Iaa wicked-problems
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Transcript of Iaa wicked-problems
How to educate for a wicked world?
Prof. Dipl. Ing. Jurgen Faust IED Comunicazione
Chief Academic Officer IED
What is design?
“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”
Herbert Simon
The marketing communication process:
Promotion Decisions Targets of Marketing
Promotions Objectives Types of promotion (mix) Communication Participants Communication Delivery Obstacles Keys to be effective Characteristics of
Promotions Intended Audience etc.
Problem descriptions-briefings
Research Development Implementation
PRINCIPLES A DESIGN PROCESS
Mechanical model?!
We live in a wicked world!
“For complex situations, also in communication, there is no definitive statement of "The Problem." The problems coming out of briefings are often ill-structured because an evolving set of interlocking issues and constraints makes it impossible to structure them well.”
(Rittel and Webber, 1973 )
We live in a wicked world!
Wicked problems briefing
Analyze the situation…
It can be described in different ways and then you will project different solutions…
there is no one way to formulate the problem!
Solutions to wicked problems…
… cannot be true or false, although they can be good or bad…
Explanation to wicked problems
… there is always more than one plausible explanation for a wicked problem…
Testing solutions…
… there is no single right or true test for a solution to a wicked problem…
And…
… every wicked problem is unique…
Wicked problem education
“Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.”
Herbert Simon
IED-XL (40 years) future learning model Make the classroom to a real communication studio
Blurry the time between school and live
Coach them in project based environment
Involve students in real projects
The student is the actor
Train faculty to be coaches
Give students access to technology whenever needed
Give students a global exposure
Engage them in intellectual and future discussions with social responsibility
Students need how to learn
Students need to learn to work in teams
And… students need to work with wicked problems