Understanding Your Google Analytics.

Welcome To The Riveting World Of Google Analytics.

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First Things First.How Are We Going To Get Traffic To Analyze?

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The Greatest Thing Since….

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Meet Otto Rohwedder

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Ideas That Spread Win.- Seth Godin.

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Blogs That Spread Win.- Tom Jelneck.

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● Sliced Bread.● Inventions That Disrupt. (Tesla?)● Concepts / Points Of View. (Political Parties?)● Businesses. (Apple?)● The Government. (I’ll get back to you on that one…)● Bloggers (That’s You.) (New perspectives, new insight, new methods

of reaching a larger audience, etc.)

Ideas That Spread Win Here...

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● Be YOU, Be Unique.

● Have and share an amazing story.

● Connect AND Listen To WHO you need to connect with.

● Be Innovative.

● Stop talking about YOU.

● Start talking about ME.

● Start disrupting your particular blogosphere.

How Do Bloggers Become That Purple Cow?

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What happens when you’re remarkable?

● Traffic Increases.

● SEO Increases / Rankings Improve.

● People Talk About You.

● People Share Your ‘Stuff’.

● The Media Pays Attention.

● You Make Money.

● You Have Traffic To Analyze.

● You Win.@TomJelneck

The Riveting World Of Google Analytics.

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You Can’t Expect What You Don’t Inspect.

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The ABO Model Of Analytics.

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What You’re Probably Looking At Now...

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Traffic Sources.

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Landing Pages.

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Let’s Bounce.

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● Who's reading my content?

● Is my content generating engagement?

● Is anyone talking about my blog online? Social

Media, etc,?

● How much cashola / time is it really costing me to

run this blog?

So go ahead and ask yourself…

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Let’s Talk About Acquisition

Baby...

Visitor Acquisition

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Blog Subscribers VS. Blog Reach.

Visitor Acquisition

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Measure Subscription Rates With FeedBurner.

Visitor Acquisition

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Measuring Visitor Behavior.

Measuring Content Engagement.

# Of Post Visitors-----------------------------------------# Engagement Rate On Posts

The More Engagement, The More Remarkable.

Visitor Behavior

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Great Tool To Measure Site Engagement/ Behavior

Blog Metrics WordPress Plugin by Joost De Valk

If It’s Free, It’s For Me.

Visitor Behavior

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Ripple Caused By Your Blog As a Whole.

Use Google Search Console.

Visitor Behavior

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Visitor Behavior

Ripple Caused By Individual Posts.

Use a social media monitoring tool like MENTION to monitor mentions.

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Behavior / Cash Money.

You need to determine what it costs to run your blog and what your

opportunity costs are.

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Behavior / Cash Money.

Assign Some Dollar Amounts.

● Technology. What’s it cost to run your blog / site?

● How much is your time worth to run the blog / site?

● What is the opportunity cost associated with your

blog?

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Behavior / Cash Money.

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Behavior / Cash Money.

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Behavior / Cash Money.

Opportunity Cost: $100,000?

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Outcomes.

OUTCOMES: Why Does Your Blog Exist?

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● Cash Money?

● Influence?

● Education?

● Boredom?

● Passion?

● You’re On A Mission From God?

Outcomes.

Why Does Your Blog Exist?

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Outcomes.

What Is Your Goal?

● More Cash Money.

● More Followers?

● More Contact Forms Filled Out?

● More Affiliate Income?

● More Reach?

● More RSS Subscribers?

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Outcomes.

Assign An Economic Or Numerical Value To Each “Action”.

https://support.google.com/analytics/answer/1032415?hl=en@TomJelneck

Now What?

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Let’s Re-Cap

● Ideas That Spread, WIN.

● BE A Purple Cow & Remarkable Amongst Your Peers To GAIN Traffic.

● Always Be Inspecting.

● Pay Attention To Old School Metrics, BUT break tracking down to ABO.

● Define Your Blog Goals.

● Define Values For Blog Actions.

● Rinse & Repeat.

● HAVE FUN.

@TomJelneck

Thank You!

Get In Touch:

407-830-4550.@TomJelneckhttps://OnTargetDigitalMarketing.com

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