2012 RaM 1500 - Dealer.com · 2012 Ram 1500 – What’s New 2012 Ram 1500 dishes out incredible...

Table of ConTenTsReasons to Buy 2

What’s New for 2012 3

SUVPS 4

Model Lineup 5-7

Product Presentation 8-17

Delivery Checklist 18

2012 RaM 1500

Why buy a Ram 1500? For starters, Ram 1500 is the most awarded Ram truck ever — and for good reason. With its bold looks, impressive power and unexpected comfort — Ram delivers what the other guys can’t. Ram’s truck dominance is rooted in its “get it done” attitude. Check it out… The available class-exclusive RamBox® cargo management system provides quick access to your gear without having to unload the cargo box. The available 5.7L HEMI® V8 with VVT and FuelSaver MDS provides impressive horsepower and fuel economy, letting you break a sweat without breaking the bank. And Ram’s brute force is backed up with some of the most sophisticated technology in the business. Ram offers the convenience of an available Uconnect™ hands-free phone system, available SIRIUS® Satellite Radio and Garmin® GPS Navigation. With all its performance and convenience, Ram 1500 is the perfect truck both on-site and on vacation.

•MorepickupownersareswitchingtoRam1500thantoanyotherpickup•Canada’sfastest-growingchoiceoflight-dutypickup•HEMI® V8 horsepower with V6 fuel economy (390 hp 28 hwy mpg)•ThemostawardedRamtruckever•Rated“BestBuy”fromConsumersDigestfor2011•Best-in-classcargoversatility•Class-exclusivelink/coilrearsuspensionforsmoothride&handling•Class-exclusiveRamBox® cargo management system•Class-exclusivein-floorstorage(CrewCabmodels)•Onlyextendedcabwithfourfull-sizedoors•4,740kg(10,450lb)ofmaximumtowingcapability•844kg(1,860lb)ofmaximumpayloadcapability•Named“BestFull-sizePickup”byU.S.News&WorldReport(2011)•AddedtooneofEdmunds.com2011Consumers’TopRatedvehiclesandnamed“Best

Large Light-duty Truck”

assembly locationWarren,Michigan(Quad/CrewCab)Saltillo, Mexico (Regular Cab)

Industry Recognition/ awardsRam 1500: The most awarded Ram ever

•ConsumersDigest2011BestBuy•AutomobileJournalistsAssociation

of Canada – 2009 Ram “Best New Pickup”

•StrategicVision’s2009/2010TotalQuality Index™

•CarandDriverEditors’Choice2009and 2010

•Edmunds’InsideLine2009Editors’Most Wanted

•Cars.com–2009and2010WorkTruckof the Year

•ICOTY–2009InternationalTruckofthe Year

•Truckin’Magazine–TruckoftheYear•Ward’sAutoWorld–Ward’s10Best

Engines of 2009 (2009 Dodge Ram 5.7-liter HEMI® engine)

•AutomobileMagazine2010and2011All-Star

•MotorWeek2010Drivers’ChoiceAward

•TrailerBoatsMagazine2010TowVehicle of the Year

•Ward’sAutoWorldInterioroftheYear of 2009 in Popular Priced Truck Category

•Caranddriver.comComparisonTest

Class exclusives•RamBox® cargo management system•In-floorstorage(CrewCab)•Coillinkrearsuspensionforsmooth

ride and handling

2

2012 RaM 1500 Reasons To buy/WhaT’s neW foR 2012

2012 Ram 1500 – What’s New 2012 Ram 1500 dishes out incredible styling, ultimate power, and a value-laden list of standard features. Available HEMI® V8 power and a class-exclusive five-link coil spring rear suspension gives Ram the capability to get things done — in style and in comfort. For 2012, Ram steps things up with a number of attractive features including:

•6-speedautoreplaces5-speedautowith4.7L&5.7LHEMI® V8•ExclusiveRamBox® now available on 6’4” beds (Reg Quad Cab®) •SpecialValuePricingonRamBox® •NewRambrandsteeringwheelwithfront-mountedcruisecontrol•Newchromebody-sidemoulding(lateavailability)

•BlackgrillereplacesbrightgrilleonST (Note:SXTremainsbrightgrille/bumpers)

•Rearback-upcameraisnowstandardonLaramie•Newmonotonepaintoption:Outdoorsman&LaramieLonghorn

2011My VehICle shoWn

3

2012 RaM 1500

SAFETY/SECURITY

•Available power adjustable pedals

•Electronic Stability Control with All-Speed Traction Control, ABS, Brake Assist, Electronic Roll Mitigation, Hill Start Assist and Trailer Sway Control

•Available ParkSense® Rear Park Assist System and ParkView® Rear Back-Up Camera

•Available integrated trailer brake controller improves trailer braking control

•Supplemental side-curtain air bags•Availablesideseatairbags(lateavailability)UTILITY

•RamCrewCab–“true”crewcabsizeforthelight-dutyRam

•Available remote start system; able to set vehicle to pre-warm or cool interior

•Available maximum 866-kg (1,909-lb) payload and 4,740-kg (10,450-lb) trailer-towing capability (when properly equipped)

•Available segment-exclusive RamBox®cargo management system includes two dry, lockable, lit, drainable integrated storage bins large enough to carry a golf bag; a bed divider that converts to a bed extender; and a cargo rail system with four adjustable cargo cleats available on 5’7” and 6’4” beds

•Rearsegment-exclusivestore-in-floorinsulatedstoragebins with removable liners located on the driver and passenger sides (Ram Crew Cab)

•Best-in-class aerodynamics and triple-sealed doors deliver exceptionally quiet ride and great fuel economy

•AvailableElectronicVehicleInformationCentre(EVIC)helpsdrivers monitor essential system temperatures, engine, transmission and cooling system pressure

VALUE

•Strongest frame in Ram history featuring partially hydroformed and Advanced High-Strength Steel (AHSS) components in a fully-boxed design

•Standard 4-pin and 7-pin trailer wiring connectors

•AvailableMediaCentre430Nand730NprovidetheflexibilitytoplayavarietyofmediaincludingCDs,DVDs,USBdrives,MP3/music with WMA file formats and SIRIUS® Satellite Radio

•Available heated steering wheel and available ventilated and heated front seat (heated rear seats on Ram Crew Cab)

•115V in-dash power inverter (available)PERFORMANCE

•Efficient 3.7L V6, 4.7L Flex Fuel V8 engine that can run on environmentally friendly E85 ethanol, or a powerful 5.7L HEMI® V8 with VVT and MDS

• Segment-exclusive link coil-spring rear suspension mated to a solid rear axle delivers increased comfort, confidence and control on any road surface as well as the towing and hauling capability expected in a pickup

•Tow/haulswitchlocatedinthecentrestackoftheinstrumentpanelhelps improve vehicle performance and fuel economy when towing

•ActiveOn-Demandfour-wheel-drivesystem(available)

•Available segment-exclusive factory dual exhaust dramatically styled into the full wraparound rear bumper on select models with the HEMI® V8 offers two variations of exhaust notesSTYLING

•Exterior styling reinforces Ram’s bold power and capable reputation

•Highbeltline,pronouncedfront-enddesign,sleekrooflineandintegrated tailgate lip spoiler enhance aerodynamic performance

•17-inch, available 20-inch and 22-inch wheel lineups

•Available power sunroof (Quad Cab® and Ram Crew Cab)

•Benchmark design and well-crafted interiors feature soft-touch instrument panel, door trims and other surfaces for a refined look and feel

SUVPS

4

2012 RaM 1500 suVPs

Model LineupST

Selected Standard Equipment•3.7LV6enginewith4-speedautomatic(215hp/235lb-ft)•Airconditioning•Blackgrille,frontandrearbumpers•17”steelargentwheels•4-wheeldiscantilockbrakes•Airbags–Supplementaladvancedmultistagefront•Airbags–Supplementalside-curtain•Airbags–Supplementalfrontseat(lateavailability)•ElectronicStabilityControlwithTrailerSwayControl,BrakeAssist,ElectronicRoll

Mitigation, All-Speed Traction Control and Hill Start Assist•TransferCase–electricshift,part-timeshift-on-the-fly(4X4models)•TirePressureMonitoringSystem•Heavy-duty40/20/40vinylseat•MediaCentre130CD/MP3withsixspeakers•Mirrors–manual6X9blackexterior•Doorlocks–manualonRegularCab,poweronQuadandCrewCabmodels•Windows–manualonRegularCab,poweronQuadandCrew

Cab models•98L(21imp.gal)fueltank(RegularCabshortbox,Crewand

Quad Cab® models)•121L(27imp.gal)fueltank(RegularCablongboxand

Longhorn models)•3.55rearaxleratio•Frontandrearheavy-dutyshockabsorbers•Frontstabilizerbar•Rearstabilizerbar(QuadandCrewCabmodelsandall

4X4 models)•Powerrack-and-pinionsteering•Tailgate–locking,removablewitheasyliftassist•7-and4-pinwiringharnessfortowing•Engineblockheater•12-voltauxiliarypoweroutlet•Full-sizesparetire•700-ampbattery,160-ampalternator

KEY AVAILABLE OPTIONS

•Integratedtrailerbrakecontrol•Uconnect™hands-freecommunication

with Bluetooth® •Class-exclusiveRamBox® cargo

management•Powersunroof•Antispindifferentialrearaxle•ClassIVreceiverhitch•Factoryspray-inbedliner•Rearseatvideosystem•Remotestartsystem•ParkView® Rear Back-Up Camera •MonotonepaintonOutdoorsmanand

Laramie and Laramie Longhorn •MediaCentreRadioswithGarmin® or

enhanced GPS navigation

5

2012 RaM 1500 MoDel lIneuP

TRADESMAN

Differences/upgradesvs.ST•5.7LHEMI® V8 engine (390 hp 407 lb-ft)•17”steel-styledpaintedwheels•ClassIVreceiverhitch•Spray-inbedliner

EXPRESS

Differences/upgradesvs.ST•20”aluminumwheels•Bodycolourfrontfascia•Bodycolourgrille•Bodycolourrearbumperwithsteppad•Dualrearexhaust•Foglamps

SLT

Differences/upgradesvs.ST•4.7LV8enginewith6-speedauto(310hp330lb-ft)•17-inchaluminumwheels•Cloth40/20/40frontbenchseat•Powerlocksandfrontwindows•Overheadconsoleandpremiumdoortrimwithmappocket•Brightgrille,frontandrearbumpers•SIRIUS® Satellite Radio with one-year subscription•Powerslidingrearwindow(Quad/Crew)•Power,heatedfoldawaymirrors,black•Exclusiverearin-floorstoragebins(CrewCab)•Cruisecontrolandremotekeylessentry•Instrumentclusterwithdisplayscreen•Temperatureandcompassgauge•Vehicleinformationcentreandmini-tripcomputer•Bodycolour/chromedoorhandles

OUTDOORSMAN

Differences/upgradesvs.SLT:•Bodycolourgrilleandpaintedfront/rearbumpers•Accent-colourfenderflares•Foglampsandquadheadlamps•Rearextraheavy-dutyshockabsorbers•Lowertwo-tonepaintinMineralGrey•3.92rearaxleratio(4X4models)•LT265/70R17EOWLon-/off-roadtires•Underbodyskidplates(4X4models)•ClassIVreceiverhitch(4X4models)•TowhooksBIG HORN

Differences/upgradesvs.SLT:•5.7LHEMI® V8 engine (390 hp 407 lb-ft)•20-inchchrome-cladwheels•Chrometubularsidesteps•Brightgrille,billets,frontandrearbumpers•Power,heatedchromefoldawaymirrorswithsupplementalturn

signals and courtesy lamps•Foglampsandquadheadlamps•Dualrearexhaustwithbrighttips•Leather-wrappedsteeringwheelwithaudiocontrols•Universalgaragedooropener•P275/60R20BSWall-seasontires•Towhooks

Model Lineup

6


SPORT

Differences/upgradesvs.SLT:•5.7HEMI®V8engine(390hp/407lb-ft)•20-inchchrome-cladwheels•Clothlow-backbucketseats•Rear60/40split-foldingrearseat(Quad/Crew)•Power,heatedbodycolourmirrors•Instrumentclusterwithtachometer•Powerlumbaradjuster•Power10-waydriverseat•Monochromaticexterior•Dualrearexhaustwithbrighttips•Exhaustwithaggressiverumble•Maximum-dutyenginecooling•4x4‘OnDemand’TransferCase(4x4models)

LARAMIE

Differences/upgradesvs.SPORT:•Lowertwo-tonepaintinBrightSilver•Leather-faced40/20/40benchseat•Heatedfrontseatsanddeluxedoortrimpanel•Dual-zoneautomatictemperaturecontrol•Instrumentpanelwoodgrainbezel•Power10-waymemorydriverand6-wayfront-passengerseats•Power,chromeexteriormirrorswithmemory•MediaCentre730NCD/DVD/MP3/HDD/Navigation•Memoryfeatureforradio/driver’sseat/mirrors/pedals•Securityalarm•Brightfront/rearbumpers,grillewithbrightbillets•Bodycolour/chromedoorhandles•Accent-colourfenderflares•Heatedsteeringwheel•Nineamplifiedspeakerswithsubwoofer•ParkView® Rear Back-Up Camera

LARAMIE LONGHORN

Differences/upgradesvs.Laramie:•Lowertwo-tonepaintinWhiteGold•Premiumleatherlow-backfrontbucketseats•Heatedandventilatedfrontseats•Heatedleather-facedsecond-rowseats•Premiumdoortrimpanel•Luxuryfrontandrearfloormats•Full-lengthpremiumfloorconsole•Leather-wrappedshiftknob•Premiuminstrumentclusterandinterioraccents•Powerlumbar•Paintedfront/rearbumper•Accent-colourrunningboards•Premiumleather-wrappedsteeringwheel•Remotestartsystem•Towhooks•Factoryspray-inbedliner

2012 FUEL ECONOMY

FuelEconomyL/100KM(MPG) City Highway

Ram 1500 4X2

4.7L V8 with automatic 15.6 (18) 10.2 (28)

5.7L HEMI® V8 with automatic 15.4 (18) 10.2 (28)

Ram 1500 4X4

4.7L V8 with automatic 16.7 (17) 10.5 (27)

5.7L HEMI® V8 with automatic 15.8 (18) 10.8 (26)

Model Lineup

7


Product PresentationDuring the Product Presentation, you work as an advisor by matching vehicle features to a customer’s SUVPS buying motivations. Focustheconversationonthekeyfeaturesthatwillinfluenceyourparticularcustomer’spurchasedecision.Foreachfeature,remembertoemphasizethebenefitstothecustomer—thereasonswhyRam1500isthatcustomer’sbestpurchasechoice.Somefeaturesmaybeoptional or not available on some models.

fRonTRam 1500 FeatuRes/Functions customeR BeneFit

Ram 1500

•Available1.7m(5-foot,7-inch)cargobox,1.9m(6-foot,4inch)and2.4m (8feet)boxsizes

•866-kg(1,909-lb)payload(max.whenproperlyequipped)•4,740-kg(10,450-lb)towing(max.whenproperlyequipped)

•Providesoutstandingcombinationofinteriorroomfor passengers and cargo

•Offerscompetitivecapabilitiesforcarryingcargointhe box and towing

•Deliverswiderangeofcapabilitieswhilealsofittingconveniently in a garage for safety and durability

3-YeaR/60,000-KiLometRe Basic LimiteD WaRRantY

•IncludesRoadsideAssistance•Coversthecompletevehicleagainstdefectsinfactory-suppliedmaterials

and workmanship•Excludestires,wiperblades,clutchdiscsormoduleclutchassembly,brake

linings, brake rotors, pads and drums, windshield, rear window, wheel alignment, wheel balancing and normal maintenance items

•Stayswiththevehicleandtransfersautomaticallytosubsequentownersat no cost during the warranty period

•Providestotalpeace-of-mindconfidence

5-YeaR/100,000-KiLometRe PoWeRtRain LimiteD WaRRantY

•A“nohassle”solutionofferingsuperiorcoverage•Includessubsequentownercoveragetransferatnoextracost,towingand

elimination of the 5-year powertrain inspection requirement

•Deliversexcellentcoverageforapositiveownershipexperience

coRRosion PRotection WaRRantY

•3yearsunlimitedmetrage,5/160,000outerbodypanelsagainstholes •Emphasizesproductqualityanddurability

stRonGest FRame in Ram 1500 HistoRY

•AdvancedHigh-StrengthSteel(AHSS)componentsareratedat85,000psi•Frameisfullyboxed,strongandlight•Hydroformedfrontrailtipsfeaturepatentedcrushinitiatorstoabsorb

frontal impact

•Combinedmaterialanddesignenhancementssupport improved ride quality and more precise handling

•Makestheframemuchstrongerwhichcontributesto overall durability

5.7L Hemi® V8 WitH VVt anD FueLsaVeR mDs

•VariableValveTiming(VVT)andrefinedairintakedesign•Multi-DisplacementSystem(MDS)•390hp@5,600rpm•407lb-ftoftorque@3,950rpm•Est.15.4L/100km(18mpg)city/10.2L/100km(28mpg)highway(4x2)•Est.15.8L/100km(18mpg)city/10.8L/100km(26mpg)highway(4x4)

•Providesstrong“prideofownership”appealasoneofthemostrecognizableandreputablenamebrands in automotive history

•Deliversoutstandingcombinationofpowerand fuel economy

8

2012 RaM 1500 PRoDuCT PResenTaTIon


4.7L FLeX FueL V8

•310hp@5,650rpm•330lb-ftoftorque@3,950rpm•Flexfuelcapability•Est.15.0L/100km(19mpgcity)/10.2L/100km(28mpg)highway(4x2)•Est.15.3L/100km(18mpgcity)/10.5L/100km(27mpg)highway(4x4)

•Offersquietidling,solidlow-speedtorqueandoutstanding responsiveness throughout the power band

•AllowstheadditionalflexibilityofoperatingwithE85flexfuel

3.7L V6

•215hp@5,200rpm•235lb-ftoftorque@4,000rpm•Est.14.8L/100km(19mpg)city/10.0L/100km(28mpg)highway•RegularandQuadCab® 4x2 models

•SupportsthestandardESCfeaturewiththeadditionof electronic throttle control

•Providessolidfuel-efficientperformancemorequietly than ever before

eLectRonic RanGe seLect (eRs)

•Standardon4-speedautomatic(42RLE)with3.7LV6and6-speedautomatic(65RFE) with 4.7L V8 and 5.7L HEMI® V8

•Allowsmanualselectionofhighestavailabletransmissiongear•Permitsmanualdownshiftsandupshifts

•Providesmoreprecisecontrolofvehicle•Contributestoimproveddrivingconfidencewhen

towing and when driving in hilly terrain

seGment-eXcLusiVe FiVe-LinK coiL-sPRinG ReaR susPension

•Fivelinksconsistoftwopairsofupperandlowercontrolarmsandsingle track bar

•Coilspringscontributetoimprovedridewhilemaintainingheavyload-carryingcapabilities

•Shockabsorbersareforward-facingandoutboard-mountedforoptimumdamping

•Controlarmsareangledoutwardtosupportloadsharingwithtrackbar•Trackbarcontributestolateralcontrolwithhigherstiffnessthanprevious

leaf springs•Rearstabilizerbarhelpsmaintainsolidcornering

•Supportsload-carryingcapabilitywithmuchlessfriction than leaf springs for smoother ride quality

•Contributessubstantiallytomoresecureandconfident handling in both loaded and unloaded conditions

•Providesequalorbetterpayloadandtowingcapability

•Virtuallyeliminatesrearaxlehoponroughroads

toW/HauL moDe “oVeRDRiVe oFF”

•Atow/haulmodeisincludedwithautomatictransmissions•Revisedshiftscheduletobetterbalanceenginespeedandloadconditions

•Alterstheshiftpoints,whiledecreasinggearsearching for reduced heat buildup when towing

•Preventsthevehiclefromshiftingintooverdrive

cHoice oF tWo 4X4 sYstems

•Part-time(NVG243)•On-demandfull-time(NVG246)•Bothfeatureelectric-shifttransfercaseoperatedbyaswitchoninstrument

panel

•Providesavailable“setitandforgetit”four-wheel-drive capability with on-demand system (NVG 246)

cHoice oF FouR aXLe Ratios

•Fourgearratios(3.21,3.55,3.92,4.10)•Availablehelicalgearlimited-slipdifferential

•Contributestooverallperformanceimprovementswith smooth, easy-handling capability at each ratio

PoWeR-assisteD RacK-anD-Pinion steeRinG

•Overallratioof16.0:1•Tunedtodeliverlightparkingeffortswithoutcompromisingsteering

performance at highway speed

•Providesprecisecontrolwhenparkingandsolidon-road feel at highway speeds

Product Presentation

9



eXteRioR stYLinG

•Aggressiveforward-leaninggrille•Boldhoodbulge•Wraparoundfullbumpers•Six-passengerCrewCab•Impressiveaerodynamics

•ReinforcesRam’sbold,powerfulcapablereputation

Best-in-cLass aeRoDYnamics

•0.387coefficientofdrag(Cd)•Aerodynamicallysmoothwhilestrengtheningboldreputationatthesametime•Designofhood,lipthathideswindshieldwipers,higherbeltline,loweredsilland

tailgate spoiler contribute to aerodynamics

•Contributetooverallfuelefficiency

neW siX-sPeeD automatic tRansmission

•Six-speed65RFEreplaces545RFE5-speedtransmissiononV8applications •Contributestoimproveddrivingconfidencewhentowing and when driving in hilly terrain

DRIVeRRam 1500 FeatuRes/Functions customeR BeneFit

aVaiLaBLe PoWeR aDJustaBLe PeDaLs

•Allowbrakeandacceleratorpedalstomovetowardorawayfromthedrivertofithis or her stature

•Forsafety,pedalscannotbeadjustedwhilecruisecontrolisactiveorvehicleisin Reverse

•Allowthepedalstobepositionedsothatthe driver can sit a safe, comfortable distance from the driver air bag while still having complete access to the pedals

•Helptoreducedriverfatigue

eLectRonic staBiLitY contRoL (esc)

•Comparesthedriver’sintendedcoursewiththevehicle’sactualcourseandthencompensates for differences

•Senseswhenthevehicleisstartingtospin(oversteer)orplow(understeer)•Helpstocorrectthevehicle’scoursebyautomaticallyadjustingthethrottleand

applying the brakes at individual wheels•IncludesAll-SpeedTractionControl,ABS,BrakeAssist,ElectronicRoll

Mitigation, Hill Start Assist and Trailer Sway Control

•Automaticallyhelps/assistsdriversinmaintainingcontrol of vehicle during extreme steering manoeuvres

•Providesaddeddrivingconfidence,particularlyinrain and snow

aLL-sPeeD tRaction contRoL

•Monitorstheamountofwheelspinofeachofthedrivenwheels•Appliesbrakepressuretotheslippingwheel(s)andreducesenginepowerto

provide enhanced acceleration and stability•Controlsthewheelspinacrossadrivenaxle(similartoalimited-slipdifferential)

− If one wheel on a driven axle is spinning faster than the other, the system will apply the brake and slow down that wheel

− Allows more engine torque to be successfully applied to the wheel if it is not spinning

•AcomponentoftheESCsystem

•Helpsreducewheelslipasthevehicleisaccelerating

•Providesincreaseddrivingconfidenceonallroadsurfaces, but especially on sand and gravel as well as wet and snowy roads


10



antiLocK BRaKinG sYstem (aBs)

•Monitorsandcompareswheelspeedtovehiclespeed•Automaticallymodulatesbrakepressureduringhardbrakingtoprevent

wheel lockup

•Providesimprovedsteeringcontrolunderextremebrakingand/orslipperyconditions

BRaKe assist

•Overcomesthetendencyofnotapplyingthebrakeshardenoughinanemergency braking situation by using the ESC system to instantly apply the maximum available brake pressure


•Helpsvehiclestopsoonerinemergencysituationsby reacting faster than the driver is able to in applying maximum brake pedal pressure

•Helpsprovidetheshortestpossiblestoppingdistance in emergency braking situations

eLectRonic RoLL mitiGation

•Monitorsthedriver’ssteeringwheelinputandthespeedofthevehicletosensethe potential for wheel lift

•Detectswhenthesuddenbuildupoflateralforceduringasevereturnorevasivemanoeuvre can cause the vehicle to start to tip

•Appliesthebrakeswithahighburstofpressuretocausetheoutsidetiretoslipand the vehicle’s weight to transfer back over the inside tires and helps keep all four tires solidly on the ground


•ProvidesanenhancementtotheElectronicStabilityControl to help reduce the likelihood of a vehicle side rollover

•Reducesthechanceofarolloverinsuddenmanoeuvres and evasive events

•Providesadditionalsecurityandconfidencebykeeping all four tires solidly on the ground

•Especiallyusefulinvehicleswithahighercentreofmass

HiLL staRt assist

•EnhancementtoESC•Automaticallymaintainsbrakepressurewhendriverreleasesthebrakepedal

while driving uphill•Preventsvehiclerollbackonasteepgradewhenthedriveristransitioningfrom

the brake to the accelerator•Especiallybeneficialonvehicleswithmanualtransmissions

•Allowsthedrivertimetotransitionfrombraketothrottle to achieve smooth launch on grade

•Contributestoeaseofuseandsafetybypreventingvehicle rollback on steep grades

tRaiLeR sWaY contRoL

•EnhancementtoESC•TheESCyawsensorrecognizeswhentherearealternatingforcesonthevehicle

that aren’t caused by steering input•Theswaycouldbecausedbystrongwindgustsoranimproperlyloadedtrailer•TrailerSwayControlactivatesstabilizingeffectsbyusingbrakepressureon

alternatingwheelstohelpstabilizethevehicle’spathand,ifnecessary,adjuststhe electronic throttle to help bring the vehicle and trailer under control

•Reducestrailerswayandprovidesimprovedtrailerstability

•Contributestoincreasedtowingsafety,driverassurance and confidence


11



aVaiLaBLe secuRitY aLaRm

•Monitorsdoorsandignition•Soundshornandflasheslampswhenactivated•Activatesifkeycylindersarebrokenduringatheftattempt•IncludedinRemoteStartandSecurityGroup

•Helpstodetervandalismandtheft,whichprotectsthe vehicle

•Canalsocontributetolowerinsurancepremiums

aVaiLaBLe Remote staRt sYstem

•Convenientlystartsenginefromoutsidethevehiclebyusingtheremote keyless entry fob

•OperateswhenvehicleislockedandtransmissionisinPark•Activatesheatedsteeringwheelandheated/ventilatedfrontseatswhenoutside

temperature is in proper range•Includesaback-upsafetyfeaturethatturnsoffthevehicleafterapredetermined

period of time•IncludedinRemoteStartandSecurityGroup

•Offerstheconvenienceofstartingtheenginefromoutside the vehicle

•Convenientcontroloverimportantfeatures(heatedsteeringwheel,heated/ventilatedfrontseats)

•Maintainssecuritybyrequiringvehicletobelockedand windows raised

•Willwarmorcooltheinteriorpriortopassengersentering the vehicle (if the HVAC controls were left on at last engine shutdown)

stanDaRD saFetY/secuRitY FeatuRes

•ElectronicStabilityControl(ESC)•ElectronicRollMitigation•HillStartAssist•TrailerSwayControl•BrakeAssist•All-SpeedTractionControl•Four-wheeldiscABS•TirePressureMonitoringSystem•Multistagedriverandfront-passengerairbags•Supplementalside-curtainairbags•Frontseatsideairbags(lateavailability)

•Deliveroneofthemostcomprehensivesafetyandsecurity packages in the segment

•Contributetoanewlevelofconfidenceandpeaceofmind behind the wheel

17-incH, aVaiLaBLe 20-incH anD 22-incH WHeeL LineuPs

•17-inchsteelwheel•17-inchchrome-cladsteelwheels•17-inchaluminumwheels•20-inchaluminumwheels•20-inchchrome-cladaluminumwheels•22-inchpolishedforgedaluminumwheels(availableonR/T)

•Provideeye-catchingappearancethataddstoRam’saggressive image


12


ReaRRam 1500 FeatuRes/Functions customeR BeneFit

aVaiLaBLe PaRKsense® ReaR PaRK assist sYstem

•Usesultrasonicsensorsbuiltintotherearbumperfasciatodetectobjectsat the rear of the vehicle that may be out of the line of sight

•WhenvehicleisshiftedintoReverse,soundwavesignalsareemittedand will detect stationary objects behind the vehicle that are at least 254mm (10 inches) high

•Audioandvisualwarningsareactivatedasvehicleapproachesobject

•Assistsindetectingobjectsbehindthevehiclewhenbacking up or parking

aVaiLaBLe PaRKVieW® ReaR BacK-uP cameRa

•Theimagefromasmallwide-anglecameraisdisplayedthroughtheradioscreen•Createsaviewofwhatisimmediatelybehindthevehicle•OperateswhenthetransmissionisinReverse

•Furtherassiststhedriverindeterminingifanobstacle is in the rear path of the vehicle when manoeuvring in tight spaces in Reverse

aVaiLaBLe inteGRateD tRaiLeR BRaKe contRoLLeR

•Towing-experienceddriversinsistonatrailerbrakecontrollertoconfidently“dialin”theprecisetruck/trailerbrakebalanceforthespecificloadandroadspeed

•Controlleractivatestrailer’selectricbrakesbaseduponthedriver’sactionwiththe vehicle’s brakes

•Thecontrolleralsoallowsmanualcontrolpowertothetrailer’selectricbrakesindependent of the tow vehicle’s brakes

•Not“cobbled”intosystemaswithaftermarketinstallation

•Factory-installed,factory-backedforincreasedsafety on the road

cHoice oF tHRee caRGo BoXes

•1.7m(5-foot7-inch)(RamCrewCab)•1.9m(6-foot4-inch)(QuadCab®)•1.9m(6-foot4-inch)or2.4m(8-foot)cargobox(RegularCab)•Two-tierloading,bulkheaddividersandfourcargotie-downs

•Allowsforexcellentflexibilityinconfiguringboxsizeandcustomizationforhaulingcargo

maXimum PaYLoaD

•Availablemaximum866-kg(1,909-lb)payload(whenproperlyequipped) •Offersexcellentload-carryingcapabilitiesforpassengers as well as in-cabin and in-the-box cargo

eXceLLent toWinG caPaBiLitY

•AvailableClassIVtrailer-towingcapability(bumperreceiverhitch)•Allmodelsincludeafour-pinandseven-pinhitchwiringharnessandconnector

with a convenient plug-in connection at the rear bumper•Maximumavailabletrailer-towingcapabilityof4,740kg(10,450lb)(when

properly equipped)

•Offersexcellenttrailertowingcapability

aVaiLaBLe BeDLineRs

•Under-railbedliner(availableforFleetonly)•Mouldedblendofrubberandpolyethylene,withaskid-resistantsurfaceand

ribbed design•Factoryspray-inbedliner(availableforallmodels)

•Helpprotectboxfromdingsanddentscausedbyshifting cargo

•Helpwithwaterdrainage•Factory-installed,factory-backedforexactfit

and finish

aVaiLaBLe seGment-eXcLusiVe RamBoX® caRGo manaGement sYstem

•Twodry,lockable,lit,drainableintegratedstoragebins•Beddividerthatconvertstoabedextender•Cargorailsystemwithfouradjustablecargocleats•RamBox® is optional on all 6’4” beds (all price classes, late availability)•RamBox® is optional on 5’7” beds (all price classes)

•Providesdry,lockablestorageforitemsthatthetruck owner does not want to keep in the cab


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ReaRRam 1500 FeatuRes/Functions customeR BeneFit

aVaiLaBLe FactoRY DuaL eXHaust sYstem

•Stylish102mm(4-inch)chrometips•Dramaticallystyledintothefullwraparoundrearbumper•Designedandtunedforoptimalengineperformance•Featuresalargerdiametersizethanstandardexhaustpipeforreducedback

pressure•Offerstwovariationsofexhaustnotes(aggressiveforSportmodels,andmore

subdued for SLT, Laramie and Laramie Longhorn)•Availableonselectmodelsequippedwith5.7LHEMI® V8

•Permitstheengineto“breathe”easierforoptimalperformance

•Tunedtodeliveradeep,throatysoundthatmanypickup drivers enjoy

PassenGeR sIDeRam 1500 FeatuRes/Functions customeR BeneFit

tiRe PRessuRe monitoRinG sYstem

•Wheel-mountedtirepressuresensorsdetectlowpressureononeormoretiresand, depending upon equipment level, notify the driver through either a warning lamp on the instrument panel or by messaging through the EVIC

•DisplayisavailableonallmodelswithElectronicVehicleInformation Centre (EVIC)

•Monitorstirepressuresinallroadconditions•Notifiesdriveroftirepressureloss•Helpsownersmaintainpropertirepressureforsafe

vehicle operation•Convenientat-a-glancemonitoringoftirepressures

in EVIC

cHiLD seat ancHoR sYstem (LatcH)

•LATCHisasystemformountingachildseat•Lowerchildseatanchorsanduppertetheranchors

•HelpsensuresafeandproperinstallationofLATCH-compatible aftermarket child seats

ReaR seGment-eXcLusiVe in-FLooR stoRaGe Bins

•Locatedinthesecondrowbeneathfloormatsondriverandpassengersides•Binsfeaturehinged,latchinglids•Insulatedandremovableplasticcontainers•Nearly6litres(1.6gallons)ofstoragespace,enoughforten355ml(12-oz)

beverages plus ice or other items•RamCrewCabonly

•Provideadditionalsecurestoragethatcanbeeasilycleaned or used outside the vehicle

•Segmentexclusive

FLeXiBLe inteRioR caRGo caPaBiLities

•Cab-backstoragewithamouldedfloortray(RegularCab)•Available40/60split-foldingrearbenchseat•51litres(1.8cuft)ofunderseatstorage(CrewCab)•Businessconsolewithpoweroutletonselectmodels•Availablefrontcentrein-cushionstorage

•Providetheperfectplacetostoretoolboxes,construction materials or anything else

•Allowtherearseattoaccommodatecargoandpassengers

•Businessconsolewillevenaccommodatealaptopcomputer, adding to Ram’s storage capability

VeRsatiLe ReaR seat aRea

•Available60/40split-foldingrearbenchseat(QuadCab® and Crew Cab)•Features51litres(1.8cuft)ofunderseatstoragewithlidstoserveasloadfloor

•Providesaddedflexibilityandutilityforpassengersand cargo

WiDe-oPeninG DooRs

•Forward-hingedreardoorsopenwide(nearly90degreesonQuadCab® and Crew Cab)

•Makeiteasytogetinandoutofthevehicle,whileimproving access to rear cargo area


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InTeRIoRRam 1500 FeatuRes/Functions customeR BeneFit

suPPLementaL siDe-cuRtain aiR BaGs

•Housedintheheadlinerjustabovethesidewindows•Eachsidehasitsownimpactsensorinordertoautonomouslytriggerontheside

where the impact occurs

•Extendprotectiontofrontandrearoutboardpassengers

sentRY KeY® antitHeFt enGine immoBiLiZeR

•Willnotallowthevehicletorunwhenanattemptismadetostartthevehiclewithout the properly encoded key

•Providesimprovedvehicletheftprotection

aVaiLaBLe FRont centRe in-cusHion stoRaGe

•Availableonselectmodelswithfrontbenchseat •Provideshidden,additionalstorageunderthecentrefront seat for small items and business equipment

aVaiLaBLe PoWeR sLiDinG ReaR WinDoW

•QuadCab® and Crew Cab•Poweroperationforrearcabwindow,similartosidewindows

•Providesbetterventilation•Addstoeaseandconvenienceofoperation

aVaiLaBLe DuaL-Zone temPeRatuRe contRoL

•Employsinfraredsensorstomeasurethesurfacetemperatureofeachzone•Allowsforthesettingoftwoseparatetemperatures

•Addstopassengercomfort

aVaiLaBLe eLectRonic VeHicLe inFoRmation centRe (eVic)

•TheEVICisinterfacedwithsteeringwheel-mountedcontrols,includingthenavigation system (if equipped), Uconnect™ (if equipped), radio, vehicle status andpersonalizationsettings

•Itallowsthedrivertodisplayusefulinformation,suchaspersonalsettings,outside temperature, compass, tire pressure display, audio modes and system status messages as equipped

•Makesviewingandselectinginformationeasyandconvenient for the driver

•Providesawiderangeofinformationtothedriver,aswellastheflexibilitytocustomizetheinformationviewed

•Customizablefeaturestosuitdrivers’needs

aVaiLaBLe uconnect™ Voice commanD WitH BLuetootH®

•Voice-activated,hands-freecommunicationsystemusingBluetooth® technology•Placesandreceivescallsthroughthevehicle’sspeakers•Operatesconvenientlyaslongastheuser’sphoneislocatedanywherein

the vehicle

•Allowsdrivertokeephandsonthewheelandeyeson the road while making and receiving calls

•Noadditionalmonthlyfeesotherthanyourcurrentwireless phone bill

aVaiLaBLe ReaR-seat ViDeo enteRtainment sYstem (Ves®)

•Includescolourmonitor,battery-poweredinfraredremoteandtwowirelessinfrared headsets

•Auxiliaryaudioandvideojacks•Playsvideo/audioDVDs,audioCDs,MP3audiodiscsandvideoCDs

•Providesentertainmentforrear-areapassengers on long (or short) trips

•Allowsrear-seatpassengerstowatchamovie while the driver and front passenger enjoy the audio system

•Enablesusertoshowvideocamerafootage,playvideo games and play music directly from their MP3 player

•Deliversstate-of-the-artrear-seatentertainment


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aVaiLaBLe meDia centRe 730n RaDio WitH enHanceD GPs naViGation

•MediaCentre730NRadiofeaturesturn-by-turnnavigation•IncludesAM/FM/SIRIUS®SatelliteRadiowithMP3input,CD/DVDplayer,

Uconnect™ Phone, Voice Command voice-dialogue system and integrated 6.5-inch touch-screen display

•Featuresdeadreckoning,split-screencapabilityandvoicecommandofphone,radio and music

•40GBharddrivewith20GBcapacityforstorageofphotos,playlistsanddigitalmusic files (plus files required for the navigation system)

•IncludesoneyearofserviceprovidedbySIRIUS®

•Providesoutstandingconvenienceandeaseofuse by combining navigation with voice-dialogue operation

•Helpsdriversknowwheretogoandhowtogetthere•Provideswiderangeofavailableentertainment

with powerful storage capacity for digital audio and photo files

uconnect™ muLtimeDia (meDia centRe 430n RaDio WitH GaRmin® GPs naViGation)

•MediaCentre430NRadiofeaturesAM/FMwithMP3input,CD/DVDplayerandintegrated 6.5-inch touch-screen display

•40GBharddrivewith28GBcapacityforstorageofphotos,playlistsanddigital music files

•FeaturesBluetooth®streamingaudio,USBcopy/readandalbumartwork

•Provideswiderangeofavailableentertainmentwith powerful storage capacity for digital audio and photo files

aVaiLaBLe aLPine® suRRounD sounD sYstem

•Premium506-watt,TrueMatrixsurroundsound-system•Introducingsegment-exclusiveEuphony™Automobileadaptiveplayback

technology•Featuring10speakersincludingsubwooferand12-channelamplifier•AvailableonQuadCab® and Ram Crew Cab

•Deliversrecordingstudiosoundqualityandhighstandard of listening enjoyment

aVaiLaBLe HeateD steeRinG WHeeL

•Systemwarmsthesteeringwheelwiththetouchofabutton•Canalsobeactivatedbytheremotekeylessentryfob

•Providesnewlevelofcomfortforgreatercustomersatisfaction

aVaiLaBLe VentiLateD anD HeateD FRont seats

•Ventilatedseatsreducetemperatureonseatinsertsurfaces•Heatedseatsprovidecomfortandwarmthoncolddays

•Offercustomerahighdegreeofluxurynotusuallyfound in a light-duty pickup

•Enhancetheownershipexperience

aVaiLaBLe HeateD ReaR seats

•AvailableonRamCrewCabonly •Providerear-seatpassengersthehighdegreeofcomfort normally reserved for front seat passengers only

aVaiLaBLe PoWeR sunRooF

•Openscompletelyorventsatthetouchofabutton•QuadCab® and Crew Cab

•Letsinsunshineandfreshair


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BencHmaRK DesiGn anD WeLL-cRaFteD inteRioRs

•Soft-touchinstrumentpanel,doortrimsandothersurfaces•Refinedlookandfeel

•Createamorepleasinginterior,designedtoincreasecustomer satisfaction

aVaiLaBLe inteRioR aPPointments

•Six-ringinstrumentation•Detailedstitchingonupperinstrumentpanel•Chromeaccents•Floorconsole-mountedgearshift•Premiumseatingandtwo-toneupholsteryformaximumcustomerappeal

•Increasetheowner’senjoymentwhiledriving

aDVanceD muLtistaGe FRont aiR BaGs

•Tailorairbagdeploymenttotheseverityofthecrashandtheweightoftheoccupant

•Protectionoffront-seatoccupants

neW FRont seat-siDe aiR BaGs (Late aVaiLaBiLitY)

•Housedindriverandpassengerseats •Extendprotectiontodriverandfrontpassenger

aVaiLaBLe secuRitY aLaRm

•Monitorsthevehicledoorsandignitionforunauthorizedoperation•Disablesinteriorswitches•Providesaudibleandvisiblesignals

•Providesaddedsecurityandpeaceofmind

aVaiLaBLe Remote staRt sYstem

•Convenientlystartsenginefromoutsidethevehiclebyusingtheremotekeylessentry fob

•OperateswhenvehicleislockedandtransmissionisinPark•Includesaback-upsafetyfeaturethatturnsoffthevehicleafterapredetermined

period of time

•Offerstheconvenienceofstartingtheenginefromoutside the vehicle

•Maintainssecuritybyrequiringvehicletobelockedand windows raised

•Willwarmorcooltheinteriorpriortopassengersentering the vehicle (if the HVAC controls were left on at last engine shutdown)

aVaiLaBLe Remote usB PoRt

•Connectorlocatedingloveboxallowsmusicstoragedevice(iPod® or other MP3 player) to be plugged into the vehicle’s radio

•Thedeviceisoperatedviatheradiocontrolsorremotesteeringwheelcontrols, if equipped

•PermitsstoredMP3filestobeplayedthroughthevehicle’s audio system


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Pre-Delivery

Delivery

Post-Delivery

❏ Vehicle is equipped as indicated in the contract of sale

❏Vehicleinterior/exteriorclean

ReaR❏ RamBox® cargo management system❏Locatingthejack/sparetire❏ ParkSense® Rear Park Assist System❏ ParkView® Rear Back-Up Camera❏ Payload capacity and trailer-towing

capacity❏ Trailer tow receiver hitch❏ Bedliner❏ Tailgate lock

PassenGeR sIDe❏ Tire Pressure Monitoring System❏ Heated power mirrors❏In-floorinsulatedstoragebinswith

removable liners (Crew Cab Models)❏ Behind seat storage❏ Child protection door locks❏ Child Seat Anchor System (LATCH)

fRonT❏3-Year/60,000-KilometreBasicBumper-To-

Bumper Warranty with Roadside Assistance❏5-Year/100,000-KilometrePowertrain

Limited Warranty❏ Corrosion protection warranty❏ Strongest frame in Ram history❏ Engine maintenance ❏ Recommended fuel❏ Flex fuel capability❏ Tow hooks❏Keyfob❏ Electronic Range Select operation❏ Safety checks outside the vehicle (tires,

lamps, etc.)

❏ Delivery appointment verified (if applicable)

❏ Vehicle and customer paperwork prepared

❏ Applicable arbitration and CAMVAP materials in glove box

❏ Preset radio, clock and owner’s address in Navigation system (if so equipped)

to be reviewed/demonstrated and checked (if equipped) by sales consultant with customer present.

Customer’s preferred contact phone numbers:Primary: Secondary: Email address:

Customer’s preferred time of contact: Customer’s first service appointment:Date: Time:

❏ Vehicle is ready for delivery

❏ Vehicle is equipped as agreed upon

CusToMeR aCknoWleDGMenTI acknowledge that all items checked above have been reviewed with me.

sales ConsulTanTAll items checked above have been reviewed with the customer.

Customer/Date Sales Consultant/Date

DRIVeR sIDe❏ Vehicle security system❏ Remote start system❏ Remote keyless entry❏ Variable intermittent wiper system❏ 4-wheel antilock disc brakes❏ Power adjustable pedals❏ Automatic-dimming rearview mirror❏ Speed control❏ElectronicStabilityControl/ESCoff❏ Electronic Roll Mitigation❏ Traction Control❏ Trailer Sway Control❏ Integrated trailer brake controller❏ Brake Assist ❏ Electronic throttle control❏Tow/haulmode❏ 4WD operation❏ Tip start

InTeRIoR❏ Advanced multistage front air bags ❏ Supplemental side-curtain air bags ❏ 10-way power driver seat❏ Heated and ventilated front seats❏ Heated rear seats❏ Heated steering wheel❏ Power sliding rear window❏ Tilt steering column ❏ Automatic temperature control

❏ Electronic Vehicle Information Centre❏ Steering wheel-mounted audio controls❏ Uconnect™ Phone with Voice Command❏ Media Centre Radio (Uconnect™

Navigation or Uconnect™ Multimedia)❏ SIRIUS® Satellite Radio❏ iPhone® app❏ iPod® connection❏ Rear video entertainment system❏ 12-volt and 115-volt accessory outlet ❏ Fog lamps❏ Rear cargo lamp❏Fold-flatfloor❏Overheadconsole❏ HomeLink® Universal Transceiver❏ Sunroof

oWneRshIP eXPeRIenCe❏UserGuide/Owner’sManualDVD❏ Maintenance schedule (performance service

recommendations)❏ 24-hour Towing Assistance benefits❏ Service and Parts Department introduction

and business hours❏ Mopar®Parts&Accessories❏ Appearance care (refer to DVD for details):

- Exterior - Interior - Wheels - Headlights

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2012 RaM 1500 DelIVeRy CheCklIsT

2012 RaM 1500 - Dealer.com · 2012 Ram 1500 – What’s New 2012 Ram 1500 dishes out incredible...

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