During The Next Two Years
(Percent Distribution)Licensed As Real Estate Experience
Broker/Broker Associate
Sales Agent
2 yrs. or less
3 to 5 yrs.
6 to 15 yrs.
16 yrs. or more
Very Certain 85% 81% 77% 82% 85% 82%
Somewhat Certain 10% 13% 16% 15% 9% 12%
Not Certain 5% 6% 7% 4% 6% 7%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
BUSINESS ACTIVITY OF CA MEMBERS
Key Findings• The typical agent nationwide had 12 transactions in 2012, up
2 transactions from the previous year. A typical agent in California continued to have 8 transactions as last year.
• In 2012, REALTORS® in California were still seeing slightly higher levels of distressed properties than the rest of the nation. A typical agent in California had one transaction involving a foreclosure and two transactions involving a short sale, compared to a typical agent nationwide who had one foreclosure and one short sale transactions.
• For the third year in a row, the difficulty in obtaining mortgage financing was nationally the most cited reason for potential clients. In California, 21 percent of members cited mortgage financing as a limiting factor, however the most important factor (39 percent) in limiting potential clients was difficulty in finding the right property.
Key Findings• Nationwide, the typical property management specialist
managed 49 properties in 2012 – the highest number on record in this survey, which is reflective of the strong rental conditions. In California the typical property manager managed 24 transactions.
• Most REALTORS® are still working 40 hours per week, a trend that has continued for several years.
• A typical REALTOR® in California spent a median of $320 to maintain a website in 2012, while a typical REALTOR® nationwide spent a median of $220.
• Websites do yield returns - members reported gaining typically three inquiries and 3 percent of their business from their websites.
Business Activity of CA Members
ALL REALTORS® Broker/ Broker Associate
Sales Agent0%
20%
40%
60%
80%
100%
19%
100% Commission
34%
8%
Percentage commission
split 68%
48%
82%
Percentage commission split
100% Commission
Commission plus share of profits
Salary only
Salary plus share of profits/produc-tion bonus
Share of profits only
Other
Compensation Structure(Percentage Distribution)
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA MembersNumber of Transaction Sides or Commercial Deals, By
Specialty in 2012(Percentage Distribution)
ALL REALTORS®
Broker/ Broker Associate
Sales Agent Commercial Specialists
Res. Comm.
Res. Comm. Res. Comm.
Res. Comm.
0 transactions 3% 77% 76% 4% 2% 81% * 11%1 to 5 transactions 32 22 23 27 34 19 56 566 to 10 transactions 27 2 1 26 28 * 22 3311 to 15 transactions 17 * * 18 17 * * *16 to 20 transactions 7 * * 9 5 * 11 *21 to 50 transactions 13 * * 13 13 * * *51 transactions or more 3 * * 4 2 * 11 *SERIES: 2013 Member Profile Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA MembersNumber of Residential Sides and Commercial Sides, By
Experience (Percentage Distribution)
2 years or less
3 to 5 years 6 to 15 years 16 years or more
Res. Comm.
Res. Comm.
Res. Comm.
Res. Comm.
0 transactions 13% 86% 5% 82% 2% 81% 1% 69%1 to 5 transactions 67 14 33 14 32 18 27 296 to 10 transactions 17 * 25 4 29 1 27 211 to 15 transactions * * 15 * 16 * 21 *16 to 20 transactions 4 * 8 * 4 * 9 *21 to 50 transactions * * 13 * 16 * 11 *51 transactions or more * * 3 * 2 * 3 *Median (transactions) 4 * 8 * 8 * 10 **Less than 1%SERIES: 2013 Member Profile Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA MembersNumber of Transaction Sides Involving Properties in
Foreclosure in 2012(Percentage Distribution)
ALL REALTORS® Broker/ Broker Associate
Sales Agent
CA US CA US CA US0 transactions 45% 47% 37% 43% 49% 50%
1 to 5 transactions 41% 38% 45% 39% 39% 38%
6 to 10 transactions 7% 8% 9% 8% 7% 7%
11 to 15 transactions 2% 2% 1% 3% 2% 2%
16 to 20 transactions 2% 2% 2% 2% 1% 1%
21 transactions or more
3% 3% 5% 5% 2% 2%
Median (transactions)
1 1 2 1 1 *
*Less than 1%SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA MembersNumber of Transaction Sides Involving Properties in
Foreclosure, By Experience in 2012 (Percentage Distribution)
2 years or less
3 to 5 years
6 to 15 years
16 years or more
0 transactions 78% 40% 41% 47%1 to 5 transactions 22% 53% 42% 40%6 to 10 transactions * 3% 9% 7%11 to 15 transactions * 3% 1% 2%16 to 20 transactions * * 3% 1%21 transactions or more * 3% 3% 4%Median (transactions) * 2 1 1*Less than 1%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA MembersNumber of Short Sale Transactions, By Residential Specialty in
2012 (Percentage Distribution)
ALL REALTORS® Broker/ Broker Associate
Sales Agent
CA US CA US CA US0 transactions 32% 49% 30% 47% 34% 50%
1 to 5 transactions 56% 43% 56% 43% 55% 42%
6 to 10 transactions 7% 5% 9% 6% 7% 5%
11 transactions or more 5% 3% 6% 4% 5% 3%
Median (transactions)
2 1 3 1 2 *
*Less than 1%SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA MembersNumber of Short Sale Transactions, By Experience, 2012
(Percentage Distribution)2 years or less
3 to 5 years
6 to 15 years
16 years or more
0 transactions 57% 25% 30% 33%1 to 5 transactions 44% 63% 56% 55%6 to 10 transactions * 8% 9% 7%11 to 15 transactions * 3% 3% 3%16 to 20 transactions * * 1% 1%21 transactions or more * 3% 2% 2%Median (transactions) * 2 2 2*Less than 1%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA Members• The Most Important Factor Limiting Potential Clients in Completing a Transaction (Percentage Distribution)
Other
No factors are limiting potential clients
Expectation that mortgage rates might come down
Concern about losing job
Ability to sell existing home
Low consumer confidence
Expectation that prices might fall further
Difficulty in obtaining mortgage finance
Difficulty in finding the right property
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%3.4%
8.4%
0.2%
2.5%
0.0%
7.3%
25.5%
27.3%
19.5%
15.0%
11.0%
0.5%
1.7%
2.1%
3.6%
6.2%
20.5%
39.3%
20122011
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA MembersBROKERAGE: SALES VOLUME, BY EXPERIENCE, 2012
(Percentage Distribution)ALL
REALTORS®
2 years or less
3 to 5 years
6 to 15 years
16 years or more
Less than $500,000 30% 52% 15% 31% 29%$500K to under $1 million 10 30 5 9 9$1 to under $1.5 million 8 * 20 10 6$1.5 to under $2 million 9 9 15 9 8$2 to under $3 million 12 * 20 12 13$3 to under $4 million 9 4 * 8 12$4 to under $5 million 5 4 * 7 5$5 to under $6 million 4 * 8 4 3$6 to under $7 million 2 * * 1 3$7 to under $8 million 2 * 3 1 2$8 to under $10 million 3 * 5 1 4$10 million or more 8 * 10 8 8Median (millions) $1.7 $0.3 $1.8 $1.6 $2.0*Less than 1%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA Members• Brokerage Sales Volume, By Specialty, in 2012
ALL REALTORS® Broker/ Broker Assoc.
Sales Agent Commercial Specialists
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
1.72.1
1.6
3.8
1.51.7
1.3 1.4
CA USMedian (in mil-
lions)
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA Members• BUSINESS ORIGINATED FROM AN OPEN HOUSE, 2012 (Percentage Distribution)
None Less than 10%
Up to 25% Up to 50% More than 50%
0%10%20%30%40%50%60%70% 59%
27%
8%3% 2%
65%
24%
7% 2% 1%
ALL REALTORS®
CAUS
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA Members
BUSINESS GENERATED FROM AN OPEN HOUSE BY REAL ESTATE EXPERIENCE
(Percentage Distributions of a “Yes” Response) 2 yrs.
or less3 to 5 yrs.
6 to 15 yrs.
16 yrs. or more
Did you generate business from an open house?
43% 49% 43% 39%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA MembersSHARE OF BUSINESS FROM PAST CONSUMERS AND CLIENTS, BY
PRIMARY REAL ESTATE SPECIALTY, 2012 (Percentage Distribution)
APPRAISAL BROKERAGE PROPERTY MANAGEMENT
ALL REALTORS
®
Residential
Commercial
Residential
Commercial
Residential
Commercial
Median 23% 76% 25% 21% 43% 10% 25%
*Less than 1%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA Members• Amount of Business Through Referrals From Past Consumers and Clients, By Experience, 2012 (Percent Distribution)
All RE-AL-
TORS®
2 years or less 3 to 5 years 6 to 15 years 16 or more years
0%
5%
10%
15%
20%
25%
30%
23%
0%
22% 22%
28%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA Members• Business Generated From REALTOR® Website in 2012 (Percentage Distribution)
None 1% to 5% 6% to 10% 11% to 25% 26% to 50% MoreThan 50%
0%
5%
10%
15%
20%
25%
30%
35% 33% 32%
18%
11%
1%
5%
32%
26%
16%
12%
8%5%
CA US
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Activity of CA Members• Repeat Business From Past Consumers and Clients, by Experience, 2012 (Percent Distribution)
ALL RE-ALTORS®
2 years or less 3 to 5 years 6 to 15 years 16 years or more
0%5%
10%15%20%25%30%35%40%45%50%
23%
0%
8%
15%
45%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Business Characteristics & Activity of REALTORS®Characteristics (Percent of REALTORS® in the category)Years of Experience
Median 15 yrs.2 years or less 7%3 to 5 years 8%6 to 15 years 37%16 years or more 48%
Type of LicenseBroker 29%Broker Associate 13%Sales Agent 62%Appraiser 1%Other 0%
Technology Have a website 90%Have a Real Estate Blog 15%Will remain active as a real estate professional in the next two years
Very certain 82%Somewhat certain 12%Not certain 6%
Business ActivityMedian hours worked per week 40 hrs.Brokerage Transactions
Median Number of Transactions 8Median Number of Transactions Involving Foreclosure 1Median Number of Transactions Involving Short sale 2
Median sales volume (millions) $1.7 millionPercent of repeat business from past consumers and clients (median) 23%Percent of business through referrals from past consumers and clients (median)
23%
Affiliation with Firm (Percent of REALTORS® in the category)Independent Contractor 84%Employee 5%Other 11%
Median size of firm, by number of brokers and agents 25Tenure at firm (median years) 7
INCOME AND EXPENSES
Key Findings• Median gross income for REALTORS® in 2012 was $50,400,
up from $48,200 the previous year.• Sixty-eight percent of respondents indicated percentage
split-commission as the prevailing method of compensation.• Median business expense for 2012 was $8,040.• The largest single expense category that REALTORS®
reported was their vehicle expense at $2,050.• Brokerage sales volume rose to $1.5 million in 2012 from
$1.3 million in 2011.
Income and Expenses • Annual Income of Realtors®, 2012 vs. 2011
(Percentage Distribution)
2012 2011$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$50,400 $48,200$43,500
$34,900
CA US
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Income and Expenses • Annual Income of Realtors®, 2012 (Percentage Distribution)
ALL REALTORS® Sales Agents$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000$50,400
$44,200$43,500
$35,700
CA US
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Income and Expenses Annual Income of REALTORS®, By Experience, 2012
(Percentage Distribution)Gross Income: Before taxes and expenses
ALL REALTORS®
2 years or less
3 to 5 years 6 to 15 years
16 years or more
Less than $10,000 14% 46% 11% 13% 10%$10,000 to $24,999 14 22 13 17 11$25,000 to $34,999 10 15 13 8 9$35,000 to $49,999 12 5 19 16 10$50,000 to $74,999 12 12 15 13 11$75,000 to $99,999 11 * 9 12 12$100,000 to $149,999 10 * 8 7 14$150,000 to $199,999 8 * 8 6 11$200,000 to $249,999 3 * 2 3 4$250,000 or more 6 * 2 5 8Median $50,400 $12,500 $44,800 $45,700 $74,100*Less than 1%
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Income and Expenses ANNUAL INCOME OF REALTORS® (Gross Income: Before taxes and
expenses)By MAIN FUNCTION, 2012
(Percentage Distribution)ALL
REALTORS®
Broker-Owner
(without selling)
Broker-Owner (with
selling)
Associate Broker
Manager (without selling)
Manager (with
selling)
Sales Agent
Less than $10,000 14% 17% 14% 17% * 6% 13%$10,000 to $24,999 14 * 9 6 * 6 18$25,000 to $34,999 10 50 5 8 * * 11$35,000 to $49,999 12 * 10 17 * 19 14$50,000 to $74,999 12 * 9 13 * 13 14$75,000 to $99,999 11 17 16 13 33 6 8$100,000 to $149,999 10 * 11 6 33 25 10$150,000 to $199,999 8 17 16 9 * 13 6$200,000 to $249,999 3 * 5 * 33 6 2$250,000 or more 6 * 4 11 * 6 5Median
$50,400$31,70
0 $78,900$55,30
0$125,1
00$99,20
0$44,20
0
Income and Expenses • Total Real Estate Expenses for CA REALTORS®
(Median)
Broker-Owner (without selling)
Manager (without selling)
Associate Broker
Sales Agent
ALL REALTORS®
Broker-Owner (with selling)
Manager (with selling)
$0 $5,000 $10,000 $15,000 $20,000
$2,490
$3,750
$5,300
$7,360
$8,040
$10,330
$14,980
SERIES: 2013 Member Profile SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Income and Expenses Business Expenses of REALTORS®, By License Type, 2012
(Median Values)ALL
REALTORS®
Broker/ Broker
Associate
Sales Agent
BUSINESS USE OF VEHICLE EXPENSE $2,050 $2,100 $2,010AFFINITY/REFERRAL RELATIONSHIP EXPENSES
$80 $250 *ADMINISTRATIVE EXPENSES $1,000 $1,260 $900MARKETING OF SERVICES EXPENSES $790 $930 $720PROFESSIONAL DEVELOPMENT EXPENSES
$780 $750 $800BUSINESS PROMOTION EXPENSE $810 $840 $810TECHNOLOGY PRODUCTS AND SERVICES EXPENSES $890 $1,020 $810*Less than 1%
Income and Expenses Business Expenses of REALTORS®, By Main Function, 2012
(Median Values)Broker-Owner (witho
ut selling)
Broker-Owner (with
selling)
Associate Broker
Manager
(without selling)
Manager (with selling)
Sales Agent
BUSINESS USE OF VEHICLE EXPENSE $2,000 $2,720 $1,920 $1,250 $7,080 $2,080
AFFINITY/REFERRAL RELATIONSHIP EXPENSES $250 $250 * * $500 $80
ADMINISTRATIVE EXPENSES $12,000 $1,000 $1,100 $500 $2,500 $920
MARKETING OF SERVICES EXPENSES $330 $830 $970 $500 $2,000 $770
PROFESSIONAL DEVELOPMENT EXPENSES $830 $720 $920 $750 $1,370 $790
BUSINESS PROMOTION EXPENSE * $810 $800 $500 $2,130 $840
TECHNOLOGY PRODUCTS AND SERVICES EXPENSES $750 $1,120 $970 $750 $1,310 $810
OFFICE AND FIRM AFFILIATION OF REALTORS ®
Key Findings• 55 percent of REALTORS® are affiliated with an independent
company.• A typical REALTOR® in California works at a firm that
employs 25 agents and brokers, compared to 23 agents and brokers nationally.
• The median tenure for REALTORS® with their current firm is 7 years.
• Nine percent of REALTORS® worked for a firm that was bought or merged in the past two years.
Office and Firm Affiliation of REALTORS ® • Firm Affiliation of all REALTORS® (Percentage
Distribution)
In-de-
pen-dent company 55%
Fran-chised com-pany 41%
Other 4%
Office and Firm Affiliation of REALTORS ® • REALTOR® Affiliation with Firms (Percentage
Distribution)
Inde-pen-dent Con-
tractor, 84%
Em-ployee; 5%
Other; 11%
Office and Firm Affiliation of REALTORS ® •Median Size of Firm By Number of Commercial and Residential Brokers and Agents (Percentage Distribution)
CA
US
0 5 10 15 20 25
25
23
NUMBER OF COMMERCIAL AND RESIDENTIAL BROKERS AND AGENTS
Office and Firm Affiliation of REALTORS® • Size of firm, by number of commercial and residential brokers and agents
Broker
Sales Agent
0 10 20 30 40 50 60
CA - 9
CA - 54
US - 15
US - 39
NUMBER OF COMMERCIAL AND RESIDENTIAL BROKERS AND AGENTS
Office and Firm Affiliation of REALTORS®
One 2 to 5 6 to 25 26 to 100 101 or more0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
86% 87%
75%
33%
42%
26%
62%54%
Firm Affiliation By Firm Size, 2012(Percentage Distribution)
Office and Firm Affiliation of REALTORS® • REALTOR® Changed Firm as a Result of a Merger (Percentage Distribution)
Yes, vol-
untar-ily; 42
No; 58
2013
Yes, vol-
untar-ily; 32
No; 60
2012
Yes, involuntar-ily8%
Office and Firm Affiliation of REALTORS®
TENURE OF CA REALTORS® AT THEIR PRESENT FIRM(Percentage Distribution)
MAIN FUNCTION IN FIRMAll
REALTORS®
Broker-Owner
(no selling)
Broker-Owner
(with selling)
Associate Broker
Manager (without selling)
Manager (with selling)
Sales Agent
1 yr. or less 9% * 2% * * 20% 12%2 yrs. 9% * 4% * * * 12% 3 yrs. 11% * 5% 13% * * 14% 4 yrs. 7% * 5% 7% * * 8% 5 yrs. 7 % * 7% 3% * 20% 7% 6 to 11 yrs. 29% 20% 32% 43% * 20% 26% 12 yrs. or more 29% 80% 46% 33% 100% 40% 21% Median (yrs.)
7 16 13 9 26 10 5*Less than 1%
Office and Firm Affiliation of REALTORS ® • Benefits Received Through Firm
Life insurance
Disability insurance (long-term care)
Vision care
Paid vacation/sick days
Other
Pension/SEP/401(K)
Dental insurance
Health insurance
Errors & Omissions insurance
None
0% 10% 20% 30% 40% 50% 60% 70%
2%
2%
2%
2%
2%
3%
3%
4%
17%
63%
DEMOGRAPHIC CHARACTERISTICS
Key Findings• In 2012 the typical REALTOR® is 58 years old, up from 55
years of age in 2012.• The majority of members are women, comprising 53 percent
of respondents.• Seventy-six percent of REALTORS® said that real estate was
their only occupation, and that number jumps slightly to 78 percent for those with 16 or more years of experience.
• Nationally, the median gross income of REALTOR® households was $99,400 in 2012, up from $94,100 in 2011. For California, the median gross income of REALTOR® households is $106,100 in 2012.
• A substantial majority of REALTORS®, 79 percent, own their primary residence.
Demographic Characteristics •Gender of REALTORS®, By Function (Percentage
Distribution)
Male Broker/Broker Asso-
ciates
Female Broker/Broker Associates
Male Sales Agents Female Sales Agents
0%
10%
20%
30%
40%
50%
60%
70%
57%
43% 40%
60%
48%52%
37%
63%
CA US
Demographic Characteristics
GENDER OF REALTORS®, By Main Function in Firm 2012(Percentage Distribution)
Broker-Owner
(without selling)
Broker-Owner (with
selling)
Associate Broker
Manager (without selling)
Manager (with
selling)Sales Agent Appraiser
CA US CA US CA US CA US CA US CA US CA USMale 43% 56% 63% 59% 60% 39% 33% 42% 50% 47% 41% 39% 100
% 73%Female 57% 44% 37% 41% 40% 61% 67% 58% 50% 53% 59% 61% * 27%*Less than 1%
GENDER OF REALTORS®, By Type of License 2012
(Percentage Distribution)All REALTORS® Brokers/ Broker
Associates Sales Agents
CA US CA US CA USMale 47% 43% 57% 48% 40% 37%Female 53% 57% 43% 52% 60% 63%
Demographic Characteristics• Formal Education of REALTORS® (Percentage
Distribution)
High School Graduate; 6%Some Col-lege; 30%
Asso-ciate's
Degree; 11%
Bachelor's Degree;
30%
Some Graduate School; 11%
Graduate Degree;
13%
Demographic Characteristics• Prior Full-Time Careers of REALTORS® (Percent
Distribution)
Other
Community/Social services
Transportation
Computer/Mathematical
Manufacturing/Production
Healthcare
Education
Office/Admin support
Sales/Retail
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%18%
0%1%
1%2%
2%3%3%3%3%
4%4%4%
7%10%
15%16%
Demographic Characteristics• Real Estate is Only Occupation (Percent “Yes”)
All RE-AL-
TORS®
2 years or less
3 to 5 years 6 to 15 years 16 years or more
0%10%20%30%40%50%60%70%80%90%
76%
65%
85%73% 78%
Demographic CharacteristicsREAL ESTATE INVESTMENTS OF
REALTORS®
(Percentage Distribution)All REALTORS®
Vacation Homes None 86%One 10Two 2Three or more 2
Residential Properties (except primary residence and vacation homes)
None 46%One 19Two 25Three or more 10
Commercial PropertiesNone 72%One 11Two 10Three or more 7
Demographic Characteristics• Racial and Ethnic Distribution of REALTORS® (Percentage of Respondents)
White
Hispanic/Latino
Black/African American
Asian/Pacific Islander
American Indian/Eskimo/Aleut
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
77%
9%
3%
11%
1%
3%
87%
5%
3%
4%
8%
1%
USCA
Demographics of A Typical CA REALTOR ®
Percent of REALTORS® in the category All REALTORS®
Gender of REALTOR®Male 47%Female 53%
AgeMedian Age 58
39 or younger 11%40 to 59 44%60 or older 45%
Education: Bachelor's degree or higher 54%
Real estate is only occupation 76%Marital Status 65% MarriedRace/Ethnicity
White 77%Hispanic/Latino 9%Black/African American 3%Asian/Pacific Islander 11%American Indian/Eskimo/Aleut 1%Other 3%
Homeownership rate 79%Real Estate Investments
At least one vacaction home 14%At least one residential
property 54%
At least one commercial property 28%
Fluent in other language 25%Country of birth
US 79%Outside of US 22%