Research

Joe Cole

Existing Product

This epic picture was made by creative studio for Rome 2

The picture has a gold glow to it like a fire

It has the main character in the centre when the war and destruction in back ground, I am interested in using a lone hero in my images

It has a massive army in background to show the tone and theme

From the background it looks like the Punic war as there are images and things that are linked with it The image

also has some black smoke to emphasise the fire in the city

They might be interested about it because of the history factor, also its very dark and dramatic image that intrigues the viewer

Existing Product The colour are very natural as it has a lot of earth greens and earthy browns and the sea looks very natural

you can see the location is the battle of thermopile were the Greeks battled the Persian army and the dress is historically accurate

The lighting is very natural DCF as the sun is a bit of to the side out of shot so the guy who made this made huge shadows that looked very natural as they weren’t just black but a dark shade

I love how it shows the hopelessness of the conflict as there are thousands of men lost in battle

The viewer cant help but be feel the power and effort given byThe Greek army holding back the Persian troops

This is of an epic battle and my Audience is men between 15-45This age group are interested in Conflict, Battles & war themes.

I am wanting to use a epic battle scene in my image

Existing Product

The location is the battle of waterloo and as you can see it is a big field

The scene is the grand charge that happened at the battle of waterloo

it inspires people and makes them feel the power of a full on charge of horses as these men rode out for king and country At the back off the picture the

horses have a dust affect to show the power of the charge

One thing that you can see is the red of the British uniforms

My audience would be interested in this as it is a Large scale battle and it looks like a critical momentIn history (appeals to socially conscious A & B types)

I want to use the same dramatic energy in my image to give it a powerfulfeel

Existing Product

Photograph of Soldiers going over the top from their trenches on the front line in First World War

The lighting is natural as this is taken from a photograph taken during battle

soldiers going ‘over the top’ and into battle in uniform with their weapons

Gives the viewer the realisation of how Cold, bleak and unforgiving war is as mostFirst world war soldiers in the trenches died Once they had left the safety of the trenches

The historic picture would appeal to my audience because of its historic and Dramatic quality. Many video Games that Target my Audience use are war based.

I want to use a thoughtProvoking image like This in my image as theseMen are charging to theirdeath

Existing Product

Actual Modern Battle Scene in Vietnam, colour photograph, shows how battles are now being fought on land and in the air

I want to use an image that is as dynamic, the dust flying in the image adds to the dramatic effect as the soldiers rush To the helicopters to either fight or to be rescued

No effects have been Used as this is a realsituation

My target audience would be interested in this image because it dramatic as it captures the urgency and danger they are in.

Vietnam raisedMany ethical Questions thatWould appeal to my socially Conscious Type Aaudience

I like the helicopters in this image as I would like to use some in my images

Existing ProductI find the film Sin City and theArtwork createdvery inspiring and likeThe comic book styleThat is used in these Posters. I like the wayThey seem to have Rotoscoped the image on the left and made It look very strippedback and graphic.I like the right hand image and the use of the white speckled overlay which gives theimage a graphic dynamic look. I also like the use of bold red in the text.This type of strong Image is what I want totry using in my images as I feel this graphicnovel style will appeal to my audience of menBetween 15-45.

I want to use a graphic stripped back style in my images I want to try use the spray tool or over Overlays on my image

Existing Product

I also find the style of the film 300 very inspiringAnd want to use the dynamic style as seen in both Images. I also want to create some bold heroic single Figure Images and some epic battle scenes. TheColours used in these images are very atmospheric And the use of red again is very powerful.

The scenes of heroic battles and conflict will are the type of entertainment my audienceWill appreciate as its similar to video game art & graphic novels preferred by men

I want to use a similar setting and theme of these images also use armour

Existing Product

Both of these images are anti war postersproduced in a very graphic way. I would like my work to be thought provoking andoffer the viewer astriking image that shows the destructivenature of war as in the left hand image. I like the clever use of the soldier turning into doves implying peace and maybe the soldiers death in the right hand image.Both of these images use an interesting idea to convey their message which I would like to do.

Graphic stylised image using strong no frills text (below). The Black & White palletteadds to the stark feel of a nuclear winter which is a style I want to use in my image

These images will appeal to my audience of bothSocially conscious type A and B. I want to use a clever War message in my image if possible

Research Analysis• What common features do the researched products

have?– There all about wars and battles and have people engaged in

the fight for victory. They all contain a sense of movement, action and drama.

• What aspects of the research will you include within your on work?I want my work to contain a feeling that battles have taken place across the ages and will probably continue to as wars evolve but the human cost is always the same. I also want to convey the power of battle and how they battles change history.

Questionnaire Analysis

Audience research

• Observation: 70% of the class is male 30% are female • What this says about my audience: there a lot of males that are going to view the work • How will your product appeal to this audience: I think that because the topic is around historical

battles that the audience of mainly men will be suitable and appropriate as generally men are more interested in Battles and conflict related topics. Whilst I think the theme of historical conflicts, their impact and repetition should appeal to both male and some females but I think that men will engage with it better as a concept.

• I think men will also be more engaged with the graphic almost comic book style images and message of ‘war never changes’ and enjoy the mixed up time periods that have been put together

Audience research

• Observation:0% are under 12 90% are 13-19 10% were over 20• What this says about my audience: This tells me that my audience will be mature enough to understand my

ideas and my message that ‘War never Changes’ • How will your product appeal to this audience: This will appeal to my audience because between the ages

of 13 and 19 people are starting to become more mature and politically aware. This means that they should have a view point on my piece of work as some may see the futility of war or realise that conflict will always be part of human existence. People under this age probably wouldn’t get this concept.

Audience research

• Observation: it is very 50/50 as the responses are mixed • What this says about my audience: they all have a different view and it

has created lots of different viewpoints and created discussion• How will your product appeal to this audience: I will do something to

include them all

Audience research

• Observation: 1 out of the 4 people understood what it meant by other • What this says about my audience: nothing but 1 person want me to

put all of the themes • How will your product appeal to this audience: I will add in all the

themes like one person said so it should appeal to the most people

Audience research

• Observation: 90%say that a message is important• What this says about my audience: this shows that most people care about the

message that the image shows and feel that this should be conveyed in my work • How will your product appeal to this audience: I will make a image that shows

off a message

Audience research

• Observation: the results are very mixed • What this says about my audience: it shows that people want a bunch of

meanings in it • How will your product appeal to this audience: I will try to add all of this

meanings using different ways to convey it. I can use colour style and image to hopefully correctly convey these meanings

Audience research

• Observation: most people think that there are so many ways for it to be useful

• What this says about my audience: they are very smart and politically aware • How will your product appeal to this audience: it should inspire them and

make them think.

Audience research

• Observation:70% of people want a better meaning • What this says about my audience: they care more about what it says

then how it looks • How will your product appeal to this audience: I will put the meaning

in front of what it looks like by making sure my images convey this

Interviews

Interview 1• Do you think that history is important• Yehesshhh because its important to teach younger people to erm errr

LEARN

• Do you think we can learn from our past to help with our future

• Doubtful from the current state of the world is in. people killing other people, bashing about religion talking that God is saying do this do that.

• Do you think that history repeat itself• Its possible. (war,war never changes)

•

Interview 1

• Observation: they have a lot of good opinions • What this says about my audience: they under

stand history and how important it is • How will your product appeal to this audience:

It will appeal because he seems to be interested in the subject and has given a interesting response to ‘can we learn from our past’

Interview 2• Do you think that history is important• Yes

• Do you think we can learn from our past to help with our future

• Yes. But sometimes people make the same mistake

• Do you think that history repeat itself (war,war never changes)

Yes

Interview 2

• Observation: the answers are very simple • What this says about my audience: this person

is very straight forward and with this mindset he has given very simple answers

• How will your product appeal to this audience: Yes because the idea whilst being an interesting one is very clear and simple to take on board.

Audience ProfileCategory Demographic Content to appeal to this audience

Age Range15-44 • More mature themes and concepts and

this age range will be interested in a modern fresh idea and image

Gendermale • Scenes of conflict, war and violence.

• Graphic, comic book style images

Psychographic Socially conscious type A and B

• This will appeal to both groups as the message can be interpreted in both a positive and negative way depending on your personal outlook on life

Social Status all classes (if they have the internet)

• The message is targeting all as the subject isn’t aimed at a specific social status as the message is open to everyone to as all social classes can be effected by conflict/war#

Research Evaluation

Research Evaluation• Give an overview of how you conducted your research. Discuss the strengths and weaknesses of each method

– Product ResearchI found the images online and used ones that I found inspiring, dramatic, cool or moving. I choose them because they conveyed my theme of historical battles and conflict through the ages. This gave me a huge amount of fantastic images to choose from but a weakness of this method is that many may be copyrighted.I could have also used the library and looked through books on war and art.– QuestionnairesI created an online questionnaire and asked the whole class to answer it. I could have asked better questions or offered more options for answers and made sure the questions gave a fuller response which would have helped be produce a better project through constructive answers. The strength in this is that I received my responses back quickly and it was sent to people who have knowledge in this field– InterviewsI picked two class members to answer my questionnaire. The strength is they understand the processes and would be helpful and honest with their opinions.I should have considered who I had picked and the detail they would have given in their answers as this would have helped me asses my success better or changes that needed to be made better . I should have also questioned more than two people as that would have given me a better broad based opinion.

Research Evaluation– What sort of a response did you get?

I got a positive response to my project, there were no negative comments but I did realise that my message needs to be clear to create a successful project.I also realised that my questions may have needed to be more open so I didn’t receive just yes or no answers as receiving more feedback can only be helpful in making my pieces of work better.

– How did you distribute your survey? Give an advantage and a disadvantage

I distributed my survey via survey monkey to my whole class. The disadvantage of this is that you get a biased view from class mates who may be influenced by our relationship to answer in a certain way. Another disadvantage is the limitations on the number of questions you can ask as you are only able to ask 10 questions, because of this the questions need to be really well thought out.The advantage to doing this is that is was easy to do and I received the feedback back quickly. Another advantage is that Im distributing the survey to people who understand what the work involves and can be helpful with their comments as they understand the processes being used and can give constructive criticism.