2013 brand id&print
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Transcript of 2013 brand id&print
404-254-0496
email; [email protected]
URL: http://www.studiob3.info
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Brand ID Development Solutions
A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
The process of exploring brand extensions represents a reasoned approach for selecting new categories a company might enter with their brands. Inherent in this process is the identification and decision of answering the question “What business are we in”?
The heart of brand extension research is the effort to identify what business the brand is in from the perspective of the consumer. The objective of every brand extension research study is to uncover and articulate this definition of the business of the brand hidden in the mind of the consumer!
Brand Identity
Brand Extension
Definition/Examples Page
Section A
Brand and marketing solutions/proposals
Mr Migs & mistermigs.com 04 - 09
Wow In-Sync Inc 10 - 13
Midwife Associates 14 - 19
In the Mix magazine 20 - 27
Brand Identity 28 - 40s
Project Contents Page
In the Mix Magazine
Brand Identity Standards
Award Winning Magazine
Brand Extension Media Kits
Marketing Business Collateral Print
Marketing Advertising
Event Signage
In the Mix Magazine
Brand Identity StandardsMasthead, headers, sectonals and divisions were created and presented for this award winning design for the Food and Beverage industry clientele.
IMI Agency is a F&B marketing on and off premise beverage marketing company. Clients: DIAGEO, SKY Vodka, Red Bull, Inter-continental Hotels, Harrahs etc.
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In the mix MagazineBrand Identity
We urge all users of this document-t-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for:the Incentives Marketing Agency (Imi) please contact:
iMi AgencyCreative ServicesCarl H. Bradford III1196 Buckhead CrossingWoodsstock, Ga. 30189770.928.1980
iMi Agency/In The Mix magazineidentifier will be used for all new and future imi magazine applica-tions. This specifications document is used to guide our consistent efforts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.
File formats:Adobe Illustrator CSOr pdf files
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In the Mix Magazine
In the Mix Magazine
Brand Identity StandardsCover and interiors
In the Mix Magazine
Brand Extension Media Kit
In the Mix Magazine
Marketing Business Collateral Print
Event Signage Newport Beach
In the Mix Magazine
Classic Malts Editorial
DIAGEO Product Advertising
1
IN THE MIX www.imidrinks.com
Crown Royal Cask No. 16Eye/Nose – Pour a glass of Cask No. 16 and the first
thing you notice is its deep goldenrod color. Hold it up
and it appears to capture all the light in the room.
Pass it under your nose and breathe in its initial nutty
aroma followed by hints of dried fruit and spice.
Mouth Feel – Take a sip of Cask No. 16.
A cooling sensation passes across your
tongue followed by sweet flavors and then
a slight astringency. There is a complete
absence of any bitter tastes. Altogether
the whisky is dry and pleasant. The feel
is medium to full.Palate – The flavor of Cask No. 16 starts
out sweet. There are tastes of creamy
butterscotch, vanilla, almond, and dried
fruit. A pleasant richness comes through in
the mid-palate and a spiciness appears to
enrich the flavors.Flavor Finish – The finish is what
separates Cask No. 16 from any
other whisky. This is where the
Cognac Oak finish shines. The finish
is long and rich. There is an oak
smokiness along with all the
flavor notes. The flavors are
engaging and balanced all the
way through to the end.
T H E N E W E S T C R O W N J E W E L .
B R I L L I A N T L Y B L A C K
DIAGEO_CrownRCask16.indd 1
7/25/08 1:24:58 PM
Client Brand Identity
Mistermigs.com
CORE Children of Restaurant Employees
My Friends Place Cafe
Stake Enterprise
OG/GYN & Associates
Precious Braswell MD
CKL IT Services
Jaimes Sweets and Savories
HomBox
The District Studio
HJMorton and Associates
Stake EnterpriseBrand Identity
We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.
If there is ever a question on the usage of any mark, logotype or design element for: Stake Enterprise please contact:
Studiob33738 Aldea DriveDecatur, Ga. 30032404-254-0496
Stake Enterpriseidentifier will be used for all new and future imi magazine applications. This specifications document is used to guide our consistent efforts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.
File formats:Adobe Illustrator CS5Or pdf files
D
OB GYN&A S S O C I A T E S
OB GYN&A S S O C I A T E S
2 color application Pantone #430c + Pantone #506c
Marcus Ryan Photography
Marcus began his Food and Bever-age initiatives with inthemix Maga-zine. Has continued his work and has continued to be a feature with the magazine.