1515 inverted innovation
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Transcript of 1515 inverted innovation
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www.globalnpsolutions.com/idea-incubator/
1 Idea Insights from GNPS
Inverted InnovationPart 4 of 4
Episode 15-15
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www.globalnpsolutions.com/idea-incubator/
2 Idea Insights from GNPS
Introduction
• Everything we do builds on relationships and partnerships
• The Grinch couldn’t steal Christmas because the Whos had a partnership that allowed them to celebrate together
• Partnerships are important in delivering the value chain within innovation and new product development (NPD)
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3 Idea Insights from GNPS
Recap Innovation Models
• Traditional Innovation• Who are existing customers?• Why do they prefer us?• What products do we make for them?
• Inverted Innovation• What is our business?• Why can we be successful?• Who are necessary partners?
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www.globalnpsolutions.com/idea-incubator/
4 Idea Insights from GNPS
Partners in the Value Chain
• Economic systems require many partners to deliver value• It’s a lot more work to grow the vegetables for a salad than to buy
them!• Every partner in the value chain performs optimally • Alliance agents do the work for which they are best designed
• New products require partners to get to market• Vendors• Distributors• Manufacturing partners
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www.globalnpsolutions.com/idea-incubator/
5 Idea Insights from GNPS
Examples of “Who”
• Apple recognized need for buy-in from producers and musicians• Needed support throughout the value chain to make iPod successful
• NPD team must identify key stakeholders
• Michelin’s run-flat tire failed to identify ALL partners in the value chain• Service stations could not handle the new tire design
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www.globalnpsolutions.com/idea-incubator/
6 Idea Insights from GNPS
For More Information
• See the full post at the Idea Incubator Blog• www.globalnpsolutions.com/idea-incubator/• Free registration
• Contact me!• 1-281-280-8717• [email protected]• 2323 Clear Lake City Blvd., #180-177 Houston, TX 77062
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