2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white...
Transcript of 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white...
![Page 1: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/1.jpg)
2008 International Off-AirBrand Guidelines
![Page 2: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/2.jpg)
Logo
![Page 3: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/3.jpg)
Logo on whiteLogo on black
Logo
![Page 4: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/4.jpg)
Logo / Hero Colour
Trademark symbol must always be present
Minimum height 8mm
COLOUR - PMS 375
R - 145G - 212B - 0
C - 47M - 0Y - 100K - 0
![Page 5: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/5.jpg)
contents
toolkit ‘A’ line brand device
Logo
Logos on Black & White
Hero Logo
Logo Colours (on white)
Logo Colours (on black)
Colour Values
Exclusion Zones 1
Exclusion Zones 2
Colour Theory
Font Specification
1
2
3
4
5
6
7
8
9
10
‘A’ Line Strap Device
‘A’ Line Logo Rotation
‘A’ Line Strap Usage
Print Examples 1
Print Examples 2
Print Examples 3
Print Examples 4
Print Examples 5
Print Examples 6
Print Examples 7
Print Examples 8
Contacts
11
12
13
14
15
16
17
18
19
20
21
22
![Page 6: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/6.jpg)
Colour Logos
In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent. Please contact Lester Mordue to discuss any further colour requirements - [email protected]
![Page 7: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/7.jpg)
Colour Logos
In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent. Please contact Lester Mordue to discuss any further colour requirements - [email protected]
![Page 8: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/8.jpg)
![Page 9: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/9.jpg)
Exclusion ZonesNO type should be within these areaswith the exception of website details [as shown]
discoverytv.comdiscoverytv.comdiscoverytv.com
Preferred Exclusion Zonee.g. Billboard, Press ad, etc.
Exclusion Zone for applicationsinvolving limited spacee.g. Web banners, Skyscrapers, etc.
![Page 10: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/10.jpg)
What not to do
discoverytv.com discoverytv.com
discoverytv.com discoverytv.com
no type hereno type
here
no type here
no type here
![Page 11: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/11.jpg)
Colour
sadness / purity / power / health / joy / healing / understanding /integrity / romance / longing / safety / danger / wisdom / peace /
We have chosen our palette from the vast array of rich and wonderful colours within the animal kingdom. This wide pallete illustrates the diversity of the natural world.
Each colour can be used to enhance the emotional connection that ANIMAL PLANET seeks to find with its audience.
![Page 12: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/12.jpg)
‘A’ Line Strap Device
7.6
strap is cut at 7.6
![Page 13: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/13.jpg)
large logo is rotated at 7.6
7.6
‘A’ Line Logo Rotation
![Page 14: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/14.jpg)
discoverytv.com
‘A’ Line Strap Usage
![Page 15: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/15.jpg)
Print Examples
![Page 16: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/16.jpg)
Font ArialPrimary Font Arial Bold
Font Arial Bold
discoverytv.com
“The quick brown fox jumps over the lazy dog.”
![Page 17: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/17.jpg)
Print Examples
![Page 18: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/18.jpg)
Print Examples
![Page 19: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/19.jpg)
Print Examples
![Page 20: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/20.jpg)
Print Examples
![Page 21: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/21.jpg)
Print Examples
![Page 22: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/22.jpg)
Print Examples
![Page 23: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/23.jpg)
Print Examples
![Page 24: 2008 International Off-Air Brand Guidelines · Brand Guidelines. Logo. Logo on black Logo on white Logo. Logo / Hero Colour Trademark symbol must always be present Minimum height](https://reader034.fdocuments.net/reader034/viewer/2022042114/5ec07c3bf8a0ca08364c9a4e/html5/thumbnails/24.jpg)
Contacts
Lester Mordue, International Creative [email protected]
Douglas Lerner, International Marketing [email protected]
Sarah Wilson, International Production [email protected]