DAY 1Highlights & Notable Tweets

Official Government Welcome Addresses

• Arkady Dvorkovitch - Chief Economic Assistant to the President, Russian Federation on behalf of Dimitri Medvedev, President, Russian Federation

• Igor Artemyev - Co-Chair of the National Organizing Committee, Head of the Federal Antimonopoly Service

• Yury Luzhkov - Co-Chair of the National Organizing Committee, Mayor of Moscow

Day 1: Highlights & Notable Tweets

Official Welcome On Behalf of the Russian Advertising Industry

• Sergey Piskarev - President of the Association of Communication Agencies, Director General, Gazprom-Media

IAA Chairman and World President Welcome Address

• Alan Rutherford - IAA Chairman and World President

“What worked in the past, won’t work in the future. We need to go back to basics-we need to focus on

the consumer”

- A. Rutherford#IAA2010

TWEET

Day 1: Highlights & Notable Tweets

Keynote Speech: Change And Consequences

Sir Martin Sorrell - Chief Executive Officer, WPP

“The world is moving at different speeds [in the advertising industry]”

-Sir Martin Sorrell #IAA2010

TWEET“Africa - not a continent of

challenge but a continent of opportunity”

-Sir Martin Sorrell #IAA2010

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“2nd objective of the future is new media - 27% of our

business is new media”

-Sir Martin Sorrell #IAA2010

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“By the time clients spend 20% of their budget on new

media we will see a new [higher] benchmark/shift”

-Sir Martin Sorrell #IAA2010

TWEET

Click here to watch an interview with Sir Martin Sorrell

Day 1: Highlights & Notable Tweets

Keynote Speech: Changes In Consumer Behavior & Consequences for Marketers

Marc Pritchard – Global Brand Building and Marketing Officer, Procter & Gamble

“The time to change is now. It means changing our mindset

from ‘marketing’ to ‘serving;”’

-Marc Pritchard#IAA2010

TWEET

“Consumers want to know about what institutions stand

for. They are looking for brands that have values”

-Marc Pritchard#IAA2010

TWEET

Click here to watch an interview with Marc Pritchard

Day 1: Highlights & Notable Tweets

Keynote Speech: Disruption Versus Deep Dive: How Challenger Brands Compete

Erich Joachimsthaler – Chief Executive Officer, Vivaldi Partners and Author of Hidden In Plain Sight and Brand Leadership “If you understand the eco-

system of how consumers think; then you will truly understand

how to market to them”

-Erich Joachimsthaler#IAA2010

TWEET

On “marketing people”: “We try much harder to be

understood than to understand”

-Erich Joachimsthaler#IAA2010

TWEET

Click here to watch an interview with Erich Joachimsthaler

Day 1: Highlights & Notable Tweets

Panel Discussion: What Can You Learn from Challenger Brands?

• Vinita Bali - Chief Executive Officer and Managing Director, Britannia Foods

• Luis Gallardo - Global Director, Brand & Marketing, Deloitte

• David Yakobashvili - Chairman, RusBrand

• Igor Kosarev - Vice President, Russian Standard

• Chaired by: Erich Joachimsthaler - Chief Executive Officer, Vivaldi Partners and Author of Hidden in Plain Sight and Brand Leadership

Q: What is the role of challenger brands in your industry?

A: Vinita Bali: “They play to win and win by changing the root of

the game”

#IAA2010

TWEET

“You get the best people you get the best clients and

then everyone wants to work with you”

-Luis Gallardo#IAA2010

TWEET

Click here to watch an interview with Vinita Bali

Day 1: Highlights & Notable Tweets

Keynote Speech: Changing the Marketing Equation:Innovation and Sustainable Brands

Michael Mendenhall – Senior Vice President and Chief Marketing Officer, Hewlett-Packard

Speaking on HP’s Magcloud: “The cloud is the next evolution

of the internet”

-Michael Mendenhall#IAA2010

TWEET

“Water uncontrolled will flood. Data and content

uncontrolled is noise, but controlled it is knowledge”

-Michael Mendenhall#IAA2010

TWEET

Click here to watch an interview with Michael Mendenhall

Day 1: Highlights & Notable Tweets

Panel Discussion: Media Opportunities for the BRIC Markets

• Darren Shaw – Chief Executive Officer, Shaw Media Holdings

• Sam Balsara – Chairman and Managing Director, Madison World

• Jean de Witt – Senior Vice President, Hachette Filipacchi Shkulev

• Chaired by: Nick Brien - Chief Executive Officer, McCann Worldgroup

Day 1: Highlights & Notable Tweets

What Happens When Technology Meets Entertainment? A 3D Partnership!

Marc Bresseel – Vice President Global Agencies, MicrosoftBettina Sherick – Vice President, International Digital Marketing, 20th Century Fox International

Bettina Sherick and Marc Brusseel highlight their

work with Avatar

#IAA2010

TWEET

Keynote Speech: Russia and the World Economies

Arkady Dvorkovitch – Chief Economic Assistant to the President of the Russian Federation, Russian Federation

Click here to watch an interview with Marc Bresseel and Bettina Sherick

Day 1: Highlights & Notable Tweets

DAY 2Highlights & Notable Tweets

Keynote Speech: Trends. Changes. The Future.

Maurice Levy – Chairman and CEO, Publicis Groupe

“The younger generation has an agenda for change”

-Maurice Levy#IAA2010

TWEET

“Whether you are in San Francisco, Moscow or

Shanghai you are in a digital economy the meets you

worldwide”

-Maurice Levy#IAA2010

TWEET“In this new world, this

connected world, we will change for good. It will not be

more for less but less for good”

-Maurice Levy#IAA2010

TWEET

Day 2: Highlights & Notable Tweets

Keynote Speech: The Challenge for Media

Emilio Azcárraga – CEO, Televisa

“I always say go global or go home. We need to go

global together”

-Emilio Azcárraga#IAA2010

TWEET

“Just think about the Internet. No one dreamed

about it. It was born from a collision of independent sets

of events”

-Emilio Azcárraga#IAA2010

TWEET

“Content, advertising, and emotions are going global. Our brave new world is borderless”

-Emilio Azcárraga#IAA2010

TWEET

Click here to watch an interviewwith Emilio Azcarraga

Day 2: Highlights & Notable Tweets

Keynote Speech: The Post-Digital Age

Rich Riley – Senior Vice President, Yahoo!“81% of brand executives increased digital in 2010”

-Rich Riley#IAA2010

TWEET

“Personalization + Relevance = The Internet of One”

-Rich Riley#IAA2010

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“Science, Art and scale are capabilities needed to thrive in

this post digital world”

-Rich Riley#IAA2010

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Day 2: Highlights & Notable Tweets

Panel Discussion: The Agency Model. What’s Changing?

• Laurence Boschetto - Chief Executive Officer President, DraftFCB

• Joanne Davis – Chief Executive Officer, Joanne Davis Consulting

• Sergey Koptevi – Chairman, Publicis Group Media Eurasia

• Rob Norman – CEO, GroupM North America

• Chaired by: Johnathon Charles – Presenter, BBC World News

“Where content creation is becoming more optimized, the

demand for man hours will go up b/c we are simply doing more”

-Rob Norman#IAA2010

TWEET

“Bring art, science and metrics together and we can get greater control over the

changing environment”

-Laurence Boschetto#IAA2010

TWEET

Click here to watch an interview with Laurence Boschetto

Click here to watch an interview with Joanne Davis

Day 2: Highlights & Notable Tweets

Keynote Speech: Nikesh Arora – President, Global Sales and Business Development, Google

“It is believed that internet speeds will increase 80-500

times [within the next 10 years]”

-Nikesh Arora#IAA2010

TWEET “The first television ad was in 1959...in the internet era we

are about very adolescent stages of the internet”

-Nikesh Arora#IAA2010

TWEET

“The challenge we are going to have in the future is too

much information which can be as bad as too little

information”

-Nikesh Arora#IAA2010

TWEET

Day 2: Highlights & Notable Tweets

Keynote Speech: Asia’s New Influence: Managing StrategicCommunications In A Changing World!

Sergey Dumont – SVP, Omnicom Group Inc. & President, Omnicom Asia-Pacific

Keynote Speech: The Role of Regulation In Advertising

Serguei Puzyrevsky - Representative of the Federal Antimonopoly Service

Keynote Speech: Srinivas Kondethimmanapalli - Joint President Telemedia Services, Bharti Airtel

“Communication is the one that bridges boundaries and

barriers”

-Srinivas Kondethimmanapalli #IAA2010

TWEET

Click here to watch an interview with Srinivas

Day 2: Highlights & Notable Tweets

“Agencies should not think of the Internet like TV -

think about the difference. It is incredibly measurable”

#IAA2010

TWEET

Panel Discussion: Digital Communications In Growth Markets. The Russian Outlook!

• Bant Breen - President Worldwide Digital Communications, Initiative

• Eugeny Lomize - Director of Technology, Yandex

• Mikhail Gerchuk - Chief Commercial Officer, Mobile TeleSystems

• Alexey Katkov - Vice President and Chief Commercial Officer Mail.ru

• Tatiana Handurova - Chief Commercial Officer, Odnokklassniki.ru

• Chaired by: Andrey Sveshnikov - President, 360D Interactive

“The new age of advertising is all about engagement...It

is not you but it is viral that is effective”

-Tatiana Handurova#IAA2010

TWEET

Day 2: Highlights & Notable Tweets

Keynote Speech: Kiyo Akasaka - Under Secretary-General, Communications, the United Nations

“The United Nations is inviting IAA members to contribute to the global campaign to stop violence against women - a

global pandemic”

-Kiyo Akasaka#IAA2010

TWEET

“The advertising industry has played a huge role in shaping of the perceptions of women.

We can be the driver for change”

-Kiyo Akasaka#IAA2010

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Akasaka credits the IAA with driving positive social change, attracting youth and changing

the way we solve problems

#IAA2010

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Day 2: Highlights & Notable Tweets

Close of the 42nd IAA World Congress Alan Rutherford - Chairman and World President, International Advertising Association

Day 2: Highlights & Notable Tweets

For information on IAA events, sponsorship and how to become a member contact:

Michael Lee - IAA Executive Directormichael.lee@iaaglobal.orgwww.iaaglobal.org