Mindshare 08 April 2011
4
I wanted to write a short piece about how Facebook affects our identities. I’ll begin by saying that I’m by not an expert in this area and that what follows are simply a few thoughts aimed at provoking debate. The first thing to say about human identity is that it is complex. There are many different definitions of it, not all of which make sense. I prefer the view that everyone only has one identity but that in practice we switch between different facets of that identity depending on the context that we’re in. So for example, a person can act differently with their family, than they act at work or with their best friends, but all the time remain within one single identity. To me this view respects the privacy and intimacy we have with those we’re closest to. But, in an age of Social networks is this type of identity under threat? In an interview given last year, Mark Zuckerberg said: "The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly.” He adds: “Having two identities for yourself is an example of a lack of integrity". Any discussion about identity and Facebook inevitably leads to the issue of privacy. Facebook is, I believe, a company that takes privacy seriously but statements like the above by Zuckerberg leave you wondering. Questioning people’s integrity for wanting to keep parts of their identity private seems to me a step too far. Could Zuckerberg’s conception of identity be a reductive one? And if so how does this impact our day to day lives? Is this reduction present in the design of Facebook? Read more here. This week: The latest insights and analysis of search A few words from Jane Nash The latest TV and search information twitter.com/MindshareIRL m-insights.blogspot.com 8th April 2011 from the blog QR Codes: Ask a little, give a lot. by Ciarán Norris Read here Two Assets push Wonderbra’s ‘Hello Boys’ to the Top of the Post Pile by Emma O’ Doherty Read here Tune in - log on... By Conor White Read here youtube.com/MindshareIRL Don’t Judge a Facebook by its Cover by Mark Kelly The blog: Don’t Judge a Facebook by its Cover Irish Media Agency 2011
description
Transcript of Mindshare 08 April 2011
I wanted to write a short piece about how Facebook affects our identities Irsquoll begin by saying that Irsquom by not an expert in this area and that what follows are simply a few thoughts aimed at provoking debate
The first thing to say about human identity is that it is complex There are many different definitions of it not all of which make sense I prefer the view that everyone only has one identity but that in practice we switch between different facets of that identity depending on the context that wersquore in So for example a person can act
differently with their family than they act at work or with their best friends but all the time remain within one single identity To me this view respects the privacy and intimacy we have with those wersquore closest to
But in an age of Social networks is this type of identity under threat In an interview given last year Mark Zuckerberg said The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quicklyrdquo He adds ldquoHaving two identities for yourself is an example of a lack of integrity
Any discussion about identity and Facebook inevitably leads to the issue of privacy Facebook is I believe a company that takes privacy seriously but statements like the above by Zuckerberg leave you wondering Questioning peoplersquos integrity for wanting to keep parts of their identity private seems to me a step too far
Could Zuckerbergrsquos conception of identity be a reductive one And if so how does this impact our day to day lives Is this reduction present in the design of Facebook
Read more here
This weekThe latest insights and analysis of searchA few words from Jane NashThe latest TV and search information
twittercomMindshareIRL
m-insightsblogspotcom
8th April 2011
from the blogQR Codes Ask a little give a lot by Ciaraacuten NorrisRead here
Two Assets push Wonderbrarsquos lsquoHello Boysrsquo to the Top of the Post Pileby Emma Orsquo DohertyRead here
Tune in - log onBy Conor WhiteRead here
youtubecomMindshareIRL
Donrsquot Judge a Facebook by its Coverby Mark Kelly
The blog Donrsquot Judge a Facebook by its Cover
Irish Media Agency 2011
ice cream sundae
tilt
wrestlemania
rooney
champions league
fantasy football
grand national
premier league
wwe
chelsea 100
130
200
200
200
200
450
650
1500
1500
INSIGHTS amp ANALYSISGOOGLE TRENDS
8TH APRIL 2011
Rising Searches (last 7 days)
1st - 7th April rsquo11
Search Trends Google Doodle has ensured that the most random search of the week has once again gone to the top rising search This week was the anniversary of the ice cream sundae It got us thinking though about how much influence Google Doodle has over consumer behavior Just imagine if Google Doodle was being used to advertise brands
13 The rest of the top searches seem to have been entirely dominated by the lsquoladsrsquo this week Searches included Full Tilt Poker Wrestlemania Rooney Champions League Chelsea Basically if it involves men wearing kicking or sitting on leather chances are it was googled this week
13 Notably rising in radio over the past 12 months was Radio Nova Chris Moyles Scott Mills BBC 1 BBC Scotland and Heart FM Radio Nova seems to be appealing not only to the 45+ group but all ages Itrsquos definitely worth keeping an eye on the rise of online listening to non-Irish stations especially as the uptake of smart phones has meant that people are downloading radio apps and listening in to all oversees and niche stations
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising Image Searches (last 30 days)
1st March - 30th March 2011
fearne cotton
shamrock
Full Tilt PokerGrand National
Rising News Searches (last 30 days)
7th March - 7th April 2011
cheltenham
st patricks day
tsunami
chris brown
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
easter
Breakout
cheltenham results
bbc news
nuclear
japan nuclearjapan
earthquake
japan tsunami
Wrestlemania
elizabeth taylorjapan earthquake
motherrsquos day
Breakout
radio nova1
chris moyles2
scott mills3
bbc scotland
4 radio one
5
bbc radio 1
6 radio 1
7 heart fm
8 radio 1 live
9
radio110
Rising in Radio over the
last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
big brother
+200
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
april fools
+160
Jane Nash Senior Account Manager
1 What is your role in Mindshare Senior Account Manager in the planning department I plan and implement campaigns for a variety of clients through working closely with all members of our buying teams to develop strong media strategies and ensure were effectively reaching brand goals 2 What in your opinion is your favourite thing about Mindshare The people of Mindshare and the great work we produce Everyone gets on so well and we all work very closely together across all the planning and buying teams There is such a strong skill set across all areas in the company that when we combine our skills of buying and planning we really deliver strong quality work for our clients that we are proud of This was seen in the recent media awards where we won Best use of Media for Bord Gaacuteis the Grand Prix award for Bord Gaacuteis and Best Media Agency which is testament to all the people in the company and its great to be working for such a strong company
3 What is your favourite recent campaign I really enjoyed the Hunky Dorys Rugby campaign last year with the girls in various provocative rugby poses I thought the creative was really impactful and created strong talkabilty The campaign had such longevity as the publicity it delivered across a range of different media was huge long after the campaign was finished
nate dogg
Breakout
1 facebook login
2 facebook
3 face
4 youtube
5 mail
6 wiki
7 hotmail
8 juegos
9 you tube
10 google
Top Rising Searches Worldwide since 2004
tilt
Breakout
chalie sheen
+80
family guy
+60
sky sports
+50
bbc football
+50
eastenders
+40
+850
+450
+500
+70
+190
+150
+70
+100
+130
+120
PampG
Unilever Sky
Reckitt B
enckise
r
Coca Cola
Nestle I
reland
Eircom RSA Vhi
LrsquoOrea
l
391419455462507531589621965
1608TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
The US Masters is live on Sky from the 7th April on Sky
Sports1
There will be live Racing coverage from Aintree in the
Grand National racing from 245 on Saturday the 8th
April RTE2
Highlights of Leinster V Leicester in the Heineken Cup is
on Saturday 8th April on RTE2 at 930
RTE1 presents a brand new design show called
Roomers starting on Sunday 10th April on RTE1 at
eight thirty
Top TV Advertisers 21st - 27th March
RSAUPC
Sky
Coca Cola Vhi
CSO Census
Bulmers
Failte Ire
land
Trocaire
Heineke
n
222223225228229229259309320352
Top 10 Brands 21st - 27th March
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Euro 2012
Coronation Street 20
Eastenders
From here to maternity
RTE News at 9
The Late Late Show
Fair City
Greyrsquos Anatomy
The Late Late 2 798385868686
91100
109122
The US Masters starts on Thursday 7th April on SkySports1
They have one package left for euro10K
TV3 Media Sales are currently seeking a sponsor for Friday
Late With Vincent Brown
Desperate Housewives
Coronation St
Fair City
Late Late Show
Weather
From Here to Maternity
RTE News 9
Greys Anatomy
Eastenders
Dragonrsquos Den 148149
165166168175
190196198201
From Here to MaternityUS Masters
Sponsorship Availability
ice cream sundae
tilt
wrestlemania
rooney
champions league
fantasy football
grand national
premier league
wwe
chelsea 100
130
200
200
200
200
450
650
1500
1500
INSIGHTS amp ANALYSISGOOGLE TRENDS
8TH APRIL 2011
Rising Searches (last 7 days)
1st - 7th April rsquo11
Search Trends Google Doodle has ensured that the most random search of the week has once again gone to the top rising search This week was the anniversary of the ice cream sundae It got us thinking though about how much influence Google Doodle has over consumer behavior Just imagine if Google Doodle was being used to advertise brands
13 The rest of the top searches seem to have been entirely dominated by the lsquoladsrsquo this week Searches included Full Tilt Poker Wrestlemania Rooney Champions League Chelsea Basically if it involves men wearing kicking or sitting on leather chances are it was googled this week
13 Notably rising in radio over the past 12 months was Radio Nova Chris Moyles Scott Mills BBC 1 BBC Scotland and Heart FM Radio Nova seems to be appealing not only to the 45+ group but all ages Itrsquos definitely worth keeping an eye on the rise of online listening to non-Irish stations especially as the uptake of smart phones has meant that people are downloading radio apps and listening in to all oversees and niche stations
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising Image Searches (last 30 days)
1st March - 30th March 2011
fearne cotton
shamrock
Full Tilt PokerGrand National
Rising News Searches (last 30 days)
7th March - 7th April 2011
cheltenham
st patricks day
tsunami
chris brown
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
easter
Breakout
cheltenham results
bbc news
nuclear
japan nuclearjapan
earthquake
japan tsunami
Wrestlemania
elizabeth taylorjapan earthquake
motherrsquos day
Breakout
radio nova1
chris moyles2
scott mills3
bbc scotland
4 radio one
5
bbc radio 1
6 radio 1
7 heart fm
8 radio 1 live
9
radio110
Rising in Radio over the
last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
big brother
+200
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
april fools
+160
Jane Nash Senior Account Manager
1 What is your role in Mindshare Senior Account Manager in the planning department I plan and implement campaigns for a variety of clients through working closely with all members of our buying teams to develop strong media strategies and ensure were effectively reaching brand goals 2 What in your opinion is your favourite thing about Mindshare The people of Mindshare and the great work we produce Everyone gets on so well and we all work very closely together across all the planning and buying teams There is such a strong skill set across all areas in the company that when we combine our skills of buying and planning we really deliver strong quality work for our clients that we are proud of This was seen in the recent media awards where we won Best use of Media for Bord Gaacuteis the Grand Prix award for Bord Gaacuteis and Best Media Agency which is testament to all the people in the company and its great to be working for such a strong company
3 What is your favourite recent campaign I really enjoyed the Hunky Dorys Rugby campaign last year with the girls in various provocative rugby poses I thought the creative was really impactful and created strong talkabilty The campaign had such longevity as the publicity it delivered across a range of different media was huge long after the campaign was finished
nate dogg
Breakout
1 facebook login
2 facebook
3 face
4 youtube
5 mail
6 wiki
7 hotmail
8 juegos
9 you tube
10 google
Top Rising Searches Worldwide since 2004
tilt
Breakout
chalie sheen
+80
family guy
+60
sky sports
+50
bbc football
+50
eastenders
+40
+850
+450
+500
+70
+190
+150
+70
+100
+130
+120
PampG
Unilever Sky
Reckitt B
enckise
r
Coca Cola
Nestle I
reland
Eircom RSA Vhi
LrsquoOrea
l
391419455462507531589621965
1608TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
The US Masters is live on Sky from the 7th April on Sky
Sports1
There will be live Racing coverage from Aintree in the
Grand National racing from 245 on Saturday the 8th
April RTE2
Highlights of Leinster V Leicester in the Heineken Cup is
on Saturday 8th April on RTE2 at 930
RTE1 presents a brand new design show called
Roomers starting on Sunday 10th April on RTE1 at
eight thirty
Top TV Advertisers 21st - 27th March
RSAUPC
Sky
Coca Cola Vhi
CSO Census
Bulmers
Failte Ire
land
Trocaire
Heineke
n
222223225228229229259309320352
Top 10 Brands 21st - 27th March
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Euro 2012
Coronation Street 20
Eastenders
From here to maternity
RTE News at 9
The Late Late Show
Fair City
Greyrsquos Anatomy
The Late Late 2 798385868686
91100
109122
The US Masters starts on Thursday 7th April on SkySports1
They have one package left for euro10K
TV3 Media Sales are currently seeking a sponsor for Friday
Late With Vincent Brown
Desperate Housewives
Coronation St
Fair City
Late Late Show
Weather
From Here to Maternity
RTE News 9
Greys Anatomy
Eastenders
Dragonrsquos Den 148149
165166168175
190196198201
From Here to MaternityUS Masters
Sponsorship Availability
radio nova1
chris moyles2
scott mills3
bbc scotland
4 radio one
5
bbc radio 1
6 radio 1
7 heart fm
8 radio 1 live
9
radio110
Rising in Radio over the
last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
big brother
+200
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
april fools
+160
Jane Nash Senior Account Manager
1 What is your role in Mindshare Senior Account Manager in the planning department I plan and implement campaigns for a variety of clients through working closely with all members of our buying teams to develop strong media strategies and ensure were effectively reaching brand goals 2 What in your opinion is your favourite thing about Mindshare The people of Mindshare and the great work we produce Everyone gets on so well and we all work very closely together across all the planning and buying teams There is such a strong skill set across all areas in the company that when we combine our skills of buying and planning we really deliver strong quality work for our clients that we are proud of This was seen in the recent media awards where we won Best use of Media for Bord Gaacuteis the Grand Prix award for Bord Gaacuteis and Best Media Agency which is testament to all the people in the company and its great to be working for such a strong company
3 What is your favourite recent campaign I really enjoyed the Hunky Dorys Rugby campaign last year with the girls in various provocative rugby poses I thought the creative was really impactful and created strong talkabilty The campaign had such longevity as the publicity it delivered across a range of different media was huge long after the campaign was finished
nate dogg
Breakout
1 facebook login
2 facebook
3 face
4 youtube
5 mail
6 wiki
7 hotmail
8 juegos
9 you tube
10 google
Top Rising Searches Worldwide since 2004
tilt
Breakout
chalie sheen
+80
family guy
+60
sky sports
+50
bbc football
+50
eastenders
+40
+850
+450
+500
+70
+190
+150
+70
+100
+130
+120
PampG
Unilever Sky
Reckitt B
enckise
r
Coca Cola
Nestle I
reland
Eircom RSA Vhi
LrsquoOrea
l
391419455462507531589621965
1608TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
The US Masters is live on Sky from the 7th April on Sky
Sports1
There will be live Racing coverage from Aintree in the
Grand National racing from 245 on Saturday the 8th
April RTE2
Highlights of Leinster V Leicester in the Heineken Cup is
on Saturday 8th April on RTE2 at 930
RTE1 presents a brand new design show called
Roomers starting on Sunday 10th April on RTE1 at
eight thirty
Top TV Advertisers 21st - 27th March
RSAUPC
Sky
Coca Cola Vhi
CSO Census
Bulmers
Failte Ire
land
Trocaire
Heineke
n
222223225228229229259309320352
Top 10 Brands 21st - 27th March
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Euro 2012
Coronation Street 20
Eastenders
From here to maternity
RTE News at 9
The Late Late Show
Fair City
Greyrsquos Anatomy
The Late Late 2 798385868686
91100
109122
The US Masters starts on Thursday 7th April on SkySports1
They have one package left for euro10K
TV3 Media Sales are currently seeking a sponsor for Friday
Late With Vincent Brown
Desperate Housewives
Coronation St
Fair City
Late Late Show
Weather
From Here to Maternity
RTE News 9
Greys Anatomy
Eastenders
Dragonrsquos Den 148149
165166168175
190196198201
From Here to MaternityUS Masters
Sponsorship Availability
PampG
Unilever Sky
Reckitt B
enckise
r
Coca Cola
Nestle I
reland
Eircom RSA Vhi
LrsquoOrea
l
391419455462507531589621965
1608TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
The US Masters is live on Sky from the 7th April on Sky
Sports1
There will be live Racing coverage from Aintree in the
Grand National racing from 245 on Saturday the 8th
April RTE2
Highlights of Leinster V Leicester in the Heineken Cup is
on Saturday 8th April on RTE2 at 930
RTE1 presents a brand new design show called
Roomers starting on Sunday 10th April on RTE1 at
eight thirty
Top TV Advertisers 21st - 27th March
RSAUPC
Sky
Coca Cola Vhi
CSO Census
Bulmers
Failte Ire
land
Trocaire
Heineke
n
222223225228229229259309320352
Top 10 Brands 21st - 27th March
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Euro 2012
Coronation Street 20
Eastenders
From here to maternity
RTE News at 9
The Late Late Show
Fair City
Greyrsquos Anatomy
The Late Late 2 798385868686
91100
109122
The US Masters starts on Thursday 7th April on SkySports1
They have one package left for euro10K
TV3 Media Sales are currently seeking a sponsor for Friday
Late With Vincent Brown
Desperate Housewives
Coronation St
Fair City
Late Late Show
Weather
From Here to Maternity
RTE News 9
Greys Anatomy
Eastenders
Dragonrsquos Den 148149
165166168175
190196198201
From Here to MaternityUS Masters
Sponsorship Availability
