2010 September - Mobile Broadband, London: The future of mobile Monetization
-
Upload
rogier-van-den-heuvel -
Category
Technology
-
view
131 -
download
1
description
Transcript of 2010 September - Mobile Broadband, London: The future of mobile Monetization
The future of mobile monetization
Rogier van den HeuvelVP Worldwide Sales
eBuddy is the world’s largest
independent IM provider
About 2/3 of the world’s population is
already on Mobile
Mobile is BIG
Mobile internet will soon be larger than desktop internet
Source: Morgan Stanley
0.8M
Aug 10
16M
Aug 09Aug 08Aug 07
Annual growth (active mobile users):
176%
eBuddy sees also huge growth in mobile users
Sending an SMS is more than
100x more expensive than a Ping message
How to
monetize this mobile potential as a developer?
Sending
SMS costs $124/MB4 trends
That will shape the
future of mobile
monetization
Location basedadvertising will create
an enormous
long tail
Trend 1
“1 in 3 Google searches from smartphones are now seeking
information about nearby places”
Eric Schmidt
App stores
are here to stay
Trend 2
Tablet
Desktop
Game consoles
MobileBrowser
Personalentertainment systems
We envision app stores on all platforms
TV
eBuddy is downloaded more than 80M times from
app stores
Ovi (J2ME) Android Market
(Android)
App Store (iPhone)
GetJar (J2ME)
Operator billing will unlock the
virtual goods market
Trend 3
Lack of billing options is currently
limiting eBuddy’s potential for virtual
goods
Emerging markets will be the source of growth
Trend 4
Top Facebook countries
1. United States2. United Kingdom3. Indonesia 4. Turkey 5. France
Facebook (Web and Mobile)
eBuddy (Mobile)
0 10 20 30
Registered users in Indonesia
Users (Millions)
UK
Indonesia
The ad revenues in the emerging markets are higher than you might expect
Average mobile eCPM for eBuddy
The mobile apps economy is set to be worth $17.5B in 2012…
What will be YOUR share?