2012.10.16 - IBM SmartCloud Portfolio - #3 - SmartCloud Solutions - for BPs
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Transcript of 2012.10.16 - IBM SmartCloud Portfolio - #3 - SmartCloud Solutions - for BPs
© 2011 IBM Corporation
IBM Cloud Portfolio
#3 – SmartCloud Solutions
October 2012
© 2011 IBM Corporation2
InfrastructurePlatform
Managementand Administration
Availability andPerformance
Security andCompliance
Usage andAccounting
Enterprise
Application Services
ApplicationLifecycle
ApplicationResources
ApplicationEnvironments
ApplicationManagement
Integration
IBMSmartCloud ServicesInfrastructure and Platform as a Service
Smarter Commerce Smarter Cities
Social BusinessBusiness Analyticsand Optimization
InfrastructurePlatform
Managementand Administration
Availability andPerformance
Security andCompliance
Usage andAccounting
Infrastructure as a Service Technologies
Platform as a Service Technologies
ApplicationLifecycle
ApplicationResources
ApplicationEnvironments
ApplicationManagement
Integration
Enterprise+IaaS
Consulting &Implementation
IBMSmartCloud FoundationPrivate and Hybrid Clouds
PaaSConsulting &
Implementation
BPaaS / SaaSConsulting &
Implementation
CloudStrategy
IBMSmartCloud SolutionsSoftware and Business Process as a Service
IaaS
PaaS
SaaS
BPaaS
Cloud Components Cloud Services
Consume cloud services over InternetHardware & software to architect and build private or hybrid clouds
Consulting &Implementation
ServicesDesign my cloud
Home
Clic
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ure
i Mouse over for more information
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© 2011 IBM Corporation3
InfrastructurePlatform
Managementand Administration
Availability andPerformance
Security andCompliance
Usage andAccounting
Enterprise
Application Services
ApplicationLifecycle
ApplicationResources
ApplicationEnvironments
ApplicationManagement
Integration
IBMSmartCloud ServicesInfrastructure and Platform as a Service
Smarter Commerce Smarter Cities
Social BusinessBusiness Analyticsand Optimization
InfrastructurePlatform
Managementand Administration
Availability andPerformance
Security andCompliance
Usage andAccounting
Infrastructure as a Service Technologies
Platform as a Service Technologies
ApplicationLifecycle
ApplicationResources
ApplicationEnvironments
ApplicationManagement
Integration
Enterprise+IaaS
Consulting &Implementation
IBMSmartCloud FoundationPrivate and Hybrid Clouds
PaaSConsulting &
Implementation
BPaaS / SaaSConsulting &
Implementation
CloudStrategy
IBMSmartCloud SolutionsSoftware and Business Process as a Service
IaaS
PaaS
SaaS
BPaaS
Cloud Components Cloud Services
Consume cloud services over InternetHardware & software to architect and build private or hybrid clouds
Consulting &Implementation
ServicesDesign my cloud
Home
Clic
k on
fig
ure
i Mouse over for more information
i i
i
IBM SmartCloud Solutions refer to software and business processes delivered by IBM as a Service.
Software as a Service relates to software which is hosted and managed end to end by IBM. It is accessed over internet by the customer.
Business Process as a service is more than pure software and includes usually some human interaction, all included in the service.
The offerings are grouped into specific verticals :
Business Analytics and Optimization solutions
Social Business SolutionsSmarter Commerce SolutionsSmarter Cities
© 2011 IBM Corporation
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Smarter CitiesIBM Intelligent Operations Center for CloudIBM Intelligent Transportation on IBM SmartCloudIBM Intelligent Water on IBM SmartCloud
Business Analytics and OptimizationIBM SPSS Data CollectionIBM SPSS Decision Mgt Platform as a ServiceIBM BAO Strategic IP Insight PlatformIBM SmartCloud Analytics Answers as a ServiceIBM Cognos Business Intelligence
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Smarter Commerce Smarter Cities
Social BusinessBusiness Analyticsand Optimization
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Framework Home
Business Processes as a ServiceIBM SmartCloud Service Delivery for ElectronicsIBM Global Expense Reporting Solution (GERS)IBM Payment Systems SolutionIBM Smart Business End User Support
Self Enablement PortalService Desk DirectService Desk Ticketing
Smarter CommerceEnterprise Marketing ManagementB2BCommerceDemandTecEmptoris
iSocial Business
IBM SmartCloud for Social BusinessIBM SmartCloud Social Collaboration for GovernmentIBM BlueworksLive
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© 2011 IBM Corporation
Smarter CitiesIBM Intelligent Operations Center for CloudIBM Intelligent Transportation on IBM SmartCloudIBM Intelligent Water on IBM SmartCloud
Business Analytics and OptimizationIBM SPSS Data CollectionIBM SPSS Decision Mgt Platform as a ServiceIBM BAO Strategic IP Insight PlatformIBM SmartCloud Analytics Answers as a ServiceIBM Cognos Business Intelligence
Business Processes as a ServiceIBM SmartCloud Service Delivery for ElectronicsIBM Global Expense Reporting Solution (GERS)IBM Payment Systems SolutionIBM Smart Business End User Support
Self Enablement PortalService Desk DirectService Desk Ticketing
iSocial Business
IBM SmartCloud for Social BusinessIBM SmartCloud Social Collaboration for GovernmentIBM BlueworksLive
IBMSmartCloud SolutionsSoftware and Business Process as a Service
5
Smarter Commerce Smarter Cities
Social BusinessBusiness Analyticsand Optimization
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Framework Home
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Smarter CommerceEnterprise Marketing ManagementB2BCommerceDemandTecEmptoris
IBM SmartCloud for Social Business
IBM SmartCloud NotesIBM SmartCloud iNotesIBM SmartCloud Engage StandardIBM SmartCloud Engage AdvancedIBM SmartCloud ConnectionsIBM SmartCloud Meetings
© 2011 IBM Corporation
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Smarter CitiesIBM Intelligent Operations Center for CloudIBM Intelligent Transportation on IBM SmartCloudIBM Intelligent Water on IBM SmartCloud
Business Analytics and OptimizationIBM SPSS Data CollectionIBM SPSS Decision Mgt Platform as a ServiceIBM BAO Strategic IP Insight PlatformIBM Cognos Business Intelligence
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Smarter Commerce Smarter Cities
Social BusinessBusiness Analyticsand Optimization
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Framework Home
Business Processes as a ServiceIBM Clinical CloudIBM SmartCloud Service Delivery for ElectronicsIBM AR CollectIBM Global Expense Reporting Solution (GERS)IBM Payment Systems SolutionIBM Smart Business Learning Content ServicesIBM Smart Business End User Support
Self Enablement PortalService Desk DirectService Desk Ticketing
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Smarter CommerceEnterprise Marketing ManagementB2BCommerceDemandTecEmptoris
iSocial Business
IBM SmartCloud for Social BusinessIBM SmartCloud Social Collaboration for GovernmentIBM BlueworksLive
Enterprise Marketing Management
IBM Marketing CenterIBM Coremetrics Digital Marketing OptimizationIBM Coremetrics Web AnalyticsIBM Coremetrics Enterprise AnalyticsIBM Coremetrics Multichannel AnalyticsIBM Coremetrics Social AnalyticsIBM Coremetrics LifecycleIBM Coremetrics Impression AttributionIBM Coremetrics Digital Data ExchangeIBM Coremetrics AdTargetIBM Coremetrics Intelligent OfferIBM Coremetrics LIVEmailIBM Coremetrics Search MarketingIBM Unica Email OptimizationIBM Unica eMessageIBM Unica Marketing Operations onDemandIBM Unica Digital Profiler
© 2011 IBM Corporation
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Smarter CitiesIBM Intelligent Operations Center for CloudIBM Intelligent Transportation on IBM SmartCloudIBM Intelligent Water on IBM SmartCloud
Business Analytics and OptimizationIBM SPSS Data CollectionIBM SPSS Decision Mgt Platform as a ServiceIBM BAO Strategic IP Insight PlatformIBM Cognos Business Intelligence
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Smarter Commerce Smarter Cities
Social BusinessBusiness Analyticsand Optimization
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Framework Home
Business Processes as a ServiceIBM Clinical CloudIBM SmartCloud Service Delivery for ElectronicsIBM AR CollectIBM Global Expense Reporting Solution (GERS)IBM Payment Systems SolutionIBM Smart Business Learning Content ServicesIBM Smart Business End User Support
Self Enablement PortalService Desk DirectService Desk Ticketing
ii
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Smarter CommerceEnterprise Marketing ManagementB2BCommerceDemandTecEmptoris
iSocial Business
IBM SmartCloud for Social BusinessIBM SmartCloud Social Collaboration for GovernmentIBM BlueworksLive
B2B
IBM Sterling B2B Collaboration NetworkIBM Sterling eInvoicingIBM Sterling Data Synchronization ManagerIBM Sterling Fax Conversion ServicesIBM Sterling File Transfer ServicesIBM Sterling B2B Integration ServicesIBM Sterling WebForms
© 2011 IBM Corporation
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Smarter CitiesIBM Intelligent Operations Center for CloudIBM Intelligent Transportation on IBM SmartCloudIBM Intelligent Water on IBM SmartCloud
Business Analytics and OptimizationIBM SPSS Data CollectionIBM SPSS Decision Mgt Platform as a ServiceIBM BAO Strategic IP Insight PlatformIBM Cognos Business Intelligence
8
Smarter Commerce Smarter Cities
Social BusinessBusiness Analyticsand Optimization
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Framework Home
Business Processes as a ServiceIBM Clinical CloudIBM SmartCloud Service Delivery for ElectronicsIBM AR CollectIBM Global Expense Reporting Solution (GERS)IBM Payment Systems SolutionIBM Smart Business Learning Content ServicesIBM Smart Business End User Support
Self Enablement PortalService Desk DirectService Desk Ticketing
ii
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Smarter CommerceEnterprise Marketing ManagementB2BCommerceDemandTecEmptoris
iSocial Business
IBM SmartCloud for Social BusinessIBM SmartCloud Social Collaboration for GovernmentIBM BlueworksLive
Commerce
IBM Commerce on CloudIBM Sterling Configure Price Quote on CloudIBM Sterling Transportation ManagementIBM Sterling Supply Chain Visibility IBM Sterling Supplier Portal
© 2011 IBM Corporation
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Smarter CitiesIBM Intelligent Operations Center for CloudIBM Intelligent Transportation on IBM SmartCloudIBM Intelligent Water on IBM SmartCloud
Business Analytics and OptimizationIBM SPSS Data CollectionIBM SPSS Decision Mgt Platform as a ServiceIBM BAO Strategic IP Insight PlatformIBM Cognos Business Intelligence
9
Smarter Commerce Smarter Cities
Social BusinessBusiness Analyticsand Optimization
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Framework Home
Business Processes as a ServiceIBM Clinical CloudIBM SmartCloud Service Delivery for ElectronicsIBM AR CollectIBM Global Expense Reporting Solution (GERS)IBM Payment Systems SolutionIBM Smart Business Learning Content ServicesIBM Smart Business End User Support
Self Enablement PortalService Desk DirectService Desk Ticketing
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Smarter CommerceEnterprise Marketing ManagementB2BCommerceDemandTecEmptoris
iSocial Business
IBM SmartCloud for Social BusinessIBM SmartCloud Social Collaboration for GovernmentIBM BlueworksLive
Click here to IBM.com
Click here to w3
IBM DemandTec
IBM DemandTec Price Optimization on CloudIBM DemandTec Price Management on CloudIBM DemandTec Promotion Planning on CloudIBM DemandTec Promotion Optimization on
CloudIBM DemandTec Promotion Execution on CloudIBM DemandTec Markdown Optimization on
Cloud IBM DemandTec Assortment Optimization for
Retail on Cloud IBM DemandTec Shopper Insights for Retail on
CloudIBM DemandTec Deal ManagementIBM DemandTec Customer Trade Planning on
Cloud IBM DemandTec Strategic Trade Planning on
CloudIBM DemandTec Strategic Marketing Planning
on CloudIBM DemandTec Post Event on Cloud
© 2011 IBM Corporation
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Smarter CitiesIBM Intelligent Operations Center for CloudIBM Intelligent Transportation on IBM SmartCloudIBM Intelligent Water on IBM SmartCloud
Business Analytics and OptimizationIBM SPSS Data CollectionIBM SPSS Decision Mgt Platform as a ServiceIBM BAO Strategic IP Insight PlatformIBM Cognos Business Intelligence
10
Smarter Commerce Smarter Cities
Social BusinessBusiness Analyticsand Optimization
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Framework Home
Business Processes as a ServiceIBM Clinical CloudIBM SmartCloud Service Delivery for ElectronicsIBM AR CollectIBM Global Expense Reporting Solution (GERS)IBM Payment Systems SolutionIBM Smart Business Learning Content ServicesIBM Smart Business End User Support
Self Enablement PortalService Desk DirectService Desk Ticketing
ii
ii
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Smarter CommerceEnterprise Marketing ManagementB2BCommerceDemandTecEmptoris
iSocial Business
IBM SmartCloud for Social BusinessIBM SmartCloud Social Collaboration for GovernmentIBM BlueworksLive
Click here to IBM.com
Click here to w3
IBM Emptoris
IBM Emptoris Spend Analysis on Cloud IBM Emptoris Sourcing on CloudIBM Emptoris Contract Management on
CloudIBM Emptoris Supplier Lifecycle
Management on Cloud IBM Emptoris Rivermine Telecom Expense
Management on CloudIBM Emptoris Services Procurement on
CloudIBM Emptoris Program Management on
Cloud
© 2011 IBM Corporation11
Business Processes
Business Software
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Home
© 2011 IBM Corporation12
IBM SmartCloud ARCollect
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What’s New – Multi-faceted strategies with flexible timing and concurrence– Dynamic treatment schedule re-positioning based on customer behaviour patterns– Streamlined Performance and Availability– Improved User Interface – On Demand Platform Scaleability– Improved Multi-Entry import and export integration pointsntly managing objects, accessed across distributed locations.
Features/Business Value– Choice of 3 business packages– Flexible user– Option to add multiple blocks of persistent storage– Network isolation options (e.g. VPN/VLAN) – Premium support options as a supplement to forums
Client Benefits– Improved DSO through proactive collections– Increased accuracy in internal and external communications through robust workflow– Reduced Operating Costs– IT costs related with development and test as well as infrastructure – Shift capital expense to operating expense freeing budget for transformational projects– Corporate wide view of credit risk and outstanding debt, cross-ERP– Reduced end-to-end debt cycle times and reduce time-to-market
Advanced Collections and Dispute Management capabilities, streamlined to enable end-to-end, cross-ERP, business and company Accounts Receivable analytics and operations. Tech-infused business processes with strong workflow, audit management and analytics capabilities
© 2011 IBM Corporation13
IBM SmartCloud Service Delivery for Electronics
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IBM SmartCloud™ Service Delivery for electronics provides a fully integrated, scalable cloud-based service delivery infrastructure to help consumer electronics companies enhance customer experience by deploying new business models with a service delivery infrastructure to support bottom-line growth.
Provide innovative services faster while driving revenue
New, common cloud-based infrastructure to support device management and value-added services
– Enables a variety of devices to connect– Faster time-to-market and improved flexibility– Lower costs, infrastructure, maintenance, development
Features/Business Value– Pay-per-use model that scales more directly with client revenue model– Enhances customer service by enabling delivery of near real-time tailored content and provide new value for clients
Client Benefits– IBM provides deep industry expertise and business process innovation– Gain competitive advantage with end-to-end services and global delivery
Learn more (ETA w/ info 8/27)
Proven Experience Proven SDP framework used in Telco
industry for 10+ years Many successful SDP implementations,
(dozens of clients/references Supporting > 600M mobile phones today
Complete solution - technical differentiation
SOA / Standards-based framework Complete technology set: hardware,
software, services Most comprehensive solution vs.
competitors
Trusted Partner Reputation for reliability Strong relationships across ecosystem and
potential customers
© 2011 IBM Corporation14
IBM Global Expense Reporting Solution (GERS)
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IBM flexible expense reporting solutions are designed to help organizations reduce costs and related spend associated with travel and expense (T&E) processing. By leveraging Cloud, our robust global infrastructure and existing supplier relationships, innovative technology, automation and advanced analytics, clients are able to integrate and optimize the entire expense management process.
Enhancement Delivered from the IBM Smart Cloud Enterprise+ New Web 2.0 mobility platform
Features/Business Value Secure and cost-efficient service delivery through the IBM cloud platform for anywhere, anytime access Provides continuous access to IBM innovation technology* Enhanced mobility performance across virtually all tablets, smart phones and other handheld devices**
Client Benefits IBM offers unparalleled global and fiscal capabilities IBM provides technology-agnostic platform that easily integrates with existing systems IBM offers managed or fully hosted solutions and flexible add-on options (audit, receipt management, help desk, system administration services)
IBM GERS is designed to:
• Reduce total (T&E) operating costs from 60 to 75%*
• Compliance-related spend reduction from 4 to 7%
• Drive continuous cost efficiencies and innovation with cloud-based delivery options
• Enable us to commit to expected business outcomes
* When moving from manual, paper-based system to
IBM GERS over a three-year engagement
Learn more
Dependencies:* Date of actual IBM Smart Cloud Enterprise+ release** Release of final mobility technology enhancement
© 2011 IBM Corporation15
IBM Payment Systems SolutionHosted payment gateway service
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Payment systems is a hosted payment gateway service that provides a single, consistent interface for global payments processing with a set of merchant integration tools backed by a highly skilled application services and delivery team. This solution helps clients realize significant cost savings, achieve PCI data security compliance, reduce complexity, and increase flexibility and negotiation power. The easy-to-use, customizable interface can provide access to a range of payment methods and services, with additional benefits that can deliver optimal value to clients and their customers.
Definition:
1. Capture more profit by reducing fraud losses, checkout abandonment, and interchange fees2. Provide increased flexibility and negotiation power with a bank-independent solution 3. Protect customer data and support regulatory compliance with a security-rich environment
Business Objectives:
Solution Components:
References:
• Single payment processing platform servicing e-commerce, m-commerce, and contact center channels• Transaction-level tracking and settlement supports multi-channel retailing (buy on-line, return in-store) • Payment types perfectly suited for B2C payment receipt – credit card, debit, auto debit, PayPal ….• Consistent payment options available via mobile devices for m-commerce and mobile bill payments• Virtual terminal for payments from contact centers• Interfaces with retail store gateways for card-present transactions (*roadmap item, current interface to client switches only)
Project On-Ramps:
Payment Systems SaaS Solution• GPS Payment Systems SaaS Service• Business Process Outsourcing
E-Commerce Site Payment Enablement:• GBS SAP / Payment Systems Integration• GBS WCS / Payment Systems Integration
© 2011 IBM Corporation16
IBM End User Support - Self Enablement Portal
Business challenge: Effective Support
Customer Example:
• Large financial services business: $4M savings over 10-month period.
• Averages 30% chat, 40% end user issues handled without help desk call.
• 75% of portal visits avoided a call to help desk.
• Investments in the tens of millions were spent to produce these results – with SEP, we repeat over and over with a single global investment.
• Control, manage and reduce support costs to lower the total cost of the service desk.
• Enable IT support to increase end user productivity.
• Provide 7x24 support to a mobile and geographically dispersed workforce.
• Leverage technology to continually improve the efficiency of IT support.
• Enable IT staff to focus on innovative activities that add revenue versus support that only adds costs.
Solution: SEP Provides SaaS Style Self Service
• Fully functioning self-help portal with web chat and remote assistance features.
• Plugs into an existing help desk with IBM managing all the execution of the portal.
• Rented solution that transforms help desks to lower cost and higher value capability.
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© 2011 IBM Corporation17
IBM End User Support – Service Desk Direct
Services and Highlights
Fully managed service desk with consistent end-user experienceLive multilingual agent support and toolsProvides skilled expertise and best practices for faster diagnosis and resolution of IT incidents and service requestsKey performance indicators and metrics to track the organization’s usagePay per use
BenefitsSimplifies and centralizes support with hosted service desk Helps drive end-user support costs downHelps drive higher first-call resolution Helps deliver consistent worldwide support
BenefitsSimplifies and centralizes support with hosted service desk Helps drive end-user support costs downHelps drive higher first-call resolution Helps deliver consistent worldwide support
Simplify end-user support with our managed service desk solution
Built-in global live agent support, IT Infrastructure Library® (ITIL®) best practices and 30 years of IBM expertise in end-user support help you maintain critical service levels.
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© 2011 IBM Corporation18
IBM End User Support – Service Desk Ticketing
Services and Highlights
Hosted service management solution in an IBM Cloud Computing environmentTracking and management of Service RequestsIncident and problem management with a cost-effective managed approachRapid diagnosis and resolution of IT incidents and service requestsPredictable pricing with Software as a Service and subscription based pricing
Benefits
Enables higher resolution of incidents and problems at first contact
Leverages state-of-the art infrastructure and tools without having to manage them
Lower end-user support costs
Benefits
Enables higher resolution of incidents and problems at first contact
Leverages state-of-the art infrastructure and tools without having to manage them
Lower end-user support costs
Achieve higher service desk incident and problem resolution at lower cost
IT Infrastructure Library® (ITIL®) foundation
Back Homew3 Sales IBM.com Contact
© 2011 IBM Corporation19
IBM Blueworks LiveDocument and Run Processes in the Cloud
Increase agility by documenting and refining processes in a tool that keeps everyone informed of important changes
Make your organization more efficient by automating simple processes that run today over email - in as little as 90 seconds!
Improve the way you work by seamlessly collaborating across roles, teams and locations. Sign up now for a free 30 day trial.
What’s new in our Spring release?
– Ensure consistency of terms across processes by managing definitions in a Glossary
– Better communicate and present process flows to others by defining and playing back paths
– Gain insight into the performance of automated process for individuals and across an account
“We now have tools to map out, study and improve all of our processes. They
are user friendly and logical. I’m excited that we’ve embraced the BPM
technology and culture that supports the way we want to manage our
business.”
- LaTeca Fields, Business Analyst at Lincoln Trust
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© 2011 IBM Corporation20
Social BusinessSmarter Commerce
Business Analytics and OptimizationSmarter Cities
IBMSmartCloud SolutionsSoftware and Business Process as a Service
Home
© 2011 IBM Corporation21
IBM Digital Analytics
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IBM Digital Analytics provides marketers with answers and understanding for increasing return on marketing investments
Delivers a more seamless customer experience and reduces IT overhead associated with acquiring, consuming and executing on digital data
What’s New (Enhancement)– DDX 3.0 adds new certified partners and privacy controls– Productization of the Standard Data Export function– New metrics and verticals for Benchmark tool– Click attribution metrics support for Explore– Enhancements to Enterprise Analytics tool
Features/Business Value– The ability to deliver a superior customer experience relies on a lean digital marketing infrastructure that is easy to maintain, which IBM Digital Analytics delivers.
Client Benefits– Delivers a platform that reduces development cycles and IT management of analytics and associated partners
Learn more (add hot link to ibm.com Offering url)
Rapid Technology Adoption
From IT to Business
Decrease Page Weight
Single Point of Marketing Tag Management
© 2011 IBM Corporation22
IBM SmartCloud Analytics Answers as a Service
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Removes barriers to adoption of analytics and minimizes time to value by providing a portfolio of cloud-hosted apps, available on a subscription basis, that deliver directly-actionable predictive/prescriptive information to the line of business.
What’s New– Subscription based offering for “one-stop shopping” analytics
solution– Self-service user interface for uploading data and receiving
Answers with fast turnaround
Features/Business Value– Delivers immediately applicable predictive and prescriptive
insights directly to the business user – Fast time-to-value and non-disruptive; no need to be a
statistician, learn analytics software, or undergo any technology infrastructure implementations
– Multiple types of Answers address a variety of business objectives across your organization
Client Benefits– Leverages IBM’s deep analytics expertise but tailored for your
business, using your data– Built on IBM’s leading analytic platform for unsurpassed
scalability, analytic power, and performance– Purchase only the Answers you need; cost need no longer be a
barrier to analytics adoption Planned for eGA 11 December 2012.
Will begin to promote earlier in Q4
© 2011 IBM Corporation23
IBM Unica Marketing Operations on Demand
Services and HighlightsComprises Unica onDemand innovative solutions designed to help businesses improve the efficiency, execution and measurability of their marketing operations :
Unica Interactive Marketing OnDemand : A solution thatcombines analytics, email, and web personalization in one intuitive, on-demand application. Unica NetInsight OnDemand : A next generation Web analytics solution, enabling a marketer's entire organization to take full advantage of insights from customers' Web site behavior. Unica Search OnDemand : A flexible tool that manages and optimizes paid search campaigns across all major search engines Unica Marketing Operations OnDemand : A rich set of capabilities that create visibility and enhance productivity with a turn-key marketing resource management solution
Benefits
Eliminate the cost, complexity and delay previously required to integrate analytics, email, and web personalization
Increase speed and responsiveness of Web marketing strategies by answering questions about site performance quickly and easily
Unica OnDemand offers all the features and benefits of Unica Enterprise in a secure hosted environment that leavesmarketers free to improve accountability and productivity by communicating with customers and visitors more effectively.
Hundreds of marketing organizations and over 20,000individual marketers rely on IBM Unica OnDemand Products
Batteries Plus uses Unica NetInsight OnDemand : Data accuracy raised from 35-40% to 95-100%
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© 2011 IBM Corporation
IBM Unica Email Optimization Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on Cloud
What’s New Enhanced support for for Firefox 4 and IE 8 browser specific
rendering enables marketers to ensure the customer’s browsing experience “post click” and optimize their email for browsers specific nuances.
Enhanced support for today’s leading mobile handsets and operating systems including Android 2.2 Froyo OS support gives marketers the greatest insight into today’s leading mobile handsets used by consumers around the world to read and interact with digital marketing.
Business Value– Optimize email and landing pages across the most popular and prolific
web browsers. – Optimize email for today’s leading mobile devices to ensure cross
channel success as email is read across mobile, web and desktop channels.
– Remediate rendering problems before sending email to customers thereby protecting your brand.
Enables marketers to protect their brands by optimizing their messages across mobile, web and desktop email clients and platforms. In addition to ensuring that a customer’s experience with a marketer’s email is uniform across channels marketers can measure the efficacy of their email marketing campaigns against the world’s leading ISPs and domains.
24
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© 2011 IBM Corporation
IBM Unica eMessage Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on Cloud
What’s New–Attachments and bar codes for transactional messages enable marketers to follow through the sales life cycle and deliver information such as event tickets, receipts, itineraries and other digital materials,
Business Value–Extend email’s value by delivering rich content through the use of attachments in transactional email.
–Send interactive content to the inbox through industry standard bar codes empowering customers to print and use that content elsewhere.
Enabling marketers to create and send highly targeted and personalized email communications leveraging Unica Campaign's best-in-class campaign management and segmentation engine. Unica eMessage delivers more effective stand-alone campaigns, as well as integrating email and mobile into cross-channel marketing strategies.
25
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© 2011 IBM Corporation
IBM Unica MailboxIQ Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on Cloud
What’s New A new enhanced UI to enable marketers to more quickly ascertain
and trend their customer’s overall device, platform, email client usage.
Enhanced industry benchmarking will allow for faster platform, usage and penetration comparisons between marketers and the industry.
Business Value– Marketers can identify their biggest fans by understanding who
created a special mailbox for their email marketing communications and who opened the message in the spam folder.
– Optimize messages to meet their customer’s actual platform usage by seeing the overall penetration of mobile, social and the most popular ISPs and domains where email is read.
– Prioritize and validate your design and targeting efforts by knowing exactly the kind of platform your customers use and relative to what the rest of the industry sees and experiences.
Empowers marketers with insights they’ve never had before. Through MailboxIQ marketers can better understand the kinds of devices their consumers use to read their email marketing messages and track deliverability at the consumer level.
26
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© 2011 IBM Corporation
IBM SmartCloud for Social Business
IBM SmartC loud Engage AdvancedBecom e a social business in the IBM cloud
C om bines em ail and soc ia l bus iness serv ices for $10 U S D per user per m onth to transform bus iness , dram atica lly s im plify
IT in frastructure and reduce cost
B usiness Va lue In tegrate soc ia l bus iness concepts in to bus iness processes that he lp
accelerate co llaboration, deepen custom er re la tionships, generate new ideas faster and enable a m ore effective workforce – in a c loud delivery m odel.
FeaturesEnable em ployees to co llaborate with each other and with custom ers
and suppliers in a s ing le p lace, secure ly across firewalls . Store and share files , m anage pro jects seam less ly and host on line
m eetings -- a ll through one easy-to-use dashboard. G uests -- such as custom ers, suppliers and bus iness associates -- can
partic ipate in online pro jects and com m unities at no additional charge.
B enefitsH elp deepen custom er re la tionships, drive effectiveness and optim ize
workforces. Prom ote security-rich co llaboration, ins ide and outs ide the firewall. Enable m ore-effic ient use and deploym ent of IT resources. Leverage a portfo lio of c loud-based soc ia l co llaboration serv ices.
Files
Meetings Events
Chat eMail
Communities
Activities
People
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© 2011 IBM Corporation
IBM SmartCloud Social Collaboration for GovernmentPairs productivity benefits of social with the TCO of cloud
Social Collaboration, File Sharing, Communities
Web ConferencingInstant Messaging
Enterprise-grade Email,Calendaring, Scheduling
Social Collaboration for GovernmentDedicated cloud for federal, state, and local government agencies
FISMA Compliant social collaboration and messaging SaaS offering
Social collaboration with an option for FIPS compliant messaging
Designed and architect with multi-layer security, high availability and disaster recovery features
99.9% up time service level commitment
Subscription based pay as you go
Features
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© 2011 IBM Corporation29
IBM CoreMetrics
Services and HighlightsCoreMetrics Continuous Optimization Platform is a unique system for optimizing marketing across all channelsOn-boarding Services provide an end-to-end process to ensure the seamless implementation of our applicationsConsulting Services involve a range of optimization and add-on offerings to provide additional value and best practices for your CoreMetrics investment (Strategic Services and Search Agency Services)Educational Services prepare clients to be digital marketing experts with on-site and web-based training on a wide variety of topics designed to meet all of your business requirementsCustomer Support Services provide technical support and business support through our Support Center available 24/7 online, by email and by phone
BenefitsSubstantially reduce implementation and maintenance costs
Optimize the performance of all marketing channels
Increase the message and offer relevancy across all marketing channels
Increase cross-sell/up-sell performance
Make intelligent budget allocation and marketing mix decisions
Enhance your multichannel strategy
Increase the effectiveness and reach of online advertising
Benchmark the performance of all marketing channels
BenefitsSubstantially reduce implementation and maintenance costs
Optimize the performance of all marketing channels
Increase the message and offer relevancy across all marketing channels
Increase cross-sell/up-sell performance
Make intelligent budget allocation and marketing mix decisions
Enhance your multichannel strategy
Increase the effectiveness and reach of online advertising
Benchmark the performance of all marketing channels
Know your customer and increase conversion rates
Every day, more than 2,000 online business sites globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing
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© 2011 IBM Corporation
IBM® Coremetrics Digital Marketing Optimization SuiteNew digital marketing optimization capabilities for Smarter Commerce on Cloud
What’s New•New Multichannel Analytics enables marketers to perform advanced segmentation and automate marketing campaigns based on multichannel customer data including off-line data sources.•New APIs extend real-time recommendations capabilities to all channels including social, mobile, email, and display ads to increase marketing ROI.•New industry leading A/B Testing capabilities enable search marketers determine the most cost-effective search terms and associated ads to stratify and grow visitor acquisition.
Business Value•Track customers and online visitors to understand how they interact with brand over time and across all digital interaction channels•Increase direct and indirect revenues (5-20%) by identifying and targeting new prospective customers with personalized offers across all digital channels•Allocate marketing investments based on the relative performance of each marketing channel and how changes to the marketing mix affect downstream conversions and revenues•Grow marketing ROI by automating personalized programs and offers across email, advertising, search, mobile devices and social media•Maximize the lifetime value of each customer by identifying and automating up sell, cross sell and retargeting programs (AOV - average order value; lifetime value of customer)•Uncover new opportunities for growth by leveraging competitive intelligence about the performance of industry peers and competitors
“IBM's new Coremetrics Digital Marketing Optimization Suite
pushes the envelope by helping marketers optimize digital marketing activities in
the cloud by enabling them to combine web analytics,
customer profiles, and digital marketing execution with a
multichannel approach. These capabilities align marketers to
deliver fast and relevant customer experiences using
cloud-based automation technologies across web,
email, social media or other digital channels.”
Source:John Lovett, Sr. Partner & Principal
ConsultantWeb Analytics demystified, Inc.
Enables organizations to continuously analyze and measure the impact of their marketing programs (web, email, display ads, search advertising, social, mobile) and optimize their marketing spend by leveraging critical customer insight to provide highly personalized content and personalized offers across a wide range of marketing interaction points that will improve conversions and build long-term customer loyalty.
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IBM Sterling B2B Cloud ServicesA secure, public cloud environment, used to broker intra- and inter-enterprise commerce messages.
IBM Client Benefits: Improved efficiency through value chain
synchronization and transaction management
Increased flexibility through a context based cloud service enabling an “always on” global community
Improved business execution through state based management and end-to-end monitoring
Resulting in:
Decreased total B2B costs
Reduced supplier costs
Accelerated time to market
Acquired access to global markets
Improved customer service
What does it offer? Services based architecture Over 20 standards based connectivity options Pre-established community of over 310,000 enterprises worldwide Solutions for large, medium and small businesses Global support and managed services options
What services can be delivered in the cloud? Global Connectivity Services
Services that allow clients to connect and transact business with partners worldwide
Transaction tracking and management Integration Services
EAI and B2B integration to enable a multi-enterprise global B2B infrastructure
Managed by the client or as a cloud managed service Community Services
Community on-boarding and expansion services Small partner enablement services
Process Solutions Supply Chain Visibility Data Synchronization
What payment options are available? Typically multi-year contracts Pay-as-you-go option (per partner/message/file/message size) By “service” delivered All-in monthly rates
Client Direct Communities
B2B Services Clients B2B Services Partner
Community
Regional Processing
CloudsIntegration Engine to
SaaS SolutionsB2B Services
Cloud Broker
Other Networks (Including
IBM Cloud)
Custom Gateways
Client Hybrid Models
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A collaborative cloud-based transportation carrier management solution which enables companies to optimize and transform all their inbound and outbound transportation processes.
What’s New Sterling TMS expands its market presence into Western Europe and Latin America
New global, leading-edge transportation management capabilities in the cloud
Features/Business Value Connected to a logistics network with over 14,000 carriers and 29,000 suppliers
Fast implementation times - Customers quoted receiving ROI within 3-6 months
Accurately compare and measure cost and execution performance against a network of nearly 150 shippers
Client Benefits Reduce transportation costs through improved load planning, routing and mode selection
Raise service levels by providing real-time visibility into shipping processes
Improve on time delivery through better collaboration with carriers, suppliers, and customers
Reduce transportation costs on average by 8%
Increase productivity by 800% by automating transportation processes
Increase in on-time performance by up to 36%
IBM Sterling Transportation Management System
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An alternative to on-premise software, this cloud service for file-based business interactions with trading partners allows clients to manage a single, secure , reliable connection to the cloud to reach partners without the capital expense associated with on-premise software or the operational impact on IT staff.
Based on a recent study 59 percent of respondents will
evaluate the use of cloud-based or outsourced services for file
transfer in the next 12 months.
What’s NewIBM® Sterling File Transfer Service– A net new offering opening up new channels relevant to MFT and B2B - Secure & Reliable B2B File Transfer: Send large multi GB files to business partners with a secure and reliable service
Business Value•Reduce IT operational and infrastructure costs with secure cloud-based file transfers•Reduce B2B file transfer complexity with tools & services to support and manage trading partners•Grow your business by leveraging scalable B2B file transfer infrastructure and support services
IBM Sterling File Transfer ServiceNew trading partner collaboration capabilities for Smarter Commerce on Cloud
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Business Value•Delivers the power of an enterprise-class solution with best in class configuration and quote approval workflow management capabilities to new markets:• Communications and Media• Mid-market opportunities
“By 2012, online CPG sales are expected to hit $16 billion, more
than 3% of expected $475 billion e-commerce sales” Source: Neilsen
Enables enterprises to offer product information across field sales channel and provides users the capability to accurately configure, price, quote, and order complex products and services.
IBM Sterling Configure, Price, Quote on CloudNew eCommerce capabilities for Smarter Commerce on Cloud
What’s New•Complex B2B Selling with Configure Price Quote and Field Sales enablement delivered as-a-Service•Customers can enable Field Sales and partners to create quotes for complex configurable products on a self service basis and automate the quote approval workflow. •Web Analytics by Coremetrics
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IBM Sterling e-Invoicing
Services and Highlights Automating both buyer and supplier electronic invoice
processes in accordance with country-specific tax regulations
Complying with electronic invoicing tax regulations Multi-country, cross-border e-invoicing
Benefits
Reduce the risk of non-compliance with tax regulations through secure signing and validation services and transparent auditing
Reduce costs through the automation of manual invoice processing, archiving and auditing
Simplify the technology management requirements of delivering crossborder electronic invoicing, with a choice of on premise or on demand deployment
Reducing the risk, cost and complexity of global electronic invoicing
“The steamroller is in motion, and it is only a matter of time until e-invoicing becomes a mandatory requirement, wherever you are, whether you are a supplier or a seller.”
Gartner, Inc. April 2009
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What’s New (or New EnhancementLeverages IBM’s SmartCloud delivery platform to provide cities of all sizes value. Service can be hosted in 6 different WW datacenters, with full security, VPN
Features/Business Value Providing improved citizen services to cities of all sizes
Client BenefitsProvide visibility across different operational silos Enable faster decision-making and resource management Limited budget for capital expenditures
Learn More: http://www-01.ibm.com/software/industry/intelligent-oper-center/
Provides a city operations command center view and event visualization console delivered as a subscription service. This allows cities to aggregate events and data from across departments and agencies , anticipate issues and to better deliver services. The SaaS model allows customers to quickly get started, since there is no hardware to procure or installation services to contract.
IBM Intelligent Operations Center for Cloud
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IBM Intelligent Transportation increases situational awareness, analyzes traffic performance, and centralizes management of traffic operations to enhance the travel experience.
Learn More: http://www-01.ibm.com/software/industry/smartercities-on-cloud/
What’s New (or New Enhancement Leverages IBM’s SmartCloud delivery platform to provide cities of all sizes value. Service can be hosted in 6 different WW datacenters, with full security, VPN
Features/Business Value•Providing improved citizen services and transportation services to cities of all sizes•Lower up-front costs•Faster time to value•More predictable costs
Client BenefitsProvides real-time visibility and enables advanced analysis by consolidating traffic and road data capture systems Accelerates incident response by increasing situational awareness across the entire transportation network Iimproves citywide traffic planning and management even where infrastructure is constrained and expansion is not an option
IBM Intelligent Transportation on Cloud
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IBM SPSS Decision Management Platform as a Service
What’s New Predictive Analytic platform based upon SPSS Decision ManagementCapability including:
– Monthly subscription includes server software, installation, infrastructure hosting and management – no limit on number of users
– Tiered pricing based only on storage requirements
Quick Start Consulting Option– Up-front data prep consulting services with pricing
built into first year’s subscription– Assists client with implementation of data, model building,
and rules into DM framework – 100% Remote delivered, based on 6 weeks of consulting
Features/Business Value– Subscription-based billing reduces s/w acquisition costs – Faster time to implementation with no h/w acquisition and
maintenance costs – Scalability - enterprise can seamlessly scale their predictive
analytics in correlation with business requirements
• Client Benefits– Empowers the business user – no Statistics Ph.D. required – Facilitates cloud resident data – model closer to the data
Predictive models
Business rules
Optimization
Deliver accurate, high-value, high-volume decisions at the appropriate point of customer interaction
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