2011 Audi A5 Feature Comparison Brochure Marazzi Motors Fort Myers, Fl
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Transcript of 2011 Audi A5 Feature Comparison Brochure Marazzi Motors Fort Myers, Fl
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2011 Audi A5 Why-Buys in 3D
Designwhat design attributes make it special?
DynAmicshow does this feature impact the user?
DifferentiAtionin what ways is it unique or different from the competition?
1.DistinctiveA5coupestyling
2.Award-winning,benchmarkinteriordesign
3.Standard2.0TFSI®engine
4.quattro®permanentall-wheeldrive
5.AudiNavigationPlus/third-generationMMI
6.AudiParkingSystemwithrearviewcamera
7.Audisideassist
8.8-speedTiptronictransmission
9.Bang&Olufsen®premiumsoundsystem
10.Activeandpassivesafetyfeatures
“ThesleekA5blendsnumerousdesignelements…
“LikeallAudimodels,theA5featuresaninteriorofworld-classcraftsmanshipandmaterials…
“The2.0TFSIenginecombinesAuditechnologiesofturbocharging,FSIdirectinjection…
“ThemechanicaldifferentialoftheA5’squattrosystemfeaturesa40:60rear-axlebias...
“ThehighscreenresolutionandadvancedfunctionsoftheAudiA5’sMMIandAudiNavigationPlus…
“TheavailableAudiParkingSystemwithrearviewcamera…
“AvailableAudisideassistusesradardetection…
“Brand-newfor2011,thestandard8-speedTiptronictransmissionoffersadditionalsmoothshiftpointsandadaptabilityassociatedwiththistechnology…
“With505watts,14speakersand10amplifiers…
“ThenumerousactiveandpassivesafetysystemsintheA5’ssafetyconcept…
…thatappealtotheemotionoftimelesscoupestyling…
…thatimmersesdriverandpassengersinsheersophistication…
…todeliverthrillingperformanceandhighefficiency1inonepackage…
…thatincreasesitsperformanceagilityanddirectionalstability…
…allowuserstowatchDVDs,importmusicfiles,controliPods®,viewreal-timetrafficinformation,navigatein3Dviewandmore…
…addsanadditionaldimensionofvisibility…
…tomonitorvehiclesinthe“blindspot”areaandwarnthedrivervisually…
…tocloselymatchthepowerandtorquecurvesofthe2.0TFSIengine….
…theavailableBang&Olufsenpremiumsoundsystemoffersthrillingsoundreproduction…
…worktogethertoprovideoptimalperformanceinallsituations…
…inanunmistakableAudiway.”
…thatistheenvyoftheautomotiveindustry.”
…thathaswonaworldwide‘engineoftheyear’awardfiveyearsrunning.”
…undervirtuallyallroadconditions,includingdrypavement.”
…fromaneasy-to-usecontrolinterfacethatclearlytakestheleadfromthecompetitionintermsofuser-friendlytechnologyintegration.”
…withadisplaysystemthatmakesothercamerasseemprimitivebycomparison.”
…afeaturefewcompetitorsoffer.”
…andit’snotavailableonanycompetitor.”
…andexclusivebrandtechnologywithinitsclass.”
…andtheelectromechanicalparkingbrakeandturnindicatorsinthemirrorsarenotavailableonsomecompetitors.”
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
1 A5
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Xenonplusheadlights(standardS5,optionalA5)
Auto-levelingheadlights(standardS5,optionalA5)
Side-turnindicatorsinexteriormirror
18"(A5)and19"(S5)wheels
Leatherseatingsurfaces(A5)
Premiumfullleatherupholstery(standardS5,optionalA5)
Power-adjustablefrontpassengerseatswithpower4-waylumbar
adjustment
60/40split-foldingrearseat
Multifunction3-spokesteeringwheel
Automatic3-zoneclimate-controlsystem
4-wayadjustablefrontcenterarmrest
AudiValveliftSystem(AVS)(A5)
8-speedTiptronic®transmission
5-linkfrontsuspensionandindependenttrapezoidal-linkrearsuspension
withanti-divecompensation
Slinesportssuspension(optionalA5)
40/60asymmetric/dynamictorquesplit
Servotronicspeed-sensitivesteering
Longercomponentlife,brighter,morefocusedlightbeamsforincreased
visibility
Ensurethatheadlightbeamsstaylevelregardlessoftheroadgradeorthe
vehicleload
Increasesafetybyclearlysignalingthedriver’sintentionswhenturning
Preserveexteriorappealwhileenhancingvehiclestability
Sportingflairwithadecidedlyluxuriousfeel
LuxuriousSilknappaleather(S5)orMilanoleather(A5)emphasizesthe
noblecharacterandqualityoftheotherinteriormaterialsintheA5andS5
Allowfrontpassengerstofindacomfortableseatingposition
Increasesstoragespaceandflexibility
Helpsdrivermaintaincontrolandkeepeyesontheroad
Increasesindividualoccupantcomfortforthedriver,frontpassengerand
rearpassengers
Allowsthedriverorfrontpassengermorecomfortandversatility
Improvesfueleconomy1andincreasesengineperformance
Personalizesthedrivingexperienceandgivesthedrivertotalcommand
viaTiptronic®sportmode,shiftpaddlesandDynamicShiftProgram
(DSP),whichadaptstodriverpreferences
Inspiresconfidenceinperformancedriving,reducesbrakediveunder
heavybrakingandprovidesmaximumtractionpotentialduringcornering
Increasessuspensionfirmness,resultinginatighter,moreaggressive
roadfeelforbetterhandling
Providesmoresportinessandmoreemphasisonpowertowardtherear
ofthevehicleforoptimizedcorneringandhandlingdynamics
Adjustssteeringresistancebygaugingvehiclespeed;providesoptimal
controlunderalldrivingconditions
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©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A5 product Highlights
2
TheAudiA5hascollectedseveralimpressiveawardssinceitsintroduction,includingIntelliChoice’sBestValueoftheYearin2010andtheStrategicVision2010TotalQualityIndex™award.TheA5alsowonthe“AspirationalLuxuryCar”MotoristChoiceAwardin2009.Helpyourcustomersaspiretothishigh-performingchampionofAudiideals.
new features/change points for 2011:
n NewTitaniumSportPackageforCoupemodels
n NewTeakBrownexterior(A5only)
n New8-speedTiptronic®transmissionstandardon2.0TFSIquattroA5CoupeandCabriolet
offer structure:
n Auto-dimminginteriormirrorandcompassincludedinPremiumPlusmodels
n RearbackupcamerawithrearparkingsensorsnowincludedinA5/S5Prestige
n AudiSideAssistnowastand-aloneoption
n NavigationPackagenowincludesHDradioinPremiumPlusmodels
n HDradioincludedasstandardinPrestigemodels
n NewTitaniumSportPackageforPremiumPlusandPrestige:blackgrillesurround;new5-spokerotor-designwheel;nochrometrimaroundwindows;SportsEquipment:seats,suspension,steeringwheel
Discontinued:A53.2Coupe
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Audimusicinterface
Navigationpluspackagethatincludesnavigationandthird-generation
MMI
AudiconcertsystemwithCDplayer
StandardSIRIUS®satelliteradiowiththree-monthsubscription
AudiAdvancedKey(optional)
Rain-sensingwipers
Advanced,two-stage,occupant-sensingairbagsupplementalrestraints
Audibackguardsystem
Electromechanicalparkingbrakewithhill-holdfunctiononmanual
transmissions
Lightsensor
Safety-beltpre-tensioners
AllowsfullcontrolofiPodthroughMMIscreen
Offersuniquebird’s-eyeviewaswellasday-nightbackgroundsettings,
enhancesconfidencewhendrivingtonewdestinations,coverage
ofcontinentalU.S.
Providesacrystal-clearaudioexperienceandfeaturesmorechannel
memorypresetsforAM/FM/satelliteradio,GraduatedAudioLevel
Adjustment,RadioDisplaySystemandAutostorefunction;offersMP3
capability
Morethan130channelsof100-percentcommercial-freeradiogive
passengersmoreoptionsforlisteningtomusic,news,sportsandtalk
showscoasttocoast
Enablesthedoorstobelockedorunlockedwithoutactiveuseofthe
ignitionkey,andtheengineisstartedbypushingabuttononthecenter
console
Proactivelykeepdriver’sviewclearbyautomaticallyactivatingwhen
sensingmoistureonwindshield
Providesuperiorpassivesafetyprotectionthatadaptstotheseverity
ofthecrashimpact,aidedbyseat-mountedfrontairbags2andthe
Sideguard™head-protectionairbags2
Providesgreaterprotectiontotheheadandneckfromtheimpactofrear
collisions
Engageswiththepushofabutton;disengageswhentheacceleratoris
applied;actsasahill-holdonmanualtransmissionsbykeepingvehicle
inplacewhenidlingonahill
Asafetyandconveniencefeature—turnsonheadlightsautomatically
whenitgetsdark
Takesupsafety-beltslacktohelpreduceoccupantforwardmovement
duringacollision
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Audi A5 safety
TheAudiA5’ssafetyfeatureshelppreventaccidentsandincreaseitsperformancewhenunavoidablecollisionshappen.Afewoftheseinclude:
n Side-impactprotectionwithsensorsindoorsandC-pillars
n ESP8.1
n Rearviewcamerawithparkingsensors
n Dualfrontandsideairbags2
n Sideguard™headairbags2
n Three-pointsafetybeltsforallpassengers
n Audibackguardsystem
n Anti-diverearsuspensionproperties
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A5 product Highlights
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©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 s5 coupe & cabriolet
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Visceral variations on a theme.
It’sthespecificbadge,thespecificbumpers,the19"alloywheels,theSportdifferential,thedistinctexhaustnotethatreverberatestheTeutonic,gutturaltoneofa4.2-liter,all-aluminumV8—andmore—thattransformsanA5intoanS5,andthedrivingexperienceintosomethingquiteextraordinary.
Here’sasummaryofthefeaturesexclusiveorstandardtothe2011AudiS5:
n 4.2FSIV8withsix-speedmanualorTiptronic®transmission
n AudimusicinterfacewithiPod®andiPhone®integration
n Cominghomeandleavinghomefunctions
n Rain-sensingwipers
n Eight-waypowerS5sportseatswithintegratedheadrestraints
n quattro®withSportreardifferential
n Silknappaleatherupholstery
n Squadexhaustpipes
n Bluetooth®mobilephonepreparation
S5exteriorcolors(alsoavailableonA5):
n IbisWhite
n BrilliantRedorBlack
n QuartzGrey
n DeepSeaBlue
n MeteorGrey
n PhantomBlack
n SprintBlue
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©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A5/s5 consideration set
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model competitive comparison
2011Audi 2011MB® 2011BMW® 2011Infiniti® A52.0TPremium E350 328ixDriveCoupe G37Coupe
All-wheel-drivesystem STD N/A STD OPTHorsepower 211 268 230 330Torque 258lb-ft 258lb-ft 200lb-ft 270lb-ftStandardwheelsize 18" 17" 17" 18"Activesuspension OPT N/A N/A N/ASunroof/moonroof STD STD OPT OPTSeatingsurfaces Leather Leather Leatherette LeatherDriverlumbarsupport STD STD OPT STDParkingsensors N/A OPT OPT N/ASoundsystem 10-speakers 8-speakers 6-speakers 6-speakersSatelliteradio STD STD OPT STDBluetooth® OPT STD OPT OPTBaseMSRP $36,500 $48,850 $38,100 $36,050 2011Audi 2011MB 2010Jaguar® 2010BMW S5PremiumPlus E550Coupe XKCoupe 6Series
All-wheel-drivesystem STD N/A N/A N/AHorsepower 354 382 385 360Torque 325lb-ft 391lb-ft 380lb-ft 360lb-ftManualtransmission 6-speedSTD N/A N/A 6-speedOPTStandardwheelsize 19" 18" 19" 18"Heatedfrontseats STD OPT STD OPTFoldingrearseats STD STD N/A N/ARearcenterarmrest STD N/A N/A Pass-throughXenonplusheadlights STD OPT STD STDRearviewcamera OPT OPT N/A N/ANavigationsystem HDD-based DVD-based DVD-based HDD-based3-zoneclimatecontrol STD N/A N/A N/AStandardsoundsystem 10-speakers 8-speakers 8-speakers 8-speakersSatelliteradio STD STD STD OPTBaseMSRP $53,100 $55,450 $82,150 $78,450
2011Audi 2011MB® 2010Jaguar 2011BMW S5PremiumPlusCabriolet E550Convertible XKConvertible 650iConvertible
All-wheel-drivesystem STD N/A N/A N/AHorsepower 333 382 385 360Torque 325lb-ft 391lb-ft 380lb-ft 360lb-ftStandardmanualtrans. 7-speed,dual-clutchmanual 7-speed,dual-clutchmanual 6-speedautomatic 6-speedautomaticStandardwheelsize 19" 18" 19" 18"Heatedfrontseats STD OPT STD OPTFoldingrearseats 50/50 N/A N/A N/AXenonplusheadlights STD OPT STD STDRearviewcamera OPT OPT N/A N/ANavigationsystem HDD-based DVD-based DVD-based HDD-based3-zoneclimatecontrol STD N/A N/A N/AStandardsoundsystem 10-speakers 8-speakers 8-speakers 8-speakersSatelliteradio STD STD STD OPTBaseMSRP $58,450 $64,379 $81,948 $73,182
Inanydirectcomparison,Audihasadvantagesoverthecompetition.
universal plusses versus the competition:
n Benchmarkinteriorsaretheenvyoftheentireauto-motiveindustry
n quattro®all-wheeldrivewithrear-biasedtorquesplit
n Panoramicglasspanelroof
n Three-zoneclimatecontrol
n AudiValveliftSystem(AVS)
n Bang&Olufsen®PremiumSoundSystem
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Inaverybrieftime,theAudiA5hasearnedextremelyfavorablereviews.
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A5 Accolades
American Accolades
“Theinterioris—predictably—lovely,andthebackseatishabitablebyadults…DesignhaslongbeenAudi’sstrength,anditremainssohere.”
—Automobilemag.com
“SeenfirstastheNuvolariconceptin2003,theproductionversionlooksevenbetterfromallangles—lessmassive,moregraceful,andnotatalllikeasuper-sizeTT.OneparticularlydelectabledesignflourishisthestripofwhiteLEDsthatunderlineseachheadlight,servingasdaytimerunninglights.”
—Motor Trend Magazine
“…theA5givesalltherightsensationsforasportingcoupe.”
—RoadandTrack.com
“Thisisastunningmachine.Theexteriordesignisabsolutelyfantastic…Theinteriorisnearlyasimpressive…Theenginesoundsandperformsgreat,thegearboxisincrediblypositiveinfeelandacinchtobangthrough.”
—AutoWeek.com
“TheA5(aswellasitshigh-performancesibling,theS5)isinstantlydesirablethankstoitscurvaceoussheetmetal,whichperformstheraretaskofbeingbothelegantandmuscular.”
—edmunds.com
“Emotionalcreaturesthattheyare,coupestendtobestylishfirst,andtheA5isnoexception.Itisbreathtakinginpictures,butevenmoresoontheroad.WalterdeSilva’stalentedteamhastastefullyadvancedAudi’spassenger-cardesignbeyondthecurrentlevelthatmostalreadyconsiderastastefulandadvancedasanyintheautomotiveworld.”
—CarandDriver.com
6 A5
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1:22city/30highwaympg(2011AudiS52.0TwithTiptronic®).EPAestimates.Yourmileagewillvary.
2:Airbagsaresupplementalrestraintsonlyandwillnotdeployunderallcrashcircumstances.Alwaysusesafetybeltsandseatchildrenonlyintherear,usingrestraintsystemsappropriatefortheirsizeandage.
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A5 Disclaimers
7 A5