Chapter 1 – Operations

The Role of Operations - Why is operations important to McDonald’s?1.1 The Strategic Role of OperationsThe Influences on Operations - What factors impact on the operations decisions McDonald’s makes?1.2 Globalisation1.3 Technology1.4 Quality Expectations1.5 Cost-Based Competition1.6 Government Policies1.7 Legal Regulation1.8 Environmental Sustainability1.9 Corporate Social ResponsibilityThe Processes of Operations - How does McDonald’s actually do it?1.10 Inputs1.11 Transformation Processes1.12 OutputsOperations Strategies - How does McDonald’s actually achieve its objectives?1.13 Performance Objectives1.14 New Product or Service Design and Development1.15 Supply Chain Management1.16 Outsourcing1.17 Technology1.18 Inventory1.19 Quality Management1.20 Global Factors

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Chapter 2 – Marketing

The Role of Marketing - Why is marketing important to McDonald’s2.1 The Strategic Role of Marketing Goods and Services2.2 Production, Selling, Marketing Approaches2.3 Type of MarketThe Influences on Marketing - What factors impact on the marketing decisions that McDonald’s makes?2.4 Factors Influencing Customer Choice2.5 Consumer Laws2.6 Ethical ConsiderationsThe Processes of Marketing - How does McDonald’s actually do it?2.7 Situational Analysis – Swot, Product Life Cycle2.8 Market Research2.9 Establishing Market Objectives2.10 Identifying Target Markets2.11 Developing Marketing Strategies2.12 Implementation, Monitoring And ControllingMarketing Strategies - How does McDonald’s actually achieve its objectives?2.13 Market Segmentation, Product/Service Differentiation and Positioning2.14 Products – Goods and/or Services2.15 Price Including Pricing Methods2.16 Promotion2.17 Place/Distribution2.18 Global Marketing

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Chapter 3 – Finance

The Role of Financial Management - Why is financial management important to McDonald’s?

3.1 The Strategic Role of Financial Management3.2 The Objectives of Financial ManagementThe Influences on Financial Management - What factors impact on the financial decisions McDonald’s makes?3.3 Internal Sources of Finance3.4 External Sources of Finance3.5 Financial Institutions3.6 Government Institutions3.7 The Global MarketThe Processes of Financial Management - How does McDonald’s actually do it?3.8 Planning and Implementing3.9 Monitoring and Controlling3.10 Financial Ratios3.11 The Limitations of Financial Reports3.12 Ethical Issues Related to Financial ReportsFinancial Management Strategies - How does McDonald’s actually achieve its objectives?3.13 Cash Flow Management3.14 Working Capital Management (Current Assets)3.15 Working Capital Management (Current Liabilities)3.16 Working Capital Management (Strategies)3.17 Profitability Management (Cost Controls)3.18 Profitability Management (Revenue Controls)3.19 Global Financial Management

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Chapter 4 – Human Resources

The Role of Human Resource Management - Why is human resource management important to McDonald’s?4.1 The Strategic Role of Human Resources Management4.2 OutsourcingThe Influences on Human Resource Management - What factors impact on the human resources decisions that McDonald’s makes?4.3 Stakeholders4.4 Legal – The Current Legal Framework4.5 Economic4.6 Technological4.7 Social – Changing Work Patterns and Living Standards4.8 Ethics and Corporate Social ResponsibilityThe Processes of Human Resource Management - How does McDonald’s actually do it?4.9 Acquisition4.10 Development4.11 Maintenance4.12 Separation

Human Resource Management Strategies - How does McDonald’s actually achieve its objectives?

4.13 Leadership Style4.14 Job Design4.15 Recruitment4.16 Training and Development4.17 Performance Management4.18 Rewards – Monetary and Non-Monetary, Individual or Group, Performance Pay4.19 Global – costs, skills, supply4.20 Workplace Disputes ResolutionThe Effectiveness of Human Resource Management - How does McDonald’s know what is working and what isn’t?4.21 Indicators

All Chapter 5 – Interdependence of all business functions

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