2013 2 21 mindshare start me up profile radium one
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RadiumOne Social Retargeting Marta Mattioli 22-Feb-13
description
Transcript of 2013 2 21 mindshare start me up profile radium one
RadiumOne Social Retargeting
Marta Mattioli
22-Feb-13
What is it?
RadiumOne is a social advertising platform that combines three
traditionally disparate pieces to deliver audience scale and target
consumers across the web, on desktop and mobile:
• First-party and social sharing tools that create social data,
• Audience amplification of this data through its patent-pending
ShareGraph™ technology, turning Big Data into new audience
segments in 20 milliseconds or less,
• The delivery of display, mobile and video ad campaigns across the
web.
RadiumOne integrates these capabilities in a single platform, and the
solution is uniquely optimized for ad exchanges and real-time-bidding
systems like FBX.
The integration with Facebook’s RTB system – Facebook Exchange –
was just announced in November 2012. RadiumOne customers can
benefit from instantaneous campaign performance data for dynamic
campaign optimization, resulting in a more holistic conversation with
consumers on the web and within Facebook.
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Watch video about RadiumOne
Some Stats
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RadiumOne was Founded in 2009 in US, but it is fairly new to
Europe: a new office opened in Apr 2011 in UK and only last year
in France.
The platform is currently serving advertising in 20 countries around
the globe.
700M Unique consumers engaged monthly
10B Sharing events monitored monthly
25B Real-time impressions served per day
Mobile AdSpecs
RadiumOne’s First-Party Products
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Each one of these four free tools are designed to seamlessly link to RadiumOne's ShareGraph technology and provide targeting data
for advertisers. As they are multi-channel, the can create data across web and mobile.
These products enable brands to finally scale their social activity and monetize it, with a smarter and more effective Paid activity.
po.st Launch: Nov 2011.
Po.st is a social sharing widget
that includes an ad unit and
social analytics dashboards.
The widget can be personalized.
It is also a URL shortener that
allows to see who clicks on the
links published on any platform
and leverage this data to build
new audience segments.
Link: http://www.po.st/
Watch video about po.st
via.me Launch: March 2012.
Mobile and desktop application
that allows users to capture,
filter and share pictures,
videos, audio and other
content across social
networks.
Watch video about via.me
Link: http://via.me/
Pingme Launch: Sep 2011.
PingMe is a group messaging
application for mobile devices.
The goal is to offer a white
label, skinned version of the
app to advertisers that they
can offer to customers.
Link: http://pingme.net/
Social Advertising
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ShareGraph is RadiumOne’s proprietary ad serving algorithm.
It tracks and evaluates the sharing activity that takes place amongst
those audiences built through the use of RadiumOne’s products.
The more often strong connections interact on the open web, mobile
as well as offline, the more this algorithm is able to serve ads to
users that they may be more interested in seeing and potentially
share through what is called “social retargeting”.
Once the audience is identified, the ad is served via an RTB
strategy making it possible to optimize the campaign in real-time.
Privacy policy: RadiumOne never collects or sells personal data.
Click to see the Privacy policy.
Watch video about ShareGraph
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Social retargeting links Paid Owned Earned
Fact
Po.st is now present in 40,000 websites.
Launch
Users
September
2009
700M monthly
Contact @ RadiumOne: [email protected]
Thank you
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