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Audi Q5 hybrid quattro. 10 important facts.

ProductargumenterFor internal use only

Q5High-resolution data on CD-ROM available on request from week 24 via the Audi Distributionservice Order System (ADOS) at www.audi-distribution-service.com/ados under article number 149/1107.25.84.

AUDI AGInternational Advertising/CataloguesI/VM-2, I/VS-332Alexander Quiska85045 IngolstadtGermanyFax: +49 (0)8 41 89-3 86 62

June 2011

Subject to change.

The following facts will serve to convince your customers of the advantages of the first series full hybrid from Audi.

* Fuel consumption combined 6.9 l/100 km; CO₂ emissions combined 159 g/km.

Read more.The Audi Q5 hybrid quattro*: a new vehicle with new characteristics and new challenges for dealers. In order to best prepare you for the first series full hybrid from Audi, the product arguments are presented in slightly modified format.

Taking charge of tomorrow.

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Hybrid concept.

Customer/ utilisation profile.

Driving experi-ence.

Efficiency. Electrical driving character-istics.

The pioneer. New and important target group.

Powered-up performance.

Utilise potential. Driving without CO2 emissions.

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The top arguments in overview.

Display concept.

Hybrid technol-ogy.

Everyday suitability.

Checklist for vehicle presenta-tion.

Checklist for test drive.

Clearly laid out and intuitive.

Innovations. Don’t do withoutanything.

Convincewith quality.

Specialrequirements.

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1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

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Hybrid concept.

* “International Engine of the Year” five times in succession. Source: www.ukipme.com/engineoftheyear.

The pioneer. The Audi Q5 hybrid quattro is the first, and so far the only, full hybrid SUV in the premium B segment: • the next logical step in implementation of the long-term efficiency strategy • consciouslyselectedpointintime:increasinginterestinenvironmentally

friendly, efficient technologies and readiness to invest money in these • more driving pleasure and dynamism with lower consumption in the

standard cycle • lower CO2 emissions than all other current models of the Audi Q5, but also

a real performance SUV: when top performance is demanded, it also calls on corresponding fuel reserves

The top performer. The Audi Q5 is the basis for the future-orientated combination of electric motor and internal combustion engine from Audi, the Audi Q5 hybrid quattro: • representedonthemarketworldwide • oneofthemostsuccessfulpremiumSUVsinitssegment • prize-winningenginetechnology*withthe2.0lTFSIengineincombi- nation with the successful quattro drive

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Customer/ utilisation profile.

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New and importanttarget group. The Audi Q5 hybrid quattro is enormously versatile: especially in city traffic it proves itself to be e.g. environmentally friendly, whilst on country roads and motorways it is powerful. So it is even more impor- tant to know how each individual customer uses their vehicle – so that they can take full advantage of its strengths.

The potential Audi Q5 hybrid quattro customer … • … ishighlyeducatedandhasagreatdegreeoftechnicalaffinity. • … isveryinterestedinalternativedrivetechnologies. • …enjoysdrivingfullhybridvehicles. • … ispreparedtodrivesensiblyandtoadapthisdrivingstyletothe

hybrid characteristics to exploit the full efficiency potential.

• …experiencesefficiencyprimarilyincitytraffic,anddynamismmostlikely on the motorway.

• … ismindfulofhisowncarbonfootprint,whichiswhyheischoosingthe Audi Q5 with the lowest CO2 emissions.

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Driving experience.

Powered-up performance. With the Audi Q5 hybrid quattro, customers discover driving characteris-tics that were not possible with conventional drives. And each of these has its particular allure:

• Boosting:dynamismfromthecombinedoutputoftheinternalcom- bustion engine and the electric motor

• expandedstart-stopfunction:theinternalcombustionengineshutsdown in deceleration phases up to 160 km/h

• Recuperation:useoftheelectricmotorasageneratortochargethebattery in deceleration and braking phases

• Electricdrive:purelyelectricdrivingmeansdrivingwithabsolutelynoCO2 emissions

• Forthefirsttime,thecharacteristicsofthequattro®permanentall-wheel drive system can be experienced in purely electrical driving mode.

The Audi Q5 hybrid quattro delivers impressive performance: • Acceleration0to100km/hin7.1s • Elasticity80to120km/hin5.9s

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Efficiency. Utilise potential. In the Audi Q5 hybrid quattro, efficiency relates to more than just the hybrid components. It includes the whole vehicle:

• TheAudiQ5hybridquattroistheAudiQ5withquattrodrivewith… • … the lowest CO2 values: 159 g/km combined. • … the lowest consumption of all automatic variants. • … the highest torque of all petrol models: 480 Nm*. • lightweightconstructionpartlycompensatesfortheadditionalweight

of the hybrid components • improvedenergyrecoveryandhencefurtherrecuperationleadstoin- creased use of the electric drive • electromechanical power steering saves weight and contributes towards

fuel saving • start-stopfunctionforexpandedshut-downoftheinternalcombustion

enginewhenintrafficlightphases,trafficanddecelerationphasesupto 160 km/h

• improvedaerodynamics:trimloweredby25mm**and19-inchcastaluminium wheels in 10-arm turbine design (hybrid design)

* for a short time. ** lowered trim height not for Russia, China, North America.

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Electrical driving characteristics.

Driving without CO2 emissions. The electric drive of the Audi Q5 hybrid quattro makes a whole new driving experience possible: silent starting will fascinate your customers just as much as the almost silent and emission-free driving:

• electricdrivingupto100km/hwhentheelectricdriveisinEVmode • electricdrivinguptoarangeof3km(ataconstant60km/h) • drivingwithabsolutelynoCO2 emissions • electricmotorprovidesapeakoutputof40kW*andmaximumtorque

of 210 Nm* even at low speeds

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* for a short time.

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Display concept. Clearly laid out and intuitive. The Audi Q5 hybrid quattro visualises the new driving experience with a new display concept. Power meter and energy flow display show the current function of the hybrid drive in a clearly comprehensible manner:

• Withitsclearsubdivisions,thepowermeterconvenientlyinformsthedriver of the current driving status.

• Theanimatedpresentationoftheenergyflowdisplayvisualisesthe current operating status of the hybrid drive and can be intuitively understood.

• Withitsclearly-arrangedbardisplay,theconsumptionread-outintheMMI display delivers more than existing displays and also integrates the recuperation quantity.

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Hybrid technology.

Innovations. The Audi Q5 hybrid quattro. Its centrepiece: a modern lithium ion battery as energy storage medium:

• Fullhybrid:lowerCO2 emissions in the standard cycle than comparable four-cylinderdieselvehicles(e.g.AudiQ52.0TDIquattro125kW

[170 PS]) • Oneofthefirstfullhybridswithhighlymodernlithiumionbattery

technology: • Weight:36.7kg(significantlylessthancomparablenickelmetal

hydride batteries) • Energy density: about twice as high as widely-used nickel metal

hydride batteries • no memory effect: durable technology • highenergyefficiency:lowerinternalresistancethannickelmetal

hydride batteries • low space requirements: the usual generous available space • Single-shaft parallel hybrid: high degree of effectiveness with low weight

due to electric motor integrated into the drive train • 8-speedtiptronichybridtransmission:integrationoftheentirehybrid

module with the same space requirements as a conventional 8-speed tiptronic

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Everyday suitability.

Don’t do without anything. At Audi, hybrid does not mean doing without the strengths that you are accustomed to, but rather it means gaining new ones. This is especially the case with regard to everyday suitability.

• maximumtowingcapacityremainsatthehighleveloftheAudiQ5thatyou are accustomed to (2,000 kg at a 12 % incline)

• convenient 12V starting aid option via jump leads (not possible with e. g. Lexus RX 450h and Toyota Prius)

• rear seat bench plus as standard for even more comfort and functionality • only80llessluggagespacethanintheconventionalAudiQ5:onlythe

storage space under the luggage compartment floor is omitted. The battery is located here.

• Subtledifferentiationviaunmistakabledetails: • exterior colour Arctic Silver metallic (exclusive) • hybrid logos on the tailgate, engine cover, door sill trims and wings • exclusive 19-inch cast aluminium wheels in 10-arm turbine design (hybrid design)

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Checklist for vehi- cle presentation.

Convince with quality. Even before the test drive, the Audi Q5 hybrid quattro has many impressive details to offer. An intensive vehicle viewing will demonstrate to your customers the difference between a full hybrid and vehicles with an internal combustion engine, and will present numerous opportunities for convincing prospective buyers of its qualities: • presentdifferentiationfeatures(hybridbadges,etc.) • demonstrateandexplainhybrid-specificcontrols:powermeter,energy

flowdisplay,etc. • explainthestandardMMI®navigationpluswithenergydisplay • presenttheluggagecompartment:demonstratethathardlyanyspace

is lost in spite of the battery • pointoutthelithiumionbattery • allayfearsofabreakdown:jumpstartingwitha12Vbatteryispossible • point out the high voltage circuit and give corresponding safety infor-

mation

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Checklist test drive.

Special requirements. The Audi Q5 hybrid quattro offers many innovations, not only in its drive but also in its operation and driving experience. To ensure that the customer can understand its full potential, please take the following into account during the test drive:

• Choose a suitable route that allows the prospective customer to experience the character of the Audi Q5 hybrid quattro:• for purely electric driving: drive-off situation, 30 km/h

speedlimitzone• forthestart-stopsystem:citytraffic• forbrakingrecuperation:approachingaredtrafficlight• for boosting: acceleration situation• for deceleration recuperation: main road

• During the preliminary conversation, familiarise the cus- tomer with the concept of the Audi Q5 hybrid quattro.

• Explainthepowermeterandenergyflowdisplay. • Explain how to operate the most important hybrid

functions. Actively demonstrate the particularly future-orientated way of driving (braking behaviour for re- cuperation, etc.).

• Allow your customer to take an accompanied test drive.

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In the side mirror.

Hybrid vehicles. im Überblick.

A segment B segment C segment D segment

Audi Audi Q5 hybrid quattro

BMW BMW ActiveHybrid X6

BMW ActiveHybrid 7

Lexus Lexus CT 200h Lexus GS 450hLexus RX 450h

Lexus LS 600h

Mercedes-Benz

ML 450 Hybrid* Mercedes-BenzS400 Hybrid

Porsche Porsche Cayenne S Hybrid

VW VWTouaregHybrid

* not available worldwide (exclusively as leased vehicle in the USA).