15 Fresh Fall Ideas for Filling your PipelineStay Top of Mind During Fall and Winter

Host: Courtney ParhamTrainer

The Plan for Today…

• Weathering the peaks and valleys

• Community Events

• Seasonal Marketing

• Burrr…it’s cold outside

• How to Make it Actionable

Weathering the Peaks and Valleys

Weathering Peaks and Valleys

“In the past 15 years, the average decline has been 16.4 percent. - Lawrence Yun, PhD., Chief Economist and Senior Vice President on September 2, 2014

Creating Mind Share

• Mind share- relates generally to the development of consumer awareness or popularity.

Are They Thinking of You?!

Community EventsCreating a Local Brand

1. It’s Time to Party!

Host a sponsored tailgate or watch party

Encourage attendees to drop their information!

2. Rock the Vote!

• Volunteer your office or business as a polling place or voter registration

• Every new registered voter can enter to win a prize!

3.Friday Night Lights!

Leverage the local school teams and sporting events

Basketball, Soccer, Football

4.Moving Up or Out?!

• Garage, Estate or Moving Sales? Hit them up!

• Sales like these indicate that the home owner is prepping for a sale and might need an agent

5.Autumn Equinox Party

Welcome the season by hosting an open house or block party!

Instant Replay!

1. It’s Time to Party

2. Rock the Vote

3. Friday Night Lights

4. Moving Up or Out?!

5. Autumn Equinox Party

Seasonal MarketingTis the Season to Give

6.Sponsor or Volunteer at a Seasonal Event

• Coat or canned food drive

• Serve spiced cider or cookies to encourage people to stay a bit

7.Holiday Greetings

Great time to drop off a

quick seasonal gift!

8. Drop by Season

Don’t forget to add business cards!

9. Bob’s Corn Maze and Pumpkin Patch

• Talk to local event coordinators to see if you can get an exclusive discount code

• Win a trip to the pumpkin patch or corn maze

10. Are you prepared?

Create a guide or checklist how local homeowners can prep their homes for fall and winter

Include information from trusted vendors

Recap!

• Seasonal marketing, use the season change to influence the way you get in touch and keep in touch with contacts and clients!

Burrr…It’s Cold OutsideDon’t forget to network!

11.Tap into your Inner Author

• Use your time indoors in front of your computer for blogging or writing a home buyers or sellers guide

12. Top 5 unexpected upsides…

• To off season buying and selling, download the list: http://www.trulia.com/pro/buyers/5-unexpected-upsides-to-off-season-house-hunting/

• Share on social media and with your sphere!

13.Featured PartnersLeverage your website as a way to get referrals from local

vendors!

14.Cheers!

Take a cue from the beer industry and create custom coasters and napkins.

15.Lead Generation

• Advertise & Meet Clients

• Build your Reputation

• Do Business on-the-go

1. Use reciprocity to make the best of your marketing

2. Different marketing efforts will yield different results• Make it actionable when you can!

3. Create mind share

Let’s Review:

Use It Now!

• Think of the top 5 fall fresh ideas you can implement into your business this fall

• Think of ways to make them actionable

• Download all 20 from learn.marketleader.com!

Fill out the survey, and don’t forget to register for next week’s Power Hour!

Featured agent Laura Fitzgerald

Learn some of Laura’s strategies: • How to find your next listing and

prepare to win it• Secure your full commission• List the home for the right price

Join us Next Week!

Wednesday at 10:00am Pacific, 1:00pm Eastern

To Register: Learn.MarketLeader.com

Want More?• Fill out post-class survey to receive

class notes!• Visit Learn.MarketLeader.com:

• Power Hour Recordings & Handouts

• Short Tutorials• Customer Support: 1-877-450-0088