2012 GAME MARKETING TEAM OF THE YEARBETHESDA SOFTWORKS

2012 GAME MARKETING AGENCY OF THE YEARAKQA

SHARPEST LIVE-ACTION AWARD – BEST ENGINEERINGGOLD: MICHAELDEUTSCHSILVER: THE ELDER SCROLLS V: SKYRIM – TV LIVE ACTION COMMERCIALBETHESDA SOFTWORKS, AKQA AND LOGANBRONZE: PURITY FIRST TRAILER (DEUS EX: HUMAN REVOLUTION)SQUARE ENIX

BEST USE OF SOUNDGOLD: THE ELDER SCROLLS V – SKYRIMDEFACTO SOUND & BETHESDA SOFTWORKSSILVER: ASSASSIN’S CREED REVELATIONS INTERNATIONAL TV30THE ANT FARMBRONZE: BATTLEFIELD 3 “MY LIFE”ELECTRONIC ARTS

BEST COPYWRITING FOR STATIC MEDIA OR ONLINEGOLD: CALL OF DUTY: MODERN WARFARE 3 – SOAP’S FIELD MANUALARMED MIND (NOTE: ILLUSTRATION WAS HANDLED BY ARMED MIND’S PARTNER AGENCY, PETROL)SILVER: UNCHARTED 3: DRAKE’S DECEPTIONSONY COMPUTER ENTERTAINMENT AMERICA & PETROLBRONZE: BATTLEFIELD 3 ‘ABOVE AND BEYOND THE CALL’ELECTRONIC ARTS

BEST COPYWRITING FOR A VIDEO ASSETGOLD: PURITY FIRST TRAILER (DEUS EX: HUMAN REVOLUTION)SQUARE ENIXSILVER: BULLETSTORM: DUTY CALLSELECTRONIC ARTSBRONZE: RAGE BLAKE GRIFFIN ONLINE TRAILERBETHESDA SOFTWORKS & THE ANT FARM

BEST PRODUCT LOGO DESIGNGOLD: ROCKSMITH – LOGOUBISOFT AND CUTWATERSILVER: RAGE RUINS LOGOBETHESDA SOFTWORKS/THE ANT FARMBRONZE: THE ELDER SCROLLS V: SKYRIM – LOGOBETHESDA SOFTWORKS AND AKQA

BEST KEY ARTGOLD: THE ELDER SCROLLS V: SKYRIM – KEY ART SUITEBETHESDA SOFTWORKS, AKQA AND MEDUZARTSSILVER: TWISTED METALSONY COMPUTER ENTERTAINMENT AMERICA & PETROLBRONZE: METRO: LAST LIGHTTHQ & PETROL

BEST PARTNERSHIPGOLD: EA SPORTS AND ESPN – PARTNERSHIPEA SPORTS, ESPNSILVER: EA SPORTS NHL 12 COVER ANNOUNCEMENTELECTRONIC ARTSBRONZE: BEST PARTNERSHIP: STAR WARS®: CLONE WARS ADVENTURES™ & HASBROHASBRO

BEST WEBSITE FOR A PRODUCTGOLD: GEARS OF WAR 3 “WALL OF BROTHERHOOD”MICROSOFT XBOXSILVER: GEARS OF WAR 3 WEBSITEBLITZBRONZE: THE ELDER SCROLLS V: SKYRIM – ELDERSCROLLS.COMBETHESDA SOFTWORKS AND AKQA

BEST ONLINE ADVERTISING CAMPAIGNGOLD: SKYLANDERS SPYRO’S ADVENTURE, DIGITAL BANNERS72ANDSUNNYSILVER: THE ELDER SCROLLS V: SKYRIM – ONLINE ADVERTISING CAMPAIGNBETHESDA SOFTWORKS AND AKQABRONZE: EA SPORTS: MADDEN NFL 12HEAT

2012 GAME MARKETING AWARD WINNERS

BEST COMMUNITY-BASED WEB EXPERIENCEGOLD: GEARS OF WAR 3: BROTHERS TO THE ENDAKQASILVER: WORLD’S BIGGEST PACMANMICROSOFT, NAMCO BANDAI & SOAP CREATIVEBRONZE: EA SPORTS: MADDEN NFL 12: SMACK SHACKHEAT

BEST ONLINE TAKE OVER/ROAD BLOCK/RICH MEDIA UNITGOLD: THE ELDER SCROLLS V: SKYRIM – VOICE SHATTER TAKEOVERBETHESDA SOFTWORKS AND AKQASILVER: STAR WARSDRAFTFCB SAN FRANCISCOBRONZE: RED FACTION: ARMAGEDDONTHQ & PETROL

BEST USE OF ONLINE MEDIA OR USE OF ONLINE SOCIAL MEDIA MARKETINGGOLD: GEARS OF WAR 3: BROTHERS TO THE ENDAKQASILVER: GLOBAL RESISTANCESONY COMPUTER ENTERTAINMENT AMERICA, INSOMNIAC GAMES & SOAP CREATIVEBRONZE: SIMS SOCIALDRAFTFCB SAN FRANCISCO

OUTSTANDING OVERALL MARKETING CAMPAIGN OF THE YEARGOLD: THE ELDER SCROLLS V: SKYRIM – MARKETING CAMPAIGNBETHESDA SOFTWORKS AND AKQASILVER: LONG LIVE PLAYDEUTSCHBRONZE: GT ACADEMYOMD U.S.

OUTSTANDING OVERALL MARKETING CAMPAIGN – GENERAL ENTERTAINMENTGOLD: ROCKSMITH – MARKETING CAMPAIGNUBISOFTSILVER: KINECT VIDEO CAMPAIGNG-NETBRONZE: 2011 JUST DANCE CAMPAIGNUBISOFT

THINKING OUTSIDE OF THE BOX AWARD – MARKETINGGOLD: MARVEL VS. CAPCOM 3: FATE OF TWO WORLDS ULTIMATE BATTLE MANUALOFF BASE PRODUCTIONSSILVER: CALL OF DUTY: XPNCOMPASS INTERNATIONAL/ACTIVISION PUBLISHINGBRONZE: EA SPORTS LAUNCHES INTEGRATED CAMPAIGN TO SUPPORT MADDEN NFL 12 COVER VOTE WITH ESPN’S SPORTSNATIONEA SPORTS/ESPN

BEST PRODUCT ANNOUNCEMENTGOLD: ROCKSMITH YOUTUBERS’ CAMPAIGNUBISOFTSILVER: SKYLANDERS: SPYRO’S ADVENTUREOMD U.S.BRONZE: STAR TREK “INCOMING”MOCEAN

MOST EFFECTIVE BUZZ MARKETING/PROMOTIONGOLD: CALL OF DUTY: XPNCOMPASS INTERNATIONAL/ACTIVISION PUBLISHINGSILVER: RAGE FPS RUSSIA VIRALBETHESDA SOFTWORKSBRONZE: EA SPORTS LAUNCHES INTEGRATED CAMPAIGN TO SUPPORT MADDEN NFL 12 COVER VOTE WITH ESPN’S SPORTSNATIONEA SPORTS/ESPN

BEST LIMITED EDITION OR COLLECTOR’S EDITIONGOLD: GEARS OF WAR 3 EPIC EDITIONMICROSOFT STUDIOS, EPIC GAMESSILVER: STAR WARS: THE OLD REPUBLIC COLLECTOR’S EDITIONEA AND HAMAGAMI/CARROLL, INC.BRONZE: FORZA MOTORSPORT 4 LIMITED COLLECTOR’S EDITIONMICROSOFT STUDIOS, TURN 10, TOP GEAR

BEST SWAGGOLD: CALL OF DUTY XP PATCHESMIDNIGHT OIL CREATIVE/LAGRAPHICOSILVER: LEGO® STAR WARS® III: THE CLONE WARS™ “POP-UP”LUCASARTSBRONZE: LEGO® STAR WARS® III: THE CLONE WARS™ “HOLIDAY PROMOTIONAL ITEM”LUCASARTS

DON’T YOU WISH YOU’D THOUGHT OF THIS? MISCELLANEOUSGOLD: ROCKSMITH – “GUITAR BABY!”CUTWATER AND UBISOFTSILVER: CALL OF DUTY: XPNCOMPASS INTERNATIONAL/ACTIVISION PUBLISHINGBRONZE: EA SPORTS NHL 12 LEGENDS UNVEILELECTRONIC ARTS

STANDOUT PRINT ADVERTISEMENTGOLD: ROCKSMITH PRINT AD – CHIMP ROCKUBISOFT AND CUTWATERSILVER: DE BLOB 2 TEASER POSTERTHQ AND HAMAGAMI/CARROLL, INC.BRONZE: SIMS ACQUISITION – DREAM DATE/WORST NIGHTMAREDRAFTFCB SAN FRANCISCO

STANDOUT PRINT CAMPAIGNGOLD: DUNGEON SIEGE III PRINT AD CAMPAIGNMIDNIGHT OIL CREATIVE/LAGRAPHICOSILVER: KINECT PRINT CAMPAIGNMICROSOFT XBOXBRONZE: THE ELDER SCROLLS V: SKYRIM – PRINT & OUTDOOR CAMPAIGNBETHESDA SOFTWORKS AND AKQA

STANDOUT OUTDOOR ADVERTISINGGOLD: CUT THE ROPE INTERACTIVE OUTDOORLIQUID ADVERTISING AND EA MOBILESILVER: THE ELDER SCROLLS V: SKYRIM – HOTEL FIGUEROABETHESDA SOFTWORKS AND AKQABRONZE: BATTLEFIELD 3 OUT-OF-HOME CAMPAIGNELECTRONIC ARTS

STANDOUT OVERALL POP DISPLAYGOLD: SKYLANDERS PORTAL OF POWER INTERACTIVE DISPLAYMIDNIGHT OIL CREATIVE/LAGRAPHICOSILVER: SKYLANDERS INTERACTIVE DIORAMA DISPLAYMIDNIGHT OIL CREATIVE/LAGRAPHICOBRONZE: BATMAN: ARKHAM CITYORIGIN LLC

BEST PRODUCT PACKAGINGGOLD: HALO: COMBAT EVOLVED ANNIVERSARYMICROSOFT XBOXSILVER: HOMEFRONTTHQ & PETROLBRONZE: SKYLANDERS SPYRO’S ADVENTURE EXPANSION PACKACTIVISION PUBLISHING, INC AND HAMAGAMI/CARROLL, INC.

BEST LIMITED EDITION, SPECIAL EDITION OR COLLECTOR’S EDITION PACKAGINGGOLD: GEARS OF WAR 3 LIMITED EDITIONMICROSOFT STUDIOS, EPIC GAMESSILVER: THE ELDER SCROLLS V: SKYRIM – COLLECTOR’S EDITION PACKAGINGBETHESDA SOFTWORKS AND AKQABRONZE: ROCKSMITH – GUITAR BUNDLEUBISOFT

BEST SHOWING AT A TRADE EVENTGOLD: ACTIVISION AT E3IGNITED/THE ANT FARM/ACTIVISIONSILVER: SKYLANDERS AT TOY FAIRIGNITED/ACTIVISIONBRONZE: “THE BIOWARE BASE” OUR MASS EFFECT 3 PRESENCE AT COMIC-CONBIOWARE/EA

BEST RETAIL MARKETING CAMPAIGNGOLD: GAMESTOP GO BIGUBISOFTSILVER: SKYLANDERS: SPYRO’S ADVENTUREMIDNIGHT OIL CREATIVE/LAGRAPHICOBRONZE: ROCKSMITHMIDNIGHT OIL CREATIVE/LAGRAPHICO

OUTSTANDING TV OR THEATRICAL ADGOLD: MICHAELDEUTSCHSILVER: GET BLAKE IN RAGE – :30 VERSIONBETHESDA SOFTWORKS/THE ANT FARMBRONZE: GEARS OF WAR 3 “INTO DUST”MICROSOFT XBOX

OUTSTANDING TV OR THEATRICAL AD CAMPAIGNGOLD: CALL OF DUTY: BLACK OPS REZURRECTION – ZOMBIE LABACTIVISION AND TBWA\CHIAT\DAYSILVER: CABELA’S BIG GAME HUNTER 201272ANDSUNNYBRONZE: EA SPORTS: MADDEN NFL 12HEAT

FUNNIEST VIDEO ASSETGOLD: LEGO® STAR WARS® III: THE CLONE WARS™ ‘CHARGE’ TV SPOTLUCASARTS, GOODNESS MANUFACTURINGSILVER: ROCKSMITH – “GUITAR BABY!”CUTWATER AND UBISOFTBRONZE: GET BLAKE IN RAGE – 1:30 ONLINE VIRALBETHESDA SOFTWORKS/THE ANT FARMOUTSTANDING PROMOTIONAL TRAILERGOLD: DEAD ISLAND ANNOUNCEMENT TRAILERDEEP SILVER & AXIS ANIMATIONSILVER: PURITY FIRST TRAILER (DEUS EX: HUMAN REVOLUTION)SQUARE ENIXBRONZE: THE OFFICIAL SKYRIM TRAILERBETHESDA SOFTWORKS

BEST GAME FOOTAGE TRAILERGOLD: LITTLE BIG PLANET 2 – HISTORY OF GAMESMAVERICK MEDIA LTD.GOLD: FORZA 4 LAUNCH TRAILERMICROSOFT XBOXSILVER: BATTLEFIELD 3 “MY LIFE”ELECTRONIC ARTSBRONZE: ASSASSIN’S CREED REVELATIONS MULTIPLAYER TRAILER 1 “PRESTIGE”THE ANT FARM

BEST LONG-FORMAT PROMOTIONAL CONTENTGOLD: GEARS OF WAR 3 “INTO THE WICKED WORKSHOP”MICROSOFT XBOXSILVER: GTTV PRESENTS: BATTLEFIELD 3 OPERATION GRIDIRONSPIKE TVBRONZE: SKYLANDERS SPYRO’S ADVENTURE, “MENACE”72ANDSUNNY

BEST CO-BRANDING AND VIDEO ASSETGOLD: MORTAL KOMBAT “GOD OF WAR” TRAILERAYZENBERG GROUP AND WARNER BROS.SILVER: GAMESTOP TV ADUBISOFTBRONZE: AC REVELATIONS MEETS WORKAHOLICSUBISOFT/COMEDY CENTRAL

AMY ALLISONMOCEAN

JIM BOTKOHAMMER CREATIVE

KRISTIN BRUNOAYZENBERG GROUP

TREVOR BURROWSSQUARE ENIX

KEVIN CHEUNGRIOT GAMES

ED DAVISAKQA

DAVID GETSONG-NET

JOSEPH JOHNSONWARNER BROS.

GEOFF KEIGHLEYSPIKE TV

ERICA LARSONGOOGLE

HENRY LIUMICROSOFT XBOX

JACK OHACTIVISION

JOHN ROSENBERGG-NET

LEE ROSSINIMICROSOFT XBOX

A SPECIAL THANKS TO OUR 2012 ADVISORY COMMITTEE AND JUDGES

ONSITE JUDGES

ADVISORY COMMITTEE

ONLINE JUDGES

ALLEN ADLERUBISOFT

MICHAEL BANNONSQUARE ENIX

MATT BRETZTHE ANT FARM

RHODA BUENOFUTURE US

HEZ CHORBALUCAS ARTS ENTERTAINMENT

STEPHEN CLEMENTSAKQA

JONATHAN GITLINCREATE ADVERTISING

MATTHEW GORMAN2K GAMES

JENIFER GROELINGSEGA OF AMERICA, INC.

ALISON HAMONLIQUID ADVERTISING

ERIK JENSENBLIZZARD ENTERTAINMENT

KEVIN KRAFFTHQ

OOGIE LEEIGNITED

ADAM NOVICKASUBISOFT

DAN PFISTERCREATE ADVERTISING

STEVEN ROSENBAUMBUDDHA JONES

MOLLY SCHULTZCBS INTERACTIVE

LEE UNIACKEKONGREGATE

DAVID WILSONTHE ANT FARM

MARCI YAMAGUCHI HUGHESGAMEPRO MEDIA

SARAH ANDERSON2K

MARY BIHRLUCASARTS

KAREN CONROECAPCOM

RACHELLE CONSIDINEFUTURE US

CAROLYN FEINSTEINELECTRONIC ARTS

MONA HAMILTONSQUARE ENIX

A SPECIAL THANKS TO UBISOFT AND IGNITED FOR THE USE OF THEIR SPACES FOR ONSITE JUDGING.