IMAGE/ ABOUT ME

MynameisBenRuby.IamayoungCanadiandesignerwithaB.A.inindustrialdesign.Ilovetosketchandhaveaknackforgraphicdesign.

IhaveemployedatsuchfirmsasSparkInnovations,andPhoenixPerformanceproductsworkingundersuchdesignerssuchasLenClement,SteveCopeland,andJonathanLiberty.Ihavealsoparticipatedinnumerousdesigncompetitions(peopleschoiceandthirdplaceattheINSITUchairshow),beenfeaturedintheSeptember2011issueofCycleCanadaforamotorcycleconcept,andcompletedanundergraduatethesis.

BIO //

BIO //

CONTENT //IMPULSECANADACARVACUUMCLEANEREARPIECELIFTASPIRINAMP

TheHosltenImpulsewasaconceptthatIdidinmythirdyearatHumber.TheImpulseisathrowbackdesignthat’srecapturesthefeelingsandemotionsthatconnectedriderswiththeirbikepostWW1&2.Theseriderswerepilotsfromthewarwhoweresearchingforthatrushthattheyfoundwhenoperatinganairplane,aswellasabike.

Thiswasanextremelysuccessfulproject,resultinginafeatureintheSeptember2011issueof“CycleCanada”.

IMPULSE //

SOLIDWORKSPHOTOSHOP

Storytellingisanextremelyimportantaspectofdesign.Ifeltthatbydevelopinga“brand”formymotorcyclewouldhelptoreinforceandvalidatethedesign.

Holstenisamotorcyclemanufacturingcompanythatemergedinthelate2020’s.The“IMPULSE”wastheirgroundbreakingmodelthatattractedridersacrosstheglobebybringingthembacktotheirrootslikewithsuchbikesastheRedIndian.

Aperfectmarriageofmanandmachine.TheImpulseisloud,powerful,unnecessary,andmostimportantly,fun.

HOLSTEN //

ThegoalofthisprojectwastodesignavehiclethatisinsomewayreminiscentofCanada,aswellasCanadianculture.OptingtostayawayfromstereotypicalsolutionsIgravitatedtowardsothermoresubtleinspirations,suchasLawrinHarris’laterworkwithglaciersandicebergs

CANADA CAR //

CLAYMODELLING

TheAlgoma’sdesignlanguespeakstothosewhowishtotravelourgreatcountryinthemostcomfortablewaypossible.TakingdesigncuesfromLawrenHarrisandthenaturallandmarksofCanada,theAlgomatrulyisaCanadiancar. Thisvehicleisintendedtoseatfourpeople,comfortably.Bylocatingtheelectricenginesinsideoftherearwheelwellsthecabinofthevehiclewasabletobebroughtforward,allowingthepassengerstositinthereclinedpositionfacetoface.

ALGOMA //

SKETCHINGPHOTOSHOP

FORMING

Thebasewasfabricatedusingpinkinsulationfoamandsealedwithshellac

CLAYAPPLICATION

Oncesealed,theclayisheatedintheOveninsmallpucksthenappliedatonequatreinch.

CLAYSHAPING

Thelongestphasewassculptingtheclay.Dimensionswerereferencedfromtapedrawing.

PROCESS //

FINISHING

Thefinalstagewasfinishingthesurfacebyslickingandpolishingtheclay.

BearingaestheticsinmindIrenderedthemodelinatastefulwhiteandgreenpaintjobwiththemotionsensorsandactualvacuumenclosedinablackcomponent.Ialsocoveredmostofthecomponentsinplasticforeasycleaningaswellasprotection.Thegreenwraparoundshieldwasimplementedtoprotectallthevital,morefragilepieces.

VACUUM CLEANER //

SOLIDWORKSPHOTOVIEW360

As an avid starwars fan it’s often easy to find inspiration in unorthodoxplaces.Forexample,thisvacuumcleanersformwasoriginallyshapedafterthe“mouse droid” (seen to the right).Themouse droid has similar characteristicsasavacuumcleanereventhoughtheoverallpurposeisdifferent.Ratherthanacommunications messenger, the vacuum cleaner uses the same selfguiding ideals as the mouse droid and is relatively the same size.

INSPIRATION //

Workedwithchiefdesigner,LenClementtodesignamodularearpiecetobefittedwithcurrentbullridinghelmetmodels.Thismonthlongprojectresultedinsuccessfulproductthatwasmanufacturedandiscurrentlyinmarket.

EAR PIECE //

MANUFACTUREDPART

ThemodularearpiecedesignedforPhoenixwasdesignedtopreventtheridersfromgettingtheirearscutfromabullshoofwithoutinhibitingtheirabilitytohearthedirectionsoftherodeoclownswhendismounted.Theformwasanotherinfluencingfactorinthisdesign.Ithadtomatchtheoriginalcurvatureofthehelmetandaestheticofthehelmetwhilelookingdurable.

PRODUCTION //

MANUFACTUREDPART

Thechairprojectwasdoneincollaborationwith3otherdesigners;ChrisWright,ElyssaSmelko,andJamieRiccottone.Togetherwedesigned,developed,andbuiltachairforachosendistrictofTorontothatwillmeetthedemandsofthosepopulatingitaswellasthecafe/bistroweweredesigningitfor.

LIFT CHAIR //

FUNCTIONALPROTOTYPE

Liftcontributestoasustainablelifestyle.Thematerialswherecarefullychosenastopromoteglobalwellbeing.Bambooisthefastestgrowingvegetationknowntoman,makingitanextremelyrenewableresource.Thestainlesssteellegsarealsoagoodalternativetoitschromecounterpart.

LIFT CHAIR //

SOLIDWORKSFABRICATION

CollegeWest,situatedinlittleItaly,takesitsnamefromtheUniversityofToronto(originallykingscollege).Afterthebabyboomithasbecomeaculturallyrichneighborhood.

TheaimwastodesignanddevelopasustainablepackagingsystemforanyoneofBayer’smedicinalproducts.IncollaborationwithCameronSmyth,andCalvinMurraywedesignedanewpackagethatresultedinadramaticdecreaseinwasteaswellasaninnovativenewdispensarymethod.Asagroupwefinishedfourthinthiscompetition.

BAYER //

SOLIDWORKSPHOTOSHOP

WhiledevelopingamoresustainableproductforBayerwefocusedourattentiononafewareasthatwefeltusedmorethannecessary.Thoseareasbeing;accessamountsofmaterial,useofspaceonshippingpalletsaswellasshelves,andthematerialsused.

Retailreadyeliminatestheneedforthecardboardexteriorandincreasestheloadofeachshippingpalletby50%.Whenintroducedtoactivebacteria,theproductbiodegrades

ASPIRIN

INTERACTION //

1-Rotatebottle

2-Fliptabopenandretrievepills

3-Closetabandletanyextrapillsreturntobottle

ASPIRIN

PRODUCTION //

PRODUCTION //

Mobilityandconvenienceareveryimportantfactorstoconsiderwhendesigningforanurbancommuter.Operationissimplewiththreemodesofuse;afullypropelledmodeweretheridercancoastbyusingjustthemotor,anassistmodesimilartothatinane-bike,andfinallyafullyhumanpoweredmodewereAMPispropelledentirelybytheuser

AMP //

SOLIDWORKSPHOTOVIEW360

Currentmediatrendsregardingthegreenmovementhasresultedina“push”foralternativetransportationandfuelsources.Thishasresultedinanewboominbicycleusage,leavingthemarketprimedfornewinnovativegreenalternativesforpersonaltransportation.

SOLIDWORKSKEYSHOT

FEATURES //

SOLIDWORKSKEYSHOT

FEATURES //

Byintegratingfront,rear,andsidelightsintotheframeofthebike,theusercanenjoyamuchsafer,andeasiernightimeride.

LIGHTEN UP //

KEYSHOTSHOTOSHOP

THANK YOU //