2008年度国際マネジメント研究科シラバス(Flex-time … · 7 Branding: IKEA Invades...

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1 2008 年度国際マネジメント研究科シラバス(Flex-time MBA) 2008/03/01 科目名 教員名 ページ 101 経営戦略基礎 牛島 辰男 3 102 ファイナンス基礎 中里 宗敬 4 103 マーケティング基礎 MAYHEW,G.E. 5 104 アカウンティング基礎 榊原 正幸 6 105 オペレーションズ・情報システム基礎 井田 昌之 7 106 企業倫理とコンプライアンス 西谷 幸介 8 106 企業倫理とコンプライアンス 石田 寛 9 107 企業経営の経済学 飯塚 敏晃 10 108 統計分析Ⅰ 森田 充 11 109 組織行動 須田 敏子 12 201 マクロ経済学 藤井 賢治 13 202 マクロデータ分析 福井 義高 14 203 制度と市場 藤井 賢治 15 204 経営史 橘川 武郎 16 206 リスク・マネジメント 戸田 眞 17 207 コーポレート・ガバナンス 井手 正介 18 207 コーポレート・ガバナンス 北川 哲雄 19 208 経営倫理と宗教 西谷 幸介 20 209 経営倫理と経済学 藤井 賢治 21 211 ネゴシエーション 村田 佳生 22 212 統計分析Ⅱ 森田 充 23 213 経営数学 後藤 允 24 214 オペレーションズ・リサーチ 杉山 学 25 216 アジアのビジネス 髙橋 文郎 26 217 GSIM特別講座‐安全保障輸出管理 新留 二郎 27 MGT301 グローバル・マネジメント 中野 勉 29 MGT302 ゲーム理論とマネジメント 飯塚 敏晃 30 MGT303 競争戦略 牛島 辰男 31 MGT304 企業戦略 牛島 辰男 32 MGT305 組織の戦略的デザイン 大湾 秀雄 33 MGT306 人事システムの設計 大湾 秀雄 33 MGT308 新事業とベンチャー 前田 昇 34 MGT309 アントレプレナーシップ 熊平 美香 35 MGT310 産業組織と市場戦略 大湾 秀雄 36 MGT311 ビジネスとネットワーク組織 中野 勉 37 MGT312 人材マネジメント 須田 敏子 38 MKT301 グローバル・マーケティング 前田 昇 39 MKT302 マーケティング環境 松浦 祥子 40 MKT303 消費者購買行動 MAYHEW,G.E. 41 MKT304 マーケティング・リサーチ 岡橋 孜 42 MKT305 新製品開発 吉野 完 43 MKT306 ブランド戦略 松浦 祥子 44 MKT307 価格戦略 MAYHEW,G.E. 45 MKT308 マーケティング・チャネル 懸田 豊 46 MKT309 マーケティング・コミュニケーション 松浦 祥子 47 MKT310 サービス・マーケティング 津田 倫男 48 MKT311 インターネット・マーケティング 進藤 美希 49 MKT313 マーケティング特別講座‐ビジネス・マーケティング 今村 英明 50 F&A301 コーポレート・ファイナンス 髙橋 文郎 51 F&A302 国際ファイナンス 武田 澄広 52 F&A303 インベストメント 武田 澄広 53

Transcript of 2008年度国際マネジメント研究科シラバス(Flex-time … · 7 Branding: IKEA Invades...

  • 1

    2008 Flex-time MBA 2008/03/01

    101 3

    102 4

    103 MAYHEW,G.E. 5

    104 6

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    206 17

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    214 25

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    217 27

    MGT301 29

    MGT302 30

    MGT303 31

    MGT304 32

    MGT305 33

    MGT306 33

    MGT308 34

    MGT309 35

    MGT310 36

    MGT311 37

    MGT312 38

    MKT301 39

    MKT302 40

    MKT303 MAYHEW,G.E. 41

    MKT304 42

    MKT305 43

    MKT306 44

    MKT307 MAYHEW,G.E. 45

    MKT308 46

    MKT309 47

    MKT310 48

    MKT311 49

    MKT313 50

    F&A301 51

    F&A302 52

    F&A303 53

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    F&A304 54

    F&A305 55

    F&A306 56

    F&A307 57

    F&A308 58

    F&A309 59

    F&A310 60

    F&A311 61

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    F&A315 65

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    F&A322 70

    OIS301 71

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    OIS305 75

    OIS306 76

    OIS307 77

    OIS308 78

    OIS309 79

    OIS310 80

    OIS311 81

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    502 FAST 83

    502 FAST 84

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    (FULLFLEX)

    101

    Course Description

    business strategy

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics)

    1

    2 Honda (A) & (B)

    3

    4 Crown Cork & Seal in 1989

    5

    6 Wal-Mart Stores Discount Operations

    7

    8 Matching Dell

    9

    10 Saturn: A Different Kind of Car Company

    11

    12 Leadership Online: BN vs. Amazon.com

    (Grading System)

    304030

    + +

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    (FULLFLEX)

    102

    Course Description

    Prerequisite

    Required Textbook

    3,990

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4 (1)

    5 (2)

    6 CAPM

    7 (1)

    8 (2)

    9

    10

    11

    12

    (Grading System)

    60 40

  • 5

    (FULLFLEX)

    103

    Course Description

    Marketing is by far the broadest area of business. While there are many specific skills needed for various aspects of marketing, the one skill that is required of everyone no matter what their function is a marketing frame of mind, for marketing is more a way of thinking about and analyzing business problems than anything else. In addition, the class gives the students 1) a broad introduction to marketing that covers all of the basic principles, institutions, vocabulary, etc. needed to begin a career in marketing management; 2) the ability to match marketing policies to capabilities and objectives; and 3) a clear view of the big picture of marketing in preparation for marketing electives that cover more specific topics.

    Required Textbook

    Kotler, Philip

    Keller, Kevin Lane

    A Framework for Marketing Management Pearson

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 Creating Customer Value 1,4

    2 Situation Analysis 3,5,6,9

    3 Situation Analysis: Webvan Case

    4 Marketing Strategy 2,10

    5 Marketing Strategy: Aqualisa Quartz: Simply a Better Shower Case

    6 Segmentation: Aravind Eye Hospital 7,Case

    7 Branding: IKEA Invades America 8,Case

    8 Industrial Marketing: Loctite Case

    9 Service Marketing: Starbucks: Delivering Customer Service 11,Case

    10 Pricing: Optical Distortion, Inc. (A) 12,Case

    11 Distribution Channels: Toys R Us Japan 13,14,Case

    12 Marketing Communications: Google Advertising 15,16,17,Case

    (Grading System)

    Exam (50%), written case reports (40%), class participation (10%)

    Lehmann, Donald R.

    Winer, Russell, S. Analysis for Marketing Planning Irwin

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    (FULLFLEX)

    104

    Course Description

    Prerequisite

    Required Textbook

    2,500

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

    2,500

  • 7

    (FULLFLEX)

    105

    Course Description

    IT

    IT

    Prerequisite

    Required Textbook

    OIS

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 IT

    2 IT

    3 IT A4

    4

    5

    6

    7

    8

    9

    10 RFP

    11

    12 SOA

    (Grading System)

  • 8

    (FULLFLEX)

    106

    Course Description

    Corporate Social ResponsibilityCSR

    Prerequisite

    Required Textbook

    2,600

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4 CRT

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

    ( 286

  • 9

    (FULLFLEX)

    106

    Course Description

    Corporate Social ResponsibilityCSR Prerequisite

    Required Textbook

    2,600

    2,400

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4 CRT 5 6

    7 8 9

    10

    11

    12 CSR CSR

    (Grading System

    286

  • 10

    (FULLFLEX)

    107

    Course Description

    /1

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System

  • 11

    (FULLFLEX)

    108

    Course Description

    Prerequisite

    Required Textbook

    2300

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

    70% 30%

  • 12

    (FULLFLEX)

    109

    Course Description

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    (Grading System)

    1

  • 13

    (FULLFLEX)

    201

    Course Description

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

  • 14

    (FULLFLEX)

    202

    Course Description

    Prerequisite

    Required Textbook

    1,575

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 12

    3 12

    4 13

    5 5

    6 5

    7 4

    8 4

    9 7

    10 6

    11 6

    12 10

    (Grading System)

    100%

    The Economist Guide to Economic Indicators Bloomberg Press

  • 15

    (FULLFLEX)

    203

    Course Description

    Prerequisite

    Required Textbook

    2500

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

  • 16

    (FULLFLEX)

    204

    Course Description

    Prerequisite

    Required Textbook

    21 2007 3400

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 1pre-modern early-modern 1 1

    3 2 1 23

    4 1 2 14

    5 2 2 2

    6 1

    3 1

    7 2 3 23

    8 1 4 13

    9 2 4 2

    10 1 5 1

    11 2 53

    12

    (Grading System)

    7030

    2,300 2,800

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    (FULLFLEX)

    206

    Course Description

    ,

    Prerequisite

    Required Textbook

    No.8

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6 corporate

    governance principles

    7

    8

    9

    10

    11

    12

    (Grading System)

  • 18

    (FULLFLEX)

    207

    Course Description

    2

    Prerequisite

    Required Textbook

    60 3,400

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5 CSR

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

  • 19

    (FULLFLEX)

    207

    Course Description

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

  • 20

    (FULLFLEX)

    208

    Course Description

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    ()

    (Grading System)

    3300

  • 21

    (FULLFLEX)

    209

    Course Description

    Prerequisite

    Required Textbook

    5800

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

  • 22

    (FULLFLEX)

    211

    Course Description

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 2 3 1 4 5 6 7 8 9 10 11 12

    (Grading System)

    1

    R., W.

    R. , D.

    ,

    520

    1,995

    2,310

    2,310

  • 23

    (FULLFLEX)

    212

    Course Description

    I

    Microsoft Excel R

    Prerequisite

    I

    Required Textbook

    2400

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 I

    2 I

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

    Excel

    R R

    2600

    2940

  • 24

    (FULLFLEX)

    213

    Course Description

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

    70 30

    A.C.

    6,525 (Amazon) 3,675 (Amazon)

  • 25

    (FULLFLEX)

    214

    Course Description

    2 (Excel)

    Prerequisite

    Excel

    Required Textbook

    Excel

    1800

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

    303040

  • 26

    (FULLFLEX)

    216

    Course Description

    1

    Prerequisite

    2

    Required Textbook

    2,300

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 (1) 1

    3 (2) 2

    4 (3) 3

    5 (1)

    6 (2)

    7

    8 (1)

    9 (2)

    10 (1)

    11 (2)

    12

    (Grading System)

    20 20 60

  • 27

    (FULLFLEX)

    217

    Course Description

    2001 9

    2004 4 (

    )

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 3 4 5 6 7 8 9 10 11 12

    ()

    (Grading System)

    (100 )(30 )(30 )(40 )

    ()

    ()

    2,400

    7,000

  • 28

    (FULLFLEX)

    MGT301 (Global Management)

    (Tsutomu Nakano)

    Course Description

    This course provides with a general overview of contemporary global management issues from a multinational perspective. Discussing a wide variety of issues comprehensively including both foundational and advanced topics, it takes a strategic approach while studying some topics in the area of organizational behavior in the multinational environment. It also applies an interactive and integrative approach, including discussions, quizzes, short cases, team projects, theoretical undertakings, and visual materials, among others.

    Prerequisite

    A good command of reading English materials and positive stand as to engage in discussions actively in English (and in Japanese)

    Required Textbook

    Cullen & Paboteeah Multinational Management: A Strategic Approach

    (US 4th edition) Thompson/South-

    Western

    \ 8,200 (before 10%

    discount)

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 Global management overview Ch 1

    2 Culture and management Ch 2

    3 Institutional context of multinational management Ch 3

    4 Multinational management and corporate strategy Ch 4

    5 Participation strategies in the global arena Ch 5

    6 Small business and regional clusters Ch 6

    7 Organizational design for multinational companies Ch 7

    8 Networks, international strategic alliances and M&As Ch 8

    9 Multinational e-commerce Ch 9

    10 International HRM and ethics Ch 10, 11, 15 (will focus on one of these)

    11 Motivation and leadership in multinational companies Ch 13, 14 (will focus on one of these)

    12 Group presentation

    (Grading System)

    50% individual performance (quiz, class participation, in-class discussion) and 50% group work (discussion, final paper and presentation, peer review)

    2003 \2,800

  • 29

    (FULLFLEX)

    MGT302

    Course Description

    1

    Prerequisite

    107 /

    Required Textbook

    MBA

    Topic and Reading Assignment

    (Topics)

    1

    2

    3 (

    4

    5

    6

    7 Strategic moves

    8

    9

    10

    11

    12

    (Grading System

  • 30

    (FULLFLEX)

    MGT303

    Course Description

    ()HBR

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics)

    1

    2 Airborne Express (A)

    3

    4 ZARA: IT for fast fashion

    5

    6 Apple Computer 2006

    7

    8 ) Google, Inc.

    9

    10 HP: The fight of Kittyhawk

    11

    12 Brids Eye and the UK frozen food industry

    (Grading System)

    40 60203

  • 31

    (FULLFLEX)

    MGT304

    Course Description

    corporate strategyM&A

    Prerequisite

    Required Textbook

    + +

    Topic and Reading Assignment

    (Topics)

    1

    2 Sharp Corp.: Technology strategy

    3

    4 GE: Jack Welchs leadership

    5

    6 Walt Disney: Entertainment king

    7 M&A

    8 Cisco: Acquisition strategy for manufacturing

    9

    10 Renault-Nissan alliance

    11

    12 IBMs decade of transformation (A): Turnaround

    (Grading System)

    40 60203

  • 32

    (FULLFLEX)

    MGT305

    Course Description

    2 Prerequisite

    Required Textbook

    Paul Milgrom & John

    Roberts

    Economics, Organization & Management

    Prentice Hall

    NTT

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 1 2 13 Roberts 1

    2 3

    3 6 7

    4 10 11 12

    5 United Parcel ServiceHBS case

    6 5

    7 Adaptation vs Coordination 4 13

    8 4 4 8 Roberts 2

    9 Portman HotelHBS case

    10 2 4 9 16

    11 Exploration vs Exploitation Roberts 6

    12 Cisco SystemsHBS case

    (Grading System)

    30 10 60

    John Roberts The Modern Firm ( )

    Oxford

    NTT

  • 33

    (FULLFLEX)

    MGT306

    Course Description

    3

    Prerequisite

    MGT305

    Required Textbook

    Edward Lazear Personnel Economics for Managers

    ( )

    John Wiley & Sons

    ()

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 62

    2 Shinsei Bank

    3 3 4

    4 8 5

    5 Lincoln Electric

    6 7

    7 11

    8 Brainard, Bennis & Farrell

    9 9,10,17

    10

    14,15,16

    11

    12

    (Grading System

    40 10 50

  • 34

    (FULLFLEX)

    MGT308

    Course Description

    Win-Win

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 PS Wii

    2

    3 GE

    4

    5 IC

    6

    7

    8

    9 Win-Win

    10 5

    11

    12

    (Grading System

    20 20 60

    MOT

    1800 3800 2000 2900

  • 35

    (FULLFLEX)

    MGT309

    Course Description

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10 or

    11 or

    12

    (Grading System

    F

    Google

    5,913

    1,890

    2,100

    2,100

    1,800

    2,400

  • 36

    (FULLFLEX)

    MGT310

    Course Description

    IOindustrial organizationIO 1 IO

    Prerequisite

    Required Textbook

    Luis Cabral Introduction to Industrial Organization. MIT Press.

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 5

    3 6

    4 7

    5 8

    6 9

    7

    8

    9

    10

    11

    12

    (Grading System

    40 1 , 60

  • 37

    (FULLFLEX)

    MGT311 (Networks and Organizations in Business)

    Course Description

    (node)

    This seminar-type course provides with methodological and theoretical frameworks as to understand issues relevant

    to business organizations, including intra-firm and inter-firm relationships, from social network-analytical

    perspectives. A foundational approach is sociological which often focuses on both formal and informal, institutions

    and embedded relationships among actors as social structural and dynamic mechanisms of decision-making and their

    strategic implications. In this seminar course, we will discuss impacts, implications and social meanings of these

    networks and emergent institutions, which affect our business world extensively and deeply today, including

    analytical foundations and frameworks. We will read, mainly in English and partially in Japanese, theoretical and

    empirical studies on management and behavior, strategic alliances, business groups, markets and reputation, regional

    clusters and innovations, organization structure and culture, institutionalized competition and coordination

    mechanisms, among others.

    Prerequisite

    A good command of reading English materials; mindset to appreciate academic endeavors and deeply intellectual research

    studies; and positive stand as to engage in discussions actively in Japanese.

    Required Textbook

    TBD Book chapters and academic papers (TBD)

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1-12 TBD

    (Grading System)

    Class participation, engagement in discussions, a shot in-class presentation and a term paper

    TBD

  • 38

    (FULLFLEX)

    MGT312

    Human Resource ManagementHRM SHRM(Strategic Human Resource Management) HRM HRM

    HRM 3 SHRM SHRM HRM HRM HRM HRM HRM HRM HRM (1) HRM

    SHRM HRM HRM (2) HRM HRM 1 1

    Prerequisite

    1

    Required Textbook

    HRM

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 SHRM(Strategic Human Resource Management)

    HRM

    SHRM

    2 HRM HRM

    HRM

    HRM HRM

    HRM

    3 HRM

    (Grading System)

    1

  • 39

    (FULLFLEX)

    MKT301

    Course Description

    Prerequisite

    Required Textbook

    2600

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3 Who is US

    4 ABB

    5 P&G

    6

    7

    8

    9

    10

    11

    12 10

    (Grading System

    20 20 60

    MBA

    Made in Japan

    2600

    920

    3000

    1800

  • 40

    (FULLFLEX)

    MKT302

    Course Description

    Prerequisite

    Required Textbook

    \2,500

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    5

    2

    3 4 5 6

    7

    8

    9

    10

    11 12

    (Grading System)

    2001

    \8,000

  • 41

    (FULLFLEX)

    MKT303

    Course Description

    The course will cover 1) the psychological foundations of consumer behavior, 2) the internal determinants of consumer behavior and the external influences on consumer behavior, and 3) how consumer behavior can be influenced by marketing. An understand of consumer behavior brings insight into every aspect of consumer marketing.

    Prerequisite

    Required Textbook

    Blackwell, DSouza, Taghian, Miniard, and Engel

    Consumer Behavior: An Asia Pacific Approach Thomson

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 Consumer Behavior and Business Strategy 1, 2

    2 The Consumer Decision Process 3

    3 Case: Introducing New Coke

    4 Pre-Purchase Processes 4

    5 Purchase 5

    6 Case: GOME Electrical Appliances Holding Limited

    7 Post-Purchase Processes 6

    8 Case: TiVo in 2002: Consumer Behavior

    9 Individual Determinants of Consumer Behavior 7-10

    10 Environmental Influences on Consumer Behavior 11-13

    11 Case: Kraft Foods: The Coffee Pod Launch 14-16

    12 Case: Building Brand Community for Harley-Davidson

    (Grading System)

    Term paper (40%), five group case write-ups (50%), and class participation (10%)

  • 42

    (FULLFLEX)

    MKT304

    Course Description

    WEB2.0

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

    40 20 40

    --

    9000

    3800

  • 43

    (FULLFLEX)

    MKT305

    Course Description

    -

    Prerequisite

    Discount Cash Flow(DCF)

    Required Textbook

    1. 2800

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3 1

    4

    5

    6 2

    7

    8 3

    9

    10

    11 1

    12 2

    (Grading System)

    1800

  • 44

    (FULLFLEX)

    MKT306

    Course Description ()

    Prerequisite

    Required Textbook

    D.A.

    2000

    \ 2,800

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7 BtoB HBS Case:Inside Intel Inside 8

    9

    10 HBS CaseSamsung Electronics Co.: Global Marketing Operations

    11

    12

    (Grading System)

    A. 1997

    \ 4,620

    L. 2000

    \ 6,300

    M.

    2004

    \ 2,400

    2005

    \ 2,300

  • 45

    (FULLFLEX)

    MKT307

    Course Description

    1) Optimal prices depend on costs. We will discuss which costs are relevant in pricing decisions and how they should be used in determining optimal prices. 2) Finding the optimal price requires an understanding of how sales change with price changes. This is a function of both consumer and competitor behavior. We will cover broad principles for anticipating competitive behavior. 3) Segmentation is often key to profitability. We will discuss segmentation from a pricing point of view, with discussion of the legal and ethical ramifications of price discrimination. Prerequisite

    Required Textbook

    Nagle and Hogan The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

    Pearson

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 Strategic Pricing 1, 2

    2 Value Creation, Price Structure 3, 4

    3 Price and Value Communication, Pricing Policy 5, 6

    4 Price Level, Costs, Competition 7, 8, 10

    5 Economic Value Analysis - Case: Cumberland Metal Ind.

    6 Transfer Pricing - Case: Transfer Pricing at Timken

    7 Strategic Pricing - Case: Marlboro Friday (A)

    8 Pricing Over the Product Life Cycle 12

    9 Segmentation - Case: Priceline.com

    10 Pricing in Distribution Channels 11

    11 Network Pricing - Case: Yamato Transport (A

    12 Pricing ethics - Case: Pharmaceutical Ind. and AIDS Crisis 14

    (Grading System)

    Final exam (40%), five group case write-ups (50%), and class participation (10%)

  • 46

    (FULLFLEX)

    MKT308

    Course Description

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

    P.

  • 47

    (FULLFLEX)

    MKT309

    Course Description

    (4P) IMC

    Prerequisite

    Required Textbook

    2008 4 2006

    \ 2,100

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 IMC

    3

    4

    5

    6

    7

    8

    9

    10

    HBS Case:BMWFilms

    11

    12

    (Grading System)

    T.S.

    1999

    \ 2,520

    D.E.H.

    IMC: The Next Generation

    2005

    \ 3,360

    2005

    \ 1890

  • 48

    (FULLFLEX)

    MKT310

    Course Description

    Prerequisite

    Required Textbook

    A.

    B.

    1,470

    840

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 8P A 1

    2 A 2

    3 A 3 1 4

    4 A 4

    5 1 Gap1 4 A 5 2 5

    6 2 Gap5 7

    A 5 2 6

    7

    DCS

    A 6 7

    2 7

    8 B

    9 1

    10 2

    11 3

    12

    B

    (Grading System)

    3

    MBA

    PHP

    1,890

    1,650

  • 49

    (FULLFLEX)

    MKT311

    Course Description

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 (1) 1-1

    2 1-2

    3 1-3

    4 (2)4Ps 2-1 Product:

    5 2-2 Price: /

    6 2-3 Place: B2C/B2B

    7 2-4 Promotion:

    8 (3)

    9 (4) 4-1 /

    10 4-2

    11 4-3

    12 4-4

    (Grading System)

  • 50

    (FULLFLEX)

    MKT313

    Course Description

    1. B2B a. b.

    c.

    d. 2. a. b. KBSHarvard Business SchoolHBSHBR HBS KBS URL 2http://www.bookpark.ne.jp/kbs/

    3.

    Prerequisite

    Required Textbook

    2400 1600

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 B2B B2C KBS

    3 HBR

    4 BKBS

    5 IDEOHBS

    6 HBR

    7 AHBS

    8 KBS

    9 HBR

    10 HBS

    11 HBS

    12 /HBS

    (Grading System)

    () 70% 30%

    B2B 2000

    3900

    DIAMOND

    1800

  • 51

    (FULLFLEX)

    F&A301

    Course Description

    Prerequisite

    Required Textbook

    3,600

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 5

    2 6

    3 (1) 7

    4 (2) 7

    5 8

    6 EVA 24

    7 (1) 10

    8 (2) 10

    9 10

    10 12

    11 13

    12

    (Grading System)

    20 20 60

  • 52

    (FULLFLEX)

    F&A302

    Course Description

    International Financial Management

    Prerequisite

    Required Textbook

    David K. Eiteman et al.

    Multinational Business Finance, 11th ed. (2006) International Edition (Soft Cover)

    Addison Wesley

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 Introduction Chap.1. Comparative Corporate Governance and Financial Goals

    2 Chap.1. Comparative Corporate Governance and Financial Goals P.23 Mini-case Enron

    3 Chap.2. International Monetary System. Chap.3. Balance of Payments.( p.68-p.80)

    4 Chap.3.(p.81-p.91)(p.96-p.98) Chap.4. International Parity Conditions. Chap.5. Foreign Exchange Rate Determination and Forecasting(p.141-148)

    5 Chap.5.(p.149-) Chap.6. Foreign Exchange Markets. P.59 Revaluation of Chinese Yuan

    6 Chap.7. Foreign Currency Derivatives.

    7 Chap.8. Transaction Exposure. Chap 10 Appendix A (P.365)

    8 P. 274 Mini-Case Xian-Janssen Pharmaceutical and the Euro Chap. 11. Global Cost and Availability of Capital.

    9 P. 398 Mini-case Petras of Brazil Chap.12. Sourcing Equity Globally.

    10 Chap.13. Financial Structure and International Debt. Chap.14. Interest Rates and Currency Swaps

    11 Chap.15. International Portfolio Theory and Diversification Chap. 18. Appendix (p.607)

    12 Chap.19. Cross-Border Mergers, Acquisitions, and Valuation

    (Grading System)

    50% 50%

  • 53

    (FULLFLEX)

    F&A303

    Course Description

    CAPM 10 MBA Chartered Financial Analyst(CFA)

    Prerequisite

    Required Textbook

    Bodie, Kane, and Mrcus Investments 7

    t, (Soft Cover) McGraw-Hill 7,035

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 Chap. 5 Learning about return and risk from the historical record

    2 Chap 6 Risk Averse and capital allocation to risky assets Chap 7 Optimal Risky Portfolios

    3 Chap 8 Index Model

    4 CAPM Chap 9 The capital asset pricing model

    5 APT, Chap 10 Arbitrage pricing theory and multifactor models of risk and return

    6 Chap 11 The efficient market hypothesis

    7 Chap 12 Behavioral Finance and technical analysis

    8 Chap 13 Empirical evidence on security returns

    9 Chap 17 Macroeconomic and Industry analysis Chap 18 Equity valuation models

    10 Chap 24 Portfolio performance evaluation

    11 Chap 27 The theory of active portfolio management

    12 Chap 25 International Diversification

    (Grading System)

    50% 50%

  • 54

    (FULLFLEX)

    F&A304

    Course Description

    Prerequisite

    F&A301

    Required Textbook

    3,600

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 CFO

    2 9

    3 23 24

    4 19

    5 (1)

    6 (2)

    7 (1) 17

    8 (2) 11 17

    9 (1)

    10 (2)

    11 20

    12

    (Grading System)

    20 20 60

  • 55

    (FULLFLEX)

    F&A305

    Course Description

    Prerequisite

    Required Textbook

    \3800

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 3 4 5 6 7 8 9 10 11 12

    13

    (Grading System

    35% 20 10% 35

    Peter L. Bernstein, Aswath Damodaran

    Investment Management John Wiley & Sons Inc

    $49.95

  • 56

    (FULLFLEX)

    F&A306

    Course Description

    CAPMExcel

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4 CAPMSML

    5 CAPM

    6

    7

    8

    9

    10 PC B/S

    11 IV

    12

    (Grading System)

    60 40

    3 \5,400

  • 57

    (FULLFLEX)

    F&A307

    Course Description

    This is an introductory course on derivative securities. The objectives of this course are;

    (1) To survey functions and markets of basic derivative securities. (2) To study risk management strategies using derivative securities. (3) To learn the fundamental scheme of pricing derivative securities-- also known as risk neutral valuation.

    Prerequisite

    Required Textbook

    Hull, John C. Options, Futures, and Other Derivatives, 6th ed.

    (2005), International Edition Prentice-Hall Inc.,

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 Chap. 1. Introduction.

    2 Chap.2. Mechanics of Futures Markets. Chap.5. Determination of Forward and Futures

    3 Chap.8. Mechanics of Options Markets. Chap.9. Properties of Stock Options.

    4 Chap.12. Wiener Processes and Itos Lemma Chap.13. The Black-Scholes-Merton Model.

    5 Chap.15. The Greek Letters. Chap.16. Volatility Smiles.

    6 Chap. 11. Binomial Trees. Chap.17. Basic Numerical Procedures.

    7 Chap.18. Value at Risk. Chap. 25 Martingales and measures

    8 Chap. . Interest Rate. Chap. . Swaps.

    9 Chap.26. The Standard Market Models. Chap.28. Models of the Short Rate

    10 Chap.20. Credit Risk. Chap.21. Credit Derivatives.

    11 Chap.21. Credit Derivatives. Chap.31. Real Options.

    12 Chap.31. Real Options. Chap.32. Derivatives Mishaps and What We Can Learn from Them.

    (Grading System)

    50 50

  • 58

    (FULLFLEX)

    F&A308

    Course Description

    Prerequisite

    102,

    Required Textbook

    9200

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 5

    3 5

    4 12

    5 12

    6 14

    7 () 10

    8 () 10

    9 18

    10 18

    11 VaR 16

    12

    ()

    (Grading System

    1.(40%), 2.(40%), 3.(20%)

    Required Textbook

  • 59

    (FULLFLEX)

    F&A309

    Course Description

    500

    Prerequisite

    Required Textbook

    1) Financial Statement Analysis and Security Valuation

    2)

    Stephen H. Penman

    Mcgraw-Hill

    2625

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

  • 60

    (FULLFLEX)

    F&A310

    Course Description

    Prerequisite

    Required Textbook

    2625

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

  • 61

    (FULLFLEX)

    F&A311

    Course Description

    HLDGS.

    Prerequisite

    Required Textbook

    M&A 5460

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 (1)

    3 (2)

    4

    5 (1)

    6 (2)

    7 (1)

    8 (2)

    9

    10 (1)

    11 (2)

    12

    (Grading System)

    7030

  • 62

    (FULLFLEX)

    F&A312

    Course Description

    Prerequisite

    30

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 Part

    (1)

    2 (2)

    3 (3)CAPM

    4 (4)WACC

    5 (5)

    6 Part

    (1)

    7 (2)

    8 (3)

    9 Part

    (1)

    10 (2)

    11 (3)

    12 (4)

    13&14

    (Grading System)

    30%2050

    MBA

    \2,400-

    \3,600-

  • 63

    (FULLFLEX)

    F&A313

    Course Description

    Prerequisite

    Required Textbook

    3 3,360

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 1

    2 2

    3 3

    4 4

    5 5

    6 5

    7 6

    8

    9 7

    10 8

    11

    12

    (Grading System)

    100%

  • 64

    (FULLFLEX)

    F&A314

    Course Description

    Prerequisite

    Required Textbook

    \3000+

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 - 2 1

    2 2 2

    3 Beyond Budgeting 7

    4 6

    5 4

    6 5

    7

    8 3

    9 , 811

    10 13

    11 14

    12 15

    (Grading System)

    70 30

  • 65

    (FULLFLEX)

    F&A315

    Course Description

    Prerequisite

    (equired Textbook

    (2007/4/25 )

    5900(+

    (Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4 23

    5 45

    6 7810

    7 1

    8

    9

    10

    11

    12

    (Grading System

    ()

    ()

    (2007/3)

    (2006/6

    4725(

    3675(

  • 66

    (FULLFLEX)

    F&A316

    Course Description

    EU CSR CSR

    Prerequisite

    Required Textbook

    S.M.

    3,500

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 Chapter1

    3 Chapter2

    4 Chapter3

    5

    6 Chapter5

    7 R&D

    8

    9 Chapter7

    10 CSR Chapter6

    11 CSR

    12 CSR

    (Grading System)

    30%30%40%

  • 67

    (FULLFLEX)

    F&A317

    Course Description

    Prerequisite

    Required Textbook

    PHP 1,575

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4 BPSPBREPSPER

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

    PHP 1,575

    1,365

  • 68

    (FULLFLEX)

    F&A318

    Course Description

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

  • 69

    (FULLFLEX)

    F&A319

    Course Description

    James Ohlson EVA

    2 4 http://www.gsim.aoyama.ac.jp/fukui/

    Prerequisite

    Required Textbook

    2 5,040

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 1

    2 9

    3 9

    4 9

    5 10

    6 10

    7 11

    8 11

    9 11

    10 12

    11 12

    12 12

    (Grading System)

    100%

    3 3,360

  • 70

    (FULLFLEX)

    F&A322

    Course Description

    Prerequisite

    Required Textbook

    2,520

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    (Grading System)

    PHP

    1,575 1,300

  • 71

    (FULLFLEX)

    OIS301

    Course Description

    10

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 2

    3 /ISP/iDC

    4

    5 Web

    6 Web

    7

    8

    9 /E

    10 /E

    11

    12

    (Grading System)

    5 5 50/50

  • 72

    (FULLFLEX)

    OIS302

    Course Description

    IT

    Moffett Foods SCM

    Prerequisite

    IT

    Required Textbook

    Web

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 Moffett Foods

    3 Moffett Foods

    4 Moffett Foods Financials

    5 Moffett Foods

    6 Moffett Foods

    7 Moffett Foods

    8

    9 SCM Full/Flex 2

    10 SCM

    11 SCM

    12

    (Grading System)

  • 73

    (FULLFLEX)

    OIS303

    Course Description 1. IT ? 2. IT ? 3. IT ()?

    Prerequisite

    Required Textbook

    Topic and Reading Assignment (Topics) (Reading Assignment)

    1 IT

    2 : NTT DoCoMo Mobile FeliCa

    3 e

    4 : Amazon.com

    5 Web 2.0

    6 : Google

    7

    8 : 7-Eleven Japan

    9 IT

    10 : Southwest Airlines

    11 IT

    12 : The Information Technology System that Couldnt Deliver

    (Grading System)

    40% 60% (30% x 2 )

    Carl Shapiro, Hal R. Varian Information Rules: A Strategic Guide to the Network Economy Harvard Business School Press $38.00

    Jeanne W. Ross, Peter Weill, David Robertson

    Enterprise Architecture As Strategy: Creating a Foundation for Business Execution

    Harvard Business School Press $35.00

  • 74

    (FULLFLEX)

    OIS304

    Course Description

    SCM DCM

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 JANEANUPCNW-7

    3 SCM

    4

    5

    6 SCM DCM

    7 DCM

    8 JIT TC

    9

    10

    11

    12

    (Grading System)

    6040

  • 75

    (FULLFLEX)

    OIS305

    Course Description

    1980 10 1990

    Prerequisite

    I

    Required Textbook

    BP 2400

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 TQM

    3

    4

    5 Creative Dynamic Group Method

    6 QC

    7

    8 CDGM

    9 CDGM

    10

    11

    12

    (Grading System)

    Creative Dynamic Group Method

  • 76

    (FULLFLEX)

    OIS306

    Course Description

    1 2 3 4 4 IT

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 M&A /

    2

    3

    4

    5 2

    6

    7 3

    8

    9

    10

    11 3

    12

    5

    (Grading System)

    5 5 50/50

  • 77

    (FULLFLEX)

    OIS307

    Course Description

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7 IP

    8

    9 TCP UDP

    10

    11

    12

    (Grading System)

    6040%

    P2P/ TCP/IP

  • 78

    (FULLFLEX)

    OIS308

    Course Description

    POS Microsoft Office (Excel, Access, PowerPoint) SPSS Web2008 12 2

    Prerequisite

    Microsoft Office (Excel, PowerPoint) PC

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3 OLAP

    4 (1)

    5 (2)

    6

    7

    8

    9 1

    10 2

    11 3

    12

    (Grading System)

    SPSS1

    SPSS2

    2,835

    2,835

  • 79

    (FULLFLEX)

    OIS309

    Course Description

    ISO/IEC27001ISMS ISO/IRC15408 IT

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5 ISMSISO/IEC27001

    6 ISMSISO/IEC27001

    7 ISO/IEC15408)

    8 ISO/IEC15408)

    9 IT

    10 IT

    11 IT

    12

    (Grading System)

    (50)(20)(30%)

  • 80

    (FULLFLEX)

    OIS310

    Course Description

    Web Web

    Prerequisite

    Web Web

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 HTML

    3

    4 Web

    5 Web

    6 cookie

    7 Web2.0 (RSS, Podcast, SMS, CGM)

    8

    9 (CMS)

    10 Web

    11

    12

    (Grading System)

    Web

    Web 2400

  • 81

    (FULLFLEX)

    OIS311 IT

    Course Description

    IT IT

    OSSEU

    Prerequisite

    IT IT A4 12

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4

    5

    6

    7 OSS

    8 OSS

    9 OSS

    10 OSS

    11

    12

    (Grading System)

    2

  • 82

    (FULLFLEX)

    501

    Course Description

    ()(CMU)Web 4 70CMU CMUMBA

    Prerequisite

    III 20

    Required Textbook

    Web

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    4

    5 Strategic Plan, Marketing Plan

    6 Strategic Plan 1 Marketing Plan

    CMU Web

    7 2 2 3

    8

    9

    (Grading System)

    I Strategic Plan, Marketing Plan II CMU III

  • 83

    (FULLFLEX)

    502

    Course Description

    LANFAST1

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 B01

    2 B01, B02

    3 B03

    4 B04

    5 B04 CA0 B04CA0

    6 CA0

    7 CA0 CA1 CA0CA1

    8 CA1

    9 RE1

    10 RE2

    11 RE3

    12 RE3 RE3

    (Grading System)

    60% 40%

    3 \5,400

  • 84

    (FULLFLEX)

    502

    Course Description

    LAN

    FAST2

    Prerequisite

    FAST1 Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 OP1OP2

    3 OP1OP2OP3 OP1OP2OP3

    4

    5 OP3

    6 OP3ST1 OP3ST1

    7 ST1

    8 ST1XR1 ST1XR1

    9

    10 XR1

    11 XR1

    12

    (Grading System)

    30% 20% 50%

    John Hull Option Futures, and Other Derivatives

    (Sixth Edition)

    Prentice Hall

    International

  • 85

    (FULLFLEX)

    503

    Course Description

    e-e- IT IT

    Prerequisite

    OIS301 OIS302 2008

    Required Textbook

    Web

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2 Stage1 I4

    3 Stage1

    4 Stage1

    5 Stage1 to-be

    6 Stage1 Stage2

    7 Stage2 1 Web Web

    8 Stage2 Web

    9 Stage2

    10 Stage2

    11 Stage2

    12 Stage2

    (Grading System)

  • 86

    (FULLFLEX)

    503

    Course Description

    I4Electronics B2C WebEDI Web SEO/SEM Web

    Prerequisite

    OIS301 OIS302 2008

    Required Textbook

    Web

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1 Stage2

    2 Stage3 SCM

    3 Stage3

    4 Stage3 I

    5 Stage3 IIWebEDI

    6 Stage3 IIIWeb

    7 Stage3

    8 Stage4

    9 Stage4 SEOSEM

    10 Stage4

    11 Stage4

    12 Stage4

    1

    (Grading System)

  • 87

    (FULLFLEX)

    504

    Course Description

    Prerequisite

    Required Textbook

    Topic and Reading Assignment

    (Topics) (Reading Assignment)

    1

    2

    3

    4 POET SYSTEM

    5 POET SYSTEM

    6

    7

    8

    9

    10

    11 1

    12

    FIX

    (Grading System)

  • 88

    (FULLFLEX)

    505

    Course Description

    ( 30-50 ( 3 )

    Prerequisite

    Required Textbook

    IT

    Topic and Reading Assignment

    (Topics)

    4

    5

    6

    7

    (8)

    9

    10

    11

    12

    1

    (Grading System)

    60 20 20

    101

    999 1300 2900

  • 89