2010 Serengeti Sunglasses Catalog

5/20/2018 2010 Serengeti Sunglasses Catalog

1/25

serengetTWO THOUSAND TEN


2/25

TABLE OF CONTENTS

James Denton

wears the Vasio

(cover) and the

Luigi (upper left).

Opposite page:

Vittoria, Fontana,

Bianca (left)

Savona, Merano,

Vasio (right)

Matteo, Fontana

(front).

2 LENS TECHNOLOGY

Details on the latest in Serengetilens technology

3 POLAR PHD

The new lens has officially arrived

6 FLEX SERIES

Youll quickly forget youre wearing

sunglasses

10 GENOA

On the Riviera, and in style

12 CLASSICS

Both timeless and high-tech

16 JAMES DENTON

Why hes the perfect match for Serengeti

18 SERENGETI SPORT

A seamless match for active lifestyles

22 MILAN

Classic good looks go far in thisfashion capital

24 SPORT CLASSICS

A slightly more progressive takeon traditional

28 A FASHIONABLE MOMENT

All the elements of style come together inone brief moment

30 COSMOPOLITAN

Fashion and function have taken thehigh road

35 ALAIN PROST

Alains love of racing and Italiancraftsmanship

36 BEHIND THE LENS

Photographer Greg Gorman knowsall about lens technology

38 FIVE SCENIC DRIVES

Don your sunglasses and hit the road

United States | Europe | Australia | Asia | Canada |Mexico

9200 Cody, Overland Park, KS 66214 | U.S. 888.838.1449 | Outside U.S. 913.752.3400 |Fax 913.752.3550 | sereng eti-eyewear.com

This catalog is recyclable. Serengeti recycles unused catalogs and encourages you to do the same.

the worlds finest driving sunglass

James Denton feature article pg 16.

Five scenic drives pg 38.


3/25

2

NEW POLAR PhD

Evolved from the proven NXTlens platform, Serengetisexclusive new Polar PhD lens combines the latest in pola

and photochromic lens technologies with our proprietary Spectral Controltechnology. And by engineering the polar

layer into the back of the lens, weve managed to avoid the delamination and deterioration inherent with traditional film

polarization. This advanced technology provides 98% polarization efficiency while automatically lightening and darke

suit the conditions, giving the user years of uncompromised performance.

SERENGETI LENSES

THE MOST IMPORTANT TECHNOLOGY

ON THE ROAD ISNT YOUR CAR. ITS

WHATS RIGHT IN FRONT OF YOUR EYES.

Drivers

The amber-colored Drivers lens is ideal for driving

because it enhances colors and contrast, while

lightening and darkening to provide optimal

light transmission in any condition. Available in

non-polarized, gradient and polarized glass and

Polar PhD lenses.

Non-polarized and gradient glass:

24% transmittance lightened lens /

9% transmittance darkened lens

84% blue light blocked lightened lens (gradient) /

95% blue light blocked darkened lens (gradient)89% blue light blocked lightened lens (non-polarized) /

95% blue light blocked darkened lens (non-polarized)

Polarized glass:

18% transmittance lightened lens/10% transmittance darkened lens

93% blue light blocked lightened lens /

96% blue light blocked darkened lens

Polar PhD:

21% transmittance lightened lens/9% transmittance darkened lens92% blue light blocked lightened lens /


555nm

Ideal for bright light conditions, the 555nm lens

manages yellow and green light transmissions

to cool and relax the eyes. The light silver mirror

coating further reduces eye strain by acting as

a protective shield against glare. Available in

non-polarized and polarized glass lenses.

Non-polarized glass:

15% transmittance lightened lens/

9% transmittance darkened lens89% blue light blocked lightened lens /


Polarized glass:

15% transmittance lightened lens/8% transmittance darkened lens



CPG

The CPG, or cool photo gray lens, is

weather conditions, particularly hars

its exceptional polarization propertie

not timid when it comes to maximum

Available in Polar PhD lenses.

Polar PhD:21% transmittance lightened lens/9% transmittance darkened lens



PHOTOCHROMIC

The ability to adapt to your surroundings, instantly.

Just like with touring, the ability to adapt to your new environment is

a valuable asset to any and every driver. Our photochromic technology

works by embedding molecules within the lens, which are designed to

constantly adjust to changing light conditions, so your eyes are free

to stay focused on the road ahead.

SPECTRAL CONTROL

Control is the operative word here.

By filtering out specific colors within the visible light spectrum,

Spectral Control technology gives you stunning, high-definition contrast and

color enhancement. This essentially gives your eyes control over the light,

resulting in crisper vision and amazingly clear images, while blocking out

most blue light for less eye fat igue.

POLARIZATION

Because glare is the enemy of clarity.

It may be beautiful scenery, but if light is bouncing around and being

reflected off myriad surfaces, youre not going to see it at its best.

Thats why our polarization technology is specially designed to

reduce as much glare as possible, giving the wearer unsurpassed

clarity and comfort.

As a constantly evolving mix of curves, conditions and scenery, the road is a demanding

medium by any measure. Which is why Serengetidevelops sunglasses with an equally

dynamic approach, incorporating state-of-the-art technologies, intelligent refinements and

unparalleled attention to detail into every pair. In fact, all Serengeti sunglasses exceed

government and commercial standards, blocking out virtually 100% of UVA and UVB rays,

while reducing stress on your eyes.


4/25

4

CRAFTSMANSHIP LIKE

VENETIAN GLASS.

TECHNOLOGY THATSLIGHT YEARS AHEAD.

WIRE-FLEX

Designed to bend to the contours of your face, t

frames feature a highly flexible and strong blen

silver and stainless steel. The result is a fit that

customized. Some Wire-Flex frames are avail

leather-like Tannery options.

TITANIUM

Elementally speaking, titanium has it all. These f

not only ultra-lightweight yet super strong, but al

to automatically adjust to the contours of your h

long-lasting comfort.

S-FLEX

The revolutionary S-Flex design employs a mix o

beta titanium metals for a supremely durable,

frame. It is also engineered with the Sshaped te

providing a snug fit and unparalleled comfort. S

frames are available with leather-like Tannery op

NYLON

Using only the highest quality injected nylon f

durability, these frames have the added benefi

exceptionally light, flexible and comfortable no

highly fashionable.

FRAME TYPESSerengeti frames are every bit as engine

lenses. After all, the frames are what hold

together and a big part of why Serengeti

look so good and feel so comfortable.

Opposite page:

(top to bottom)

Piers, Fontana,

Bianca, Vasio,

Matteo.

In Italy, craftsmanship is everything. Staying true to its Italian

roots, Serengetiembodies that centuries-old dedication to

craftsmanship and artistry, while using the latest in high-tech

advancements. This devotion is apparent in every part of the

manufacturing process, from the cutting-edge temple hinge

designs to the proprietary hydrogen firing utilized during the

manufacturing of Serengetis lenses.

By hydrogen firing lens blanks in a Lehr

furnace, Serengeti lenses are embedded

with photochromic properties, ensuring

optimized light transmission performance

for the life of the lenses.

Serengeti lenses are chemically treated so

they can hold up to extreme shatter-resistant

standards, and we test for that with a drop

ball test that exceeds industry norms.

Hydrogen firing at 1,000F activates the

Spectral Controlproperties of the glass,

permanently embedding the technology

into each lens. This prevents the technology

from wearing off over time.


5/25

6 Piers sunglass by SERENGETIEYEWEAR Photograph by Mark Wiens

FlexYOULL QUICKLY FORGET YOURE WEARING SUNGLASSES. THE FLEX

SERIES INCORPORATES FLEXIBLE METALS INTO A UNIQUE HINGE DESIGN

THAT AUTOMATICALLY ADJUSTS TO THE CONTOURS OF YOUR HEAD.

SNUG YET COMFORTABLE, FLEXIBLE YET PRECISE, THEY MIGHT POSSIBLY

BE THE PERFECT FIT.

Altura

Base Curve: 8 Rx

Temple Length: 130mm

Lens Size: 56 x 34 x 56mm, DBL

7352: Shiny Gold, Polar PhDDriv

7351: Shiny Gunmetal, Polar PhD

7350: Espresso, Polar PhD Drivers

Mare

Base Curve: 8 Rx



7349: Shiny Silver, Polar PhD Dr



Piers

Base Curve: 8 Rx


Lens Size: 60 x 3 8 x 61mm, DBL

7346: Black Pearl, Polar PhD CP



Series


6/25

8

Dante

Base Curve: 8 Rx


Lens Size: 63 x 38 x 64mm, DBL 15mm

7268: Shiny Silver, Drivers

7267: Black Pearl, Drivers Polarized

7115: Shiny Gunmetal/Black Tannery, 555nmPolarized

7114: Shiny Espresso, Drivers

7113: Shiny Gunmetal, Drivers Polarized

Augusto

Base Curve: 8 Rx



7225: Shiny Gunmetal/Black Tannery, 555nm Polarized


Siena

Base Curve: 6 Rx



7325: Gold, Drivers

7324: Espresso/Brown Tannery, D

7322: Gunmetal/Matte Gun, 555nm

7321: Black Pearl, Drivers Polarize

7320: Espresso, Drivers

Lamone

Base Curve: 8 Rx



7049: Gunmetal/Black Tannery, 55

6993: Gunmetal/Matte Gun, 555nm

6990: Satin Black, Drivers Polarize


Flex Series


7/25

If you can handle the heat, summer is the ideal timeto get lost in this ancient, artsy city.

Photographed by:STEVEN LIPPMAN Styled by:LIZ BOTES

ON HOLIDAY IN GENOA


8/25


9/25

14

Firenze

Base Curve: 8 Rx



7112: Gunmetal, 555nmPolarized

7110: Espresso, DriversPolarized


Merano

Base Curve: 6 Rx

Temple Length: 135mm/Spring Hinges


7242: Black/Laser Etched, Drivers

7241: Brown Fade, Drivers Polarized

7240: Dark Demi Tortoise, Drivers Gradient

7239: Shiny Black, 555nm Polarized

7238: Shiny Black, Drivers Polarized

Phillipe

Base Curve: 6 Rx



7216: Dark Demi Tortoise, Drivers Polarized

7215: Dark Demi Tortoise, Drivers

7214: Shiny Black, 555nm Polarized


Small Aviator

Base Curve: 6 Rx

Temple Length: 135mm/Spring H


7095: Champagne, DriversGrad

7094: Gunmetal, 555nmPolarized

Medium Aviator

Base Curve: 6 Rx


Lens Size: 59x 52 x 67mm, DBL

7270: Shiny Silver, Drivers Polarize

7269: Shiny Gold, Drivers

7190: Shiny Gunmetal, 555nm Po

6826: Henna, Drivers Gradient

6783: Matte Black, Drivers Gradien

Large Aviator

Base Curve: 6 Rx



5222: Matte Black, Drivers Grad

Classics


10/25

With an unassuming stroll, he slidesinto view and plunks down in frontof a big oak table. Hes done all this

before, the questions, the small talk,the cameras. Its another day oflooking good and playing the partfor James Denton. Hes so at easeyou half expect him to kick his feetup on the table.

Were in Los Angeles on a shoot forSerengeti, maker of the worlds finest

driving sunglass. After a coupleof warm-up questions, we drift into

a discussion about the open road,Montana, cars, and motorcycles,and it becomes clear thatSerengetisunglasses and Jamesare a good match. My Serengetismake everything on the road socrisp and vibrant. Theyre perfectfor a guy like me. He wears themwell, too, as hes currently stylingthe retro-inspired Vasio.

While his gig as Mike Delfino, thehunky, somewhat mysterious plumber

on Desperate Housewives, keepshim close to LA most of the year,you can tell he relishes adventureand the call of the road.

With an intriguing persona thatssomehow both laid-back andrestless, James talked about the

importance of clearing his head,and the simple joys of spendingtime in Montana, the fourth-largeststate with the fourth-smallestpopulation, as he put it. There,he has a small ranch (locationundisclosed, of course). Choosingto drive from LA rather than fly, heuses that time to do some thinking

and bond with his wife and twoyoung children, Shepherd (6)and Malin (4). This road-inducedacclimation process helps to gethim in the Montana mindset, sothat once there, hes ready todo it all: hiking, camping andfishing as well as some much

deserved porch-chilling.

Theres one Montana adventure,however, James cant seem to getenough of. Sitting side by side in hisgarage await two, gleaming electricmotorcycles. Just as powerful as their

throaty, fuel-consuming brethren,these bikes truly fly. But unlike mostbikes, these are totally silent, creating

a surreal experience for James and

one other lucky rider, as they floatacross the empty mountainousbackroads with nothing but thewhoosh of air in their ears. As we talk,James eyes glaze a bit and you can

see hes gone. Hes in Montana.

He snaps out of it when hes askedabout other ways in which he getsaway. In Australia, he once spent twoweeks driving from Alice Springsto Cairns in the far north. It was here

that he came to truly appreciate theprotective qualities of his Serengetis.

The glare was unrelenting, yet itwas never a problem. They were so

comfortable I actually forgot I was

wearing sunglasses. Slowly working

his way through the red center, ashe called it, he encountered all thegeographic oddities and crustycharacters of the interior. At onepoint he picked up a hitchhikerwho turned out to be a camel

musterer. If you

a camel musteIts a person wrogue camels,

car reeked of cof the trip.

Other less-thainclude a bacthrough Irelanup with colorfusoaked up the

Hes also journ

a handful of timeastwest. All tvagabonding s

giving him fodfreeing his minrut so many acexperience wh

So next time ykeep your eyeof phantom bikroadside diner

Amarillo, look next to you is sunglasses, edamn good lomight be Jamehis batteries, l

by Elliott Allen

My Serengetis makeeverything on the road socrisp and vibrant. Theyre

perfect for a guy like me.

JAMES DENTONdestined to get away from it all

DENTON

Photographed by: GREG GORMAN

Styled by: LINDA MEDVENE

Sunglass: SERENGETI VASIO


11/25

18

WITH ITS STYLISH, LIGHTWEIGHT FRAMES, THE SERENGETI

SPORT COLLEC

IS A SEAMLESS MATCH FOR THOSE WITH AN ACTIVE LIFESTYLE. THE LENS

PROVIDE THE ULTIMATE IN OPTICAL CLARITY AND ARE ULTRA-LIGHTWEIGHT

THANKS TO THE NEW POLAR PHDLENSWHICH WEIGHS A FULL 75% LE

THAN GLASS AND 10% LESS THAN POLYCARBONATE.

Larino

Base Curve: 8 Rx


Lens Size: 64 x 40 x 68mm, DBL7393: Shiny White/Black, Polar Ph

7392: Crystal Brown/Black, Polar P

7391: Shiny Black/Red, Polar PhD

7390: Shiny Black/Gray, Polar P

Fasano

Base Curve: 8 Rx


Lens Size: 61x 36 x 65mm, DBL

7397: Red, Polar PhD CPGNew

7396: Dark Tortoise, Polar PhD Dri

7395: Shiny Black, Polar PhD Driv

7394: Shiny Black, Polar PhD CPG

Serengeti

Sport

Larino sunglass by SERENGETIEYEWEAR Photograph by Mark Wiens


12/25

20

Serengeti Sport

Mente

Base Curve: 8 Rx



7343: Dark Demi Tortoise, Polar PhD DriversNew

7342: Shiny Black, Polar PhD Drivers New

7341: Shiny Black, Polar PhD CPG New

Presa

Base Curve: 8 Rx



7337: Dark Demi Tortoise, Polar PhD Drivers New


7335: Shiny Black, Polar PhD Drivers New

Cetera

Base Curve: 8 Rx



7340: Dark Demi Tortoise, Polar PhD Drivers New

7339: Hematite, Polar PhD DriversNew


Nuvola

Base Curve: 8 Rx



7360: Shiny Brown, Polar PhDDr


7358: Hematite, Polar PhD Drive

7357: Shiny Black/Orange, Polar P

Nuvino

Base Curve: 8 Rx



7319: Hematite, Polar PhD CPG


7317: Shiny Black, Polar PhD Drive

7316: Shiny Brown, Polar PhD D

Maestrale

Base Curve: 8



7356: Satin Black, Polar PhD Drive

7355: Satin Black, Polar PhD CPG

7354: Shiny Black/Orange, Polar P

7353: Black/Taupe, Polar PhD CP


13/25

If youre the type of person who yearns to visit a place where fashion, art and shopping are

put on a pedestal, rising above all others, then its perfectly clear. You were made for Milan.

Photographed by:STEVEN LIPPMAN Styled by:LIZ BOTES

Milan

in win

appro

stylish

black

every

the Se

(oppo

Luigi

(this p

made for milan


14/25

24

A SLIG HTLY MORE PROGRESSIVE TAKE ON TRADITIONAL, THE SERE NGETI

SPORT CLASSICS COLLECTION WAS DESIGNED TO ACCOMMODATE THE

GO-ANYWHERE, DO-ANYTH ING ATTITUDE OF THOSE WHO WEAR THEM.

THE STYLISH FRAMES AND TECHNOLOGICALLY ADVANCED LENSES

COMPLEMENT THAT CONFIDENCE.

Luigi

Base Curve: 8 Rx



7383: Silver/Black Tannery, Driv



Avena

Base Curve: 6 Rx





7384: Gold/Brown Tannery, Drive

Velocity

Base Curve: 8 Rx



7289: Shiny Gold, 555nm Polariz

7273: Espresso, Drivers Polarized

7272: Shiny Silver, Drivers Polarize

6935: Espresso, Drivers Gradient

6692: Gunmetal, Drivers Gradient

Sport

Classics

Luigi sunglass by SERENGETIEYEWEAR Photograph by Mark Wiens


15/25

26

Verona

Base Curve: 8 Rx



7307: Shiny Gunmetal, 555nmPolarized

7305: Pewter, DriversPolarized

7304: Shiny Gold, Drivers

Vento

Base Curve: 8 Rx




7298: Satin Black, 555nm Polarized

7297: Satin Black, Drivers Polarized

7295: Shiny Silver, Drivers

Granada

Base Curve: 8 Rx

Temple Length: 125mm/Spring HingesLens Size: 61x 37 x 65mm, DBL 14mm


7302: Pewter, Drivers

7301: Satin Black, 555nm Polarized


Vedi

Base Curve: 8 Rx



6951: Satin Gunmetal, 555nmPo

6824: Shiny Black, Drivers

6821: Espresso, Drivers Polarize

Gio

Base Curve: 8 Rx



7246: Shiny Dark Demi Tortoise, D

7245: Shiny Dark Demi Tortoise, D

7244: Shiny Black, 555nm Polari

7243: Shiny Black, Drivers Polarize

Trento

Base Curve: 8 Rx

Temple Length: 125mmLens Size: 62 x 39x 65mm, DBL

7308: Shiny Tortoise, Drivers Polar

7226: Shiny Black, 555nm Polarize

7053: Tortoise, Drivers Gradient


Sport Classics


16/25

COSMOPOLITAN CHICCertain things need only to be seen to be understood. Serengetisunglasses on a beautiful and stylish woman is one of those things.

S

S

y

w

s

S

a

(Photographed by:STEVEN LIPPMANStyled by:LIZ BOTES


17/25

30

FASHION AND FUNCTION HAVE TAKEN THE HIGH ROAD. THE COSMOPOLITAN

COLLECTION FEATURES LENSES WITH THE L ATEST IN MOLECULAR

TECHNOLOGY, ALONG WITH A STYLE THATS AS BIG AND BOLD AS IT GETS.

ANY S ITUATION, ANY TIME, THESE SUNGLASSES WERE E NGINEE RED TO

ACCENTUATE YOUR LIFESTYLE.

Bianca

Base Curve: 6 Rx


Lens Size: 56 x 36 x 59mm, DBL7409: Shiny Black, DriversNew


7367: Glitter Tortoise, Drivers Pola

7366: Dark Stripe Tortoise, 555n

7365: Dark Stripe Tortoise, Drivers


Giada

Base Curve: 8 Rx



7403: Pearl White, 555nm Polarize

7402: Dark Tortoise, Drivers New

7401: Dark Tortoise, Drivers Polari

7400: Shiny Black, DriversNew

Cosmopolitan

Matteo sunglass by SERENGETIEYEWEAR Photograph by Mark Wiens


18/25

32

Savona

Base Curve: 6 Rx



7261: Black Leopard, Drivers

7182: Black Mosaic, Drivers

7066: Brown Tan Leopard Fade, Drivers Polarized

7065: Tortoise, Drivers Polarized

Vittoria

Base Curve: 8 Rx


Lens Size: 62 x 41x 65mm, DBL 15mm

7313: Tortoise, Drivers Polarized

7258: Brown Tan Leopard Fade, Drivers Polarized

7179: Metallic Medley, Drivers Polarized

7178: Tortoise, Drivers

7177: Shiny Black/Black Mosaic, 555nmPolarized

Matteo

Base Curve: 8 Rx



7372: Amber Tortoise, DriversPo

7371: Black Granite, Drivers New


7369: Shiny Black, 555nmPola

Monte

Base Curve: 6 Rx



7231: Shiny Black/Laser Etched, D

7230: Shiny Dark Demi Tortoise,



Cosmopolitan


19/25

34

Bocca

Base Curve: 8 Rx



7309: Shiny Black, 555nmPolarized

7167: Brown Fade, DriversPolarized

7058: Tortoise, Drivers Gradient


Canova

Base Curve: 8 Rx


Lens Size: 60 x 37x 62mm, DBL 17mm

7279: Medium Gunmetal/Black, Drivers Polarized

7278: Medium Gunmetal/Black, 555nm Polarized

7277: Espresso/Tortoise, Drivers Polarized

7276: Espresso/Tortoise, Drivers

Cosmopolitan

Alains takeon Italy

Alain Prosts tenure on Italys

prestigious Ferrari F1 team

proved to be one of the most

memorable in his illustrious

racing career.

As lead driver, Alain continually

pushed the limits of himself,

his teammates and the cars.

Nicknamed The Professor,

Alain shunned training that

relied on feel and gut instincts,

relying instead on shrewd

calculations, discipline and

knowing every square millimeter

of your car. Between 1990 and

1991, Alain won four times in

Italy at both Monza and Imola.

Part of this success could be

attributed to Alains afnity for

the storied Ferrari team, as well

as Italy itself. Long known for

its meticulous craftsmanship

and sense of pride, the country

boasts the kind of philosophy

thats directly in line with Alains.

Alain Prost wears the SerengetiLuigi.


20/25

36

A glimpse behind the lensBy Elliott Allen

Its not exactly something youd ponder off the top off your head, not for

most people at least. But when youre on a photo shoot with the highly

accomplished Greg Gorman, who happens to be shooting for Serengeti

sunglasses, well then, perhaps its not so odd to ask the question: What

do good camera lenses and good sunglass lenses have in common?

Renowned for his illuminating celebrity portraiture, Greg has been behind

the lens for more than four decades, having shot countless stars, including

such polar personalities as Jimi Hendrix and Robert D e Niro. As you might

expect, he possesses an encyclopedic knowledge of lens technology and

light, as well as pretty much anything else you might want to talk about...wine,

music, travel. With Greg, its all seamlessly woven into the conversation.

With all that experience, quality is something Greg can recognize at aglance. And he sees it in his own pair of Serengeti sunglasses. They have

an exceptionally well-crafted lens to match t heir rened frames. Amazingly,

this philosophy of comprehensive quality is not something all sunglass

manufacturers adhere to, including some

fairly high-end companies. To punctuate that

point, Greg disparagingly notes how some

photographers will essentially do the same thing,

putting a $20 lter over a $1,000 lens. It just

doesnt make sensenot with cameras, not for

sunglasses. You can tell its a peeve of his.

Hes also noticed how well the photochromic

technology in his Serengeti lenses accommodate

varying light conditions, which is also a hallmark

of a good camera lens. To make his point, Greg

goes off on an articulate tangent about the

golden light of Tuscany and his favorite camera

lens for Italy, the 81b Yellow, while complimenting

Serengeti for its vast array of superior lenses.

He wears his Serengetis on the road and can back up how they make the

sun-swathed landscape of his native California more crisp and vibrant.

For a man whos been shooting since the late 60s, you might think Greg

would shun the latest digital camera technology. Youd be wrong. Instead, hes

thoroughly embraced the new digital format, while some of his contemporaries

have been much more tepid about the prospect. As far as sunglasses go,

a similar leap has taken place. Advances in computer technology have made

it possible to generate incredibly precise tolerances in the lens manufacturing

process. This has yielded stronger, lighter lenses with enhanced clarity, all of

which are embodied in Serengetis new Polar PhDlens.

Greg sees a parallel here, too, acknowledging that digital camera lenses are

advancing so quickly that hes consistently astonished by their clarity and

capabilities. Lens technology is advancing at a seemingly exponential rate,

he energetically states, revealing an unabashed excitement about all the

possibilities that lie ahead. With that thought, it seems the future is, indeed,

where its at, and for one moment in time, a world-famous photographer and

the worlds nest driving sunglass are in total synchronicity.


21/25

38

As you wind your way along the rocky coast, youll

soak up all that the Italian Riviera has to offer. The

gleaming blue sea, terraced gardens, swank hotels

and cliff-hugging villages are just a few of the sights

that will glamorize your senses. Having inspired

countless car-chase scenes in movies, Via Aurelias

narrow path will most likely inspire you to play it

cautiously. Likewise, the SerengetiLamone with

its 555nmpolarized lens is a stylish way to play

it safe with your eyes.

SS7 Via Appia

Commissioned by Censor Appius Caecus in 312 BC, the

Appian Way is one of the oldest and most well-known

of the surviving Roman roads. The road stretches

from the heart of Rome to the seaport of Brindisi over

350 miles to the southeast. Almost like a Route 66 of

the ancient world, the Via Appia supplies his tory and

unexpected charm around every turn. Complementing

the journey, the Vasio with the Drivers lens exudes a

timeless quality all its own.

SS163 Strada Amalfi

SS222 Strada Chiant

As the name implies, this road

the rolling vineyards of Tuscan

This charming backroad conne

Siena, making it ideal for a leis

the wineries, stop for a meal an

beckons, dont hesitate to wan

Bianca with the Driverspolariz

adjust to Chiantis changing sc

you the style to mingle in any s

happen upon.

SS1 Via Aurelia

SS48 Grande Strada d

Nestled in the far north of Italy

through the heart of the jagged

It provides unencumbered and

of the surrounding mountains,

the roadway is often right on th

precipitous drops. Brush up on

the primary language spoken h

harsh glare of this rugged terra

for Serengetis Matteo with its

5Italys five mostscenic drivesFrom the chic cities in the north and the glamour of the Riviera, to

Tuscanys wine region and the rustic charm of the south, theres very

little in Italy that isnt scenic. Narrowing it down to ve drives was

no easy task. This list represents a good cross section of the kinds

of things that lure over 35 million visitors a year to this charming,

boot-shaped country. Doing just one of these drives would make

for an unforgettable experience. All ve, and theres a very goodchance you might not want to ever leave.

This 45-mile stretch of road allows you to experience

the classic sights, smells and overall beauty of the

southern Italian coast. Beware, however, its not for

the faint of heart. Perched along the s heer coastal

cliffs between Amal and Sorrento,the drive can be

hair-raising, especially considering theres a good bit

of trafc and usually only a short stone wall separating

you from your maker. Stopping off on one of the many

small seaside towns, such as Arienzo, will help break

up the tension. The Presa with its Polar PhDCPG

lens will help you take it all in with absolute clarity.

Capital: Rome

Ofcial Language: Italian

Population: 60,114,021

Area: 301,338 km

Drives on the right

Motorways: 6,487 km

Currency: Euro

Italian Republic


22/25

40

RX

Serengeti

EyewearNational Sun RX program

CHOICES,ALLOF THEM SUPERIOR

The Serengeti Eyewear National Sun RX program offers a wide range of custom choices, from single vision to progressive lenses,with the same high level of craftsmanship and technology that Serengeti is renowned for.

ONLY THE FINEST TECHNOLOGY

Just like our plano sunglasses, we employ only the very best polarization, photochromic and Spectral Control technologies.Serengeti partners with Carl Zeiss Vision, an industry leader in RX lens development and processing, to offer authentic Serengetiglass RX lenses and the new Polar PhDlens.

Serengeti Polar PhDRX lenses, available in polarized and non-polarized, utilize a new material tinting and casting process calledconned tint. Unlike other tinted photochromic lenses, this patent- pending technology allows the placement of the photochromic dyesin the front surface of the semi-nished lens. The polarized lm is positioned closer to the front surface of the lens, providing a centerthickness of just 1.4mm, thinner than any other prescription polarized lens on the market.

Serengeti NXTPhD RX lenses are made with Trivexmaterial and provide many advantages. They are the fastest performing photochromicsun lenses on the market. Their impact resistance, light weight and Abbe value of 45 make them perfect for any activity driving, walking,biking, golng, sailing, hiking.

Carl Zeiss Vision is the exclusive supplier of Serengeti RX lenses. Carl Zeiss Vision uses a patented platform of customizedprogressive lenses and proprietary single vision processing. The results are clear optical superiority, customizable frameand lens options, UV protection, and authenticity.

Eye care professionals may contact Carl Zeiss Vision at 800.831.8583 for program details or request literature #60281 throughSerengeti Customer Service at 888.838.1449.

Sunglass Warranty

INTRODUCTIONCongratulations on your purchase ofSerengetieyewear. No matter the weather, our patented Spectral Controlsystem is a dynamic smart lens technologythat provides the ultimate in comfort and clarity. This exclusivephotochromic lens is constantly adjusting for superiordenition and enhanced contrast.

For product registration: serengeti-eyewear.com

LIMITED WARRANTYSerengeti warrants to the consumer thatfor one year from the date of purchase, we will repair or replace,at our option, any Serengeti product that is defective in materialsor workmanship. This warranty does not apply to products thathave been lost, altered, broken or damaged by misuse, failure tofollow instructions or normal wear, including lens scratching oraccidental frame breakage. For this warranty to apply, purchasemust have been made in the United States from an authorizedSerengeti dealer and you must have the proof of purchase.Only authentic Serengeti products will be warranted. Thiswarranty shall not apply to any defect or damage causedby improper or unreasonable use of this product. Serengetilenses are not warranted against scratching. All warrantiesthat are implied by law are also limited for one year from thedate of purchase. Consumers may send damaged or defectiveproducts with proof of purchase from an authorized Serengetidealer to:

Serengeti Eyewear8500 Marshall Drive, Lenexa, KS 66214

If your Serengeti product is no longer under the limited warrantyand has been damaged by accidental and/or normal use,Serengeti will inspect and repair (if possible) the product inquestion at our place of business. Please contact the CustomerService Department at 888.838.1449 for more information.For products purchased outside of the United States, pleasecontact your local dealer for applicable warranty information.

CARE AND USEPlease take care of your Serengetisunglasses. On those rare occasions when you arentwearing them, store them in their case. Warning: Serengetilenses are scratch-resistant, not scratchproof. If you take a fewprecautions to preserve the lenses, they will last for many years.Serengeti does not warrant against normal wear, including lensscratching or accidental frame breakage. To clean lenses, blowloose particles off the lenses, then clean with an optical lenscloth or soft cotton cloth. A mild liquid soap diluted with warmwater can also be used on the cloth.

Never use paper products to clean lenses.

Since salt is highly abrasive, rinse lenses with fresh waterbefore cleaning.

Store glasses in their protective case when not in use.

Do not place lenses facedown on any surface.

Never put your sunglasses loose in a pocket or purse whereobjects may damage lenses.

Do not leave your sunglasses where conditions are intenselyhot or cold (for example, on the dashboard of your car).

Caution: Do not wear for night driving or for impact sports,or use as safety glasses. Serengeti sunglasses comply with

ANSI Z80.3 requirements. Lenses meet Conn SGST40 andFDA impact requirements, but are NOT SHATTERPROOF.

All Serengeti products (with lenses of nominal plano power)are in compliance with Council Directive 89/686/EEC (PPE)and are CE marked accordingly.

Featuring the Dante.


23/25


24/25


25/25

the worlds finest driving sunglass

2010 Serengeti Sunglasses Catalog

Documents

Transcript of 2010 Serengeti Sunglasses Catalog