Malcolm York

11 Step Blogging Guide

Step 1: Complete the

Blogging Worksheet

Relevant topics

Suitable for your audience

Interesting topics

Brainstorm

Guide

Top 10 etc

Step 2: Write a Blog

Article

200 – 400 words

Select keywords

Be concerned about content

Don’t get distracted (adding links or pictures)

Focus on what your audience wants

Step 3: Add an Image

Now think about images

Where to find them

Be relevant

Match file name with Alt tag

Use images from Creative Commons

Step 4: Create Keyword-

Rich Anchor Text Links

Now add links

1 or 2 is generally enough

Link to external sites

Example link there are five reasons for

choosing a local marketing company in Lincoln

Step 5: Add a Call to

Action

Every post should have a call to action

End of article

Ideally related to article

Promote your current relevant offers

Step 6: Create Key

Takeaways for Each

Article

Should include 1 -5 key takeaways

Should stimulate comments

Close with a question if possible

Turn it into a lead generation machine

Step 7: Create

Whitespace

White space is your friend

Avoid long paragraphs

Most readers skim

Relevant sub heads

Step 8: Bold Important

and Compelling Text

Helps readers skim

Gives them an overview of the post

Search engines place more emphasis

Bolding will help your SEO

Step 9: Write a Strong

Meta Description

Think of a META description as a 150 word

CALL TO ACTION

Speak to your SEO expert

Step 10: Tag the Article

Make it easy to find by tagging

No more than three tags per article

Think of what you would use to summarise the

post

Step 11: The Two

Golden Rules of

Frequency

Post at least once per week

Never on the same day

malcolmyork.co.uk/deal

01636 302080