品牌名店提案201105 英文
-
Upload
vasyllin -
Category
Economy & Finance
-
view
456 -
download
7
description
Transcript of 品牌名店提案201105 英文
Virtual Flagship Shop-iPart Flagship Shop Avenue Planning-
Presenter 彭玉成 Titan PonT:02-2365-0103*806 M : 0933-213-617 Mail : [email protected] : [email protected]
About iPart
i-Part Introduction
We won: ★ 2007 Red Herring[Global] Top 100 Finalist
★ 2007 Red Herring Top 100 Asian winner
website : http://www.i-part.com.tw
*In the past winners, there are many well-known company such as Google 、 eBay.
- Members: 2,860,000
- Age Expansion: 18-35
- Taiwan ARO Traffic Rank : 23
- Taiwan Online Dating site Rank: 1
- Taiwan SNS Rank: 5
- Visits per session Rank: 2
- Pageviews per User Rank: 3
Brief Introduction
Why SNS?
Portal site Vortal site SNS site
Advantage
Wild coverage Aims at interested group Cost less
For young group Various formats Viral marketing Lowest cost
Disadvantage
High cost Lack of selection to audiences Reserved format
Single group of usersToo much placement, cause disfavor easily.
Compared to Portal and Vortal sites, less users.
Taiwan Online Dating Shocker!
A great step ! iPart cooperated with Yahoo! Online DatingWell-Known online dating site iPart officially announced cooperation with Yahoo! Online Dating, this will be a “Two is better than one” advantages for both of them, having more opportunities. Two is better than one ! A new force of Online Dating! iPart officially announced that they would have advertising cooperation with Yahoo! Online Dating, provide users a better online dating services and functions, it’s a major breakthrough of online dating market in Taiwan. Since now, the "friends“ tab of Yahoo! Front page, will induct users directly to iPart!
A new force of SNS: iPart with Yahoo!
Flagship Shop
Flagship Shop
New Trends of Online Shopping
There are 86% of people would check the merchandise information online before purchase
A new Integrated way of Brand Marketing: Virtual+Actual
Virtual Shop + Actual Shop => Double Integrated In addition to purchase, the brand can communicate and, enhance the brand image and favorability
The Birth of Flagship Shop Avenue
There are over 2.85 million members in iPart
They love to try new things, operating hard their self-image, novelty-loving,
The unique features of iPart, is so attracted by the people
whom is most desirable of social interaction and community!
For these reasons, We planned a "Flagship Shop Avenue “ in iPart,
providing members a virtual commercial center, to go online shopping,
And by the presence and the opening of Flagship Shops,
members use the most intimate, familiar way of interaction of iPart,
to know and to feel the brand characteristics
and get many information of campaigns.
LG
Acer
Starbucks
CM Game Island
White-Wood-House
adidas
「 iPart Flagship Shop Avenue」User Population Characteristics:1. Students and Fresh Graduates
2. Love to try new things, operating hard their
self-image
3. Shopping maniac , high sensitivity of brands
4. Desirable of social interaction and community
Population characteristics
Since 2009/03/24Our Mission :
To B- Our Clients Create a long-term
branding platform Most natural branding
placement Accumulating
potential consumers Achieve depth interaction
and social communnity
whichs the actual shops
can never achieve
To C- Our Members Getting newest branding
information A commercial center of
having many discount
information Fresh, interactive, fun
Mission of Flagship Shop Avenue
Social virus marketing, increasing brand image and Impression
Customization according to the client's needs
Depth communication and interaction, easily building brand impression
Flagship Shop Avenue daily PV: 3,0000
Having high visits per session
Clear user population ccharacteristics, loving to have brand information
Advantages of Flagship Shop
Customized your Flagship Shop
Show Case: White-Wood-House
A Cake-Making flash game, for interested users in
the cakes and inducted them to the actual shops.
Looking for more potential consumers , gathering their
habits and likes, create a perfect virtual shop
Valentine’s Day SP campaign ,inducted to Online EC orders.
1
2
3
How to customize ? Show Case: CM Game Island
1.Customized flagship shop visual:According to the Game Island concept, customized each game a small island, users can check the game information by mouse over, then enter each game←Product placement
2. According your needs to design the shopMaking a psychometrics and place games’ features inside, let users know the games by this easy psychometric
3.By the visits of users , raising the loyaltyUsing a visits mechanism, to make sure users would like to come frequently
Website: http://club.i-part.com.tw/cmwebgameOnline Date: 2010/02/02Total PV: 1,250,840 (until 2010/12/31)Monthly PV: 113,685Monthly value-added:300,000-400,000 NT.
Activity Brief:1.Place 4 games in the flagship shop, free-registration , users can chose any game they want to join(武林三國、武林帝國、武林 Y傳、航海大亨 ). (induct attendants)
2.Planning daily activity , building users’ habit of daily coming (gifts like Profile Background Board, Cystal).(stickiness)
3. Every value-added, user can another gift: 1 month of iPart VIP membership. (Grasp the actual consumption)
The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.
CM Game Island Effect
Website: http://club.i-part.com.tw/wwhouse/Online Date: 2009/08/24Total PV: 582,840(Until 2010/12/31)Monthly PV: 26,492
Activity Brief:. A Cake-Making flash game, for interested users in
the cakes and inducted them to the actual shops. (induct attendants). After doing the Questionnaire , users could get a free coupon of honey cake. (induct attendants). Holiday SP campaign , inducted to Online EC orders. (Grasp the actual consumption)
The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.
Show Case: White-Wood-House
Show Case-Serenity Flagship ShopWebsite: http://club.i-part.com.tw/serenityOnline Date: 970901~Total PV: 5,051,321 (Until 2010/12/31)Monthly PV: 180,404
Activity Brief:1 . Making movie profile background boards, users could get them for free. (Regular backflow)2 . Making MSN message robot , every weekend sent movie information to users, stimulated expense. And nonscheduled text of telling users to upload the actual tickets for getting some rewards! (Grasp the actual consumption)
The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.
Website: http://club.i-part.com.tw/JSHOPPERS
Online Date: 2009/02/04Total PV: 2,157,670 (Until 2010/12/31)Monthly PV:107,883
Activity Brief:
•4 Different wearing style category.
•In each category, there are 3 part of wearing
(clothes, pants, shoes).
•Using avatar to try the every clothes.
•Virtual interaction.
Show Case-JShoppers
The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.
momo shophttp://club.i-part.com.tw/momoshop
Serenity cinemahttp://club.i-part.com.tw/serenity
JSHOPPERS http://club.i-part.com.tw/JSHOPPERS
DHChttp://dhc.free.ipart.cn/
Show Case
iPart in China
Website: http://dhc.free.ipart.cn/
. Long-term interaction (1 year)
Activity Brief:. A free gift for every visitor.. Products catalog- update the latest products information.. Month Specialty- 1 kind of products with special price every month.
Show Case-DHC
Website: http://lgicecream2.ipart.cn/. LG-Ice cream collection! (I)(II)
Activity Brief:1.Through visiting each other’s vendor, collect ice cream into visiting gifts. 2. Rank the participation according to the attractiveness, the activity and the visiting.3. Users can have a hand in ice cream sister show as well, share the sweet of ice cream with your best friends!
Show Case-LG
Website: http://starbucks.ipart.cn/. Long-term placement(I)(II)
Activity Brief:
. Share my Starbucks attraction Upload user’s pictures with any Starbucks feature. Official evaluating the winners win the gifts.. Share Christmas gift with friends Send your friends Christmas boxes , can open them on Dec. 12th, the day virtual Starbucks open. There are virtual furniture and real tumbler.
Show Case-Starbucks
Website: http://aupres.ipart.cn/
. New products popularizing
Activity Brief:. Inducted iPart members to product campaign . Products introducing.. A free gift for every visitor.
Show Case-AUPRES
Website: http://adidas.ipart.cn/. Long- term communication and interaction with female users.
Activity Brief:
Make impossibility possible. Makes the flagships of Adidas, such as in Sanlitun of Beijing and Ganghui of Shanghai, open together in virtual iPart street.
Show Case- adidas Women
Daily workout plan
Day off
CN Show Case(3C)
CN Show Case
Multi-dimensional marketing strategy
1.Golden text2. Russian roulette , daily users: 15,000 3.Special Campaign , activity information
1.Golden text2. Russian roulette , daily users: 15,000 3.Special Campaign , activity information
2
4.iPart campus shop , you can find all the latest campaign and information here.
4.iPart campus shop , you can find all the latest campaign and information here.
Flagship Shop Campaign Exposure
43
1
Phonics Prop Game
Phonics Prop Game, users can play 1 time per day, and will have some gifts. Daily users: 20,000.
Phonics Prop Game, users can play 1 time per day, and will have some gifts. Daily users: 20,000.
1. Left diamond banner2. Golden banner3. Skyscraper banner
1. Left diamond banner2. Golden banner3. Skyscraper banner
1
2
3
Banners Exposure
Multi-entrance to Flagship Shop Avenue
2. Member house - [Shopping]1. iPart Home Page-[Flagship Shop Avenue ]
4.iPart Profile page-(1)Phonics Prop(click and get crystal)
(2)Flagship Shop Avenue (My bookmarker)
Multi-entrance to Flagship Shop Avenue
Brand cooperation
期待為您服務Thank you