Handy Guide: Corporate Blogging

12
Handy Guides Corporate Blogging
  • date post

    21-Oct-2014
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    Technology

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A handy guide to corporate blogging. 10 minutes 30 seconds

Transcript of Handy Guide: Corporate Blogging

Page 1: Handy Guide: Corporate Blogging

Handy Guides

Corporate Blogging

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• Forget the traditional PR approach

• Blogosphere requires a new approach

• Don’t send press releases

• Tailor any approach you make to a

blogger

• Do your research and do your leg-work

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• Start your own blog (clog!)

• Don’t replicate your news and events

page

• Demonstrate your expertise

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• Start your own blog (clog!)

• Don’t replicate your news and events

page

• Demonstrate your expertise

• Give your company a human face

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• What will we say?

• Monitor the latest news and comment

on it

• Subscribe to other blogs for material

• Provide company updates

• Comment on existing projects

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• Link to your blog – everywhere!

• Advertise

• Comment on other blogs

• ‘Tweet’ about it

• RSS feeds

• See potential clients as ‘keywords’

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• Say goodbye to traditional PR

• Set up your own blog

• Post regularly, post well and shout

about it!

• Remember: content is (still) king!

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This handy guide was produced and presented by Tracy Playle MCIPR

Director, Pickle Jar Communications Ltd

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Visit our blog at:www.picklejarcommunications.blogspot.

com

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Pickle Jar Communications LtdCoventry, United KingdomT: +44 (0)24 7671 1123Skype: Pickle Jar Communicationswww.picklejarcommunications.com