Handy Guide: Corporate Blogging
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21-Oct-2014 -
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Technology
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Transcript of Handy Guide: Corporate Blogging
Handy Guides
Corporate Blogging
• Forget the traditional PR approach
• Blogosphere requires a new approach
• Don’t send press releases
• Tailor any approach you make to a
blogger
• Do your research and do your leg-work
• Start your own blog (clog!)
• Don’t replicate your news and events
page
• Demonstrate your expertise
• Start your own blog (clog!)
• Don’t replicate your news and events
page
• Demonstrate your expertise
• Give your company a human face
• What will we say?
• Monitor the latest news and comment
on it
• Subscribe to other blogs for material
• Provide company updates
• Comment on existing projects
• Link to your blog – everywhere!
• Advertise
• Comment on other blogs
• ‘Tweet’ about it
• RSS feeds
• See potential clients as ‘keywords’
• Say goodbye to traditional PR
• Set up your own blog
• Post regularly, post well and shout
about it!
• Remember: content is (still) king!
This handy guide was produced and presented by Tracy Playle MCIPR
Director, Pickle Jar Communications Ltd
Visit our blog at:www.picklejarcommunications.blogspot.
com
Pickle Jar Communications LtdCoventry, United KingdomT: +44 (0)24 7671 1123Skype: Pickle Jar Communicationswww.picklejarcommunications.com