170103_Imagine FoodTech BCC_EN_short

Imagine FoodTech BCC Barcelona - San Sebastián 2017

In March 2017, 12 DREAMERS will take on an inspirational journey to create 4 disruptive innovation projects

to improve our food system.

They will work hard and receive mentoring from recognised experts in gastronomy, technology, design and business strategy.

The teams will present 4 innovative and functional prototypes at the Auditorium of the Basque Culinary Center in front of

a select audience and jury of experts, media and industry professionals.

<Inefficiency

& growth

By 2050 our global population will reach 9.6b people and consumer demands will change while with current production methods, we only get a yield of 30-35% of the land’s potential.

DietDiet related diseases like diabetes and heart disease are, by far, the biggest killers in the world.

$6.4 trillion industry

From food waste to agricultural supply chain, the 6.4tr food and drinks industry is truly ready for technology driven disruption and innovation.

Waste40% of the food we produce is thrown away before it even reaches the consumer

Imagine Food Tech Basque Culinary Center Barcelona - San Sebastián 2017

WHY IMAGINE FOOD TECH BCCThe Food ecosystem is ready for a revolution

Source: Y Food


4 FOOD TECH CHALLENGES

THE FUTURE SUPERMARKET THE FUTURE FARM

THE FUTURE KITCHEN THE FUTURE RESTAURANT


THE FUTURE FARM


THE FUTURE SUPERMARKET


THE FUTURE KITCHEN


THE FUTURE RESTAURANT


CREATIVE chef, designers,

UX experts, artists

BUSINESS entrepreneurs,

MBAs, strategists

TECH hard+software

engineers, developers

+ +

3 COMPLIMENTARY SKILL SETS IN EACH TEAM

12 DREAMERS WORKING ON 4 CHALLENGES


Prototype to develop

Reframe the problem

Idea generation

Value Proposition

Sell the project

Convergence ConvergenceDivergence Divergence

LOMBARD METHODOLOGY 4 PHASESThe straight line is the shortest but also the least creative.

Internationally certified Creative Innovation Method designed by Imagine Creativity Center.

Based on radical learning and the principales of entrepreneurship and disruptive innovation adopted from high growth companies in Silicon Valley.


12

3

4

FOOD TECH INNOVATION JOURNEYBarcelona - San Sebastián 2017


Celler de Can Roca · Fundació Alicia Cala Montjoi · Ciudad Agroalimentaria Tudela

Beaz Bizkaia · Arzumendi · Guggenheim Mondragon Unibertsitatea BBF · Mugaritz

Gaztelugatxe · Basque Culinary CenterVan Van Market · Coocció · Makers Of Barcelona · Pier 01 Barcelona

Nu4Mat · Parque Eólico de Navarra · Aires de Bárdenas · EADA Campus Collbató · Comunidad Foral de Navarra


FINAL EVENT AT THE AUDITORIUM OF THE BCCBarcelona - San Sebastián 2017

24 de Marzo 2017

The teams present functional prototypes in the BCC Auditorium to investors, media, sponsors and professional audience at the end of the journey, The Final Event.

Final event at BCC


How to participate in Imagine Food Tech BCC and solve our food system?

SPONSOR A CHALLENGE


MAIN SPONSOR 30.000€

- Definition of the challenge. - One team working full time - Participation of 1 DREAMER from the

company - A project ready to be activated at the end

of the program. - Valuable learnings + documentation

generated during the trip - All expenses included

Challenge a team of 3 DREAMERS to generate a project that solves a key business issue

SPONSOR A DREAMER


DREAMER SPONSOR 5.000€

Participate with 1 DREAMER in the journey from Barcelona to San Sebastián.

- Sponsorship of 1 DREAMER from the company

- Design of internal talent competition

- Learning and transformational experience

- All expenses included


A disruptive innovation project

WHY PARTICIPATE?

Discovering talent

Thought leadership and PR

Startup culture

An innovative team of 3 DREAMERS, plus mentors and experts working exclusively on a viable, innovative project for each sponsor

Position your company as part of the startup and innovation ecosystem to attract the best talent.

Learn from startup methodologies: design thinking, lean and agile to install at the heart of the company’s innovation culture

Full documentation of the innovation process, content generation and presentation of the projects and prototypes at events with media and industry experts.

Cecilia ThamDesign, technology and Open Innovation Strategist. Harvard Innovation Lab & Product Strategy, Expert at Google Developers Group, Harvard University, Graduate School of Design

Adela BalderasDirector Master in Restaurant Innovation and Management at BCC. Vicepresident Customer Experience Comision. Master in Entrepreneurship and Management Universidad del País Vasco EHU/UPV


STAFF & MENTORS

Jon EtxeberriaCulinary Action! Basque Culinary Center Co-founder Baiba the kitchen. Entrepreneur. Investor. Gastronomy lover.

Víctor FortunadoFood Tech Creative Director. Founder of Cookbooth & NextChef. Staff Imagine Silicon Valley 2012

Angelika BlendstrupFounding Venture Partner, Chief Entrepreneur Evangelist, SV LATAM Fund, International Exec Coach, mentor@500startups

Malwine SteinbockFood Tech InnovatorFounder of Cookbooth & NextChef Dreamer Imagine Silicon Valley 2014

Xavier VerdaguerSerial Entrepreneur based in Silicon Valley Stanford University, UPCFounder of TMT Factory & Innovalley. Founder of Imagine Creativity Center.

Nacho de Juan CreixDirector Creativo Ejecutivo TL3 // NU4MAT. Imagineer. Creative entrepreneur and innovator.

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WHAT IS BASQUE CULINARY CENTER?


MAIN PARTNERS IN PREVIOUS EDITIONS

DREAMER SPONSOR 5.000€

- Participación en un reto. - Selección de talento e iniciativas en la

compañía - Aprendizaje y experiencia transformadora

Participación en el programa a través de la esponsorización de 1 Dreamer

www.imagine.cc

www.imagine.cc/foodtech/2017

Challenge: To change de relationship citizens have with water

Solution: Interactive device with IoT sensors that enable to control the uses of water and manage household chores.

Model: Spin-off of Agbar (Multinational working with water in 25 countries with 25 million users) led and co-founded by 3 Dreamers of Imagine. Investment of 300 K eur. and incubation at Startup Bootcamp. + info: www.oasys.io

Sponsored by:

SUCCESS CASES OF IMAGINE


Sponsored by:

Challenge: The tangibilization of brand Banco Sabadell in households through new services

Solution: Interactive digital Piggy bank for families to use associated with an app through which members of a family can create dreams, visualize and make contributions to each of the dreams.

Model: Intrapreneurship through Josep Maria Guiu Dreamer with the first pilot launching with 50 units developed by Imagine Lab & 5 Dreamers at this phase. + info: https://cubs.bancsabadell.com/


Sponsored by:

Challenge: Help remove de feeling of solitude of the elderly

Solution: Application which enables to create communication networks between the elderly (tablet) and their trust circle (people they know they can trust) (Mobile App)

Milestones: This project has been awarded 5 million dollars by the Bloomber Philantropies and the Barcelona City Hall has invested 10 millions euros for a first deployment of 20,000 elders of the city of Barcelona. demo: https://vimeo.com/101271199


Sponsored by:

Challenge: New types of insurance for the upcoming sharing economy

Solution: Wesura, we platform for the provision of group insurances based on risk sharing

Milestones: Grupo Sura has invested 1 million dollar in the prototype created in Imagine and the dreamer sponsored by Sura that participated in Imagine is now leading the project inside SURA .+ info: www.wesura.com

Documentary Imagine Silicon Valley 2013: https://www.youtube.com/watch?v=oXC8Kh7B0p4

Summary Imagine Silicon Valley 2013: http://vimeo.com/73799219

Teaser Imagine Express 2014: http://vimeo.com/89696150

Summary Imagine Silicon Valley 2012 : https://vimeo.com/48012919

Project “Incrediball.org” Imagine SV 2012 : https://vimeo.com/47158039

Warm-up weekend Imagine Silicon Valley 2012 : https://vimeo.com/44776786

Summary Imagine Silicon Valley 2011 : https://vimeo.com/29998008

“Reflexiones Dreamers” Imagine SV 2011 : https://vimeo.com/28290159

Imagine Express 2015: https://www.youtube.com/watch?v=-kW1Zl8BVw4

Imagine Express 2015 National News: http://www.rtve.es/alacarta/videos/linformatiu/infmigdia-20150227-1353/3018116/

+ videos at: https://vimeo.com/imaginecc

VIDEOS

170103_Imagine FoodTech BCC_EN_short

Documents

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