14558811 TNS Apache Motorcycle
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Racing Past the Barriers The Success of the Apache Motorcycle in India
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Transcript of 14558811 TNS Apache Motorcycle
Racing Past the Barriers
The Success of the Apache Motorcycle in India
Once upon a time there was a market…
Defined by the license raj
Demand outstripped supply – Consumers sometimes waited 24 months after full payment for delivery
Low product differentiation
Two-wheelers the main mode of transport for the middle class
Family transport
Italian design – but one that came in 4 decades ago
