University of Farmers

University of Farmers is a modern campus filled with the best and brightest in the insurance field. It is a place where Farmers employees learn and hone their craft with the help of the most knowledgeable teacher in the world - Professor Nathaniel Meeks.

Agency mood board....

Location Ext.- Shot at UCLA with plates of other buildings on campus comped in background.

Farmers Insurance - “Frozen Pipes” Production Design - Ken Averill

The “Frozen Pipes” spot was 1 of 4 from the “University of Farmers” Campaign....

Agency Storyboards...

Set Elevation

Final Rendering

Stills from shoot ... All water effects were shot live action, in camera.

Stills from actual commercial....