Just-in-Time Marketing Organization – Infographic - Accenture · Title: Just-in-Time Marketing...
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Copyright © 2016 Accenture All rights reserved. 16-0237 Between September and November 2015, Accenture surveyed 532 chief marketing officers to quantify marketing inefficiencies and identify marketing attitudes and behaviors. We discovered some top tier marketers behave and operate differently to achieve greater rewards than their peers. <20% Fewer than 20% of the individuals that marketers reach are the right customers for the product or service on offer Just-in-time marketers have: Three characteristics of just-in-time marketers: Building the Just-in-Time Marketing Organization Research highlights the practices of effective marketing organizations JUST-IN-TIME MARKETING SETS SOME ORGANIZATIONS APART JUST-IN-TIME MARKETERS TEND TO GROW FASTER THAN THEIR PEERS JUST-IN-TIME MARKETERS BEHAVE AND OPERATE DIFFERENTLY % reporting greater than 26% 1-year growth Just-in-time marketers Everybody else % reporting greater than 26% 3-year growth Everybody else Just-in-time marketers More customer knowledge Leverage centers of excellence for digital and analytics skills 30% 10% 38% 12% VAST AMOUNTS OF MARKETING SPEND IS BEING WASTED Embed digital and analytics capabilities throughout the organization Independently choose or invest in IT solutions Greater marketing agility Better channel capabilities Everybody else 66% 26% Just-in-time marketers Everybody else 65% 44% Just-in-time marketers Everybody else 56% 14% Just-in-time marketers
Transcript of Just-in-Time Marketing Organization – Infographic - Accenture · Title: Just-in-Time Marketing...
Copyright © 2016 Accenture All rights reserved. 16-0237
Between September and November 2015, Accenture surveyed 532 chief marketing o�cers to quantify marketing ine�ciencies and identify marketing attitudes and behaviors. We discovered some top tier marketers behave and operate di�erently to achieve greater rewards than their peers.
<20% Fewer than 20% of the individuals that marketers reach are the right customers for the product or service on o�er
Just-in-time marketers have:
Three characteristics of just-in-time marketers:
Building the Just-in-Time Marketing OrganizationResearch highlights the practices of e�ective marketing organizations
JUST-IN-TIME MARKETING SETS SOME ORGANIZATIONS APART
JUST-IN-TIME MARKETERS TEND TO GROW FASTER THAN THEIR PEERS
JUST-IN-TIME MARKETERS BEHAVE AND OPERATE DIFFERENTLY
% reporting greater than 26% 1-year growth
Just-in-time marketers
Everybody else
% reporting greater than 26% 3-year growth
Everybody else
Just-in-time marketers
More customerknowledge
Leverage centers of excellence for digital
and analytics skills
30%
10%
38%
12%
VAST AMOUNTS OF MARKETING SPEND IS BEING WASTED
Embed digital and analyticscapabilities throughout
the organization
Independently chooseor invest in IT solutions
Greater marketingagility
Better channelcapabilities
Everybodyelse
66%
26%
Just-in-timemarketers
Everybodyelse
65%
44%
Just-in-timemarketers
Everybodyelse
56%
14%
Just-in-timemarketers
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