2010 Cultural Festivals Annual Report

46
2010 Annual Report PRODUCED BY CULTURAL FESTIVALS

description

A recap of the events and endeavors that Cultural Festivals produced in 2010.

Transcript of 2010 Cultural Festivals Annual Report

Page 1: 2010 Cultural Festivals Annual Report

1

2010 Annual ReportPRODUCED BY CULTURAL FESTIVALS

Page 2: 2010 Cultural Festivals Annual Report

2

Page 3: 2010 Cultural Festivals Annual Report

3

04 Organizational Landscape

05 Chairman’s Message

06 T imeline

THE ORGANIZATION THE PROGRAMS THE SUPPORT

08 NEA Big Read Init iative

10 Jurying

11 A Par ty that Matters

12 Sponsors’ Breakfast

13 Ar t on the Boulevard

14 Ar t Fai r Kick Off

16 17th Annual Saint Louis Ar t Fai r

25 Yappy Hour

26 5th Annual Big Read Festival

36 Financial

38 Staff/ Interns

44 Community Leaders

46 Looking Ahead

Page 4: 2010 Cultural Festivals Annual Report

4

SAINT LOUIS ART FAIR

A three day festival that creates access to a broad array

of visual and per forming arts experiences, nurtures the

development and understanding of those art forms, and

expands the depth and breadth of cultural l ife in the St.

Louis Area.

CULTURAL FESTIVALS LANDSCAPE

The mission of Cultural Festivals is to present high

quality cultural arts experiences to all in easy access

environments. The mission is fulfi l led through two annual

events, the Saint Louis Art Fair and the Big Read Festival.

BIG READ FESTIVAL

A one-day event that celebrates the joy of reading

as a community activity through author “meet and

greets,” innovative workshops, children’s literary activities,

entertaining per formances, and the building of relation-

ships with local schools, non-profit organizations,

businesses and libraries.

Page 5: 2010 Cultural Festivals Annual Report

5

At Cultural Festivals, there’s a fresh energy in the air! Great and enduring organizations continually

update their image, constantly innovate and persistently renew commitments with critically important

constituencies. There is no doubt that in 2010, Cultural Festivals proudly made advancements on all of

these fronts resulting in increased invigoration and strengthened momentum towards a promising future.

SO WHAT’S DIFFERENT?

THE ORGANIZATION THE PROGRAMS THE SUPPORT

DAVID SMITH,CHAIRMAN OF THE BOARD

Cultural Festivals initiated its engagement in social

media, developed new & more efficient advertising

strategies, and engaged new audiences in a deep

way with the inauguration of the “Emerging Artists as

Entrepreneurs” program.

Cultural Festivals elevated its integrity with a new,

open jury process and enhanced the brand image

of each of its events with improved graphics &

messaging packages that are now benchmarks for

other organizations to follow.

Cultural Festivals not only renewed its commitment

to sponsors as partners, but also engaged in new

partner events, developing new relationships,

increasing the organization’s awareness and

ultimately contributing toward the organization’s

sustainability. And that’s only part of it!

Cultural Festivals once again produced one of the

highest quality art shows in the nation, continued

evolving the Big Read Festival and made

measurable progress in strengthening its overall

f inancial position. And looking toward the future,

Cultural Festivals engaged its Board in developing

a new, long term Strategic Plan.

It takes a lot to be “the best” and it takes even

more to maintain that position. The team we have

in place at Cultural Festivals strives to be the best

today, and strives to be even better tomorrow.

And it shows.

It is therefore with great pride, on behalf of the

entire Board of Directors, that I congratulate

Cindy, the staff, the interns and all other

contributors for making 2010 a truly terrif ic year.

There is indeed a fresh energy in the air!

Congratulations,

Page 6: 2010 Cultural Festivals Annual Report

6

MARCH 19, 20, 21

Jurying Process

FEBRUARY

NEA Big Read Initiative

JAN FEB MAR APR MAY JUN

MAY 26

Emily Giffin Event

HISTORY

The Saint Louis Art Fair was founded in 1994

by local businesses and civic leaders with the

hope of providing the public with the unique

opportunity to interact with professional artists

and become more aware of the visual and

per forming arts.

2010 CULTURAL FESTIVALS TIMELINE

Over the last 17 years the Saint Louis Art

Fair has collaborated with over 120 non-profit

arts organizations, provided over $150,000

to non-profit concession partners, uti l ized

over 16,000 volunteers, employed over 500

per formers, and provided exhibit space for

over 2400 artists.

Page 7: 2010 Cultural Festivals Annual Report

7

JULY 28

Art on the Boulevard

JUL AUG SEPT OCT NOV DEC

THE ORGANIZATION THE PROGRAMS THE SUPPORT

OCTOBER 8

Yappy Hour Big Read Kick Off

OCTOBER 9

Big Read Festival

JULY 20

Sponsors’ Breakfast

AUGUST 17

Kick Off Party

SEPTEMBER 10-12

Saint Louis Art Fair

Page 8: 2010 Cultural Festivals Annual Report

8

CULTURAL FESTIVALS AND THE BIG READ INITIATIVE

Cultural Festivals was the recipient of National Endowment

for the Art’s Big Read Initiative grant program and

consequently became a part of the national campaign

to combat i l l iteracy and to encourage the reading of the

American classics.

THE GOALTo encourage adults and children

alike in St. Louis to read The

Adventures of Tom Sawyer.

OUR METHODTo generate unique partnerships and

build dynamic programs around Mark

Twain and his beloved story.

JAN FEB MAR APR MAY JUN

NEA Big Read

Initiative

Jurying Process Emily Giffin

Highlights Include

PARTICIPANTS

in the event program overall.

COPIES OF THE ADVENTURES

OF TOM SAWYER

purchased by Cultural Festivals and

distributed, at no charge, to the

general public.

110,000 2300+ 30+ PARTNERSHIPS

with Nonprofits, For Profits,

and Schools.

THEATER. The Uppity Theater Company per forms their original play, The Assorted Short Adventures of Tom, Huck, and Becky, as part of the Big Read Initiative.

Page 9: 2010 Cultural Festivals Annual Report

9

JUL AUG SEPT OCT NOV DEC

Sponsors’ Breakfast

Art on the Boulevard

Saint Louis

Art Fair

Art Fair Kick Off Yappy Hour

Big Read Festival

SCHOOLS

incorporated The Adventures of Tom

Sawyer into their curriculum as a result

of this initiative.

23 11

EDUCATIONAL PROGRAMS

including Keynote Speaker, Cindy

Lovell, Executive Director of the

Mark Twain in Boyhood Home

and Museum in Hannibal, MO.

9

BOOK DISCUSSIONS

hosted by schools, local l ibraries,

and retail partners.

STORYTIME. Students from the Rohan Woods School l isten to a story while participating in the Big Read Initiative.

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 10: 2010 Cultural Festivals Annual Report

10

Increased

the number of jurors from three to five.

Created

a juror position that represents the local collector

and buyer.

Opened

a portion of the jury process

to the general public.

THE JURY PROCESS

Cultural Festivals made three significant changes

to the Saint Louis Art Fair jury process this year.

A great and unusual opportunity for artists to

network with each other.

A fresh new perspective on the art that is ultimately

selected for exhibition in September.

The public’s, specifically the artists’, understanding

of the SLAF jury process and the degree of

competition that it involves.

>

>

>

The Changes The Results

JAN FEB MAR APR MAY JUN

NEA Big Read

Initiative

Jury Process Emily Giffin

Page 11: 2010 Cultural Festivals Annual Report

11

A PARTY THAT MATTERSwith Author, Emily Giffin

2010 was a year of unique partnerships for Cultural

Festivals and the Big Read. Saks Fifth Avenue and Cultural

Festivals hosted author Emily Giffin for the St. Louis

launch of her latest novel, Heart of the Matter.

Financial contributions

to Cultural Festivals from

Saks Fifth Avenue and

individual attendees.

Greater recognition

of the CF brand and the Big Read Festival.

The event boasted:

ATTENDEES

375+

JUL AUG SEPT OCT NOV DEC

Sponsors’ Breakfast

Art on the Boulevard

Saint Louis

Art Fair

Art Fair Kick Off Yappy Hour

Big Read Festival

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 12: 2010 Cultural Festivals Annual Report

12

SPONSORS’ BREAKFAST

Sponsors of the 2010 Saint Louis Art Fair were honored

by Cultural Festivals at the second annual Sponsors’

Breakfast, hosted by L’Ecole Culinaire.

Our Goals: Our Outcome:

SPONSORSATTENDED

33 Each sponsor hand-painted their

company’s logo on canvas ti les,

capturing the spirit of the Art Fair.

The Sponsor Mosaic was displayed

proudly in the VIP Hospitality Suite

during the weekend of the Art Fair.

To thank sponsors

for their continued support

of the Saint Louis Art Fair

To acquaint sponsors

with the Cultural Festival staff and interns

To provide

an enjoyable and relaxed networking

opportunity for all companies involved.

JAN FEB MAR APR MAY JUN

Jury Process Emily GiffinNEA Big Read

Initiative

Page 13: 2010 Cultural Festivals Annual Report

13

ART ON THE BOULEVARD

For one evening, The Boulevard in Brentwood

came alive with outdoor musical entertainment,

free drinks, and appetizers. 2010 Saint Louis Art Fair

exhibiting artists were positioned outside each retailer

and restaurant to sell their works and promote

the upcoming Art Fair.

Added Recognition

for the Saint Louis Art Fair brand.

More Collaboration Potential

with Boulevard retailers and Pace Properties.

Financial Contributions

from Pace Properties and select Boulevard retailers.

Art on the Boulevard Featured: Cultural Festivals Garnered:

ATTENDEES MISSOURI ARTISTS

400 7

JUL AUG SEPT OCT NOV DEC

Sponsors’ Breakfast

Art on the Boulevard

Saint Louis

Art Fair

Art Fair Kick Off Yappy Hour

Big Read Festival

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 14: 2010 Cultural Festivals Annual Report

14

ART FAIR KICK OFFA Wonderland of Art…the Beginning…

Hosted at the St. Louis Artists’ Guild, the Saint Louis Art Fair

Kick Off Celebration allowed artists, sponsors, volunteers,

and supporters alike to get a glimpse of the Art Fair’s

attractions as Cultural Festivals staff modeled featured

artwork in their “Art on the Runway” fashion show. The

event also allowed attendees to witness the unveiling

of the 2010 Saint Louis Art Fair Commemorative Print,

Prelude, by photographer, Doug Cavanah.

JAN FEB MAR APR MAY JUN

The Big Read

Initiative

Jury Process Emily Giffin

Page 15: 2010 Cultural Festivals Annual Report

15

AUG SEPT OCT NOV DEC

Saint Louis

Art Fair

Art Fair Kick Off Yappy Hour

Big Read Festival

JUL

Sponsors’ Breakfast

Art on the Boulevard

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 16: 2010 Cultural Festivals Annual Report

16

The Saint Louis Art Fair was founded to inspire enthusiasm and a

sense of community through art. Our mission is realized through

free cultural events and programming that relies on non-profit

partnership, an extensive volunteer program, and generous

corporate support.

The Big Read

Initiative

Jurying Process Emily Giffin

Page 17: 2010 Cultural Festivals Annual Report

17

Sponsors’ Breakfast

Art on the Boulevard

Art Fair Kick Off

Saint Louis

Art Fair

Yappy Hour

Big Read Festival

SEPTEMBER 10-12, 2010

SAINT LOUIS ART FAIR

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 18: 2010 Cultural Festivals Annual Report

18

Race

Caucasian 88%

Asian 3%

Hispanic 6%

African American 3%

AUDIENCE DEMOGRAPHICS

The Saint Louis Art Fair attracts an annual audience of

approximately 150,000 guests. Below is the demographic

make up of this year’s fair.

Household IncomeHighest Level of Education Completed

30K—60K 14%

60K—90K 21%

Over 90K 65%

Post Graduate 45%

Undergraduate 45%

High School 10%

Gender

Female 54%

Male 46%

Age

36–49 33%

Over 50 47%

21-35 14%

Under 21 6%

Page 19: 2010 Cultural Festivals Annual Report

19

ARTISTS

181 Artists from all of the United States and

Canada exhibited at the 2010 Saint Louis Art Fair.

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 20: 2010 Cultural Festivals Annual Report

20

ACTIVITIESArt Studio and Creative Castle

Being a spectator at the Saint Louis Art Fair is not the only

option. Many come to try their hand in a specific medium

and create something special from the simplest of materials.

Adults and children became the artists in the Saint Louis

Art Fair’s Art Studio and Creative Castle. CF’s nonprofit

partners operate and staff creative, hands-on activities

throughout the weekend including:

In addition to the 847 volunteers that supported

the 2010 Saint Louis Art Fair, Cultural Festivals also

partnered with numerous nonprofit organizations

who operate and staff concession booths

throughout the weekend.

Creative Castle Art Studio Overall Community Partners

CHILDREN’S ACTIVITIES ADULT CRAFTS VOLUNTEERS

12 8 847

Creative Castle is presented by Art Studio is presented by

Page 21: 2010 Cultural Festivals Annual Report

21

Presented by

PERFORMANCES

In addition to the spectacular lineup of visual art for the

2010 Art Fair, CF arranged a diverse schedule of performing

artists to entertain throughout the weekend.

Highlights

25+GROUPS AND SOLO ARTISTS

graced the Main, Forsyth, and

Per forming Arts stages during

the Art Fair.

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Melissa Neels and her band per formed on the Art Fair’s Main Stage.

Local musician, Lamar Harris, and his band graced the Forsyth Stage.

Page 22: 2010 Cultural Festivals Annual Report

22

EMERGING ARTISTS AS ENTREPRENEURS

From the “Student Mentee Program” evolved the Emerging

Artists as Entrepreneurs Program at the 2010 Art Fair.

A series of educational seminars were developed to teach

student artists about the “business” of being a professional,

full-time artist.

Presented by

Page 23: 2010 Cultural Festivals Annual Report

23

 

 

 

 

 

 

 

 

 

 

 

 

 

William T. Kemper Foundation/ Commerce

Bank Trustee

Official Courier

Art Studio & Creative Castle Sponsor

Official Vehicle

Official Wine

Volunteer Corps Sponsor

Official Sponsor

Official Media

Information BoothSponsor

Official Hotel

Emerging Artists as Entrepreneur Sponsor

Patron Sponsor

Official Florist

Commemorative Cup Sponsor

Official Media

Official Television

Official Media

Official Media

Official Media

Official Landscaper

Art Studio Sponsor

Official Soft Drink & Water

Artist Relations Sponsors

Official BeerArts in Action Sponsor

Founding & Main Stage Sponsor

Enterprise HoldingsFoundation

 

THANK YOU2010 DONORS & SPONSORS

2010 SAINT LOUIS ART FAIR

Official Media

Official Media

Peforming Arts Village Sponsor

Official Television

Official Media

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Sponsors

SAINT LOUIS ART FAIR SPONSORS

have continued their support of the

Saint Louis Art Fair since its inception

in 1994.

15+SPONSORS

Page 24: 2010 Cultural Festivals Annual Report

24

Page 25: 2010 Cultural Festivals Annual Report

25THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 26: 2010 Cultural Festivals Annual Report

26

The mission of the Big Read Festival is to promote literacy in a

unique and artistic fashion to the St. Louis community. This is

done by gathering authors from around the country to discuss

their written works and by developing educational programs

that promote reading as a fun and interactive activity and

writing as a creative outlet. The Big Read Festival partners with

local schools, organizations, l ibraries, and businesses to develop

innovative literacy workshops, and encourage the practice of

reading to the general public.

Page 27: 2010 Cultural Festivals Annual Report

27

OCTOBER 9, 2010

BIG READFESTIVAL

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 28: 2010 Cultural Festivals Annual Report

28

YAPPY HOUR – A BIG READ KICKOFF

For the first time, St. Louis area residents kicked off the Big

Read with not only their neighbors and friends, but with

man’s best friend as well…

Highlights

100+DOGS

l ined North Central Avenue in Clayton,

MO, on the eve of the Big Read to

greet Presidential dog trainer and

author of The Love That Dog Training

Program, Dawn Sylvia-Stasiewicz.

Central Avenue Restaurants

extended their service outdoors.

A Doggie Fashion Show and Giveaways

organized by Lola & Penelope’s Pet Boutique.

A Fundraising campaign

benefiting the Clayton Century Foundation.

JAN FEB MAR APR MAY JUN

Jury Process Emily GiffinNEA Big Read

Initiative

Page 29: 2010 Cultural Festivals Annual Report

29THE ORGANIZATION THE PROGRAMS THE SUPPORT

SEPT OCT NOV DEC

Saint Louis

Art Fair

Yappy Hour

Big Read Festival

JUL

Sponsors’ Breakfast

Art on the Boulevard

AUG

Art Fair Kick Off

Page 30: 2010 Cultural Festivals Annual Report

30

Gender

21% Male

79% Female

Race

11% High School

51% College

38% Post-Graduate

Education

1% Native American

1% Other

5% Asian

1% Hispanic

84% Caucasian

8% African American

Household income

41% Over $90,000

31% $60,000-89,000

19% $30,000—59,000

9% Under #30,000

AUDIENCE DEMOGRAPHICS

The Big Read Festival attracts an annual audience of

approximately 4,000 guests. Below is the demographic

make up of this year’s fair.

Page 31: 2010 Cultural Festivals Annual Report

31

AUTHORS

The authors were the main attraction at the 2010 Big Read

Festival – with newly represented genres l ike mystery and

thril lers, tween-focused literature, and even a “how-to”

training guide for your dog from the White House pet

trainer herself.

The culinary arts were likewise supported thanks to

cooking demonstrations, hosted by Portabella Restaurant,

that celebrated the latest and greatest cookbooks on the

market.

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 32: 2010 Cultural Festivals Annual Report

32

CHILDREN’S ACTIVITIESKids Big Corner

The 2010 Big Read was a wonderland of fun for children

of all ages. The Peabody Energy Kids Big Corner is an

“imagination station” for the budding reader in every

child. Led by our nonprofit partners and volunteers,

children learn about l iterature through hands-on

activities in the Kids Big Corner.

Activities included:

Creating “Huckleberry” Book Sacks

Developing Journaling Skil ls

Making Literary Character Puppets

Decorating Your Own Bookmark

5825+WORKSHOPS KID’S BIG CORNER

ACTIVITIES

AUTHORS

Presented by

Page 33: 2010 Cultural Festivals Annual Report

33

PERFORMANCE STAGE

The children’s per formance stage never ceased

with activity. From your favorite storybook characters to

l iterary competitions to a live interpretation of a beloved

book series, the Big Read Per formance stage was alive

with activity.

THE ORGANIZATION THE PROGRAMS THE SUPPORT

5 20PERFORMANCES EXHIBITORS

A scene from Modern American Dance Company’s “Books in Motion” per formance of Brandon Mull’s Fablehaven.

Page 34: 2010 Cultural Festivals Annual Report

34

WORKSHOPS

As part of our “Emerging Artists as Entrepreneurs”

program, we tailored our l iterary workshop series

around the encouragement and cultivation of the

community’s “writers-to-be.”

Local restaurant, The Crossing, hosted this series and

offered our patrons rest, relaxation, a full menu, and

a quiet, intimate setting to discuss their ideas.

Topics included: Community Integration:

Workshops were

sponsored by

Writing with Humor

Writing about History

Publishing Your Own Work

Writing about Science Fiction

Making the Most of Your e-Reader

Pitchapalooza: Creating the Per fect Book Pitch

Page 35: 2010 Cultural Festivals Annual Report

35

BIG WRITE COMPETITIONIt All Began When I Got That Text Message…

Over 450 entries came in for the annual Big Write

Youth Competition. Students in grades 4-8 from more

than 12 states (and Chile) submitted original stories.

Twelve winners and finalists were honored at the award

ceremony at the 2010 Big Read and read their stories to

a live audience.

The Big Write was

sponsored by

Highlights

450+ 12+ 12ENTRIES STATES

represented with

additional entrants

from Chile.

WINNERS

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 36: 2010 Cultural Festivals Annual Report

36

supported the 2010 Big Read

Festival, with numerous returning

due to successful support in previous

years. Each sponsor was provided

a sponsorship recap report for the

2010 year to share the effects of their

support for this event. This year’s

sponsors included:

 

 

 

 

Official Courier

Arthur and Helen Bear Foundation

Emerging Artists as Entrepreneur Sponsor

Official MediaOfficial Media

Thank You2010 Donors & Sponsors

2010 BIG READ FESTIVAL

Official Media Official Media

New York Times

Sponsor Sponsor Sponsor Sponsor

Sponsor Sponsor SponsorSponsor SponsorSponsor

Special Thanks

Big Write Sponsor

Big Write SponsorOfficial BooksellerOfficial Bookseller

SponsorFounding Sponsor Founding Sponsor

Official Television Official TelevisionVolunteer Corps Kids’ Aurthor Tent

Kids’ Big Corner Maryville University Author Tent

Nestle Purina Author Tent

BIG READ SPONSORS

Highlights

29SPONSORS

Page 37: 2010 Cultural Festivals Annual Report

37THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 38: 2010 Cultural Festivals Annual Report

38

Concession Sales 10%

Corporate Cash 19%

Foundation Cash 7%

Individual Cash 1%

Entry/Registration Fee 4.5%

Government Grants 4.5%

Merchandise Revenue 1%

Miscellaneous Revenue .5%

Rental Income 14%

In Kind Sponsorship 37.5%

WHERE WE GET OUR MONEY

Administration (Includes Salaries) 27%

Operations & Programming 30%

Advertising & Marketing 43%

HOW WE SPEND OUR MONEY

FINANCIAL SUPPORT

Page 39: 2010 Cultural Festivals Annual Report

39THE ORGANIZATION THE PROGRAMS THE SUPPORTTHE ORGANIZATION THE PROGRAMS THE SUPPORT

Concession Sales 10%

Corporate Cash 19%

Foundation Cash 7%

Individual Cash 1%

Entry/Registration Fee 4.5%

Government Grants 4.5%

Merchandise Revenue 1%

Miscellaneous Revenue .5%

Rental Income 14%

In Kind Sponsorship 37.5% LOOKING AHEAD

Our focus for the future includes:

Seeking more small-scale event opportunities

that wil l round out a full cultural calendar year.

Building new and nontraditional relationships with

businesses to produce these events through sponsorship

and collaboration.

Developing our educational programming, especially the

Emerging Artists as Entrepreneurs program.

Expanding our outreach through an extensive

social media program.

Page 40: 2010 Cultural Festivals Annual Report

40

STAFF

The Cultural Festivals agenda is planned and

promoted by a dedicated staff of 5 as well

as an innovative and intensive summer

internship program. Interns are assigned a

specific area of responsibil ity for the Saint

Louis Art Fair and Big Read based on their

background and skil l set, whether it be

development, production, graphic design,

volunteer coordination or more.

Each intern emerges from the program with

a substantive contribution to the events

and the knowledge that they have made

their own impression on the Fair.

Cindy LerickExecutive Director & President

Ashley Carlson

Production Intern

Laura MillerDirector of Operations & Programming

Zoe HillenmeyerVolunteer and Production Coordinator

Page 41: 2010 Cultural Festivals Annual Report

41

Ashley Carlson

Production Intern

Laura MillerDirector of Operations & Programming

Erin VlasatySpecial Events Coordinator

Bruce SchwerdtSocial Media & IT Coordinator

Graphic Design & Social Media Intern

De Andrea NicholsOnline Marketing & Graphic Design Coordinator;

Erica VirginGraphic Design Intern

Grace LoweDevelopment Intern

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 42: 2010 Cultural Festivals Annual Report

42

I’m a senior majoring in graphic

design at Maryvil le University.

While interning at Cultural

Festivals I created a cohesive

design theme for the Saint Louis

Art Fair and the Big Read Festival.

For the Art Fair, I created

the layout for the 2010 Com-

memorative Print, designed the

t-shirts, posters, badges, and

Shortly after the 2010 Art Fair, I

accepted a full time position as

the Marketing Manager for Free-

man’s Auctioneers & Appraisers

in Philadelphia. The work is good;

however it is certainly a change

working primarily with buyers and

sellers instead of artists. Though

it has been a shift I f ind the work

both challenging and stimulating.

I am a junior at Southeast

Missouri State University, majoring

in Public Relations. As I enjoy

planning events, I was attracted

to a production opportunity

with the Saint Louis Art Fair. As

production intern, I met with

representatives from the City

of Clayton, potential per formers

and prospective committee

chairs. I booked a majority of the

stage banners. I also worked

with the artists to incorporate

their work into my designs. I also

created a brochure for Big Read

and contributed to the Big Read

volunteer t-shirt design. To see

my work all around the Art Fair

was one of the most amazing

experiences! I couldn’t have

imagined a better internship!

Similar to my experience at CF,

I am working with great art and

great people.

per formers, negotiated payment,

and directly communicated with

them regarding their logistical

needs. For me, the highlight was

planning our “preview” event

at The Boulevard. I offered my

opinions and put them in motion.

I was not fi l ing papers and

getting coffee; I made important

decisions and experienced more

than I ever imagined.

Zoe HillenmeyerVolunteer and Production Coordinator

Ashley CarlsonProduction Intern

Erica VirginGraphic Design Intern

Page 43: 2010 Cultural Festivals Annual Report

43

I recently graduated from Butler

University with a B.S. in Arts

Administration, with a concen-

tration in music. Per my gradu-

ation requirement, I interned in

the development department

at Cultural Festivals. There I took

ownership on projects, contacted

potential and current sponsors,

planned a Sponsor Appreciation

My experience with Cultural

Festivals has been a dynamic

learning experience. After

deciding to return to St. Louis

to pursue entrepreneurship

and graduate school, I learned

about CF through fellow intern,

Zoe Hil lenmeyer. As graphic

designer and social media

intern, I was able to use my

talents and passions in numerous

ways, from designing all of the

signage for the Art Fair and Big

event, and even ran a staff meet-

ing. I learned what it takes to run

an arts nonprofit, and it meant so

much to me because I was invested

in the organization. I highly

recommend this internship to any

student seeking to immerse them-

selves in the arts community.

Read Festivals, to designing our

social media inter faces, and

facil itating the Emerging Artists

as Entrepreneurs program during

the Art Fair. Now, as the Online

Marketing and Graphic Design

Coordinator, I look forward to

using my knowledge in marketing

and communications design to

implement and strengthen the

Cultural Festivals branding and

marketing platforms.

THE ORGANIZATION THE PROGRAMS THE SUPPORT

De Andrea NicholsGraphic Design & Social Media Intern;

Online Marketing & Graphic Design Coordinator

Grace LoweDevelopment Intern

Page 44: 2010 Cultural Festivals Annual Report

44

COMMITTEE CHAIRS AND VOLUNTEERS

The execution of the Saint Louis Art Fair and the Big Read

Festival would not be possible without an amazing, com-

mitted group of more than 1400 volunteers led by:

BOARD OF DIRECTORS

David Smith, Chairman

CEO, SmithInk

Dwight Erdbruegger, Treasurer

Senior Vice President,

Commerce Bank

Laura Haller, Secretary

Director of Interiors,

Wm. B. Ittner, Inc.

Nora Akerberg

Vice President Interiors, HOK

Gene Dobbs Bradford

Executive Director,

Jazz St. Louis

Christine Brzycki

Vice President, Medical

Management Operations,

Centene Corporation

Charlie Dooley

St. Louis County Executive

Gary Feder, Chair, Governance Committee

Partner, Husch, Blackwell,

Sanders, LLP

David Forth

Partner, James, Hutchison,

Forth & Snyder, PC

Ellen Gale

Executive Director,

Clayton Chamber

of Commerce

Joanne Gladney

St. Louis County Government

Linda Goldstein

Mayor, City of Clayton

Jason Hackmann

President, BryanMark

Financial Group

Jesse Hill

Director of Regulatory

Relations/Compliance,

Edward Jones

Kathy Conley Jones

Crane Agency

Carrie Kouri

Owner, eSpecial Needs

Marian Nunn, Chair, Strategic Planning

Craig Owens

City Manager, City of Clayton

Don Poling

Partner

Financial Management Partners

ART FAIR COMMITTEE CHAIRS

Art Studio

Cynthia Bil l ingsley

Rob Corbett

Laura Haller

Denise Wallhermfechtel

Artist Relations

David Forth

Scott Sarandis

Krista Schaub

Stacey Tull

Corge Umlauf

Sarah Umlauf

Arts in Action

Robin Hirsch

Christine Malinee

Kathy Reeves, Chair, Development Committee

Community Relations Manager

Enterprise Holdings

Susan Uchitelle

Sharmon Wilkinson

Director of Human Resources

School District of Clayton

Gary Wolff

President,

Wolff Shoe Company

Page 45: 2010 Cultural Festivals Annual Report

45

Auction

Karen Clerc

Lucy White

Cash Operations

Dwight Erdbruegger

Jim Stephenson

Concessions

Michael Battle

Mike Henderson

Wade Rose

Jim Slack

Ida Solano

Monica Stegman

Creative Castle

Kelly Diehl

Jada Fox

Emergency Services

Matt Jacobson

Brian Zinnani

Food Judging

Alison Fox

Guest Relations

Tammy Thompson

Jarretha Whitaker

Landscaping

Lee Ann Caffrey

Doug Wolter

Merchandise

Kate Bohnert

Saundra Bryan

Janice Denigan

Onsite Judging

Ann Gold

Susan Kronemer

Donna Thackrey

Dan Winkelman

Operations

Brett Fox

Ben Mohrmann

Dave Roser

Gary Scheipeter

Janey Brewen

Performance Coordination

Andre Brown

Beverly Hughes

Special Events

Mary Ann Goldberg

Cindy Whitney

Sharmon Wilkinson

Student Mentoring

Ron Fondaw

Sharron Pollack

Volunteer Coordination

Ann Mahoney

Brittany Perez

Toni Roser

Wine & Martini Service

Halcyone Brown

Drew Daniels

Chet Franklin

Carla Johnson

Karin Metzger

T ina Siebert

Carmen Pace-McFerren

BIG READ COMMITTEE CHAIRS

Costume Characters

Brooke Stewart

Emergency Services

Matt Jacobson

Brian Zinnani

Guest Relations

Janey Brewen

Maureen DiSalvo

Kids Big Corner

Lee Ann Caffrey

Doug Wolter

Operations

Dave Roser

Gary Scheipeter

Jim Slack

Program Coordination

Joni Karandjeff

Susan Kronemer

Karin Metzger

Christine Myrick

Kate Poss

Volunteer Coordination

Toni Roser

THE ORGANIZATION THE PROGRAMS THE SUPPORT

Page 46: 2010 Cultural Festivals Annual Report

46

This document was created in-house at Cultural Festivals by graphic designer, De Andrea Nichols. All images are used under the rights of the Cultural Festivals brand.

For more information about Cultural Festivals and its respective events, please contact us via the following:

Cultural Festivals7818 Forsyth Blvd.St. Louis, MO 63105www.culturalfestivals.com