2011 trends pubcon 2010 summary

MCCORMACK & MORRISON

SOCIAL MEDIA, SEARCH & AFFILIATESPUBCON 2010

Friday, 21 January 2011

TRENDS FOR 20117 of them


Mobile1


amazon became the first group to turnover more than $1bn solely

through mobile channels


morgan stanley predicts that by 2014 mobile internet users will exceed desktop users.

0

500

1000

1500

2000

2007 2008 2009 2010 2011 2012 2013 2014 2015

Mobile Desktop


they also predict that by 2012 smartphone sales will exceed that of PCs


MOBILE IS NOT THE FUTURE


MOBILE IS NOT THE FUTURE

MOBILE IS NOW


Localisation2


of all searches on are related to a location20%


search engines social deals directories


all business must have an understanding of seo

with google forget the top 10, focus on the top 3

customers care about distance, brand and reviews


Platform Independent Design

3


device sales 2011

Tablets51.3m

Smartphone342m

Desktop375m

Internet TV50m


http://www.google.co.uk/url?url=http://www.kansascity.com/2010/12/20/2534023/starwatch-consumer-ford-to-introduce.html&rct=j&sa=X&ei=81UQTZ36GpGJhQfa-cS3Dg&sqi=2&ved=0CDQQpwIwAA&q=internet+tv+sales+2011&usg=AFQjCNH5xy3DbqBH5kWbBfwER5cK6hWgtg






design for the experience, not the device


Optimisation4


optimiseconversion


optimisereal estate


PUT THE USER AT THE CENTRE



first impressions matter



first impressions mattercreate trust



first impressions mattercreate trust

let analytics drive design


Speed5


shopzilla increased page load speed by 6 seconds and saw a

7-12% increase in conversion rate


google’s focus on product speed

google suggest google instant google preview


more google products which focus on speed

caffeine new architecture for 50% fresher results

real time up to date social updates

gmail priority inbox

page speed open source project to speed up the web


OPTIMISE FOR SPEED


OPTIMISE FOR SPEED

avoid unnecessary flash


OPTIMISE FOR SPEED

avoid unnecessary flashoptimise code


OPTIMISE FOR SPEED

avoid unnecessary flashoptimise code

invest in your hosting


Search6


93% of all internet traffic is generated from internet search engines


desktop v mobile search

0

50

100

150

200

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Mobile Desktop


97% of searchers never look beyond the top three results


IMPORTANCE OF SEARCH



search integrated into all campaigns



search integrated into all campaignssite speed effects results



search integrated into all campaignssite speed effects results

google has a separate mobile index


Social7


by the end of 2009, dell had generated $6.5 million in sales from twitter alone


500,000,000 active users



45,000,000,000 pieces of content




1,500,000 local business pages




1,500,000 local business pages

with 5,300,000,000 fans


21,000,000 fans


21,000,000 fans

19,000,000 fans


21,000,000 fans

19,000,000 fans

14,000,000 fans


21,000,000 fans

19,000,000 fans

14,000,000 fans

16,000,000 fans


156,000,000 registered users



5,400,000,000 updates per month




31% of users follow a brand




31% of users follow a brand

7,800,000 brand recommendations per month


1,600,000 followers


1,600,000 followers

1,500,000 followers


1,600,000 followers

1,500,000 followers

1,200,000 followers


1,600,000 followers

1,500,000 followers

1,200,000 followers

1,000,000 followers


144,000,000 viewers


144,000,000 viewers

2,000,000,000 videos watched every day


144,000,000 viewers


24 hours of video uploaded every minute


144,000,000 viewers


24 hours of video uploaded every minute

15 minutes watched per person every day


with social media do not build your real estate, own

the conversation


Thanks from all at McCormack & Morrison


2011 trends pubcon 2010 summary

Technology

Transcript of 2011 trends pubcon 2010 summary