[2] An Entrepreneur & Market Place BEN 2010 TRI 52
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Transcript of [2] An Entrepreneur & Market Place BEN 2010 TRI 52
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BEN 2010:
Introduction to
Cyberpreneurship Intropreneur Studio 2012 1
* Lecture Week 2:
An Entrepreneur &
Market Place
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Intropreneur Studio 2012 2
*Do you know these BRAND?
1 2 3
45 6
7
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Intropreneur Studio 2012 3
* Why do you need to learn
ENTREPRENEURSHIP ?
GlobalizationNew
Generation
UnemploymentNew Market
Economy (Place)
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Intropreneur Studio 2012 4
Globalization
• The world has become flat…..
• The Power of 10 Flatteners
• Collapse of the Berlin Wall
• Netscape
• Workflow Software
• Uploading
• Outsourcing
• Off-shoring
• Supply –Chaining
• Insourcing
• In-forming
• The Steroids
• Big corporations suffers downsizing, relocating, winding-up
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Intropreneur Studio 2012 5
New Generation
• High expectation….
• Values quality of life
• Money, Family, Happiness
• Becoming New Lifestyle
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Intropreneur Studio 2012 6
Unemployment
• Uncertain economic condition/downturn..
• Recession…
• Less jobs available, Many job applicants..
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Intropreneur Studio 2012 7
New Market Economy
• Convergence of ICT..
• Blue Ocean Strategy
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Intropreneur Studio 2012 8
*MARKET ECONOMY
Definition of Economy
• Activities related to the production and distribution of goods and services in a particular geographic region
Definition of Market
• A public place where buyers and sellers make transactions, directly or via intermediaries.
Definition of Market Economy
• A transaction place of goods and services in particular geographic region
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Intropreneur Studio 20129
*
Larry Page & Sergey Brin Mark Zuckerberg
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Intropreneur Studio 2012 10
Mr. Joel Neoh
*Monash University, Bachelor of
Mechanical Engineering (Honours) &
Monash Scholarship holder
*Next generation entrepreneur
*2007- Winner of The Firm
*Founder and CEO of Groupon Malaysia
& Groupon Taiwan
*Groupon.com.my & Joelneoh.com
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Intropreneur Studio 2012 11
Mr Nik Shazwan Nik Azam*Managing Director of Ceriatone
Amplification Sdn Bhd
*Boutique tube guitar amp DIY company
*Academic Background: Bachelor. of Electrical Engineering
*Passionate in guitar & amplification
*Market place:
* US. Europe, Australia, Japan
* Initial capital: RM 200 K
*Motivation:
* Being able to supply musicians with the amplifier of their dreams.
www.ceriatone.com/
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Intropreneur Studio 2012 12
Pn Norliyana Mohamed
*Owner of Sigategi.com
*Largest online Bean Bag company in
Malaysia
*Learned how to produce Beanbag
from Youtube
*Using blog to promote and sell
*Since then venture into other
product like Kids Clothing, Ladies
Accessories etc.
sigategi.blogspot.com/
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Intropreneur Studio 2012 13
*Established in MMU Malacca
*Founders: 4 Engineering Students
*Signed MOU with Malacca State
Government
*Open up their own office at MITC
*http://www.facebook.com/pages/Asi
mo-Green-Wash/146614168745332
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Intropreneur Studio 2012 14
Mr Hasnizam Md Zaki &
Mr Azizul Latif
*Founded by MMU Alumnis
*Art & Design Related Business Activities
*Active in organising and promoting
events in KL
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Intropreneur Studio 2012 15
*
• “Entreprendre” = To undertake a role in a commercial activity
Origin of “Entrepreneur” Term
•An Organizer
•An Assembler
•A Change Agent
•An Innovator
•A Creator
Roles in Market Economy
Managing Risk
& Uncertainty
REWARD
Satisfaction
Money
Good Deed
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Intropreneur Studio 2012 16
*
Pull (Opportunity)
(Perceived Features)
Push (Necessity)
(Displacement Features)
Factors
Education Background
Family
Independence &
Flexibility
Role Models
Risk Taking
Creative
Low Salary
Job dissatisfaction
Unemployed
Being fired from job
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Intropreneur Studio 2012 17
*
Recognize & Exploit Commercial Opportunity
Ability to visualize the transformation (change) process A good reader of market environment
Creative & Innovative (Creating & Adding Value)
High Locus of Control
Resourceful
Passionate
Calculated Risk-taker
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Intropreneur Studio 2012 18
*
less expectation of lifetime employment in corporate
entrepreneurship very much a lifestyle
Collaborative & Tech Savvy
very agile (highly capable in performing task)
socially conscious,
focused on work/life balance
strive to create high-performing but fun workplaces.
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*
Intropreneur Studio 2012 19
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Intropreneur Studio 2012 25
*ENTREPRENEUR
QuestionsWhen there is a SPACE, there is an OPPORTUNITY
Who Identify that OPPORTUNITY?
Who Exploit that OPPORTUNITY?
How ENTREPRENEUR exploits that OPPORTUNITY?
Where ENTREPRENEUR exploits that opportunity?
Why ENTREPRENEUR exploits that opportunity?
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Intropreneur Studio 2012 26
*Any Questions???