Introduction to Social Mediafor Lipstick Ladies

Presented by Mark Walker

Introduction to Social Media

• Your Questions About Social Media

• Where are we now?

• Getting to grips with social media

– Listen, look, learn

– Be useful

– Review and improve

• Next Steps

Outcomes from this session

• Have a better understanding of how social media could

help your business

• Begin to review your current use of social media

• Identify next steps

– Individuals

– Organistion

Where are you now?

Where are you now?

Where are you now?

What is social media?

What is Social Media?

• Podcasting

• Blogs

• Video-sharing

• Microblogging

• Delicious

• Social Bookmarking

• Document-sharing

• Video Conferencing

• Doodle

• Wordpress

• LinkedIn

• Google Docs

• Twitter

• Ning

• Yammer

• Slideshare

• SurveyMonkey

• Wikis

• Email forums

• Bulletin boards

What is Social Media for?

• Marketing

• Sales

• Communications

• Information

• Interaction

• Trust

Generate

Income

Deliver Better

Services

We are changing the way

we make decisions

We are changing the way

we make decisions

We can still hear what the

seller thinks

Who is Using Social Media?

• Young People

• Older People

• Wealthy People

• Poor People

• Your Clients

• Your Colleagues

• Your Friends

• Your Family

• Your Suppliers

• Your Contractors

Getting to grips

• Too Many Choices

• Too Little Time

• Too Little Direction

• Evidence

• Patience

• Focus

• Routine

• Measurement

The Problem The Solution

Grow bigger ears

http://www.flickr.com/photos/richevenhouse/2012636456

Tuning in

http://www.flickr.com/photos/richevenhouse/2012636456

Where to listen

http://www.flickr.com/photos/richevenhouse/2012636456

Tweetdeck

http://www.flickr.com/photos/richevenhouse/2012636456

Be useful

http://www.flickr.com/photos/richevenhouse/2012636456

Make it part of your routine

Lis

ten • Research

• Learn

• Follow

• Networking

• 20-30 mins/day

• YouTube

• Tweetdeck

• Slideshare

Sh

are • Retweet

• Connect

• Comment

• Debate

• 20-30 mins/day

• Bit.ly

Pu

bli

sh • Blogging

• Presentations

• Video

• Podcasts

• 2-3 hours/week

• Wordpress

• Slideshare

• YouTube

How long does it take?

http://www.flickr.com/photos/stevenraymondparker/127399509

Measure and Improve

Normalise your social media evaluation –remember, this is just another media type.

Don't do it in isolation - integrate it with your mainstream media analysis so you have the ability to view a complete and comparable media landscape

Chartered Institute of Public Relations Guide to Social Media

Plan your campaigns

• Identify opportunities

• Not to far away

• Focus on your audience’s needs

• Use social media to build a buzz

• Link strategy to tactics

Plan your campaigns

• Twitter: to announce what you’re doing

• Blog: engage the audience in advance

• Facebook: to invite friends

• Youtube: to show who you are

• LinkedIn: ask questions beforehand

• Surveymonkey: ask what they want

• Install Tweetdeck

• Spend 20 mins a day

listening

• Plan campaigns

Next steps

Wall and Pleece Support

Brand / Marketing Social Media audit

Fit with existing marketing strategy

Training and support to implement strategy

Bi-weekly meetings

• Campaign management

• Key messages, goals, support needs

• Measuring activity/analysis of results

• Adjusting/updating strategy

• Teamwork and one-to-one support

Useful Guides

• Introduction to Social Media for Business

– Wall and Pleece http://bit.ly/g14ezv

• www.icrossing.co.uk/what-we-think

– eBook: What is Social Media?

• www.nixonmcinnes.co.uk

– Marketing Guides

• www.cipr.co.uk/socialmedia

– Chartered Institute of Public Relations

• Me and My Web Shadow

– http://amzn.to/9paTvZ

Keep In Touch

Email mark@wallandpleece.co.uk

gary@wallandpleece.co.uk

Web www.wallandpleece.co.uk

www.markwalker.net

Twitter @wallandpleece

www.slideshare.net/wallandpleece

Tel +44 (0) 1273 44 70 01