171774 WrkfrcFtrinf UK 3 - Accenture · startups can bridge the divide and drive benefits well...
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To learn more, please visit: www.accenture.com/DavidGoliath Or contact: [email protected] WHEN MEETS When culture gaps are managed properly, large organizations and startups can bridge the divide and drive benefits well beyond initial technological and market gains. Although UK startups and large organizations differ culturally in important ways: Cultural similarities are often far deeper and touch upon the organizations’ core values: Will David-Goliath culture gaps kill— or enhance—your collaboration? LARGE ORGANIZATIONS 34% 68% STARTUPS 60% 66% LARGE ORGANIZATIONS STARTUPS LARGE ORGANIZATIONS 44% 48% STARTUPS Risk taking 52% 78% LARGE ORGANIZATIONS STARTUPS Leaders are concerned about work-life balance 78% 44% LARGE ORGANIZATIONS STARTUPS Unrestricted by bureaucracies LARGE ORGANIZATIONS 74% 72% STARTUPS Customer centricity Attracting best people ROI dominates decision making Internal cultural gaps between the hierarchical layers in large UK organizations are often far greater than David-Goliath gaps. Staff are involved in defining the strategy THE MOST MIGHT BE HIDDEN 64% 32% LEADERS WORKERS Innovation at all levels LEADERS 71% 41% WORKERS Entrepreneurship 71% 32% LEADERS WORKERS WHAT TO DO? DEFINE YOUR COMMON GROUND Identify David-Goliath cultural similarities that will become the foundation for a successful collaboration. Assess the inevitable cultural differences so that workarounds can be developed to mitigate them. KNOW YOURSELF Leaders may initiate the David-Goliath collaboration, but it’s staffers who need to make it work. Map the cultural differences between your large company’s ranks and work on closing those gaps, as closer alignment will strengthen your chances of partnering success. BE PREPARED TO CHANGE YOUR DNA Identify parts of the startup’s culture, including desired behaviors and employee mindsets, that you want to adopt to increase your organization's competitiveness. Monitor the collaboration to ensure that any potential synergy between the two cultures is being realized. Methodology: Accenture Strategy conducted a study involving an online survey of 700 respondents, equally split between large organizations and startups, in Australia, Brazil, France, Germany, Italy, U.K. and U.S. The study explored the differences in culture between large organizations and startups, and was conducted in September 2016. Copyright © 2017 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. If you get the culture right, most of the other stuff—like great customer service, or building a great long-term brand, or passionate employees and customers— will happen naturally on its own. Tony Hsieh Founder and CEO, Zappos
Transcript of 171774 WrkfrcFtrinf UK 3 - Accenture · startups can bridge the divide and drive benefits well...
To learn more, please visit:www.accenture.com/DavidGoliathOr contact: [email protected]
WHEN MEETS
When culture gaps are managed properly, large organizations and startups can bridge the divide and drive benefits well beyond initial technological and market gains.
Although UK startups and large organizations di�er culturally in important ways:
Cultural similarities are often far deeper and touch upon the organizations’ core values:
Will David-Goliath culture gaps kill—or enhance—your collaboration?
LARGEORGANIZATIONS
34%68%
STARTUPS
60%66%
LARGEORGANIZATIONS
STARTUPSLARGEORGANIZATIONS
44%48%
STARTUPS
Risk taking
52%
78%
LARGEORGANIZATIONS
STARTUPS
Leaders are concerned about work-life balance
78%
44%
LARGEORGANIZATIONS
STARTUPS
Unrestricted by bureaucracies
LARGEORGANIZATIONS
74%72%
STARTUPS
Customer centricity Attracting best people ROI dominates decision making
Internal cultural gaps between the hierarchical layers in large UK organizations are often far greater than David-Goliath gaps.
Sta� are involved in defining the strategy
THE MOST MIGHT BE HIDDEN
64%32%
LEADERSWORKERS
Innovation at all levels
LEADERS
71%
41%
WORKERS
Entrepreneurship
71%
32%
LEADERSWORKERS
WHAT TO DO?
DEFINE YOUR COMMON GROUNDIdentify David-Goliath cultural similarities that will become the foundation for a successful collaboration. Assess the inevitable cultural di�erences so that workarounds can be developed to mitigate them.
KNOW YOURSELFLeaders may initiate the David-Goliath collaboration, but it’s sta�ers who need to make it work. Map the cultural di�erences between your large company’s ranks and work on closing those gaps, as closer alignment will strengthen your chances of partnering success.
BE PREPARED TO CHANGE YOUR DNAIdentify parts of the startup’s culture, including desired behaviors and employee mindsets, that you want to adopt to increase your organization's competitiveness. Monitor the collaboration to ensure that any potential synergy between the two cultures is being realized.
Methodology: Accenture Strategy conducted a study involving an online survey of 700 respondents,equally split between large organizations and startups, in Australia, Brazil, France, Germany, Italy, U.K. and U.S. The study explored the di�erences in culture between large organizations and startups, and was conducted in September 2016.
Copyright © 2017 Accenture. All rights reserved. Accenture, its logo, and High Performance Deliveredare trademarks of Accenture.
If you get the culture right, most of the other stu�—like great customer service, or building a great long-term brand, or passionate employees and customers— will happen naturally on its own.
Tony Hsieh Founder and CEO, Zappos
