Siege Mode
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Siege Mode 2008 Summer Olympics
description
Siege Mode. 2008 Summer Olympics. Predispositions. Dealing with an international user base Impossible to reach everyone Define interaction. The Users. Find information about TV broadcasting of the games Wanted to know internet popularity Previous/current projects - PowerPoint PPT Presentation
Transcript of Siege Mode
Siege Mode
2008 Summer Olympics
Predispositions• Dealing with an international
user base• Impossible to reach everyone• Define interaction
The Users• Find information about TV
broadcasting of the games• Wanted to know internet
popularity• Previous/current projects• Projected interaction and
information
Insights• People like story lines• The internet is the way to go• Users demand instant
gratification
Concepts• Fantasy league• On-Demand style of viewing for
the TV• Online competition to choose
event winners• Interactive website
Prototype
Our Strategy• Advertise website with television
networks• Link from official 2008 summer
games website• Viral video advertising• Athlete/team promotion
Questions?