2011 Marketing Trends Breakfast Event

2011 Marketing

Trends Breakfast

January 18, 2011

Tweet while you’re here! @thundertech | #ttrends

Howdy! And welcome!

Tweet while you’re here!

@thundertech

#ttrends


Themes::

Time Starvation Recessionary Thinking Innovation Customer Service 2.0 Social Strategy

Marketing Integration::

BRANDING INTERACTIVE

FLASH

PRINT

DESIGN

PUBLIC

RELATIONSADVERTISING

VIDEO

SOCIAL

MEDIA

EVENT

MARKETING

PACKAGE

DESIGN

NAMINGWEB DESIGN

LOGO DESIGN

INTEGRATED

MARKETING


Interaction with content has changedgreatly over the past year with the

rising use of social networking, mobileapplications and video.

“Don’t tell me, show me.”

Content Strategy::

Most Important Mediums for Accessing

Breaking News

Mashable/Mobile

Handmark 2010 Survey

Content Strategy::


Clear goals need to be set that considerthe audience and their distinct usage

habits.

“It’s not what you say, but how

you say it.”

Content Strategy::


Online users desire consistent, relevant and up-to-the-minute content.

More Channels = Less Time

Content Strategy::

CONTENT

STRATEGY

YOUTUBE

CHANNEL

YOUR

WEBSITE

BLOG

POSTS

TWITTER &

FACEBOOK

TV

COMMERCIAL

TRADESHOW

PRESENTATION

Content Strategy::


Users expect consistency and ease ofuse in BOTH their desktop and mobile

experiences

If you build it WELL, they will come

User Interface::


If technology changes, you should at leastbe aware

Existing technology (Flash, etc) is still viable,but know about changes (HTML5, CSS3)

Consider how video, social media andpolls could make your online presencemore engaging

What it means for you::


User Interface::

User Interface for

Mint.com

User Interface::

User Interface for

foursquare.com statistics

User Interface::


Traditional and online media relationswill continue to merge as journaliststake the conversation online through

blogs, social networks and other tools.

The lead is now the story.

The New Era of Media Relations::

The New Era of Media Relations::


You transmit data about yourselfwhether you know it or not. Userswill have to find ways to control

that data flow.

Something wonderful hashappened…Number 5 is alive!

Internet of Things::


Prompted and unprompted deviceand location interactions

Ability to see where yourcustomers are at any time

Big Brother effect?


Nike+ Interactive Running Shoes


Near Field Communication (NFC)


Health Care Applications


Whether your head is down or youare checking a score during a

meeting, you are using your mobiledevice now more than ever.

Mobility::


47% of US teens say their social life would end or be worsened without their cell phone

57% credit their mobile device with improving their life

Four out of five teens (17 million) carry a wireless device (40% increase since 2004)

Mobility::

Source: Harris Interactive


Instant accessibility toinfluencers/customers

Adapting existing information,not rebuilding it

Constantly changing possibilities(NFC)


Mobility::

Mobility::

http://www.youtube.com/watch?v=EHlN21ebeak

Really: New Windows Phone Official Ad

Application Usage for Mobile Phone Users

Mobility::

Source: web.resourceshelf.com


Online interaction is the key toenhanced customer service.

In order to engage, you first haveto listen.

Customer Engagement::

Customer Engagement for

Dell’s Social Media Sites



http://www.youtube.com/watch?v=5YGc4zOqozo

United Breaks Guitars

Customer Engagement for

Apple Genius Bar, Klout



Time Starvation Recessionary Thinking Innovation Customer Service 2.0 Social Strategy

Recap::


Thank You!

2011 Marketing Trends Breakfast Event

Business

Transcript of 2011 Marketing Trends Breakfast Event