13-24 APRIL 2021 - NSW Seniors Festival...ICC Sydney. 33,000 seniors attended the sold out event in...

13-24 APRIL 2021

NSW SENIORS FESTIVAL 2021 CORPORATE PARTNERSHIP PROSPECTUS | 2

There are hundreds of free

and discounted events

taking place across NSW.

Find an event near you at

seniorsfestival.nsw.gov.au

or contact your local

council.

13-24 FEB ’19

BACKGROUND

NSW Seniors Festival In 2021, the NSW Seniors Festival will be held on 13 – 24 April. Celebrating its 63rd year, it is the largest festival for seniors in the Southern Hemisphere, reaching up to 500,000 seniors each year.

Premier’s Gala ConcertsThe Concerts showcase some of the best and upcoming musical theatre talent and recording artists. Four free concerts are held over two days at ICC Sydney. 33,000 seniors attended the sold out event in 2020.

NSW Seniors Festival ExpoHeld at ICC Sydney, this free event hosts over 60 exhibitors ranging from travel to financial services to health and wellbeing. The Expo provides seniors an opportunity to access information on products and services all under one roof. It is a day of learning and fun, with workshops, presentations and live stage entertainment.

Grants Program and Community EventsThis program provides $200,000 in funding to local organisations and councils to run events and activities during NSW Seniors Festival. As part of this program, 104 events were funded in 2020. A total of 597 events were organised and advertised on our website.

NSW Comedy ShowDelivered in partnership with the City of Sydney, the NSW Comedy Show is hosted at Sydney Town Hall, attracting over 1,000 attendees. Some of the comedians who performed in 20 included Wendy Harmer, Tommy Dean an~d Dave Williams.

NSWSENIORS

FESTIVAL

COMEDYSHOW

COMEDYSHOW

CENTENNIAL HALL, SYDNEY TOWN HALL

TUE 19 FEBRUARY 2019







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13-24 FEB ’19

KEY ACHIEVEMENTS

Premier’s Gala Concert attendance

32,000

NSW Seniors Festival Expo attendance

19,000

Grant funded events

104

Corporate partnerships established

69

Events listed on the website

597

Subscriber list increase from previous year

25.9%

Facebook video views

70,855

Media reach

1,000,000+

11% increase from 2019








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13-24 FEB ’19

CAMPAIGN

Advertising

Targeted local and regional

newspaper advertising

Radio spots on 2GB

NSW Seniors Festival website

Total page views: 282,960

Total new users: TBC

Social media

8% increase in Facebook followers

Engaging 18,550 facebook users

during the campaign

Video views 78,000

Sponsors

NSW Seniors Card eDM

to 387,658 subscribers

32.5% open rate

4.3% click rate

NSW Seniors Festival eDM

to 14,549 subscribers

54.3% open rate

14% click rate

Media coverage

Channel 9

2GB

Metro and regional

newspapers

Media Partnerships

Reader’s Digest

The Senior

Australian Over 50s Living & Lifestyle Guide

Probus


This year was the best year yet. My

husband and I had a wonderful time.

The show was seamless. Well done to all.

This was the best concert, this was

my 6th concert and it was by far the

best one, I loved all the entertainers.

Great stage production, sound,

lighting and music! Fantastic

choreography, dancers and

costumes! Excellent performance

from all stars. Just loved it!







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13-24 FEB ’19

PREMIER’S GALA CONCERTS

John Paul Young Paulini Vanessa Amorosi Alfie Arcuri Lorenzo Rositano Siobhan Clifford

2020 Performers

EVERY SHOW SOLD

OUT

32,000 tickets

Feedback

The concert was brilliant - the diversity

of the artists had something for

everyone. Keep up the good work!


Attendance numbers

19,000 seniors across two days

Conversion rate from the Premier’s Gala Concerts*

72%

Gender

M: 34% F: 66%

Peak Times

12:00noon - 1:00pm

10:00am - 11:00am







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13-24 FEB ’19

NSW SENIORS FESTIVAL EXPO

Australian Idol star Paulini conducted an outstanding performance at the Evening at the Expo. Attracting over 500 attendees to the live stage arena.

Aged Care & Retirement Living

Government Services

Health and Wellbeing

NGO | Charity | Advocacy

Travel

Product | Retail | Service

Media

Technology

Finance & Insurance

Social Community

Exhibitor breakdown

in 2020

*Conversion rate figures do not reflect seniors traveling on group buses to Premiers Gala Concerts.








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13-24 FEB ’19

NSW SENIORS FESTIVAL EXPO

A toe tapping performance from Australia’s longest Beatles

Cover band.

Major giveaways and competitions throughout the day

had seniors smiling.

An online registration platform launched with

over 33% of attendees

pre-registering to the event.

Attendees spent an average of

two hours at the NSW Seniors

Festival Expo

The average age of attendees

was 60 – 75 years.

29 face to face presentations and 20 workshops happening

throughout the day.

69 corporate partners including Woolworths, Bunnings Warehouse, AGL, Baptist Care, The Senior and Readers Digest.


Grants Events published on NSW Seniors Festival Website







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13-24 FEB ’19

GRASSROOTS CAMPAIGN

over 21,000 seniors attended localised events

*based on 2019 figures

Local Government organisations

hosted the most events

Health and wellbeing

continues to be the most popular type of event

FREE events

85%

18% increase from 2019

Grant applications

received

336

$200,000 of funding awarded to 104 grants across NSW

Sydney & surrounds 256

Central Coast & North Coast 186

Illawarra & Southern NSW 111

Western NSW 37









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13-24 FEB ’19

SPONSORSHIPS CATEGORY OVERVIEW

Partner Supporter Community Exhibitor

Logo branded signage at Sydney Events Sponsor logo acknowledgement

Flyers and sample merchandise at localised events

Onsite activation or exhibitor space Sample merchandise in Expo Show Bags Expo Live Stage announcements Presentation opportunity at the Expo Featured advertisement in NSW Seniors Card eDM Tailored eDM to festival subscribers email Inclusion in relevant media releases ½ page advertorial in Premier’s Gala Concerts program Big Screen advertising at Premier’s Gala Concert Social media posts during festival Priority ticketing to NSW Seniors Festival events








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13-24 FEB ’19

NSW SENIORS FESTIVAL PARTNER Investment offers the below key benefits and marketing support across the campaign Branding and Signage

• Sponsor logo acknowledgement as part of the NSW Seniors Festival campaign collateral, digital assets and event signage.

Event Engagement Opportunities

• Onsite activation and exhibition space (6m x 6m space).

• Brochures, flyer or merchandise samples within the official NSW Seniors Festival Expo Show Bag (two inclusions).

• Expo Live Stage announcements (two per day) and opportunity for sponsor to conduct a presentation at the Expo.

Digital Exposure

• Opportunity to co-curate content for NSW Seniors Festival Seniors Card eDMs (over 500,000 subscribers).

• Advertisement on Premier’s Gala Concert e-ticket.

• Four social media posts throughout NSW Seniors Festival channels (Facebook).

• One tailored eDM to NSW Seniors Festival subscribers (over 8,000 subscribers).

PR and Marketing

• Inclusion in relevant media materials.

• Full page advertorial in Premier’s Gala Concert program.

• Big screen advertising opportunity at Premier’s Gala Concert (30 second video advertisement – one per concert).

• Inclusion of sponsors logo on NSW Seniors Festival print campaign activities.

Event Benefits

• Ten priority tickets to the Premier’s Gala Concerts and the NSW Seniors Festival Comedy Show.

• Two priority tickets to other Departmental lead events – NSW Women of the Year Awards and MACA Media Awards.








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13-24 FEB ’19

EVENTS







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13-24 FEB ’19

NSW SENIORS FESTIVAL SUPPORTER the below key benefits and marketing support across the campaign. Investment offers

Branding and Signage

• Sponsor logo acknowledgement as part of the NSW Seniors Festival campaign collateral and digital assets.


• Onsite activation and exhibition space (6m x 6m space).

• Expo Live Stage announcements (two per day).

• Opportunity for sponsor to conduct a presentation at the Expo.

Digital Exposure

• Opportunity for advertorial placement in NSW Seniors Festival Seniors Card eDMs (over 500,000 subscribers).

• Two social media posts throughout NSW Seniors Festival channels (Facebook).

• One tailored eDM to NSW Seniors Festival subscribers (over 8,000 subscribers).

PR and Marketing

• ½ half page advertorial in Premier’s Gala Concert program.

• Big Screen advertising opportunity at Premier’s Gala Concert (30 second video advertisement – one per concert).

• Inclusion of sponsor logo on NSW Seniors Festival print campaign activities.

Event Benefits

• Eight priority tickets to the Premier’s Gala Concerts and the NSW Seniors Festival Comedy Show.








council.

13-24 FEB ’19

NSW SENIOR FESTIVAL COMMUNITY PARTNER the below key benefits and localised engagement opportunities Investment offers across

the campaign.

Branding and Signage

• Sponsor acknowledgement on the NSW Senior Festival Grants Program communications and digital assets.


• Opportunity to have a sponsor representative attend 4 localised NSW Seniors Festival grant events across NSW.

• Opportunity to send flyers or sample merchandise to localised events across NSW (approx. 100 – distribution to be managed by the sponsor).

Digital Exposure

• Two social media posts throughout NSW Seniors Festival Channels (Facebook).

• One tailored eDM to all successful NSW Seniors Festival grant applicants.

PR and Marketing

• Inclusion of sponsors logo on NSW Seniors Festival print campaign activities.

• Co-curated sponsor community focused key messages for promotion throughout localised communities resource pack.

• 15% discount off a NSW Seniors Festival Expo Stand (3m x 3m stand).

Event Benefits

• Four priority tickets to the Premier’s Gala Concerts and the NSW Seniors Festival Comedy Show.








council.

13-24 FEB ’19

CONTACT US

[email protected]

13-24 APRIL 2021 - NSW Seniors Festival...ICC Sydney. 33,000 seniors attended the sold out event in...

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