PowerPoint Presentation

2011 Marketing Trends BreakfastJanuary 18, 2011Tweet while youre here! @thundertech | #ttrends1Stay on this slide until Jason talks about Twitter.Howdy! And welcome!Tweet while youre here! @thundertech #ttrendsTweet while youre here! @thundertech | #ttrendsJason2Themes:: Time Starvation Recessionary Thinking Innovation Customer Service 2.0 Social Strategy

Tweet while youre here! @thundertech | #ttrends3Jason

Marketing Integration::BRANDINGINTERACTIVEFLASHPRINTDESIGNPUBLICRELATIONSADVERTISINGVIDEOSOCIALMEDIAEVENT MARKETINGPACKAGEDESIGNNAMINGWEB DESIGNLOGO DESIGNINTEGRATEDMARKETINGTweet while youre here! @thundertech | #ttrendsMichael / Misty 4Interaction with content has changedgreatly over the past year with therising use of social networking, mobileapplications and video.

Dont tell me, show me.

Content Strategy::Tweet while youre here! @thundertech | #ttrendsMisty / Michael 5

Most Important Mediums for Accessing Breaking News Mashable/MobileHandmark 2010 Survey Content Strategy::Tweet while youre here! @thundertech | #ttrendsMisty / Michael 6Clear goals need to be set that considerthe audience and their distinct usagehabits.

Its not what you say, but how you say it.

Content Strategy::Tweet while youre here! @thundertech | #ttrendsMisty / Michael 7Online users desire consistent, relevant and up-to-the-minute content.

More Channels = Less Time

Content Strategy::Tweet while youre here! @thundertech | #ttrendsMisty / Michael 8

CONTENTSTRATEGYYOUTUBECHANNELYOURWEBSITEBLOGPOSTSTWITTER &FACEBOOKTVCOMMERCIALTRADESHOWPRESENTATIONContent Strategy::Tweet while youre here! @thundertech | #ttrendsMisty / Michael 9Users expect consistency and ease ofuse in BOTH their desktop and mobileexperiences

If you build it WELL, they will comeUser Interface::Tweet while youre here! @thundertech | #ttrendsBruce / Michael 10If technology changes, you should at leastbe aware

Existing technology (Flash, etc) is still viable,but know about changes (HTML5, CSS3)

Consider how video, social media andpolls could make your online presencemore engaging

What it means for you::Tweet while youre here! @thundertech | #ttrendsBruce / Michael 11

User Interface::

Tweet while youre here! @thundertech | #ttrends

User Interface for Mint.comUser Interface::Tweet while youre here! @thundertech | #ttrendsBruce / Michael 13

User Interface forfoursquare.com statisticsUser Interface::Tweet while youre here! @thundertech | #ttrendsBruce / Michael 14Traditional and online media relationswill continue to merge as journaliststake the conversation online throughblogs, social networks and other tools.

The lead is now the story.

The New Era of Media Relations::Tweet while youre here! @thundertech | #ttrendsMisty / Michael 15

The New Era of Media Relations::

Tweet while youre here! @thundertech | #ttrendsMisty / Michael 16You transmit data about yourselfwhether you know it or not. Userswill have to find ways to controlthat data flow.

Something wonderful hashappenedNumber 5 is alive!

Internet of Things::Tweet while youre here! @thundertech | #ttrendsMichael / Bruce 17Prompted and unprompted deviceand location interactions

Ability to see where yourcustomers are at any time

Big Brother effect?What it means for you::Tweet while youre here! @thundertech | #ttrendsMichael / Bruce18

Nike+ Interactive Running Shoes Internet of Things::

Near Field Communication (NFC)Tweet while youre here! @thundertech | #ttrendsMichael / Bruce19

Internet of Things::

Health Care ApplicationsTweet while youre here! @thundertech | #ttrendsMichael / Bruce20Whether your head is down or youare checking a score during ameeting, you are using your mobiledevice now more than ever.

Mobility::Tweet while youre here! @thundertech | #ttrendsMichael / Bruce2147% of US teens say their social life would end or be worsened without their cell phone

57% credit their mobile device with improving their life

Four out of five teens (17 million) carry a wireless device (40% increase since 2004)Mobility::Source: Harris InteractiveTweet while youre here! @thundertech | #ttrendsMichael / Bruce22Instant accessibility toinfluencers/customers

Adapting existing information,not rebuilding it

Constantly changing possibilities(NFC)What it means for you::Tweet while youre here! @thundertech | #ttrendsMichael / Bruce23

Mobility::

Tweet while youre here! @thundertech | #ttrends24Michael / Bruce

Mobility::Tweet while youre here! @thundertech | #ttrendsMichael / Bruce25

Application Usage for Mobile Phone Users

Mobility::Source: web.resourceshelf.comTweet while youre here! @thundertech | #ttrendsMichael / Bruce26Online interaction is the key toenhanced customer service.

In order to engage, you first haveto listen.

Customer Engagement::Tweet while youre here! @thundertech | #ttrendsMisty / Michael 27

Customer Engagement forDells Social Media SitesCustomer Engagement::Tweet while youre here! @thundertech | #ttrendsMisty / Michael 28

Customer Engagement::Tweet while youre here! @thundertech | #ttrendsMisty / Michael 29

Customer Engagement forApple Genius Bar, KloutCustomer Engagement::Tweet while youre here! @thundertech | #ttrendsMisty / Michael 30Time StarvationRecessionary ThinkingInnovationCustomer Service 2.0Social Strategy

Recap::Tweet while youre here! @thundertech | #ttrendsJason 31Thank You! Tweet while youre here! @thundertech | #ttrendsJason 32