ABSA Currie Cup 2013

Radio Classic Proposal

11 June 2013

The Absa Currie Cup tournament is South Africa’s premier domestic rugby union competition, featuring teams representing either entire provinces or substantial regions within provinces.

Steeped in history and tradition, the ABSA Currie Cup dates back to 1889 and is one of the oldest rugby competitions in the world. The tournament is regarded as the cornerstone of South Africa's rugby heritage, and the coveted gold trophy remains the most prestigious prize in South African domestic rugby.

Only five teams participated in the inaugural Currie Cup tournament in 1892. Matches were played on a round-robin format at a central venue over a period of a week to ten days with the log winners getting the trophy. This structure remained in place until 1920. In these early years the competition was not played annually. International tours took preference and there were disruptions during wartime.

Western Province won the first two titles of the 21st century, beating the Natal Sharks in both the 2000 and 2001 final. The Blue Bulls came to the fore in 2002, beating the Lions in the final to secure their second title in five seasons. Over more than a century, the ABSA-Currie Cup has seen many changes, but the ultimate prize has remained the same - that of being crowned South Africa's Provincial Rugby Champions.

The 2012 Currie Cup rugby tournament kicks off on 09 August 2013. The Western Province are the defending champions and this year’s competition promises to be as tough as ever.

HISTORY OF CURRIE CUP

August Schedule

Schedule subject to change

Date Kick-off Team Team Venue09-Aug-13 19:10 Natal Sharks v Griquas Kings Park Stadium, Durban 1 1 1 110-Aug-13 15:00 Golden Lions v Free State Cheetahs Coca-Cola Park, Johannesburg 1 1 1 110-Aug-13 17:05 Western Province v Blue Bulls Newlands Stadium, Cape Town 1 1 1 1 1 1 1 1 116-Aug-13 17:05 Natal Sharks v Golden Lions Kings Park Stadium, Durban 1 1 117-Aug-13 18:00 Western Province v Free State Cheetahs Newlands Stadium, Cape Town 1 1 1 1 1 117-Aug-13 19:10 Blue Bulls v Griquas Loftus Versfeld, Pretoria 1 123-Aug-13 19:10 Free State Cheetahs v Natal Sharks Free State Stadium, Bloemfontein 1 1 124-Aug-13 15:00 Griquas v Western Province GWK Park, Kimberley 1 1 124-Aug-13 17:05 Blue Bulls v Golden Lions Loftus Versfeld, Pretoria 1 1 1 1 1 131-Aug-13 19:10 Golden Lions v Western Province Coca-Cola Park, Johannesburg 1 1 131-Aug-13 15:00 Free State Cheetahs v Griquas Free State Stadium, Bloemfontein 1 1 1 131-Aug-13 17:05 Natal Sharks v Blue Bulls Kings Park Stadium, Durban 1 1 1 1 1 1 1 1

September Schedule

Schedule subject to change

Date Kick-off Team Team Venue07-Sep-13 15:00 Griquas v Golden Lions GWK Park, Kimberley 1 107-Sep-13 17:05 Blue Bulls v Free State Cheetahs Loftus Versfeld, Pretoria 1 1 1 1 1 1 107-Sep-13 19:10 Western Province v Natal Sharks Newlands Stadium, Cape Town 1 1 1 113-Sep-13 19:10 Free State Cheetahs v Golden Lions Free State Stadium, Bloemfontein 1 1 1 114-Sep-13 15:00 Griquas v Natal Sharks GWK Park, Kimberley 1 1 114-Sep-13 17:05 Blue Bulls v Western Province Loftus Versfeld, Pretoria 1 1 1 1 1 1 1 120-Sep-13 19:10 Western Province v Griquas Newlands Stadium, Cape Town 1 1 121-Sep-13 15:00 Natal Sharks v Free State Cheetahs Kings Park Stadium, Durban 1 1 1 121-Sep-13 17:05 Golden Lions v Blue Bulls Coca-Cola Park, Johannesburg 1 1 1 1 1 1 1 1 127-Sep-13 17:05 Free State Cheetahs v Western Province Free State Stadium, Bloemfontein 1 127-Sep-13 19:10 Golden Lions v Natal Sharks Coca-Cola Park, Johannesburg 1 1 1 1 128-Sep-13 14:00 Griquas v Blue Bulls GWK Park, Kimberley 1 1 1 1

October Schedule

Schedule subject to change

Date Kick-off Team Team Venue04-Oct-13 19:10 Blue Bulls v Natal Sharks Loftus Versfeld, Pretoria 1 1 1 1 105-Oct-13 14:00 Griquas v Free State Cheetahs GWK Park, Kimberley 1 105-Oct-13 17:05 Western Province v Golden Lions Newlands Stadium, Cape Town 1 1 1 1 112-Oct-13 15:00 Golden Lions v Griquas Coca-Cola Park, Johannesburg 1 1 1 112-Oct-13 17:05 Free State Cheetahs v Blue Bulls Free State Stadium, Bloemfontein 1 1 1 1 1 112-Oct-13 19:10 Natal Sharks v Western Province Kings Park Stadium, Durban 1 1 1 119-Oct-13 14:30 Team 1 v Team 4 1 1 1 1 1 1 119-Oct-13 17:00 Team 2 v Team 3 1 1 1 1 1 1 1 1 126-Oct-13 17:00 Semi-Final Winner v Semi-Final Winner 1 1 1 1 1 1 1 1 1

Reach and Frequency

Source: Radio Diary (SA) 2012/6 Aug/Dec 12 Adult 15+

Description 1 Spot 2 Spots 3 SpotsPopulation: 34,936,000 34,936,000 34,936,000Sample: 24893 24893 24893Reach (000): 8229 10436 11638Reach %: 23.55% 29.87% 33.31%Ave Freq: 4.04 6.37 8.56

Based on 30'' commercial spot

Radio Classic Package:

30% 35% 40%

Based on 30'' commercial spotDescription Buy 1 Spot Buy 2 Spots Buy 3 SpotsNo. Of Spots 161 322 483Client Investment R 156,324 R 290,316 R 401,976Package Value R 223,320 R 446,640 R 669,960Client Savings R 66,996 R 156,324 R 267,984Discount

Source: Radio Diary (SA) 2012/6 Aug/Dec 12 Adult 15+

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