Ram 1500Competitive Comparison

The Light-Duty Market

• Ram is the #2 selling vehicle in Canada• Ram 1500 is Canada’s fastest growing choice of

light-duty pickups • More pickup owners are switching to Ram 1500

than to any other pickup• Opportunity exists to increase our Ram 1500

market share• Pickups are hot and so is the competition for market

share in this segment

Competitive Challenges

• Ford F-150 introduced four new engines in 2011, including the highly publicized 3.5L EcoBoost engine

• Chevy Silverado is also offering a four-engine lineup (plus a hybrid-specific powertrain)

• Both Ford and Chevy have been making claims on the web and in their advertising about the superiority of their pickups

Ram 1500 Awards

• Ram 1500 (2011)– Best Full-Size Pickup, U.S. News & World Report– Automotive Best Buy Award winner, Consumers Digest

Why People Buy Pickups

• Power• 4x4 Capability• Towing Capability• Testing Results• Competitive Walkaround• Key Reasons to Buy Ram 1500

Today’s Vehicles

• Ram 1500 4x4 Crew Cab SLT– 5.7L HEMI® V8

Today’s Vehicles

• Ford F-150 4x4 Super Crew XLT– 5.0L V8 (new for 2011)

Today’s Vehicles

• Chevrolet Silverado 1500 4x4 Crew Cab LT– 5.3L V8

Compare Power

Ram 1500• 5.7L HEMI® V8 VVT• 390 hp @ 5,600 rpm• 407 lb-ft of torque @

4,000 rpm• New standard 6-speed

automatic

Ford F-150• 5.0L V8 • 360 hp @ 5,500 rpm• 380 lb-ft of torque @

4,250 rpm• 6-speed automatic

Compare V8 Engines

Ram 1500• 5.7L HEMI® V8 VVT• 390 hp @ 5,600 rpm• 407 lb-ft of torque @

4,000 rpm• New standard 6-speed

automatic

Chevy Silverado 1500• Vortec 5.3L V8 • 326 hp @ 5,300 rpm• 305 lb-ft of torque @

4,600 rpm• 6-speed automatic

Compare V8 Engines

Compare V8 Fuel Economy

2012 Ram 5.7L HEMI®

V8 with MDS6-speed auto.

2011 Ford F-150 5.0L V8

6-speed auto.

2011 Chevy Silverado5.3L V8

6-speed auto.4x2 L/100 km (MPG)

15.4 (18) city 13.9 (20) city 14.2 (20) city10.2 (28) hwy. 9.7 (29) hwy. 9.5 (30) hwy.

4x4 L/100 km (MPG)16.2 (17) city 15.0 (19) city 14.4 (20) city10.8 (26) hwy. 10.5 (27) hwy. 9.5 (30) hwy.

Claim Showdown

• Claim:– Ford claims that its 5.0L V8 engine has the most

horsepower and torque of any comparable V8 engine.*• Answer:– While this is an interesting claim, Ford is perhaps

hoping you won’t bother to read their fine print. “*Small V8 engines of 5.0L or less displacement.”

– Our HEMI® beats Ford’s 5.0L V8 in power hands down

Claim Showdown

• Claim:– Ford says its fuel-efficient EcoBoost 3.5L V6 puts out

comparable power to the HEMI® with better fuel economy

• Answer:– At first glance, that would appear to be true. But that’s

not the whole story by a long shot. Even if it truly does have similar real-world performance, the EcoBoost in a comparably equipped F-150 costs over $1,300 more than a Ram 1500 with a HEMI®

Claim Showdown

• Claim:– Ford says its new EcoBoost engine can survive extreme

testing and has videos to prove it• Answer:– Like all of Ford’s testing, we have to take their word for

it. The fact is, none of Ford’s videos feature third-party verified testing. The EcoBoost video “experts” were all Ford employees.

– HEMI® is proven – six Ward’s Top Ten Engine awards and the economy of MDS FuelSaver technology

Claim Showdown

• Claim:– Ford says they are the most fuel-efficient pickup manufacturer

• Answer:– Their biggest claims are with their V6 engines in the

F-150. Ford lines up their new 6.2L V8 vs Ram’s HEMI® , yet the 6.2L gets worse fuel economy than our HEMI®, and that’s certainly not best in class!

– A more realistic matchup is a comparably equipped F-150 with a 5.0L V8 vs Ram 1500 with a HEMI®. Almost identical in fuel economy, but HEMI® has more power

Compare 4x4 Capability

Ram 1500 4x4 Highlights

• Ram 1500 has a solid reputation of 4x4 dependability and quality

• It is one of the most advanced 4x4 trucks ever• Segment-exclusive multilink

coil spring rear suspension

Ram 1500 4x4 Systems

• Part-time shift-on-the-fly 4x4 • Available Ram On-Demand 4x4

(Set It and Forget It)– Drive in all types of weather– No “wheel hop”– Auto mode – no driver

input required• Front axle disconnect on both systems

Ram 1500 4x4 Features

• Available high-strength steel skid plates• Available Outdoorsman 4x4 model with extra

heavy-duty shock absorbers, 3.92 axle ratio,skid plates and more

Competitors’ 4x4 Systems

• Ford 1500 4x4 systems:– Electronic shift-on-the-fly 4x4 system – Electronic shift-on-the-fly AWD

(Lariat Limited and Harley Davidson 4x4 models)

• Chevy Silverado 1500 4x4 systems:– 2-speed transfer case with floor-mounted shifter

(Work Truck 4x4 models)– AutotracTM 4x4 system with Auto setting

(LT, LTX and Hybrid 4x4 models)– Eaton automatic locking rear differential

Compare Towing

Compare Towing

Ram 1500 Ford F-150Max Towing Capacity

4,740 kg (10,450 lb) 5,126 kg (11,300 lb)With 3.5L EcoBoost V6 engine

Ram 4x4 Quad Cab® SLT with 5.7L HEMI® vs.Ford F-150 4x4 SuperCab 163-in WB with 5.0L

4,559 kg (10,050 lb) 4,264 kg (9,400 lb)

EcoBoost Testing

• Pickuptrucks.com tested two Ford F-150’s– 3.5L EcoBoost V6 engine– 4,082 kg (9,000 lb) trailer

• Results– Stressed fuel economy figures– Fuel economy drop off likely worse than a traditional V8

• With a trailer hooked up– Rear wheels lost traction during acceleration – wheel hop

• Choose 5.0L for better fuel economy, or 6.2L for the heaviest trailers, or naturally aspirated 3.7L V6

Compare Towing

Ram 1500 Chevy Silverado 1500

Max Towing Capacity

4,740 kg (10,450 lb) 4,854 kg (10,700 lb)With Max Tow Package

Ram 4x4 Quad Cab® SLT with 5.7L HEMI® vs.Silverado 1500 4x4 Extended Cab LT with 5.3L V8

4,559 kg (10,050 lb) 4,355 kg (9,600 lb)

Ram 1500 Towing Features

• Only Ram offers standard heavy-duty engine cooling (Quad Cab® and Crew Cab)

• Class-exclusive link/coil rear suspension for smooth ride and optimal handling

• Available Class IVreceiver hitch

• Standard 4- and 7-pinwiring harness

Ram 1500 Towing Features

• Ram 1500 has standard trailer sway control and offers an available trailer brake control

• Only Ram offers a rear stabilizer bar• Only Ram offers standard

Hill Start Assist and Brake Assist

Testing Results

Acceleration

Acceleration0-100 km/h

Ram 1500 ChevySilverado 1500

Ford F-1505.0L V8

Ford F-150EcoBoost

Average time(seconds)

9.29 9.65 9.31 8.86

• 0 to 100 km/h• Ram 1500: 8 runs• Chevy Silverado 1500: 11 runs• Ford F-150 5.0L V8 and F-150 EcoBoost: 8 runs

Braking

100 to 0 BrakingRam 1500 Chevy

Silverado 1500

Ford F-1505.0L V8

Ford F-150EcoBoost

Average stopping distance (metres)

49.0 49.0 51.3 55.2

• 100 to 0 km/h• Each vehicle goes for 8 runs

Acceleration/Braking

[Play 1500 Acceleration/Braking 0-100-0 video]

Acceleration With Trailer

Acceleration with Trailer0-70 km/h

Ram 1500 ChevySilverado 1500

Ford F-1505.0L V8

Ford F-150EcoBoost

Average time(seconds)

7.54 8.54 7.26 7.07

• 0 to 70 km/h; with a 1,134 kg (2,500 lb) trailer• Ram 1500 and Ford F-150 with 5.0L V8: 8 runs• Chevy Silverado 1500: 6 runs• Ford F-150 EcoBoost: 7 runs

Lane Change

Lane ChangeRam 1500 Chevy

Silverado 1500

Ford F-1505.0L V8

Ford F-150EcoBoost

Average speed (km/h)

61.6 58.4 57.9 60.2

Average time(seconds)

3.02 3.18 3.24 3.13

• Course simulates an emergency lane change• All pickups made 5 runs

Lane Change

[Play 1500 Lane Change Video]

Slalom

SlalomRam 1500 Chevy

Silverado 1500

Ford F-1505.0L V8

Ford F-150EcoBoost

Average speed (km/h)

43.1 41.5 40.2 40.6

Average time(seconds)

9.1 9.6 9.9 9.7

• 23-turn course• Ram 1500: 5 runs• Ford F-150 5.0L V8, Ford F-150 EcoBoost: 5 runs• Chevy Silverado 1500: 6 runs

Slalom

[Play 1500 Slalom Video]

Rough Road Course

• Ram 1500, Chevy Silverado, Ford F-150 models• Simulated bumpy road course• S-curves• Not timed – driver observations and impressions

Rough Road Course

[Play 1500 Rough Road Course Video]

Walkaround