Celebrity Auction and

Kickoff Party

Hosted by

Dr. Drew Pinsky “Celebrity Rehab with Dr. Drew,” HLN and

“Lifechangers”

Presentation for consideration of

Presenting Sponsor

What is Foster Soles?

• Online auction of celebrity autographed shoes, clothes, jerseys, handbags and other accessories

• Held during Foster Care Awareness Month in May, the online auction raises money for

foster care kids who need us

(More than 500,000 children are in foster care nationwide)

• The Celebrity and Foster Soles Kickoff Party to launch the auction will be held at Bar Celona in Pasadena on April 25, 2012.

• Online auction will run through mid-May.

What is Foster Soles?

Elton John, Sugar Ray Leonard and Janet Jackson are among more than 200 celebrities that Support Hillsides Foster Soles

Celebrities Step Up & Donate Autographed Items

for Foster Care Children

Media Support

Extra, ABC’s On the Red Carpet, new stations KCBS, KCAL, KTLA, KABC, FOX, My13, TMZ.com, CocoPerez.com, IMBD.com, TV.com, to name a few

Hillsides, a Los Angeles foster care children’s charity with 99

years of creating safe places, has garnered exceptional support

from media.

Online Coverage

Thousands of online outlets,

generating more than

300,000 hits to

auction site and millions

of impressions

Hillsides has garnered exceptional online support.

• Featured on Radaronline.com (2,042,970)

• Featured on TMZ.com (245,749)

• Featured on IMDB-Internet Movie Database (710,951)

• Featured on Coco Perez Blog (Perez Hilton’s new fashion blog; named #1 web celebrity for 2007 by Forbes Magazine)

• Featured on TV.com (3,496,520)

• Featured on The Miami Herald (162,260)

• Featured on MSN Entertainment (68,053)

(Partial list)

Online Coverage

Awards

Hillsides Foster Soles 2009 was awarded national winner of the PR News Non-

Profit PR Awards in “Event PR,” a finalist in “PR on a Shoestring.”

Awarded in Best of Pasadena, from Pasadena Magazine.

Hillsides has garnered event awards

Benefits for Presenting Sponsor

• Logo on step and repeat

• Logo on Hillsides Foster Soles website

• Logo on Foster Soles auction pages (last year we had a total of 120

pages)

• Logo on event invitation and save the date postcard

• Logo on on-site event signage that includes wall posters, welcome sign,

VIP room, and auction displays (more than 100)

• Logo on event keepsake

• Logo on Facebook Event Page

• Name inclusion on spoken program at event

• Name inclusion in marketing materials

• Name inclusion in press releases

• Name inclusion on tweets (60)

• Name inclusion on MySpace (60)

• Name inclusion on LinkedIn (60)

• Name inclusion on blog: www.hillsideschildren.blogspot.com

• Celebrity/VIP goodie bag inclusion opportunity

• 8 tickets to Foster Soles event

• Entrance to VIP Room with complimentary signature cocktail and hors

d’oeuvres

• Opportunity to mingle with celebrities in the VIP room

• Acknowledgment of your contribution mentioned in Hillsides’ email

newsletter, Outreach newsletter and Annual Report

$10,000 Limited to 1

Presenting sponsor will

share messaging

space in VIP

Room and on

media backdrop with Hillsides and Bar

Celona.

Benefits for Presenting Sponsor

$10,000 Limited to 1

Visual examples of logo

placement for

messaging space on

welcome sign,

interview backdrop,

invitation with Hillsides

and Bar Celona.

Additional signage

included. (see benefits on

previous page)

Benefits for Kickoff/Auction Sponsor

•Logo on auction displays

•Logo on Foster Soles auction pages

•Logo on auction displays (more than 100) at on-site event

•Name inclusion on press releases

•Name inclusion on marketing materials

•Celebrity/VIP goodie bag inclusion opportunity

•4 tickets to Foster Soles event

•Entrance to VIP Room with complimentary signature cocktail and hors d’oeuvres

•Opportunity to mingle with celebrities in the VIP room

•Acknowledgment of your contribution mentioned in Hillsides’ email newsletter, Outreach newsletter and Annual Report

$5,000 Limited to 3

Auction sponsor

logo will be prominently

featured on each

auction display at

kickoff party and

webpage

Benefits for Auction Sponsor

$2,500 Limited to 2

Online sponsor logo will be prominently

featured on each

auction webpage

•Logo on Foster Soles online auction pages

•Featured prominently on Hillsides Foster Soles web page

•Name inclusion on press releases

•Name inclusion on marketing materials

•Celebrity/VIP goodie bag inclusion opportunity

•2 tickets to Foster Soles event

•Entrance to VIP Room with complimentary signature cocktail and hors d’oeuvres

•Opportunity to mingle with celebrities in the VIP room

•Acknowledgment of your contribution mentioned in Hillsides’ email newsletter, Outreach newsletter and Annual Report

$5,00

Be a part of Hillsides Foster

Soles and the Kickoff Party

Hosted by

Dr. Drew Pinsky “Celebrity Rehab with Dr. Drew,” HLN and

“Lifechangers”

Contact: Marisol Barrios at 323-254-2274 ext. 274 or

310-713-8567 or email: mbarrios@hillsides.org

To learn more: www.Hillsides.org