Working with the mediaWorking with the media

(TV, radio newspaper)(TV, radio newspaper)

Why work with the media?Why work with the media?

Reaches far more people than we Reaches far more people than we otherwise canotherwise can

Reaches key groups including Reaches key groups including politicians and young peoplepoliticians and young people

Can be the cheapest way to get our Can be the cheapest way to get our message outmessage out

Potential media activitiesPotential media activities

Write letter to newspaperWrite letter to newspaperWrite article for newspaperWrite article for newspaperOrganize an activity and invite the Organize an activity and invite the

media to cover itmedia to cover itGet yourself interviewed for Get yourself interviewed for

newspaper, TV or radionewspaper, TV or radioFind a celebrity to speak out and get Find a celebrity to speak out and get

media to cover itmedia to cover it

What doesn’t work…What doesn’t work…

Being passive!Being passive! Being boring!Being boring! Repeating old Repeating old

informationinformation Being disorganizedBeing disorganized Not planning aheadNot planning ahead Giving up at the Giving up at the

first failurefirst failure

What does work…What does work…

Planning aheadPlanning ahead Being activeBeing active Being creativeBeing creative Highlighting new Highlighting new

information/researcinformation/researchh

Enlisting friends to Enlisting friends to make contactsmake contacts

Being persistentBeing persistent

Group workGroup work

Group 1: write a short newspaper Group 1: write a short newspaper article highlighting your research article highlighting your research resultsresults

Tips: Start with the main point, keep Tips: Start with the main point, keep the least important information for lastthe least important information for last

Keep it interestingKeep it interestingDiscuss the solution as well as the Discuss the solution as well as the

problemproblem

Group workGroup work

Group 2: plan a short radio interviewGroup 2: plan a short radio interviewPrepare the questions from the Prepare the questions from the

interviewer and your answers, or a interviewer and your answers, or a skitskit

Keep it interestingKeep it interestingDiscuss the solution as well as the Discuss the solution as well as the

problemproblem

Group workGroup work

Group 3: Plan an activity that will Group 3: Plan an activity that will attract TV reportersattract TV reporters

Be specific: what you will do, where, Be specific: what you will do, where, with whom, how, why…with whom, how, why…

Explain briefly how you will contact the Explain briefly how you will contact the TVTV

Keep it interestingKeep it interestingDiscuss the solution as well as the Discuss the solution as well as the

problemproblem